Product Redesign

by Michelle Rose Perroni

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 Product Overview
Product Name
Easy Bake Oven & Snack Center

Target Group
The current Easy Bake Oven packaging suggests that this
product is for ages 8 and up. In the past the company has
gone from solely targeted young girls to targeting both *pictures taken from www.hasbro.com/easybake
young girls and boys. The redesign will focus on marketing
to young girls ages 8-12, the primary age and gender of
those that use the oven.
Brief History

The Easy Bake Oven was introduced as America’s first working toy oven in 1963 by Kenner Products. It was
turquoise and had a fake stove top.

Over the years it evolved with the trends and styles of each time period. In 1969 the oven was avocado green
to match the shag carpet in many homes. In 1978 it was orange, white and brown and resembled the new
invention, the microwave. In 1980 the mom’s of America remodeled their kitchen’s with all white appliances and

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so did easy bake. With the 90’s came the hot pink version that was marketed primarily to girls, and in 2003 the
oven came out with a real meal oven with an updated look that marketed to all genders. In 2006 the oven was
inducted into the National Toy Hall of Fame.

In 2007, Hasbro, the maker of the oven, unfortunately, had to recall just under 1 million of their ovens because
of reports of children putting their fingers and hands in the ovens opening, causing serious burns.

After the recall, Hasbro decided to revert back to their classic Easy Bake Oven and Snack Center version, which
is the current model sold in stores today.

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 Design Plan
The Big Idea
This product redesign will make the Easy Bake Oven in style again. The current packaging is dull, and it is not in
congruence with the current fashion trends, like the packaging used to be. When walking down the toy aisle, it does not
stand out amongst the brightly colored packaging of the Bratz dolls and the My Littlest Pet Shops that are immensely
popular with the target age group today. This redesign will incorporate the bright colors and sleek styles that are
popular in kitchens and little girls bedrooms around the world.

The Layout

Easy
Bake Easy
SUGAR COOKIE ARTIFICIALLY FLAVORED MIX #274
INGREDIENTS: Enriched bleached wheat flour (bleached wheat flour, niacin,
reduced iron, thiamine mononitrate, riboflavin, sugar, vegetable shortening

Bake
(partially hydrogenated soybean/cottonseed oil), whey, natural and artificial
Sugar and Chocolate Cookie Mixes flavors, whole egg, silicone dioxide (an anticaking agent), salt, sodium
bicarbonate, lecithin, FD&C yellow #5 lake and FD & C yellow #6 lake.
Sugar and Chocolate Cookie Mixes

CHOCOLATE COOKIE ARTIFICIALLY FLAVORED MIX #271

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Nutrition Facts Sugar
Cookie Mix
Chocolate
Cookie Mix INGREDIENTS: Sugar, Enriched bleached wheat flour (bleached wheat flour,
Serving Size 1.23oz. (35g) 1.23oz. (35g) niacin, reduced iron, thiamine mononitrate, riboflavin, vegetable shortening
Servings Per Container 1 1 (partially hydrogenated soybean/cottonseed oil), whey, natural and artificial

v
flavors, cocoa, silicone dioxide (an anticaking agent), salt, sodium bicarbonate,
Amount Per Serving
Calories lecithin, whole egg.
160 160
Calories from Fat 60 60
% Daily Value* % Daily Value*
Total Fat 7g 10% 7g 10%
Saturated Fat 1.5g 8% 1.5g 9%
Trans Fat 2g 2g
Cholesterol
Sodium
5mg
120m
2%
5%
5mg
2%
2% For use in your
120m 5% R
Total Carbohydrate
Dietary Fiber
24g
0g
8%
2%
24g
0g
8%
2% Contents:
EASY-BAKE Oven or TM

Protein
13g
1g
13g
1g
2 sugar cookie mixes,
2 chocolate cookie REAL MEAL Oven.
mixes,
*Percent Daily Values are based on a Vitamin A 0% Vitamin A 0% heart-shaped cookie
2,000 calorie diet. Your daily values may Vitamin C 0% Vitamin C 0%
be higher or lower depending on your
cutter and instructions.
Calcium 0% Calcium 0%
calorie needs:
Iron 4% Iron 6%
Calories: 2,000 2,500
Total Fat Less than 65g 80g
Sat Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Food shown is not actual size.
AGES 8+
Sodium Less than 2,400mg 2,400mg
Total Carbohydrate 300g 375g
Results may vary. NET WT. 4.9 OZ. (140 g ) Dietary Fiber 25g 30g FOOD PACKETS INSIDE NOT LABELED FOR RETAIL SALE
FOOD INGREDIENTS Adult supervision required.

Food shown is not actual size.

Results may vary. NET WT. 4.9 OZ. (140 g ) AGES 8+
FOOD INGREDIENTS Adult supervision required.

