Báo Cáo Tốt Nghiệp 3

Bo co Tt nghip GVHD: PGS.
TS Nguyn Minh Tun

SVTH: Trn Phong HQT7ALT Trang 1

DN NHP
Ngy nay xu hng hi nhp kinh t quc t v l mt trong nhng xu th
m bt k mt quc gia hay lnh th no cng u hng ti gp phn
pht trin t nc ca mnh. Bi vy mt trong nhng con ng a t
nc n vi hi nhp kinh t quc t chnh l ngoi thng, mt hot
ng ng vai tr ht sc quan trng trong vic pht trin kinh t v gp
phn nng cao v th quc gia trn trng quc t lm c iu th
logistics l yu t v cng quan trng trong vic vn chuyn hng ha
thng mi i khp cc quc gia.

Mc tiu ca ti ny l: nh gi v phn tch thc trng hot ng kinh
doanh dch v hng ha xut nhp khu ti cng ty CP CONTINENTIAL
LOGISTICS (CON-LOG) a ra cc gii php hu hiu nhm nng cao
hiu qu giao nhn hng ha xut nhp khu cng nh cht lng dch v
ti Cng ty CP CON-LOG

ti tp trung vo cc i tng nghin cu c bn nh sau:
S liu thc t ca cty Con-Log v nhng thng tin lin quan t cc i
tng l khch hng ca Cng Ty CP Continential Logistics, chnh l cc
doanh nghip ti TP H Ch Minh s dng dch v xut khu hay nhp
khu ca cng ty v cc cng ty logistics hay Forwarder ti th trng TP
H Ch Minh c hp tc mua bn v s dng dch v qua li vi cng ty
Con-Log bng phng php tr li bng cu hi kho st.

Phm vi ca ti ch yu lin quan n cc hot ng kinh doanh dch
v logistics ca cng ty Continential Logistics v kt hp vi cc i
tng l khch hng ca cng ty Con-Log Corp k c nam v n k c
nhn vin hay qun l lm vic ti b phn xut nhp khu ca Doanh
nghip. Tt c cc i tng l i tc ca cng ty ti thi im kho st.
Cc s liu trong ti c ly t nm 2010 n nm 2012 ca cng ty
c phn Continential Logistics

Phng php nghin cu: ti kt hp phng php nh tnh v
nh lng
Bo co Tt nghip GVHD: PGS.TS Nguyn Minh Tun


CHNG 1: TNG QUAN V TI GIAO NHN
HNG HA XUT NHP KHU
1.1 L DO CHN TI
Ngy nay, xu hng hi nhp kinh t quc t v khu vc l mt trong
nhng xu th m bt k mt quc gia hay lnh th no cng u hng ti
gp phn pht trin t nc ca mnh. Bi vy, mt trong nhng con
ng a t nc n vi hi nhp kinh t quc t chnh l ngoi
thng, mt hot ng ng vai tr ht sc quan trng trong vic pht
trin kinh t, gp phn nng cao v th quc gia trn trng quc t. Nu v
nn kinh t nh mt c my th ngnh giao nhn vn ti chnh l cht du
dng bi trn cc hot ng ca nn kinh t din ra tri chy v sun s
hn, gp phn thc y s tng trng v pht trin bn vng ca quc
gia.
Nhng quc gia c cng bin l nhng quc gia lun c li th rt ln
trong cuc cnh tranh pht trin kinh t v hi nhp th gii. Nh c b
bin di v nm trong nhng tuyn vn ti ln, quan trng ca th gii nn
Vit Nam c nhiu tim nng v kinh t bin, c bit l trong lnh vc
giao nhn vn ti. Cng vi , Vit Nam ang dn ha nhp vi nn kinh
t ton cu thng qua vic tng cng hp tc kinh t - x hi vi cc quc
gia khc. iu mang n cho Vit Nam nhiu c hi tham gia vo
cc t chc Quc T nh: WTO, APEC, ASEAN nhm khng nh s
ln mnh khng ngng ca mnh. Tt c nhng yu t trn ha hn Vit
Nam tr thnh mt quc gia mnh v thng mi, cng l c hi pht
trin cc hot ng thuc lnh vc giao nhn vn ti, logistics rt cn thit
i vi cc hot ng kinh t.
Nhn thy c c hi cng nh tim nng y trin vng ny, ngnh giao
nhn vn ti Vit Nam pht trin mnh m hn bao gi ht. Nu nh
trc y cc hng tu gi v tr then cht trong lnh vc giao nhn th s
ra i ca cc cng ty giao nhn mang n nhiu s la chn cng nh
gi tr gia tng cho khch hng. Tuy nhin, cc cng ty giao nhn
(Forwarder) cn gp phi qu nhiu cn tr: s cnh tranh ngy cng gay
gt gia cc Forwarder vi nhau, cnh tranh gia hng tu vi Forwarder
v s tin tng ca khch hng i vi cc Forwarder cn thp.
Vic ra i trong bi cnh nn kinh t Th Gii v Vit Nam ang dn
phc hi sau khng hong ti chnh ton cu 2008 l c hi ln cho Cng
ty CP CONTINENTIAL LOGISTICS (gi tt l CON-LOG) khi m nhu


cu ngoi thng v giao nhn vn ti Quc T c xu hng gia tng tr
li. Tuy nhin kh khn ln nht m cng ty CON-LOG gp phi l
thng hiu, kinh nghim cn tr khin cho kh nng cnh tranh ca
CON-LOG cn thp. Trong , yu t cnh tranh ch yu m bt k mt
cng ty Forwarder no cng phi c chnh l quy trnh ni b cng ty
gm: quy trnh bo gi, quy trnh giao nhn hng, quy trnh thc hin th
tc chng t v chm sc khch hng. c th nng cao kh nng cnh
tranh ca cng ty, vic cp thit phi lm l nng cao cht lng dch v,
nng cao gi tr quy trnh ni b. Trong , cng ty CON-LOG phi m
bo 3 yu t con ngi, quy trnh giao nhn hng v quy trnh x l chng
t c thc hin ng b v hiu qu nhm tha mn nhu cu ca khch
hng trong lnh vc giao nhn vn ti theo tiu ch: hiu qu nht, tit kim
nht v an ton nht. V vy, em mnh dn tm hiu ti: CC GII
PHP NNG CAO HIU QU HOT NG DCH V LOGISTICS
TI CNG TY C PHN CONTINENTIAL LOGISTICS (CON-LOG)
Vi ti ny em s lm r c thc trng, cc u, nhc im, c hi,
v thch thc i vi ca cng ty CON-LOG. T em s ra cc gii
php nhm nng cao cht lng dch v v hiu qu hot ng dch v
giao nhn cho cng ty CON-LOG.

1.2 MC CH NGHIN CU
nh gi v phn tch thc trng hot ng kinh doanh dch v hng ha
xut nhp khu ti cng ty CP CONTINENTIAL LOGISTICS (CON-
LOG)
a ra cc gii php hu hiu nhm nng cao hiu qu giao nhn hng ha
xut nhp khu cng nh cht lng dch v ti Cng ty
CPCONTINENTIAL LOGISTICS (CON-LOG)
xut cc kin ngh gp phn lm lnh mnh ha mi trng logistics
cc cng ty ni ring v Vit Nam ni chung.

1.3 I TNG NGHIN CU
ti tp trung vo cc i tng nghin cu c bn nh sau: Cc quy
nh v chnh sch lin quan n hot ng logistics Vit Nam S liu
thc t ca cty Con-Log v nhng thng tin lin quan t cc i tng l
khch hng ca Cng Ty CP Continential Logistics, chnh l cc doanh
nghip ti TP H Ch Minh s dng dch v xut khu hay nhp khu ca
cng ty v cc cng ty logistics hay Forwarder ti th trng TP H Ch


Minh c hp tc mua bn v s dng dch v qua li vi cng ty Con-Log
bng phng php tr li bng cu hi kho st.
1.4 PHM VI NGHIN CU
1.4.1 Khng gian
Phm vi ca ti ch yu lin quan n cc hot ng kinh doanh dch
v logistics ca cng ty Continential Logistics v kt hp vi cc i
tng l khch hng ca cng ty Con-Log Corp k c nam v n k c
nhn vin hay qun l lm vic ti b phn xut nhp khu ca Doanh
nghip. Tt c cc i tng l i tc ca cng ty ti thi im kho st.
tui t 22 tr ln v tng s mu tr li bng cu hi kho st l 110.
1.4.2 Thi gian
Cc s liu trong ti c ly t nm 2010 n nm 2012 ca cng ty
c phn Continential Logistics (s 1/26, ng Thng Long, phng 4,
Qun Tn bnh, Thnh Ph H Ch Minh, Vit Nam)

