Professional Documents
Culture Documents
(Final Report)
ON
8NBHD008
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A THESIS ON
By
MD. RASHID KHAN
8NBHD008
(MBA 2008-10)
(2008-10)
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DECLARATION
Date: (8NBHD008)
TABLE OF CONTENTS
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◙ ACKNOWLEDGEMENT
◙ LIST OF TABLES
◙ ABSTRACT/SUMMARY
◙ CHAPTER 1 :INTRODUCTION
o Objectives
o Limitations
o Methodology
o COMPANY HISTORY
o COMPPANY PROFILE
o COMPANY STRATEGIES
◙ CHAPTER 7 : FINDINGS
◙ CHAPTER 8: CONCLUSION
◙ CHAPTER 9 : ANNEXURES
◙ CHAPTER 10 : BIBLIOGRAPHY
ACKNOWLEDGEMENT
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At the outset, I thank my faculty supervisor Mr.Nageshwar Rao for
coordinating the project work and giving me necessary directions on doing this
project to the best of my abilities. Heartfelt thanks to all the persons whose
ideas, critical insights and suggestions have been valuable in the preparation of
this report. I also thank Mr. Trinath (Principal of our INC Adam Smith), who
has sincerely supported me with the valuable insights into the completion of this
project.
this Project.
SEM-III
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ABSTRACT
This report discuss about a customer perception and strategies used by retail
companies.
So the company need to make good strategy and first starts with 4p’s of the
company. Product, price, place, promotion these are the most important things
to remember in mind. And the porters generic strategy cost leadership, product
differentiation and focus these strategies help company to compete with its
competitors.
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CHAPTER-1
INTRODUCTION
Objective
To find out the different strategies used by the company to increase the
sales.
Limitations
The sales person is busy in our routine work so they refuse to give
information.
Most of the sales person is not give the information to the customers want
and needs.
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Most of the time customers are saying that they are busy or I have no
time.
Methodology
1. The study involves the primary data which is collected through questionnaire,
interview, and observation.
2. It involves use of secondary sources such as web and other research articles
printed by various financial institutions and other journals and magazine.
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CHAPTER-2
But there is a flip side to the boom in the retail sector. It is feared that the entry of global
business giants into organized retail would make redundant the neighborhood Karana stores
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resulting in dislocation in traditional economic structure. Also, the growth path for organized
retail in India is not hurdle free. The taxation system still favors small retail business. With
the intrinsic complexities of retailing such as rapid price changes, constant threat of product
obsolescence and low margins there is always a threat that the venture may turn out to be a
loss making one.
A perfect business model for retail is still in evolutionary stage. Procurement is very vital cog
in the retail wheel. The retailer has to fight issues like fragmented sourcing, unpredictable
availability, unsorted food provisions and daily fluctuating prices as against consumer
expectations of round-the-year steady prices, sorted and cleaned food and fresh stock at all
times.
Trained human resource for retail is another big challenge. The talent base is limited and with
the entry of big giants there is a cat fight among them to retain this talent. This has resulted in
big salary hikes at the level of upper and middle management and thereby eroding the profit
margin of the business. All the companies have laid out ambitious expansion plans for
themselves and they may be hampered due lack of requisite skilled manpower.
But retail offers tremendous for the growth of Indian economy. If all the above challenges are
tackled prudently there is a great potential that retail may offer employment opportunities to
millions living in small town and cities and in the process distributing the benefits of
economic boom and resulting in equitable growth.
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PRESENT INDIAN RETAIL SCENARIO
The retail industry is divided into organized and unorganized sectors. Over 12 million
outlets operate in the country and only 4% of them being larger than 500 sq ft (46 m²) in size.
Organized retailing refers to trading activities undertaken by licensed retailers, that is, those
who are registered for sales tax, income tax, etc. These include the corporate-backed
hypermarkets and retail chains, and also the privately owned large retail businesses.
Unorganized retailing, on the other hand, refers to the traditional formats of low-cost
retailing, for example, the local kirana shops, owner manned general stores, paan/beedi
shops, convenience stores, hand cart and pavement vendors, etc.
