CERTIFICATE

This is to certify that Mr. NIKIN.K.NAMBIAR a student of our Institute has completed
his Dissertation in part fulfillment of his MBA. He has carried out a study on
"Effectiveness of online advertising on potential buyers under my guidance.
Date! Dr. "ineeta #upani
$lace! Bangalore %Alliance Business Academy&
DECLARATION
I NIKIN.K.NAMBIAR' studying in Alliance Business Academy' Bangalore do hereby
declare that this Dissertation #eport ("Effectiveness of online advertising on potential
buyers' has been prepared by me as part of the re)uirements of the MBA $rogram of
Bangalore *niversity +Batch of ,--. / ,--01. My guide for the Dissertation has been
Dr. "ineeta #upani
I further declare that this report has not been submitted earlier to any other *niversity or
Institute for the a2ard of any Degree or Diploma.
Date! 3I4I3.4.3AMBIA#
$lace! Bangalore #eg. 3o.! -."56M7-70

DISSERTATION REPORT
AREA OF STUDY!
"Effectiveness of online advertising on potential buyers
This Dissertation report is being submitted as part of the re)uirements of the MBA
$rogram of Bangalore *niversity.
SUBMITTED BY
NIKIN.K.NAMBIAR
Reg. No. 03VWCM6065
Under the guidance and support of
Dr. Viee!" R#$"i
%F"&#'!() ABA*
ALLIANCE BUSINESS ACADEMY
BA38A9:#E / 07- -;7
Batch! ,--.(,--0
A643:59ED8EME3T
I sincerely than< Mr. =udhir.8.Angur' Honourable President- Alliance Business
Academy' for giving us an opportunity to ta<e up this research. I than< him for being a
constant source of inspiration and encouragement. I 2ould li<e to e>press my gratitude to
Dr.B.". 4rishnamurthy' Director and Executive ice president !Alliance Business
Academy' for providing me support to conduct this research.
I 2ould li<e to than< my faculty guide' Dr. "ineeta #upani' for providing me 2ith the
necessary guidance and insights into the dissertation report. 5ithout his continuous help'
suggestions and encouragement it 2ould not have been possible for me to complete the pro?ect
effectively. I am deeply indebted to my $rogram Manager' $rof. M.". 3arasimhan' for his
belief in me. He has been a mentor and a source of energy to me' as al2ays.
I 2ould also e>press my deep gratitude to my family' friends 2ith out 2hose cooperation
this pro?ect 2ould not have been possible.
NIKIN.K.NAMBIAR
Reg. No+ 03VWCM6065