1.5 PHNG PHP NGHIN CU
ti kt hp phng php nh tnh v nh lng
1.5.1 Phng php nghin cu nh tnh:
Trong ti em s phn tch thc trng hiu qu tnh hnh giao nhn ti
CON-LOG ng thi l a ra nhng phn tch im mnh, im yu, c
hi v thch thc ca cng ty trong hot ng giao nhn, ch ra nhng tiu
ch khc nhau nh gi hot ng giao nhn hng ha xut nhp khu
ti cng ty CON-LOG. Ngoi ra trong ti bo co cng phn tch c
nhng thiu st cn tn ti ca cng ty. Kt qu ca nghin cu ny s
c ghi nhn, tng hp v l c s cho vic thit k bng cu hi dng
trong nghin cu chnh thc. Phng php thng k s liu thng qua cc
s liu c th t cng ty nhm gip cho vic phn tch, nhn xt, nh gi
d dng hn v chnh xc hn.
1.5.2 Phng php nghin cu nh lng:
Kho st thc t bng bng cu hi v mc hi long ca khch hng i
vi sn phm dch v ca cng ty Con-Log: dung phn mm SPSS
phn tch s liu thu thp v phn tch theo yu cu ca ti cng nh
yu cu ca bo co tt nghip c t ra. Mu c chn bng
phng php ngu nhin vi kch thc n=110(tin hnh kho st bng
bng cu hi). Phn mm x l s liu SPSS c dng cho x l v


thng k m t. H s tin cy Cronbach Alpha c s dng nhm nh
gi tin cy ca thang o, qua loi b cc bin quan st khng gii
thch cho khi nim nghin cu (khng t tin cy) ng thi ti cu
trc cc bin quan st cn li vo cc yu t (thnh phn o lng) ph
hp lm c s hiu chnh m hnh nghin cu v cc gi thuyt. Cui cng
l phn tch hi quy bi kim nh cc yu t nh hng quan trng n
hiu qu kinh doanh dch v giao nhn hng ha xut nhp khu.

1.6 B CC TI
Bo co tt nghip c trnh by theo 5 chng nh sau:
Chng 1: tng quan v ti giao nhn hng ha xut nhp khu
Chng 2: c s l lun v dch v giao nhn hng ha xut nhp khu
Chng 3: phng php nghin cu
Chng 4: thc trng hot ng kinh doanh dch v giao nhn hng ha
xut nhp khu ti cng ty c phn Continential Logistics
Chng 5: kt lun v gii php



CHNG 2: C S L LUN V DCH V GIAO
NHN HNG HA XUT NHP KHU
2.1 KHI NIM CHUNG V DCH V GIAO NHN
2.1.1 Dch v giao nhn v vai tr ca dch v giao nhn trong
thng mi quc t
2.1.1.1 Giao nhn hng ha l g?
Dch v giao nhn hng ho l hnh vi thng mi, theo ngi lm
dch v giao nhn hng ho nhn hng t ngi gi, t chc vic vn chuyn,
lu kho, lu bi, lm cc th tc giy t v cc dch v khc c lin quan
giao hng cho ngi nhn theo s u thc ca ch hng, ca ngi vn ti,
hoc ca ngi lm dch v giao nhn khc (gi chung l khch hng).
Trong xu th thng mi ton cu ho cng vi s pht trin nhiu hnh
thc vn ti mi trong nhng thp nin qua. Ngy nay, ngi lm dch v giao
nhn hng ho gi vai tr quan trng trong vn ti v bun bn quc t.
Nhng dch v ngi giao nhn thc hin khng ch dng li cc cng vic
c bn truyn thng nh t ch ng hng, ni dng kim tra hng ho,
giao nhn hng ho m cn thc hin nhng dch v chuyn nghip hn nh
t vn chn tuyn ng vn chuyn, chn tu vn ti, ng gi bao b hng
ho, .v.v...

Theo lut thng mi Vit Nam nm 2005: Thay Giao nhn hng ha bng
cm t Logistics v c nh ngha nh sau: "Logistics l qu trnh ti u
ha v v tr v thi im, vn chuyn v d tr ngun ti nguyn t im u
tin ca chui cung ng cho n tay ngi tiu dng cui cng, thng qua
hng lot cc hot ng kinh t. Logistics bao gm mi hot ng kinh doanh
lin quan n vn ti, lu kho, lu bi, sn xut hng ha sn sng cho qu
trnh vn ti, bao b ng gi, ghi k m hiu, nhn hiu v phn phi i cc
ni theo yu cu ca ngi tiu dng. Logistics ti u ha cc hot ng trn
nhm gip cho qu trnh thc hin mt cc hiu qu.
2.1.1.2 Li ch ca dch v Logistics i vi s pht trin ca thng mi
quc t
Dch v logistics gp phn nng cao hiu qu qun l, gim thiu chi
ph trong qu trnh sn xut, tng cng sc cnh tranh cho cc doanh
nghip


Theo thng k ca mt s t chc nghin cu v logistics cng nh Vin
nghin cu logistics ca M cho bit, chi ph cho hot ng logistics chim ti
khong 10-13% GDP cc nc pht trin, con s ny cc nc ang pht
trin th cao hn khong 15-20%. Theo thng k ca mt nghin cu, hot
ng logistics trn th trng Trung Quc tng trng vi tc bnh qun l
33%/1 nm v Brazil l 20%/1 nm. iu ny cho thy chi ph cho logistics
l rt ln. V vy vi vic hnh thnh v pht trin dch v logistics l rt ln.
Nn vic hnh thnh v pht trin dch v logistics s gip cc doanh nghip
cng nh ton b nn kinh t quc dn gim c chi ph trong chui
logistics, lm cho qu trnh sn xut kinh doanh tinh gin hn v t hiu qu
hn. Gim chi ph trong sn xut, qu trnh sn xut kinh doanh tinh gin, hiu
qu sn xut kinh doanh c nng cao gp phn tng sc cnh tranh ca
doanh nghip trn th trng. Thc t nhng nm qua ti cc nc Chu u,
chi ph logistics gim xung rt nhiu v cn c xu hng gim na trong
cc nm ti.
Dch v logistics c tc dng tit kim v gim chi ph trong hot ng
lu thng phn phi
Gi c hng ha trn th trng chnh bng gi c ni sn xut cng vi chi
ph lu thng. Chi ph lu thng hng ha, ch yu l ph vn ti chim mt t
l khng nh v l b phn cu thnh gi c hng ha trn th trng, c bit
l hng ha trong bun bn quc t. Vn ti l yu t quan trng ca lu
thng. C. Mc tng ni Lu thng c ngha l hnh trnh thc t ca
hng ha trong khng gian c gii quyt bng vn ti. Vn ti c nhim v
a hng ha n ni tiu dng v to kh nng thc hin gi tr v gi tr
s dng ca hng ha. Trong bun bn quc t, chi ph vn ti chim t trng
kh ln, theo s liu thng k ca UNCTAD th chi ph vn ti ng bin
chim trung bnh 10-15% gi FOB, hay 8-9% gi CIF. M vn ti l yu t
quan trng nht trong h thng logistics cho nn dch v logistics ngy cng
hon thin v hin i s tit kim cho ph vn ti v cc chi ph khc pht
sinh trong qu trnh lu thng dn n tit kim v gim chi ph lu thng.
Nu tnh c chi ph vn ti, tng chi ph logistics (bao gm ng gi, lu kho,
vn ti, qun l, ) c tnh chim ti 20% tng chi ph sn xut cc nc
pht trin, trong khi nu ch tnh ring chi ph vn ti c th chim ti 40%
gi tr xut khu ca mt s nc khng c ng b bin.


Dch v logistics gp phn gia tng gi tr kinh doanh ca cc doanh
nghip vn ti giao nhn
Dch v logistics l loi hnh dch v c quy m m rng v phc tp hn
nhiu so vi hot ng vn ti giao nhn thun ty. Trc kia, ngi kinh
doanh dch v vn ti giao nhn ch cung cp cho khch hng nhng dch v
n gin, thun ty v n l. Ngy nay, do s pht trin ca sn xut, lu
thng, cc chi tit ca mt sn phm c th do nhiu quc gia cung ng v
ngc li mt loi sn phm ca doanh nghip c th tiu th ti nhiu quc
gia, nhiu th trng khc nhau, v vy dch v m khch hng yu cu t
ngi kinh doanh vn ti giao nhn phi a dng v phong ph. Ngi vn ti
giao nhn ngy nay trin khai cung cp cc dch v nhm p ng yu cu
thc t ca khch hng. H tr thnh ngi cung cp dch v logistics
(logistics service provider). R rng, dch v logistics gp phn lm gia
tng gi tr kinh doanh ca cc doanh nghip vn ti giao nhn.
Theo kinh nghim nhng nc pht trin cho thy, thng qua vic s dng
dch v logistics trn gi, cc doanh nghip sn xut c th rt ngn thi gian
t lc nhn n hng cho n lc giao sn phm cho khch hng t 5-6 thng
xung cn 2 thng. Kinh doanh dch v ny c t sut li nhun cao gp 3-4
ln sn xut v gp t 1-2 ln cc dch v ngoi thng khc.
Logistics pht trin gp phn m rng th trng trong bun bn quc
t.
Sn xut c mc ch l phc v tiu dng, cho nn trong sn xut kinh doanh,
vn th trng lun l vn quan trng v lun c cc nh sn xut v
kinh doanh quan tm. Cc nh sn xut kinh doanh mun chim lnh v m
rng th trng cho sn phm ca mnh phi cn s h tr ca dch v
logistics. Dch v logistics c tc dng nh chic cu ni trong vic chuyn
dch hng ha trn cc tuyn ng mi n cc th trng mi ng yu cu
v thi gian v a im t ra. Dch v logistics pht trin c tc dng rt ln
trong vic khai thc v m rng th trng kinh doanh cho cc doanh nghip.
Dch v logistics pht trin gp phn gim chi ph, hon thin v tiu
chun ha chng t trong kinh doanh quc t