* the top 3 modern retailers control over 750,000 sq. ft. of retail space
* 47 global fortune companies & 25 of Asia's top 200 companies are retailers
Growth in organized retailing on par with expectations and projections of the last 5 Years: on
course to touch Rs. 35,000 corers (US$ 7 Billion) or more by 2005-06The growth factors of
the retail sector of Indian economy:
• Increase in per capita income which in turn increases the household consumption
• Demographical changes and improvements in the standard of living
• Change in patterns of consumption and availability of low-cost consumer credit
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• Improvements in infrastructure and enhanced availability of retail space
Historical Indian retail market consisted of weekly markets, village fairs and mela’s
and the 19th century gave birth to the retail outlets which took the form of convenience stores,
Mom and Pop stores/ kirana stores. This helped the consumers on to stick to a particular store
for their day to day requirements and also avail the credit purchasing facility. And in the
1980’s people have seen the new formats like supermarket, departmental stores and discount
stores entering into the Indian retail space. In less than a decade hypermarkets have gained
all the applause of the retail market and stood above all the other formats by bringing in the
concept of “one stop shopping.” This stood as an opening door for the new generation of the
retail industry. And very soon the malls became the trend setters in the new millennium.
This has coined the term of ‘shoppertainment’ (shopping and entertainment) which
can be attributed to the changing life styles of the people.
Hypermarket: It is the largest format in Indian retail so far is a one stop shop for the modern
Indian shopper.
SKUs: 20000-30000.
Example: Pantaloon retail’s Big Bazaar, RPG’s Spencer’s (Giant), Vishal mega mart.
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Merchandise: Almost similar to that of a hypermarket but in relatively smaller proposition.
Example: stores located at the corners of the streets, Reliance Retail’s fresh
Discount store: Standard merchandise sold at lower prices with lower margins and higher
volumes.
Example: Bata store deals only with footwear, RPG’s Music World, Crossword.
MBO’s: Multi Brand outlets, also known as Category Killers. These usually do well in busy
market places and Metros.
Kirana stores: The smallest retail formats which are the highest in number (15 million
approx.) in India.
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Merchandise: Mostly food and groceries.
Malls: The largest form of organized retailing today located mainly in metro cities, in
proximity to urban outskirts.
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In the above graph it shows that the in India the fastest growing retail segment is food and
grocery because in India people spend more on eating. Then dressing because India is now
turning to modern age and the people of modern age like to dress well and look well.
In the above graph it shows that the there are many formats of retailing in India
but the specialty store and supermarket is fastest growing formats in India.
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revenue, marketing strategy is closely linked with sales. A key component of marketing
strategy is often to keep marketing in line with a company's overarching mission statement.
2) Proposition/Key Element
3) Implementation
CHAPTER-2
COMPANY HISTORY
Pantaloon Retail
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple
retail formats in both the value and lifestyle segment. Pantaloon has ushered a
retail revolution in India and its founder Kishore Biyani is known as India's
"King of Retail". Pantaloon's headquarter is in Mumbai. The company currently
operates over 5 million square feet of retail space and has plans to increase it to
30 million sq. ft by 2011. Pantaloon has plans to open over 3000 new stores by
2010.
Pantaloon's origin can be traced to 1987 when the company was incorporated as
Manz Wear Private Limited. The company launched Pantaloons trouser, India's
first formal trouser brand. In 1992, Pantaloon launched its IPO. In 1994, The
Pantaloon Shoppe - exclusive menswear store in franchisee format was
launched across the country. Pantaloon started distribution of distribution of
branded garments through multi-brand retail outlets across the nation. In 2001,
Big Bazaar, India's first hypermarket chain was launched. In 2002, Food
Bazaar, the supermarket chain was launched. In 2006, Future Capital Holdings,
the company's financial arm launched real estate funds, "Kshitij" and "Horizon"
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and private equity fund "In division". The company is also planning forays into
insurance and consumer
COMPANY PROFILE
Pantaloon Retail (India) Limited is India’s leading retailer with gross sales of
Rs. 2,019 crores for the financial year ending June 2006. The company operates across
multiple segments including –Food, Books & Music, Fashion, Telecom & IT, Home &
Electronics, General Merchandise, Leisure & Entertainment, Wellness, Health & Beauty and
E-tailing and that helps the company cater to every Indian customer.
