UHT Milk

or how to create public interest

using simple PR events

Inese Ozolia

The same milk only...
Special UHT
technology....
The same
amount of
nutrients...
Longer expiry
date...
More
practical...
Our cow was
included in special
Zoo brochure as one
of the animals visitors
must see!
1500 people visited lessons of UHT Milk Academy.
UHT Milk Fiesta in attended 3 4 thousand people.
During summer month number of Zoo visitors in
reaches 40 50 thousand.
For Brown Cows in TvNet.lv were given more than
4000 votes.
Media coverage: more than 150 materials about UHT
milk during 2 moths (publications in press, stories in
radio and TV).




Thank you!