Thc tin, mt giao dch trong bun bn quc t thng phi tiu tn cc loi
giy t, chng t. Theo c tnh ca Lin Hp Quc, chi ph v giy t
phc v mi mt giao dch thng mi trn th gii hng nm vt qu 420
t USD. Theo tnh ton ca cc chuyn gia, ring cc loi giy t, chng t
rm r hng nm khon chi ph tiu tn cho n cng chim ti hn 10% kim
ngch mu dch quc t, nh hng rt ln ti cc hot ng bun bn quc
t. Logistics cung cp cc dch v a dng trn gi c tc dng gim rt
nhiu cc chi ph cho giy t, chng t trong bun bn quc t. Dch v vn
ti a phng thc do ngi kinh doanh dch v logistics cung cp loi b
i rt nhiu chi ph cho giy t th tc, nng cp v chun ha chng t cng
nh gim khi lng cng vic vn phng trong lu thng hng ha, t
nng cao hiu qu bun bn quc t.
Ngoi ra, cng vi vic pht trin logistics in t (electronic logistics) s to
ra cuc cch mng trong dch v vn ti v logistics, chi ph cho giy t,
chng t trong lu thng hng ha cng c gim ti mc ti a, cht lng
dch v logistics ngy cng c nng cao s thu hp hn na cn tr v mt
khng gian v thi gian trong dng lu chuyn nguyn vt liu v hng ha.
Cc quc gia s xch li gn nhau hn trong hot ng sn xut v lu thng
hng ha.
2.1.2 Quyn hn v trch nhim ca Cng ty cung cp dch v giao
nhn
Khi l i l ca ch hng: Ty theo chc nng ca ngi giao nhn phi thc
hin y cc ngha v ca mnh theo hp ng k kt v phi chu trch
nhim v:
+ Giao hng khng ng ch dn
+ Thiu st trong vic mua bo him cho hng ho mc d c hng dn.
+ Thiu st trong khi lm th tc hi quan
+ Ch hng n sai ni quy nh
+ Giao hng cho ngi khng phi l ngi nhn
+ Giao hng m khng thu tin t ngi nhn hng
+Ti xut khng theo nhng th tc cn thit hoc khng hon li thu
+ Nhng thit hi v ti sn v ngi ca ngi th ba m anh ta gy nn. Tuy
nhin, chng ta cng cn ch ngi giao nhn khng chu trch nhim v
hnh vi li lm ca ngi th ba nh ngi chuyn ch hoc ngi giao nhn
khc... nu anh ta chng minh c l la chn cn thit.


Khi lm i l ngi giao nhn phi tun th iu kin kinh doanh tiu
chun (Standard Trading Conditions) ca mnh
Khi l ngi chuyn ch (carrier)
Khi l mt nhn vin giao nhn ng vai tr l mt nh thu c lp, nhn
danh cng ty chu trch nhim cung cp cc dch v m khch hng yu cu.
Nhn vin phi chu trch nhim v nhng hnh vi v li lm ca ngi
chuyn ch, ca ngi giao nhn khc m anh ta thu thc hin hp ng
vn ti nh th l hnh vi v thiu st ca mnh. Quyn li, ngha v v trch
nhim ca anh ta nh th no l do lut l ca cc phng thc vn ti quy
nh. Ngi chuyn ch thu khch hng khon tin theo gi c ca dch v
m anh ta cung cp ch khng phi l tin hoa hng.
Ngi giao nhn ng vai tr l ngi chuyn ch khng ch trong trng hp
anh ta t vn chuyn hng ho bng cc phng tin vn ti ca chnh mnh
(perfoming carrier) m cn trong trng hp anh ta, bng vic pht hnh
chng t vn ti ca mnh hay cch khc, cam kt m nhn trch nhim ca
ngi chuyn ch (ngi thu chuyn ch - contracting carrier). Khi ngi
giao nhn cung cp cc dch v lin quan n vn ti nh ng gi, lu kho,
b xp hay phn phi..... th ngi giao nhn s chu trch nhim nh ngi
chuyn ch nu ngi giao nhn thc hin cc dch v trn bng phng tin
ca mnh hoc ngi giao nhn cam kt mt cch r rng hay ng l h
chu trch nhim nh mt ngi chuyn ch.
Khi ng vai tr l ngi chuyn ch th cc iu kin kinh doanh tiu chun
thng khng p dng m p dng cc cng c quc t hoc cc quy tc do
Phng thng mi quc t ban hnh. Tuy nhin, ngi giao nhn khng chu
trch nhim v nhng mt mt, h hng ca hng ho pht sinh t nhng
trng hp sau y:
- Do li ca khch hng hoc ca ngi c khch hng u thc
- Khch hng ng gi v ghi k m hiu khng ph hp
- Do ni t hoc bn cht ca hng ho
- Do chin tranh, nh cng
- Do cc trng hp bt kh khng
Ngoi ra, ngi giao nhn khng chu trch nhim v mt khon li ng l
khch hng c hng v s chm ch hoc giao nhn sai a ch m khng
phi do li ca mnh.



2.1.3 Phm vi cc dch v giao nhn
2.1.3.1 i din cho ngi xut khu
Ngi giao nhn vi nhng tho thun c th s gip khch hng ca mnh
(ngi xut khu) nhng cng vic sau:
- La chn truyn ng vn ti.
- t/ thu a im ng hng theo yu cu ca ngi vn ti.
- Giao hng ho v cp cc chng t lin quan (nh: bin lai nhn
hng - the Forwarder Certificate of Receipt hay chng t vn ti -
the Forwarder Certificate of Transport).
- Nghin cu cc iu kin ca th tn dng (L/C) v cc vn bn lut
php ca chnh ph lin quan n vn chuyn hng ho ca nc
xut khu, nc nhp khu, k c cc quc gia chuyn ti (transit)
hng ho, cng nh chun b cc chng t cn thit.
- T vn cho ngi xut khu v tm quan trng ca bo him hng
ho (nu c yu cu).
- ng gi hng ha, chun b kho bao qun hng ho, cn o hng
ho (nu cn).
- Vn chuyn hng ho n cng, thc hin cc th tc v l ph
khu vc gim st hi quan, cng v, v giao hng ho cho ngi vn
ti.
- Nhn B/L t ngi vn ti, sau giao cho ngi xut khu.
- Theo di qu trnh vn chuyn hng ho n cng ch bng cch
lin h vi ngi vn ti hoc i l ca ngi giao nhn nc
ngoi.
- Ghi ch v nhng mt mt, tn tht i vi hng ho (nu c).
- Gip ngi xut khu trong vic khiu ni i vi nhng h hng,
mt mt hay tn tht ca hng ho.
2.1.3.2 i din cho ngi nhp khu
Ngi giao nhn vi nhng tho thun c th s gip khch hng ca mnh
(ngi nhp khu) nhng cng vic sau:
- Theo di qu trnh vn chuyn hng ho trong trng hp ngi
nhp khu chu trch nhim v chi ph vn chuyn.
- Nhn v kim tra tt c cc chng t lin quan n qu trnh vn
chuyn hng ho.
- Nhn hng t ngi vn ti.


- Chun b cc chng t v np cc l ph gim st hi quan, cng nh
cc l ph khc lin quan.
- Chun b kho hng chuyn ti (nu cn thit).
- Giao hng ho cho ngi nhp khu.
- Gip ngi nhp khu trong vic khiu ni i vi nhng tn tht,
mt mt ca hng ho.
2.1.3.3 Cc dch v giao nhn khc
Ngoi cc dch v k trn, ngi giao nhn cn cung cp cc dch v khc
theo yu cu ca khch hng nh dch v gom hng, t vn cho khch hng v
th trng mi, tnh hung cnh tranh, chin lc xut khu, cc iu kin
giao hng ph hp, v.v.
2.2 NHNG YU T TC NG N HIU QUKINH DOANH
DCH V GIAO NHN HNG HA
2.2.1 yu t v gi
Trong mi trng cnh tranh khc lit v ngnh ny, khi cc cng ty v tp
on nc ngoi u t vo Vit Nam lm cho th trng ngy cng tr nn
cnh tranh v gi l yu t u tin b tc ng mnh m, vi th mnh l cc
cng ty ln lm ch c phng tin nn lun xy dng mc gi cnh tranh
khin cho cc doanh nghip nh hn, thiu thn phng tin phi i thu hay
mua li gp kh khn trong vic nh ra mc gi cnh tranh, v iu ny lm
cho vn tm kim khch hng gp nhiu kh khn, thm ch mt khch
hng ang c lm nh hng n doanh thu v ci cang nh hng n
hiu qu kinh daonh dch v giao nhn hng ha.
2.2.2 cht lng dch v logistics
Trong hot ng dch v giao nhn hng ha xut nhp khu, quy trnh thc
hin chui dch v v cng quan trng, y l tiu chun quy trnh cng vic
m bt c cc doanh nghip ln hay nh trong hay ngoi nc u phi d a
trn n, quy trnh ny c xy dng v tiu chun ha t cng vic v hot
ng kinh doanh thc t qua nhiu thi gian, quy trnh ny thc hin cc
nghip v nh: xut khu hng i quc t, nhp khu hng t nc ngoi v,
vn chuyn ni a, khai hi quan thng quan, chng t hng ha v cc
nghip v ph lin quan. Chnh v vy t c cht lng dch v tt cho
doanh nghip cc quy trnh nghip v trn phi c thc hin mt cch chnh
xc, c chuyn mn nghip v, cht lng phi ng b gia cc b phn.