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 Layout Up Close

Easy
Bake Easy
SUGAR COOKIE ARTIFICIALLY FLAVORED MIX #274
INGREDIENTS: Enriched bleached wheat flour (bleached wheat flour, niacin,
reduced iron, thiamine mononitrate, riboflavin, sugar, vegetable shortening

Bake
(partially hydrogenated soybean/cottonseed oil), whey, natural and artificial
Sugar and Chocolate Cookie Mixes flavors, whole egg, silicone dioxide (an anticaking agent), salt, sodium
bicarbonate, lecithin, FD&C yellow #5 lake and FD & C yellow #6 lake.
Sugar and Chocolate Cookie Mixes

CHOCOLATE COOKIE ARTIFICIALLY FLAVORED MIX #271

Nutrition Facts Sugar
Cookie Mix
Chocolate
Cookie Mix INGREDIENTS: Sugar, Enriched bleached wheat flour (bleached wheat flour,
Serving Size 1.23oz. (35g) 1.23oz. (35g) niacin, reduced iron, thiamine mononitrate, riboflavin, vegetable shortening
Servings Per Container 1 1 (partially hydrogenated soybean/cottonseed oil), whey, natural and artificial
flavors, cocoa, silicone dioxide (an anticaking agent), salt, sodium bicarbonate,
Amount Per Serving
Calories lecithin, whole egg.
160 160
Calories from Fat 60 60
% Daily Value* % Daily Value*
Total Fat 7g 10% 7g 10%
Saturated Fat 1.5g 8% 1.5g 9%
Trans Fat 2g 2g
Cholesterol
Sodium
5mg
120m
2%
5%
5mg
2%
2% For use in your
120m 5% R
Total Carbohydrate
Dietary Fiber
24g
0g
8%
2%
24g
0g
8%
2% Contents:
EASY-BAKE Oven or TM
13g 13g 2 sugar cookie mixes,
REAL MEAL Oven.

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Protein 1g 1g 2 chocolate cookie
mixes,
*Percent Daily Values are based on a Vitamin A 0% Vitamin A 0% heart-shaped cookie
2,000 calorie diet. Your daily values may Vitamin C 0% Vitamin C 0%
be higher or lower depending on your
cutter and instructions.
Calcium 0% Calcium 0%
calorie needs:
Iron 4% Iron 6%
Calories: 2,000 2,500
Total Fat Less than 65g 80g
Sat Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Food shown is not actual size.
AGES 8+
Sodium Less than 2,400mg 2,400mg
Total Carbohydrate 300g 375g
Results may vary. NET WT. 4.9 OZ. (140 g ) Dietary Fiber 25g 30g FOOD PACKETS INSIDE NOT LABELED FOR RETAIL SALE
FOOD INGREDIENTS Adult supervision required.

Food shown is not actual size.

Results may vary. NET WT. 4.9 OZ. (140 g ) AGES 8+
FOOD INGREDIENTS Adult supervision required.

B OVEN
 Style Guide
Logo Redesign
The logo should be displayed on all official material that is utilized for the
company including, but not limitied to, promotional material and packaging. The
logo should always be left aligned in the corner on any document or packaging it
is placed on. For branding purposes, the logo should always be utilized in color
and be approximately 1/8 th the size of the document or packaging it is placed
on. Easy Easy
Easy
When putting the logo on packaging, the actual name of the Easy Bake product
should be placed starting underneath the “B” in “Bake” in the font and font
Bake OVEN & SNACK CENTER
Bake
Bake
OVEN & SNACK CENTER
OVEN & SNACK CENTER
size specified (see fonts section).

Type
Easy
Bake Gill Sans Ultra Bold
Gill Sans Ultra Bold should primarily be used for the logo,
but it can sometimes be used to accent
Sugar items that need
and Chocolate Cookie to
Mixes

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stand out in order to promote the product, but the logo
type should always be bigger than the accent type.

Abadi MT Condensed Light should be used for all body

copy. The type underneath the logo to describe the Abadi MT Condensed Light
product should also be in this type in all caps. Body copy
should be kept small (12-14 pt font). It can be bolded to Abadi MT Condensed Extra Bold
add emphasis.

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 Style Guide CONTINUED

Color
The black will be used primarily for body copy, and the
purple will be primarily be used for the headlines and
the main text in the logo.

R 35 G 31 B 32 R 93 G 64 B 153
This green and black selection are the primary
accent colors. They may be used in various ways to
surround text and pictures in order to make it stand
out, but they should never overpower the purple and
black.
R 189 G 216 B 83 R 242 G 128 B 79

These four colors are the secondary accent colors.

All of these colors should be used sparingly.

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R 249 G 239 B 20 R238 G 45 B 69

R 248 G 152 B 67 R 230 G 65 B 151

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* All colors in the logo should remain exactly as they appear in the sample.
The Old
The Old & the New

The New

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Product Ad

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