Some of the leading formats include, Pantaloons (department store), Central (seamless malls),
Blue Sky (fashion accessories) and all (fashion apparel for plus-size individuals), Big Bazaar
(hypermarket), Food Bazaar (supermarket), Fashion Station (popular fashion), Collection i
(home furnishings), E-Zone (consumer electronics), Depot (books and music) and Shoe
Factory (footwear).
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2007 Sales: 34,686,000,000
Partner companies
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Listing: Pantaloon Retail is a listed company on the Bombay Stock
Exchange (BSE, Scrip Code: 523574) and National Stock Exchange (NSE,
Symbol: PANTALOONR).
BOARD OF DIRECTORS
Gopikishan Biyani, is a commerce graduate and has more than twenty years of
experience in the textile business.
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Mr. Shailesh Haribhakti, Independent Director
D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National
Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience
in the textiles and garment industry and was instrumental in the setting up of
NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant
specializing in international marketing and apparel retail management.
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Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun
India and Indus League Clothing Ltd,
Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an
LLM from University of Miami. He also serves on the board of Mahindra
Gesco, Unitech, IndusInd Bank and Hinduja TMT,
Major Milestones
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2006 Future Capital Holdings, the company’s financial arm launches real
estate funds Kshitij and Horizon and private equity fund In division.
Plans forays into insurance and consumer credit. Multiple retail formats
including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot
and futurebazaar.com are launched across the nation. Group enters into
joint venture agreements with ETAM Group and Generali.
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A subsdiary company, Home Solutions Retail (India) Limited, operates Home
Town, a large-format home solutions store, Collection i, selling home furniture
products and E-Zone focussed on caterng to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the US-based National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress held in
Barcelona.
Future Group
Future Group is one of the country’s leading business groups present in retail,
asset management, consumer finance, insurance, retail media, retail spaces and
logistics. Future Group is present in 61 cities and 65 rural locations. The
group’s flagship company, Pantaloon Retail (India) Limited operates over
10,000,000 square feet (930,000 m2) of retail space, has over 1,000 stores and
employs over 30,000 people. Some of its leading retail formats include
Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot,
Future Money and online retail format www.futurebazaar.com.
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The group’s joint venture partners include Italian insurance major Generali,
French retailer ETAM group, US-based stationary products retailer Staples Inc
and UK-based Lee Cooper and India-based Talwalkar’s, Blue Foods and
Liberty Shoes.
Lines of Business
The company is present across several lines of business which have various
formats (stores) operational under it. These include:
• Food - Food Bazaar, Chamosa, Spoon, Brew Bar, Sports Bar & Sports
Bar Express, Cafe Bollywood,
• Fashion - Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10,
Fashion Station, Big Bazaar, Lee Cooper (JV),
• General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics
Bazaar, Furniture Bazaar, KB'S FAIR PRICE
• Electronics - eZone,
• Home Improvement - Home Town
• Furniture - Collection i, Furniture Bazaar, Home Bazaar
• E-tailing (Online Shopping) - www.futurebazaar.com
• Books & Music - Depot
• Leisure & Entertainment - Bowling Co., F123
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• Wellness - Star & Sitara, Tulsi
• Telecom & IT - Gen M, M Bazaar, M-Port, ConvergeM
E-commerce
Food
In food business, the group offers a host of options. Food Bazaar - a chain of
large supermarkets; Brew Bar - a beer bar; café Bollywood - a national chain of
eateries; Chamosa - a pan-Indian chain of snack counters, and Sports Bar - a
bistro focused on the world of sports.
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Fashion
The group offers a variety of options in fashion. Its brands include aLL, Blue
Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and
Top 10.
Options are: Health Village - a state-of-the art spa and yoga centre; Star &
Sitara: Beauty salon for men and women; Tulsi - provides access to the best
allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers
beauty products like color cosmetics, fragrances, herbal and specialty skin
items, hair products and bath accessories.
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Books & Music
Future Group's brand - "Depot" offers Books, CDs, and stationery items.