2.2.3 phng tin v cng ngh trong kinh doanh dch v giao nhn
Khng ring g nghnh giao nhn hng ha xut nhp khu ni n yu t ny,
trong thi im kinh doanh hin i nh ngy ny tt c cc loi phng tin
v cng ngh u gp phn v cng quan trng trong vic nng cao hiu qu
kinh doanh, v c bit loi hnh kinh doanh dch v logistics i hi s lng
v loi phng tin, cng ngh thc hin cng vic v cng ln, a dng v
l yu t chnh to nn s cnh tranh v khc bit,c th ta k n cc phng
tin v cng ngh sau: tu bin,thit b qun l tu bin, phn mm qun l
tu, my bay, xe container, xe ti cc loi, tu ha, nh kho, k cha, xe nng,
my tnh, dy truyn ng, phn mm qun l hng ha, thit b cm tay, thit
b nh v....
2.2.4 Tim nng ngun nhn lc
Trong kinh doanh quc t, c bit l hot ng mua bn trao i hng ha
gia cc quc gia, hot ng giao nhn hng ha gia cc ni c con ngi
qun l v thc hin v vy con ngi l yu t quan trng hng u m
bo thnh cng. Cc tiu chun cn c quan tm nh gi l nng lc
chuyn mn, nghip v cng vic, k nng x l v giao tip, kh nng t
hon thin, nng cao nng cao kin thc chuyn mn.



CHNG 3: PHNG PHP NGHIN CU
3.1 TNG QUAN V VN NGHIN CU
Trong xu hng pht trin kinh t mang tnh ton cu, dch v v logistics l
mt trong nhng vn c quan tm ca hu ht tt c cc quc gia trn th
gii. Nh loi hnh dch v ny m cc hot dng giao thng lin quan n
hot ng xut nhp khu gia cc quc gia c gia tng ng k. Do vic
nng cao cht lng v hiu qu i vi loi hnh dch v ny c nhiu tc
gi v cc nh nhin cu tp trung khai thc cng nh phn tch nh gi di
nhiu gic khc nhau.
Trn th gii vic nng cao cht lng dch v logistics c nghin cu t
nhng nm 1990 nh: Ballou (2004) a ra quan im v chi ph v hiu qu
qun l dch v logistics. Mentzer et al (2004) v Richey et al (2007) nghin
cu v s hi lng ca khch hng v s trung thnh i vi hot ng
logistics. i vi Chapman et al (2003) phn tch v chui dch v logistics v
m hnh cng nghip pht trin logistics. Trong khi , Lambert et al (2004),
Knemeyer (2004) v Murphy (2005) trnh by v chiu su v nhu cu cn
thit ca dch v logistics.
Ti vit nam, mt quc gia ang pht trin trong nhng nm gn y hot
ng giao thng XNK gia tng n hu ht cc quc gia trn th gii.
Chnh v vy, hot ng logistics gp phn thc y s pht trin v nng
cao hot ng XNK ca Vit nam trong nhng nm gn y. Mc d cha c
nhiu cng trnh nghin cu v vn ny, tuy nhin mt vi nghin cu ca
mt s tc gi cng cp n hot ng v cht lng dch v logistics ti
VN. in hnh nh: Bi Th Thanh Duyn (2010) nghin cu v bin php
nng cao kh nng cnh tranh trong lnh vc logistics. Le Th Thu Hoi
(2013) trnh by v gii php nng cao cht lng dch v hi quan. Nguyn
Cng Hip (2007) cp n vic ng dng m hnh dch v logistics v qun
tri chui cung ng trong hot ng dch v kho hng dc phm ti cng ty
Diethelm Vit Nam. Trong khi L Mnh Cng (2010) nu ra gii php
pht trin dch v logistics trong h thng phn phi hng ha ca Vit Nam.


C th thy cc ti k trn ch yu l phn tch v nh gi nhm nng
cao cht lng dch v nhng cha c mt c s nh lng nhm phn tch
nhng nhn t tc ng n hiu qu hot ng dch v logistics. Vic nghin
cu nhng nhn t v gi, dch v cung cp, phng tin v con ngi l mt
trong nhng vn nghin cu mi gp phn nhn nh r t a ra
nhng gii php cng nh nhng cch thc gp phn lnh mnh ha cht
lng dch v logistics ca VN. V vy ti chon ti cc gii php nng
cao hiu qu hot ng logistics lm ti nghin cu.
3.2 TIN TRNH NGHN CU
m bo tnh khoa hc v h thng trong qu trnh thc hin ti bo co
tt nghip em t ra cho mnh tin trnh nghin cu nh sau:
Th nht: xem xt cc vn mu cht trong lnh vc giao nhn hng ha
xut nhp khu xy dng khung l thuyt
Th hai: tm hiu v tm tt ti liu lm c s l lun cho ti
Th ba: tm hiu v ngnh giao nhn hng ha xut nhp khu quc t n
trong nc Vit Nam v ca Cty Con-Log
Th t: thit k bng cu hi kho st v hiu chnh cho ph hp
Th nm: pht bng kho st n cc i tng nghin cu v thu thp kt qu
kho st
Th su: pht hin nhng vn mi trong dch v giao nhn hng ha xut
nhp khu ca doanh nghip trong thi gian qua.
Th by: kim nh kt qu v a ra cc gii php cho cng ty



S 3.1: S quy trnh nghin cu hot ng kinh doanh dch v ti ti
cng ty c phn Continential Logistics.

Tm hiu vn
Xy dng khung l thuyt
Khung khi nim
Nghin cu nh tnh
Bng hi chi tit
Hiu chnh bng hi
Kho st, thu thp d liu
Thng k m t
nh gi thang o
(Cronbach Alpha)
Kim nh m hnh v cc
gi thuyt (Hi quy)
Kt qu, tho lun
Tho lun
Bng hi hiu chnh


3.3 PHNG PHP THU THP THNG TIN
3.3.1 Phng php thu thp thng tin th cp
c c y thng tin mt cch chnh sc em c qua sch gio khoa
v thng mi quc t, giao nhn hng ha xut nhp khu, kinh doanh quc
t tm ra nhng im mnh v yu ca ngnh logistics Vit Nam. c qua
cc ti liu ca cng ty Con-Log, ti liu gii thiu v cng ty, lnh vc hot
ng, quy trnh cung ng dch v, quy trnh vn chuyn hng ha v cc quy
trnh nghip v lin quan n cng ty
3.3.2 Phng php thu thp thng tin s cp:
3.3.2.1 Cch thc tin hnh:
Sau khi lp bng cu hi kho st online trn google docs em s s dng
ng link lin kt trc tuyn ngi c kho st tr li trc tip trn
website mt cc nhanh chng v tin li bng cch click chut chn p n,
sau kt qu s c lu ti bng phn hi kt qu ca google docs t em
ly s liu qua phn mm SPSS phn tch.
3.3.2.2 Ni dung cu hi iu tra kho st:
Tt c cc cu hi lin quan n vic nh gi mc hi lng ca khch
hng, ngi s dng dch v giao nhn hng ha xut nhp khu ca cng ty
CON-LOG
Bng cu hi nh km ph lc.

3.3.2.3 i tng c iu tra kho st:
Em s thc hin nghin cu trn cc i tng l khch hng ca Cng Ty CP
Continential Logistics, chnh l cc doanh nghip ti TP H Ch Minh s dng
dch v xut khu hay nhp khu ca cng ty v cc cng ty logistics hay
Forwarder ti th trng TP H Ch Minh c hp tc mua bn v s dng dch
v qua li vi cng ty Con-Log
3.3.2.4 Pht phiu iu tra kho st:
Em pht tng cng 75 phiu kho st online (link) n cc khch hng v
i tc trong thi gian 2 ngy sau khi hon thnh bng cu hi v tin hnh
theo di thu thp kt qu trong vng 2 ngy sau xut ra kt qu trn
file excel ri tin hnh nhp liu trn phn mm SPSS trong khong thi gian
2 ngy hon tt cc khu em s dng 6 ngy c c kt qu kho st
mt cch chnh xc v trung thc nht cho ti.



3.3.2.5 Ni dung phn tch, tnh chnh xc v tin cy ca d liu
S dng phn mm SPSS x l, phn tch, kim nh tnh chnh xc v nu
ngha d liu
- Tn sut (Frequency)
- M t thng k (Statistic)
- Tnh chnh xc, tin cy (Anova, Cronbach Alpha)
- Phn tch hi quy
3.4 M HNH NGHIN CU
Cc gi thuyt cho m hnh nghin cu c xy dng da trn nhng
yu t tc ng n s pht trin dch v Logistics ca cng ty Con-Log.
Trong m hnh ca nghin cu ny c 4 yu t chnh tc ng n hiu qu
hot ng kinh doanh dch v Logistics ti cng ty gm: gi, Dch v, con
gi v phng tin.
S 3.2: M hnh nghin cu

Da vo m hnh nghin cu a ra bn gi thuyt sau:
Gi thuyt H1: C s quan h ng bin gia gi
Gi thuyt H2: C s quan h ng bin gia cc dch v
Gi thuyt H3: C s quan h ng bin gia nhn vin
Gi thuyt H4: C s quan h ng bin gia phng tin

Ga
Cc dch v
Nhn vin
Phng tin
HIU QU HOT
NG DCH V
LOGISTICS
H1
H4
H3
H2


CHNG 4: THC TRNG HOT NG KINH
DOANH DCH V LOGISTICS TI CNG TY CP
CONTINENTIAL LOGISTICS
4.1 GII THIU V CNG TY CP CONTINENTIAL LOGISTICS
4.1.1 Qu trnh hnh thnh v pht trin ca Cng ty Con-Log
Trong xu th ton cu ha nn kinh t th gii ang din ra si ng, t nhng
nm 90 cho n nay, hng lot cc hip c v hip nh giao lu thng mi
gia Vit Nam v cc nc ra i nh ASEAN, CEPT, hip nh thng mi
Vit M to iu kin a sn phm ca Vit Nam thm nhp vo th
trng th gii.
Nm c nhu cu khng th thiu ca cng tc giao nhn hng ha xut nhp
khu nn nm 2010 cng ty c phn Continential Logistics c thnh lp v
i vo hot ng theo Giy php kinh doanh s 0312153097/Q-KHT ca
s K Hoch v u T ngy 05 /02/2010. Tuy cng ty mi i vo hot ng
hn 2 nm nhng cng ty ang ngy cng pht trin v to c v th ca
mnh trn th trng v lun c c s tn nhim ca khch hng.
Gii thiu tm tt v cng ty:
Tn Giao Dch trong nc: Cng ty C Phn CONTINENTIAL
LOGISTICS
Tn Giao Dch quc t: CONTINENTIAL LOGISTICS CORPORATION
Tn vit tt : CON-LOG CORP
Ph Gim c : L Thi Thu Hoi
Loi hnh doanh nghip: Cng ty C Phn
Vn iu l: 1.000.000.000 VND
M s thu: 0312153097
S lng nhn s: 18 nhn vin
Tr s chnh : 1/26 Thng Long, P 4, Q Tn Binh Tp.HCM
in thoi: 08-38 114 714 Fax :08 39 484 049
Website: www.conlogco.com
4.1.2 Chc nng kinh doanh chnh ca Cng ty CP Con-log
Ngnh ngh kinh doanh ng k ca cng ty : Dch v i l tu bin, dch v
i l vn ti ng bin, vn ti hng ha ng thy ni a bng phng
tin c gii, hot dng dch v h tr trc tip cho vn ti ng thy ni a,
dch v h tr lin quan n vn ti nh : hot ng ca cc i l lm th tc
hi quan, ly mu, bao gi hng ha, kim m, hot ng ca cc i l vn


ti hng ha bng ng hng khng. Vn ti hng ha bng t (tr t
chuyn dng), xe my. Bun bn mt s mt hng nh: my mc, thit b
in, nng lm thy sn, gch, xi mng
Chc nng hot ng chnh ca cng ty:
Giao nhn hng ha xut nhp khu theo s yu cu ca khch hng:
+ Thay mt ngi xut khu:
Theo nhng ch dn ca ngi gi hng cng ty CON-LOG s:
- Nghin cu nhng iu khon trong cc chng t thanh ton nh th
tn dng v tt c nhng lut l ca chnh ph p dng trong vic giao hng
nc xut khu, cng nh bt k nc qu cnh no v chun b nhng chng
t cn thit cho vic xut khu. V cc chng t ny thng do nhn vin
cng ty CON-LOG n khch hng ly nh: invoice, packing list
- Thay mt ch hng lm th tc xin giy php xut khu
- ng gi hng ha, tnh ton phng thc vn ti, t vn tnh cht
hng ha v lut l nu c nc xut khu hay nc qu cnh.
- Tin hnh vic lu kho nu cn cn o hng ha
- Mua bo him cho hng ha nu cn.
- Vn chuyn hng ha n cng, m nhn vic khai hi quan, cc th
tc giao nhn ti cng, chng t lin quan nh: gim nh, kim dch v
giao nhn cho ngi chuyn ch.
+ Thay mt ngi nhp khu:
Theo ch dn ca ngi nhn hng, cng ty CON-LOG s:
- Thay mt ngi nhn hng gim st vic chuyn ch hng ha khi
ngi nhn hng lo liu phng tin vn ti.
- Nhn v kim tra tt c chng t lin quan n vic vn chuyn hng
ha.
- Nhn hng t ngi chuyn ch v thanh ton tin cc nu c yu
cu.
- Thu xp vic khai bo hi quan, tr l ph, thu v cc chi ph cho hi
quan.
- Giao hng khi lm th tc hi quan cho ngi nhn hng.
- Khi c yu cu c th gip ngi nhn hng khiu ni i vi ngi
chuyn ch v tn tht hng ha nu c.
- Gip ngi nhn hng trong vic lu kho, phn phi khi c yu cu.



+ Cc dch v khc:
Ngoi cc dch v giao nhn nu trn, cng ty cn cung cp cc dch
v khc theo yu cu ca khch hng, cc dch v ny c th pht sinh trong
qu trnh vn chuyn ca hng ha hoc dch v khc nh dch v gom hng
l (consolidation). Cng ty s thay mt khch hng ng tn xut nhp
khu hng ha, lm tt c chng t nh: hp ng, invoice, packing list, ln t
khai hi quan, tnh thu, ng k t khai v lm tt c cc th tc Hi Quan.
Vn chuyn hng ha t cng hoc t sn bay v kho ca khch hng v
ngc li. Thanh ton chi h tt c cc chi ph: nng h, ph vn chuyn, l ph
hi quan, ph vn chuyn v kho, ph lao v...
Cc i tc ca cng ty :
L mt cng ty dch v giao nhn hng ha, do tnh cht ca sn
phm ca CON-LOG l dch v khai bo hi quan, dch v vn ti bng
container, dch v vn chuyn bng ng hng khng, nhn y thc
xut, nhp khu... nn khch hng ca cng ty bao gm tt c cc
doanh nghip hot ng xut, nhp khu nh: cng ty trch nhim hu
hn, doanh nghip t nhn, c s sn xut, cc cng ty nc ngoi c
chc nng sn xut trc tip hay khng. Tuy nhin do cng ty mi
thnh lp hn hai nm nn khch hng ch yu l nhng cng ty nh,
nhng c s nh cha c phng xut, nhp khu. Hin nay cng ty
ang pht trin v cng c p ng nhu cu ca khch hng t
cng ty s c nhiu khch hng hn, c tim nng hn, c bit l c
nhng khch hng ln.
i th cnh tranh :
Vit nam gia nhp WTO nn cnh tranh trong lnh vc ny khng ch l gia
cc doanh nghip trong nc m cn c s tc ng ca cc doanh nghip
nc ngoi mc d trong lnh vc logistics, nh nc vn cn mt s qui nh
hn ch i vi nh u t nc ngoi. Cnh tranh khng ch v gi m cn v
cht lng dch v. Bi v trong lnh vc giao nhn vn chuyn (rng hn l
logistics) nh u t nc ngoi c tim nng ln v kinh nghim hn cc
doanh nghip trong nc. y chnh l thch thc ln i vi ngnh giao nhn
vn chuyn Vit nam cng nh cng ty CON-LOG ni ring thi k hi nhp.