RPG Retail-Formats: Music World, Books & Beyond, Spencer’s Hyper, Spencer’s Super,
Daily & Fresh
Pantaloon Retail-Formats: Big Bazaar, Food Bazaar, Pantaloons, Central, Fashion Station,
Brand Factory, Depot, aLL, E-Zone etc.
The Tata Group-Formats: Westside, Star India Bazaar, Steel junction, Landmark, and Titan
Industries with World of Titans showrooms, Tanishq outlets, Chroma.
Lifestyle International-Lifestyle, Home Centre, Max, Fun City and International Franchise
brand stores.
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Pyramid Retail-Formats: Pyramid Megastore, TruMart
MARKET STRATEGY
Market strategy is defined as an action plan for influencing customer choices and obtaining a
market share. Market strategy should entice customers to buy the product or service. Market
strategy encompasses customer perception of the relationship between price and quality. Is
the quality of the product or service worth the price? Is the price too low for the quality the
customer desires? Is the price higher than the customer's perception of quality? Market
research identifies the price and quality relationship customers perceive to be important.
Remember, customer perception is the bottom line.
Market strategy also includes the distribution channels for the product, pricing and terms of
sale, promotion and advertising plan, marketing budgets, inventory selection and
management, visual merchandising, customer relations and an evaluation of the marketing
strategy.
The marketing plan provides information on what the market will be (retail, wholesale) and
what specific customer groups will be targeted, what will be sold, where it will be sold, and
how wide the area of distribution will be.
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Ideally, market segments with a potential for high sales, profits, growth and a minimum of
competition are the most attractive.
A marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. A marketing strategy should be centre around the key concept that customer
satisfaction is the main goal.
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6. Growth through private labels: A striking characteristic of Pantaloons has been the
strength of its private label programme. In Pantaloons 70% of apparel sales come
from own labels. John Miller, Ajile. Scottsville, Lombard, Annabelle, Honey, Bare
are some of the successful brands created by the company.
CHAPTER-4
THEORETICAL BACKGROUND
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not
to be overlooked. We have come across a term “Unique Selling Proposition”(USP) which
companies feel as a constant factor . Every organization is an open system of management
which means change is inevitable and is associated with environmental factors. Companies
need to focus not only on USP of their products but also on the “Unique Customer
Perception” (UCP) of the final end users.
The prop of marketing is based on the need identification and the USP's are prepared based
on the identified needs. If the needs are wrongly identified then even the USP's which are
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unique to the product would not serve the purpose. USP identifies a product/service from its
competitors while UCP is the perception or picture a customer develops from all types of
promotional inputs from the company about their product or service. It is often seen that
some brands do extremely well compared to other brands having the same resources. The
reason for the brands not to do well is probably the communications which does not reflect
the customer’s perception. So it is not the USP but UCP that plays an important role .This has
lead to the concept - “Customer Perception is the Rule and not Customer Satisfaction”.
Remember that a customer always buys a product or service with a lot of expectations which
he has derived from the promotional inputs of the company or other sources including word-
of- mouth. So a customer would be satisfied when Performance is equal to
Expectation while would not be satisfied when Performance does not match with
Expectations. Now this expectation is what has been derived from perception.
Perception is not good or bad, right or wrong, it is just the way someone judges an experience
based on their value system of what they believe should happen. Since people are unique,
each of their perceptions are unique .On the other hand each situation is a "point of contact"
with an employee that will tell the customer a "truth" about the company's idea of customer
service. Each situation will create expectations’ of what the next experience will probably be
like.
Money is a budgetary constrain for an ideal advertising campaign. Thus UCP has to be
rightly analyzed for better results by the company to match performance and expectation.
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CHAPTER-5
REVIEW OF LITERATURE
PJ GERMAIN
BY SOUMEN CHATTERJEE
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Article Source: http://EzineArticles.com/?expert=Soumen_Chatterjee
BY JEN B
Brand recognition will change customer perception: According to JenB, for a bigger
stronger business you have to get some serious brand recognition happening. People need to
know your name before any thing else. You want people to thing of you a certain way too.