4.1.3 C cu t chc ca Cng ty Con-Log
S 4.1: c cu t chc ca Cng ty Con-Log

C cu t chc ca cng ty CP CON-LOG theo m hnh qun l trc
tip. Gim c l ngi c quyn hn cao nht v cng l ngi chu
trch nhim i vi kt qu hot ng ca cng ty. Cc nhn vin ca
cng ty lm vic vi tinh thn t gic theo nguyn tc: Lm ht vic
ch khng phi ht gi.
- Ban gim c: gm c gim c v mt ph gim c. y l c quan u
no ca cng ty, chu trch nhim cho mi hot ng sn xut kinh doanh, l
ni a ra nhng nh hng pht trin v s tn ti ca cng ty, cng nh
nhng chnh sch v quyn li cho nhn vin.
- Phng k ton/ nhn s: Theo di v cn i ngun vn, hch ton cho b
phn kinh doanh, qun l cc hot ng thu chi t kt qu hot ng sn xut
v cung ng dch v vn ti, lp bo co ti chnh ca tng thi k ln gim
c. Nhn vin nhn s theo di lch lm vic v thc hin cc chnh sch, ch
i hay phc li cho nhn vin m bo mi ngi c hng y ch
theo lut lao ng nh nc.
- Phng chng t: Lp cc chng t cn thit lin quan n tng l hng v
cc chng khc theo yu cu ca khch hng xut nhp khu hng ha, lp
h s lu tr chng t v lin lc thng xuyn vi cc hng tu qua email
nm gi tnh hnh vn chuyn cc l hng v thng bo cho ngi khch hng.
- Phng kinh doanh (sales marketing): Nhim v ch yu ca phng kinh
doanh l tm kim khch hng v gii thiu v lnh vc hot ng cng nh
quyn li m khch hng s nhn c khi s dng nhng dch v ca cng
BAN GIM
C
K
TON +
NHN
S
PHNG
GIAO
NHN
PHNG
CHNG
T

PHNG
KINH
DOANH



ty, gii quyt mi yu cu ca khch hng:nh t vn v dch v vn ti v
giao nhn, cung cp thng tin v th trng, hng ha.
+ Thng qua nhng phng tin thng tin i chng nh in thoi, internet,
bo chv thng qua cc mi quan h, phng kinh doanh (sales marketing)
s ch ng tm kim thng tin v cc doanh nghip trong v ngoi nc ang
c nhu cu s dng cc dch v giao nhn hng ha v bng mi cch thuyt
phc h s dng dich v ca cng ty (c th thuyt phc bng gi cc tt ,
cho php tr cc sau, thi hn thanh ton ph dch v lu di )
+ Bn cnh vic qung b hnh nh ca cng ty, mt nhim v ca phng
kinh doanh (sales marketing) thng xuyn chm sc quan tm khch hng
c h lun l khch hng trung thnh ca cng ty.
- Phng Operation (giao nhn): Giao hng t kho ch hng ra cng vi hng
xut v nhn hng t cng v kho i vi hng nhp. Mt khc cn m nhn
vic lm th tc hi quan i vi mi l hng xut nhp khu v qun l vic
ng hng vo container ti bi container CY (container yard) hay ti kho
hng l CFS (container freight station) sau vn chuyn container ra cng
hoc ICD ri giao container cho hng tu v ly cc chng t cn thit.
+ T chc v thc hin cc cng vic c lin quan n giao nhn hng ha
xut nhp khu, thc hin cc cng vic hin trng ti cng, sn bay nh:
Np t khai, kim ha, nhn v xut hng, sp xp hng ha ng vo
container, thng bo lch trnh tu n i...
Tm li:
Vi qui m hot ng hot ng va phi, cc phng ban ca cng ty
c sp xp mt cch r rng, hp l v trc tuyn. Do vy, u im ca c
cu ny l gip x l nhanh v kp thi cc vn ny sinh, phi hp cc hot
ng hon thnh tt mc tiu chung, m bo s thch nghi theo yu cu
ca khch hng ng thi tit kim c chi ph.
4.1.4 V t chc v con ngi:
Hng nm, cng ty u tin hnh cc hot ng r sot li cc chc nng
nhim v ca tng phng ban kp thi lu chuyn, sa cha, iu chnh cho
ph hp vi yu cu thay i cng vic, trnh s chng cho trong hot ng
ca cc phng ban.
Cng ty thng xuyn quan tm n vic nng cao trnh cho i ng
nhn vin bng cc hnh thc cho i hc thm cc lp hc ngn hn v nghip
v ngoi thng (c h tr kinh ph), trang b thm v trnh ting anh
thng mi


Ngun nhn lc ca cng ty :
i ng nhn vin gn nh, ch bao gm 18 ngi, trong :
- i hc v trn i hc: 14 ngi
- Cao ng: 4 ngi
Tin lng :
Bnh qun thu nhp ca ngi lao ng trong ton cng ty tng i kh.
Mt trong nhng cng c qun l ht sc quan trng l h thng tin
lng, thng v cc ch khc. C s tnh ton tin lng da trn
hiu qu lao ng, m bo tnh hp l cng bng cho ngi lao ng
tng xng vi tnh cht cng vic. Cng ty lun m bo mc sng
cho ngi lao ng h an tm phc v cng tc.
Ch tng lng theo qui nh chung l:
Trnh i hc : 6 thng tng lng 1 ln
Trnh cao ng : 1 nm tng lng 1 ln
Ngoi ra Cng ty cn p dng nhng bin php khuyn khch nh ch tin
lng, thng, ch thng tin ph hp cho nhng nhn vin c nng lc,
ham hc hi, em li li ch cho Cng ty qua 2 t bnh bu 6 thng u nm
v cui nm.

BNG 4.1: Tng qu lng v thu nhp trung bnh ca nhn vin cng ty
CON-LOG t nm 2010-2012
n v tnh: nghn ng VN
Chi tiu Nm 2010 Nm 2011 Nm 2012
Tng qu lng
thc hin
1,080,000,000 1,188,000,000 1,296,000,000
Thu nhp bnh qun
ngi/thng
5,000,000 5,500,000 6,000,000
(Ngun: Phng k ton Cng ty CP CON-LOG)
Qua bng s liu trn (bng 2.1) ta thy mc thu nhp bnh qun mi ngi/
mi thng cha thc s cao, nhng cng tng i kh so vi mt bng chung
ca cc cng ty t nhn khc. Nm 2011 trung bnh mi ngi tng 500,000
VND/ nm so vi 2010, thi im 2011 cng ty i vo hot ng n nh
nn ch cho nhn vin cng tt hn, nm 2012 mc tng khng cao do li
nhun khng nhiu, tnh hnh kh khn chung ca tt c cc cng ty trong
ngnh, mt i mt lng hng xut kh ln, dn n doanh thu cng ty gim,
li nhun gim, mi ngi cng chia s kh khn cng cng ty.


4.1.5 Tnh hnh hot ng kinh doanh ca Cng ty t nm 2010-
2012
To ra ngun li nhun ti a vi chi ph kinh doanh mc ti thiu l
mc tiu m mi doanh nghip lun hng ti v l cch duy nht
doanh nghip tn ti, pht trin, v nng cao v th ca mnh trn thng
trng.
Trong giai on u khi cng ty mi thnh lp, cng ty cn gp nhiu
kh khn, phi u t nhiu tin vo c s vt cht v hot ng gii thiu
v dch v ca cng ty, hn na do mi bc vo th trng, ngun khch
hng cha nhiu v tn tui t c bit n nn cng ty gp nhiu kh
khn v thua l. Nhng trong nhng nm gn y vi nhng n lc ca mnh
cng ty v ang dn dn khng nh c v th ca mnh trong th trng
giao nhn, lng khch hng tng ln ng k, doanh thu cng nh li
nhun ca cng ty cng tng dn, th hin r trong bo co tng hp sau.

BNG 4.2: Kt qu kinh doanh ca cng ty t 2010-2012
Ch tiu 2010 2011 2012
So snh
2011/2010 2012/2011
Tuyt
i
T
ng
i
%)
Tuyt
i
T
ng
i
(%)
Doanh thu
bn hng
v cung
cp dch
v (cha
VAT)
9,103,3
62,004
12,917,1
06,921
14,242,0
74,068
3,813,7
44,916
1.4
189
1,324,9
67,147
1.1
026
Chi ph
1,659,6
54,411
2,040,50
3,669
2,080,81
4,796
380,849
,258
1.2
295
40,311,
127
1.0
198
Li nhun
sau thu
151,508
,403
209,511,
024
166,870,
438
58,002,
620
1.3
828
(42,640,
586)
0.7
965
(Ngun: Phng k ton Cng ty CON-LOG)



Qua s liu trn, ta thy doanh thu ca cng ty tng u qua cc nm.
C th, nm 2011, doanh thu t 12,917,106,921 nghn ng, tng
3,813,744,916.91 nghn ng so vi nm 2010, tng tng ng 1.4189%.
n nm 2012, doanh thu tng 14,242,074,068 nghn ng so vi nm 2011,
tng tng ng 1.1026%. T nm 2010 n nm 2012 khng hong kinh t
ton cu ngy cng c du hiu nghim trng, cha c du hiu hi phc,
khng nhng nh hng ln n hu ht Chu u m cn tc ng ti Chu
su sc, do nhng tc ng ca cuc khng hong kinh t ln kim nghch xut
nhp khu ca c nc, cng vi tnh hnh cnh tranh khc nghit ca th
trng, nn nm 2012, doanh thu ca cng ty b nh hng ln v suy gim so
vi mc tng ca nm 2010 v 2011, ch tng 1.1026 % so vi nm 2011.

TH 4.3: Tnh hnh doanh thu qua cc nm t 2010-2012

(Ngun: Phng k ton cng ty Con-Log)
Chi ph ca cng ty tng qua cc nm vi tc tng dn. Nm 2011
chi ph tng 2,040,503,669 vnd tng ng 1.3 % so vi nm 2010. Nm 2012
chi ph tng 2,080,814,796 vnd nghn ng tng ng 1.0198 % so vi nm
2011. Chi ph nm 2011 cao l do s gia tng ng k ca gi cc yu t u
vo, c bit l gi xng du khin cho chi ph vn ti tng cao ko theo
tng chi ph ca cng ty tng theo . n 2012, chi ph c tng nhng tng nh
so vi nm 2011, tng 40,311,127 nghn ng, tng ng 1.019%, do doanh
thu hng xut khu gim mnh t 9,041,974,844 nghn ng xung cn
7,833,140,737 nghn ng vo nm 2012 nn chi ph hot ng do cng
gim ng b.

-
5,000,000,000
10,000,000,000
15,000,000,000
2010 2011 2012
Doanh thu ban hang va cung cap dch vu (cha
VAT)
Doanh thu ban hang va cung
cap dch vu (cha VAT)


4.2 PHN TCH KT QU KHO ST
4.2.1 Gii thiu
Phn ny s tin hnh nh gi s b thang o, tin cy ca thang o,
kim nh m hnh l thuyt v cui chng s l phn tm lt kt qu ca
qu trnh nghin cu.
4.1.2 Thng tin mu nghin cu
C 150 phiu kho st c pht ra, kt qu thu v c 110 phiu hp
l. Vy mu nghin cu c tt c 110 ngi tham gia kho st (n=110). Trong
nam chim 50%, n chim 50%. S ngi c tui di t 22 n 25
chim 8.2%, t 26-30 tui chim 38.2%, t 31-35 tui chim 26.4% v t 36
n 40 tui cng chim 27.3%.
BNG 4.1.1: THNG TIN MU NGHIN CU
GIOI TINH

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid nam 55 50.0 50.0 50.0
nu 55 50.0 50.0 100.0
Total 110 100.0 100.0

DO TUOI

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid 22 DEN 25 9 8.2 8.2 8.2
26 DEN 30 42 38.2 38.2 46.4
31 DEN 35 29 26.4 26.4 72.7
36 DEN 40 30 27.3 27.3 100.0
Total 110 100.0 100.0



Qua bng thng k thm nin lm vic ta c c kt qu nh sau: di 2 nm
kinh nhim chim 20%, t 2-3 nm kinh nghim chim t l cao nht 24.5%,
t 4-5 nm v 6-10 nm chim thp nht l 18.2% v cui cng l trn 10
nm chim 19.1%.
THAM NIEN

Frequency Percent
Valid
Percent
Cumulative
Percent
Valid DUOI 2
NAM
22 20.0 20.0 20.0
2 DEN 3
NAM
27 24.5 24.5 44.5
4 DEN 5
NAM
20 18.2 18.2 62.7
6 DEN 10
NAM
20 18.2 18.2 80.9
TREN 10
NAM
21 19.1 19.1 100.0
Total 110 100.0 100.0

BNG 4.2.1 THNG K THEO GII TNH



S 4.3.1: BIU THM NIN LM VIC

Theo thng k trn, i tng tham gia kho st c nam v n tng
i cn bng trong lnh v logistics. Ngoi ra, thm nin lm vic ti cc cng
ty chim t l phn trm ln nht l t 2-3 nm (chim 24.5%) v thm nin t
2 nm tr xung chim 22 %, t 4-6-10 nm chim t l thp nht (18.2%).
4.2.1 nh gi s b thang o
4.2.2 nh gi thang o bng h s tin cy Cronbach Alpha
Cronbach Alpha l cng c kim nh thang o, gip loi i nhng bin
quan st khng t yu cu, cc bin rc c th to ra cc bin tim n, cc
nhn t gi v nh hng n cc mi quan h ca m hnh nghin cu. Cc
quan st c h s tng quan bin tng (Corrected Item Total Correlation) <
0.30 s b loi v tiu chun chn thang o khi h s tin cy Cronbach Alpha
t 0.60 tr ln (Nunnally & Burnstein, 1994)
4.2.2.1 Cronbach Alpha cho thang o cc yu t nh hng n hiu qu
kinh doanh dch v logistics

Da trn c s phn tch d liu kho st trn SPSS ta c cc s liu phn tch
v h s tin cy ca cc yu t nh sau:

22% 24.5%
%
18.2% 18.2% 19.1%


BNG 4.4.1: CRONBACH ALPHA CA CC BIN
1. BIN GI
Reliability Statistics
Cronbach's Alpha N of Items
.794 4

Item-Total Statistics

Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected Item-
Total Correlation
Cronbach's Alpha
if Item Deleted
GIA 1 10.19 5.404 .496 .796
GIA 2 9.80 4.914 .639 .725
GIA 3 9.84 4.707 .662 .712
GIA 4 9.91 5.368 .634 .732

Qua bng h s tin cy ca yu t gi ta loi bin gi 1(G1) tin cy ca
gi tng ln ti 79.9% v gi li cc bin G2, G3, G4 v c tng quan bin
tng v h s tha iu kin.

Sau khi loi bin G1 ta c c h s Alpha mi l 0.796 nh bng sau, v kt
qu mi ca cc bin G2, G3 v G4.

Cronbach's Alpha Cronbach's Alpha Based on Standardized Items N of Items
.796 .794 3


Scale
Mean if
Item
Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
GIA 2 6.75 2.558 .647 .484 .715
GIA 3 6.78 2.246 .749 .569 .597
GIA 4 6.85 3.135 .541 .322 .819



2. CRONBACH ALPHA CA BIN DCH V
.715 5
Ta thy tin cy ca DV l 0.715 ln hn 0.6 ngha l DV c tc ng n
hiu qu hot ng logistics nhng ta loi bin DV5 tin cy ca DV tng
ln v v tng quan bin tng c h s nh hn 0.3 c th l: DV5 = 0.210


Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
DICH VU 1 13.54 7.168 .454 .676
DICH VU 2 13.35 6.540 .617 .605
DICH VU 3 13.43 6.834 .629 .607
DICH VU 4 13.34 7.308 .516 .652
DICH VU 5 13.34 8.280 .210 .773

Sau khi loi 2 bin DV5 ta c c h s tin cy ca 4 bin cn li nh bng
sau:
Cronbach's Alpha Cronbach's Alpha Based on Standardized Items N of Items
.773 .776 4


Scale Mean
if Item
Deleted
Scale
Variance if
Item
Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
DICH VU 1 10.13 5.231 .460 .255 .782
DICH VU 2 9.94 4.537 .679 .519 .661
DICH VU 3 10.02 4.917 .654 .523 .679
DICH VU 4 9.93 5.352 .528 .324 .743



3. CRONBACH ALPHA CA BIN PHNG TIN
.692 4
Ta thy h s tin cy l 0.692 ln hn 0.6 tha iu kin nh vy phng tin
(PT) c nh hng n hiu qu hot ng v cc bin u tha mn gi
thuyt t ra.

Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if
Item Deleted
PHUONG TIEN 1 10.35 3.185 .441 .656
PHUONG TIEN 2 9.85 2.951 .588 .549
PHUONG TIEN 3 9.90 3.320 .496 .615
PHUONG TIEN 4 10.12 3.940 .397 .675

4. CRONBACH ALPHA CA BIN CON NGI
.708 4

H s tin cy ca yu t CN l 0.708 > 0.6 nn con ngi c s tc ng n
hiu qu hot ng kinh doanh ca Cty Con-log v cc bin u tha mn iu
kin t ra nn ta khng loi bin no c. Ta c kt qu nh bng sau:


Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
CON NGUOI 1 10.33 3.176 .442 .685
CON NGUOI 2 9.83 2.915 .602 .572
CON NGUOI 3 9.87 3.286 .508 .637
CON MHUOI 4 10.12 3.940 .458 .675



5. CRONBACH ALPHA CA HIU QU HOT NG
.798 4


Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Cronbach's Alpha
if Item Deleted
HQHD 1 10.22 5.053 .597 .757
HQHD 2 9.85 5.300 .654 .727
HQHD 3 9.81 4.963 .706 .699
HQHD 4 9.94 6.005 .496 .797

Qua bng h s tin cy chung ca cc yu t kho st ta thy c cc yu t
ny tc ng n hiu qu hot ng logistics v lm r hn na ta i nh
gi bng nhn t khm ph EFA nh sau:

4.2.2.2 nh gi thang o bng nhn t khm ph EFA
Kt qu Cronbach Alpha cho thy sau khi loi cc bin G1 v DV5
thang o cc yu t nh hng n hot ng kinh doanh dch v logistic u
tho mn h s tng quan bin tng v v tin cy Cronbach Alpha. V vy
cc bin quan st ca thang o ny tip tc nh gi bng EFA. Kt qu kim
nh Bartletts cho thy gia cc bin trong tng th c mi quan h tng
quan ln nhau (Sig = .000 < .050). ng thi, h s KMO = .738 chng t
phn tch nhn t nhm cc bin li vi nhau l thch hp.