This is the ticket to getting the image that you want. If you get a lot of blank looks from
people that are not current customers then you probably have no recognition at all. That
means it is time for an advertising switch. Even if people don’t buy the product they will
recognized the name. Remembering a business is one step closer to trusting a business. Brand
recognition is accomplished only by people seeing your logo and business name over and
over again. This will create the repetition that your customers and future customers need to
pick your product out of a crowd time and time again.
HUAWEI
MORGAN STANLEY
Quick Comment – Impact on our views: We met Rakesh Biyani, Director Future Group,
who heads the retail business. Our investment thesis regarding improving business outlook
and availability of capital to fund growth plans continues to hold good. Management has
consciously shifted focus to growth quality rather than just growth. We reiterate our
Overweight rating and believe that any volatility in the stock price should be viewed as an
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entry opportunity. Here are the key takeaways from the meeting:
Aggressive growth and margin targets: PRIL has set an aggressive 16-17% same store growth
(SSG) target for F2010. This compares with F2009 SSG of 7.0%. The company plans to
achieve this target by adopting active merchandise management. First, the company is
likely to ensure that its fastest-selling products don’t go out of stock. It has increased its order
per SKU range from 900-1,400 to 600-6,000 to ensure reduced stockouts for fast-selling
products. Second, it has put in place a system to continuously monitor underperforming
categories/segments/SKUs so that they can be immediately replaced. Third, it has improved
product quality and pricing across its merchandise (particularly private label) to ensure
market share gains. Fourth, it has now set store-wise, product-wise and SKU-wise,
daily/weekly sales targets so that the monitoring and feedback system improves significantly.
TRENT LEYSHAN
Creating the right ‘Value Perception’ for your Customers: According to Trent Leyshan
Value Perception (VP) is the opinion your potential and current customers have of your
product or service. This perception determines the value it adds to them in line with the
problems it needs to solve or aspirations they want it to fulfill. Irrespective of your
customer’s opinion being right of wrong in your mind, their opinion matters none the less, in
fact, critically so. Some may suggest; “But the customer my have it wrong” In this instance
we respond: whose fault is that: the customer, sales person, sales manager, marketing dept or
Company Directors? One this is for sure, it certainly isn’t the customers fault. Value cascades
down the value deliver system into the customer. A breakdown on any level can be
detrimental to a company’s success. The customer’s positive perception, along with an
effective sales process will help the customer make the appropriate buying decision.
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CHAPTER-6
EMPIRICAL ANALYSIS
Pantaloon Retail is investing in new business lines, which would catalyze consumption
within the company's retail stores. In line with this strategy, the company has invested in
different new businesses such as capital, consumer finance, brands, and media, through joint
ventures with various companies across the world.
Pantaloon is planning to strengthen its business in India through openings new stores in all
retail formats, technology up gradation to maintain a cost effective inventory management
and better customer service.
Pantaloon operates in three segments of the retail value chain: wholesale (procurement of
stocks), operations and distribution (warehousing and transportation) and sales (physical store
operations, online sales and other channels). The company does not have a presence in two
other sections of the retail value chain: raw materials and manufacturing.
Pantaloon has entered several joint ventures to add new and branded products in its portfolio.
The company offers office products through a joint venture with Staples, and telecom
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equipments through an alliance with Axiom Telecom. Such alliances would help it attain
international appeal and enhance the customer shopping experience
The company is planning to launch more several brands across categories in the near future
including kid's wear, innerwear, sportswear and possibly home textiles. Pantaloon's
production facilities are concentrated on trousers, shirts and jeans.
The company has stores in nearly 30 cities across the country, constituting over 2.7 million
square feet of retail space. The company has also signed close to 10 million sq. ft. of retail
space to be operational by end 2008, which represents 20-30 % of all modern retail space
coming up in the next three years. Over 200 million footfalls are expected in our stores by
2006-07.
1) The graph given below shows that the most of the people like to buy
their product at the beginning of the month and they like to buy their
products once in a month.
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2) From the survey I found that the more people like to buy their
product from pantaloon retail because they know the brand very
well.
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4) From the graph given below it shows that the 62% of the people
think that the location of the store is perfect because it’s in the main
market area and any one can come easily.
5) Assortment of the product is very important so that customer can get their
product easily.
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Yes No
30 10
7) This is one of the best strategy adopted by the pantaloon that they provide free
home delivery if a customer purchase over Rs 500.
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Yes No
30 10
Very
No. customers Very Satisfied Satisfied Dissatisfied
Dissatisfied
40 10 25 0 5
Analysis: - In my research I analyze the more no. of customers are satisfied and
PANTALOONCUSTOMERSSATISFACTION
some customers are very satisfied and less no. of customers are dissatisfied.
0% 13%
25%
VERY SATISFIED
SATISFIED
VERY DISSATISFIED
DISSATISFIED
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9) In customer perception Pantaloon Company used by the marketing strategy is
Good for the customers or Not
No. of
Yes No
Customers
40 34 6
Analysis:- During the period of research I analyze the maximum customers are
think Pantaloon Company used by the marketing strategy is good for the customers and
very less customers are think it is not good.
CustomersPerception
NO
YES
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10) Promotional strategy used by the pantaloon this is also a strategy
used by the company to make a brand they use all the tools of
advertising like news papers, radio, internet, television and banners.
That’s why people know them very well and they have a positive
perception about the pantaloon retail India limited.
CHAPTER-7
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FINDINGS
I am find out the which strategies used by the company. As well as customer
satisfaction level. I was met forty customers of Pantaloon Company. And ask the
some questions and find out the customer perception as well as satisfaction
level.
In my serve I am find out the more than 50% customers satisfied to the
pantaloon services. In customers perception companies marketing strategy is
very good and helpful to the company and the customers.
The company’s goods & services, quality product, price, after sale services,
assortment of the product, etc. all part is suitable for the customers that’s why
customers are buying the goods.
Location of the store is convenient of the customers. They are thinking for the
customers it means what are the needs of the customers, what they want, etc. As
per customers wants they are providing goods and services to the customers.
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CHAPTER-8
CONCLUSION
I conclude that the Pantaloon Company is the big company. And its marketing
strategy is very effective. They know very well how to attract the customers. As
per they are using the strategy many customers give preference to the Pantaloon
Company. And they also have a good brand name their promotion strategy is
good they know how to retain a customer and how to make a loyal customer
and they believe to make a loyal customer because they know one loyal
customer can make many customer.
They also maintain a clean floors and nice staff who always ready to help you
because a good behavior is also a reason for increase in sales. If they not behave
properly with the customer so that can be a big loss for the company.
They also maintain a good relationship with their customer they don’t want to
disappoint any customer that is why they provide a good service to customer.
The Pantaloon Company is providing to the good services, after sales service,
quality product, reasonable price, etc. that’s why pantaloon customers satisfied
level is high.
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CHAPTER-9
APPENDICES
QUESTIONNAIRS
1. How often do you buy your product?
a. Once a week
b. Once a month
c. Once in a three month
d. Once in a six month
e. Once in a year
a. Yes b. No
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5. Assortment of the product in store is suitable for you?
a. Yes b. No
a. Yes b. No
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NAME OF THE PANTALOON CUSTOMERS
1. K. Ram Kishan
2. K.Suresh
3. M. pand Rangachary
4. Dr sermista
5. chandraShekar Waghmare
6. P. Anuradha
7. Vishwanathan
8. V. S. Sharma
9. Uma Maheswar Rao
10. Bhavani
11. Y. Sai Shrikant
12. Shiv Parvati
13. Madhusudan
14. Narsing Rao
15. Pravin Kumar
16. Kishan
17. Srikrishna
18. Srinivas
19. G. Yadatah
20. D.R. Sarloe
21. R. Uarilal
22. Ravindarnath
23. Pravin Kumar
24. Shekhar
25. Kiran
26. K Srinivas Rao
27. K Sevarth
28. Papa Rao
29. Rasamal Rao
30. Nageswar Rao
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31. M.S.Devikar
32. Alim
35. D.Nagabhushan
36. K.Ehcari
CHAPTER-10
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BIBLIOGRAPHY
Www.pantaloon.com
www.datamonitar.com
www.fibre2fashion.com
www.rediff.com
www.scribd.com
www.corporateinformation.com
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