BNG 4.5.1: KMO and Bartletts Test
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
.738
Bartlett's Test of
Sphericity
Approx. Chi-Square 146.651
df 6
Sig. .000



M ha li cc loi bin:
Sau khi loi b cc bin khng ph hp v nh gi thang o, ta m ho li
cc bin cho ph hp vi m hnh.
- Bin GI (G) bao gm G2, G3 V G4
- Bin DCH V (DV) bao gm DV1, DV2, DV3 v DV4
- Bin PHNG TIN (PT) bao gm PT1, PT2, PT3 v PT4
- Bin CON NGI (CN) bao gm CN1, CN2, CN3 v CN4
BNG 4.6.1: M HA LI CC BIN

Rotated Component Matrix
a

Component

1 2 3 4
GIA 2 .160 .836
GIA 3 .161 .894
GIA 4 .412 .663
DICH VU 1 .177 .661 .196
DICH VU 2 .837
DICH VU 3 .809 .216
DICH VU 4 .696 .223
PHUONG TIEN 1 .169 .935
PHUONG TIEN 3 .893 -.117
CON NGUOI 1 .169 .935
CON NGUOI 2 .832 .385
CON NGUOI 3 .893 -.117
CON NGUOI 4 .214 .218
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.

4.2.3 Phn tch hi quy v kim nh gi thit
Ngoi chc nng l mt cng c m t, hi quy tuyn tnh cng c s
dng nh mt cng c kt lun kim nh cc gi thit v d bo gi tr
tng th ca nghin cu (Duncan, 1996). Nh vy, i vi nghin cu ny hi
quy tuyn tnh l ph hp kim nh cc gi thit nghin cu. kim nh
mi quan h gia cc khi nim nghin cu, m hnh hi quy tnh c pht


trin. M hnh hi quy bi MLR (Multiple Liner Regression) c s dng
nhm phn tch tc ng ca cc bin c lp (Gi-cht lng dch v-phng
tin v cng ngh-con ngi) vo bin ph thuc (hiu qu hot ng kinh
doanh dch v logistics).
Sau khi s dng Cronbach Alpha v EFA nh gi thang o, nghin cu
tip tc s dng tng s bin o lng phn tch hi quy tip theo.
Nghin cu tin hnh chy hi quy tuyn tnh bi vi phng php ng thi
(phng php ENTER trong SPSS). Kt qu nh sau:
BNG 4.7.1: NH GI PH HP CA M HNH

Model Summary
b

Mode
l R
R
Squar
e
Adjuste
d R
Square
Std.
Error of
the
Estimat
e
Change Statistics
Durbin
-
Watson
R
Square
Chang
e
F
Chang
e
df
1 df2
Sig. F
Chang
e
1 .706
a

.499 .480 .53728 .499 26.135 4
10
5
.000 2.154
a. Predictors: (Constant),
CN, DV, G, PT

b. Dependent Variable:
HQHD

Kt qu m hnh hi quy bi cho thy, h s c hiu chnh R
2
ad j =
.480
chng t bin c lp a vo (DV, G, PT v CN) tng i ph hp vi m
hnh. Ngoi ra, h s Durbin Watson D= 2.154 nm trong khong [1.5; 2.5]
cho thy khng c hin tng tng t tng quan.
BNG 4.8.1: KIM NH PH HP CA M HNH

ANOVA
b

Model
Sum of
Squares df
Mean
Square F Sig.
1 Regression 30.178 4 7.544 26.135 .000
a

Residual 30.311 105 .289

Total 60.489 109

a. Predictors: (Constant), CN, DV, G, PT

b. Dependent Variable: HQHD



Tip tc kim nh ph hp ca m hnh nhm kim tra m hnh hi quy
ny c ph hp vi d liu thu thp c v c ngha ng dng hay khng
thng qua kim nh tr thng k F. Kim nh F (Bng 4.8.1) cho thy mc
ngha p (trong SPSS k hiu Sig) = 0.000 nh hn 0.5. Nh vy m hnh hi
quy ph hp.
BNG 4.9.1: KT QU HI QUY BI

Coefficients
a

Model
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
Collinearity
Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) .173 .410

.422 .674

G .547 .076 .569 7.194 .000 .764 1.309
DV .240 .081 .231 2.957 .004 .779 1.284
PT
-1.498 1.292 -1.168
-
1.160
.249 .005 212.623
CN 1.647 1.293 1.284 1.274 .206 .005 212.873
a. Dependent Variable: HQHD

Xem xt bng 4.9.1 ta xy dng m hnh hi quy bi vi cc bin c kh nng
gii thch cho hiu qu hot ng kinh doanh logistics nh sau:
- Gi (G)
- Dch v (DV)
- Phng tin (PT)
- Con ngi (CN)
Qua nh gi thng tin s b trn m hnh ta thy c xy ra hin tng cng
tuyn hai bin phng tin v con ngi nn ta loi b bin phng tin v
chy li c m hnh th hai vi cc thng tin sau y:

Coefficients
a

Model
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
Collinearity
Statistics
1 (Constant) .168 .411

.410 .683

G .528 .074 .549 7.098 .000 .800 1.250
DV .255 .080 .247 3.189 .002 .801 1.249
CN .151 .089 .118 1.700 .092 .998 1.002


Coefficients
a

Model
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
Collinearity
Statistics
1 (Constant) .168 .411

.410 .683

G .528 .074 .549 7.098 .000 .800 1.250
DV .255 .080 .247 3.189 .002 .801 1.249
CN .151 .089 .118 1.700 .092 .998 1.002
a. Dependent Variable: HQHD
Sau khi chy li ta c cc gi tr Sig v VIF ca cc bin m hnh cho ta nhng
thng tin tt. M hnh khng cn hin tng cng tuyn nn ta c th chp
nhn s dng m hnh ny cho vic nh gi hiu qu hot ng dch v
logistics ti cng ty Con-Log.

Phng trnh hi quy bi c xc nh nh sau:

Qua phng trnh cho thy, sau khi nh gi tin cy, phn tch nhn
t khm ph EFA, phn tch hi quy bi, kt qu c 3 yu t tc ng n hot
ng kinh doanh dch v logistics ti cng ty Con-Log l gi, dch v v
con ngi c tc ng cng chiu vo HQHD kinh doanh.

4.3 TM TT KT QU NGHIN CU V NGHA NG
GP
4.3.1 Tm tt kt qu nghin cu
Nghin cu vi mu n = 110 cho cc i tng l khch hng, i tc v
nhn vin trc tip lin quan n hot ng kinh doanh dch v logistics ca
cng ty. Cc thang o v cc yu t nh hng n hot ng kinh doanh dch
v logistics c xy dng trn c s l thuyt v c pht trin cho ph hp
vi cng ty CP Con-Log thng qua h s tin cy Cronbach Alpha v phn tch
nhn t khm ph EFA, phng trnh hi quy tuyn tnh s dng kim nh
cc gi thit nghin cu.
Kt qu nghin cu p ng c mc tiu nghin cu v ph hp
vi gi thit t ra. C th, kt qu ny xc nh 3 yu t nh hng n
hot ng kinh doanh dch v logistc theo mc quan trng (1) gi, (2) dch
v, (3) con ngi.
HQHD dch v logistics = 0.168 + .528 G + .255 DV + .151CN



S 4.10.1: TM TT KT QU KIM NH M HNH
NGHIN CU QUA H S BETA

4.3.2 ngha ng gp
V mt nghin cu: nghin cu ny gp thm phn khng nh cc nhn
nh ca cc nh nghin cu trc v mang tnh khm ph v cc yu t
nh hng n hot ng kinh doanh dch v logistics ca cng ty.
V mt ngha thc tin: nghin cu ny s gip cho cng ty CP Con-
Log c ci nhn c th v ton din hn v hot ng kinh doanh dch v
logistics ca cng ty trong mi trng kinh doanh hin nay
Nghin cu cn gip cng ty CP Con-Log nh gi li yu t tc ng
n hiu qu kinh doanh dch v logistics ca cng ty nhm nng cao hiu qu
hin ti v xy dng hot ng kinh doanh dch v ny ngy cng hon thin
hn trong tng lai.

HIU QU KINH
DOANH DCH V
LOGISTICS
YU T V GI
+ 0.528
YU T DCH V
+ 0.255
YU T CON
NGI
+ 0.151


CHNG 5: KT LUN V GII PHP
5.1 M C TIU V PHNG HNG PHT TRIN HOT
NG KINH DOANH DCH V GIAO NHN CA CON-LOG
TRONG THI GIAN TI
5.1.1 Mc tiu:
Tr thnh nh cung cp dch v giao nhn vn ti hng ha hng u Vit
Nam, pht trin c v chiu rng v chiu su. Mc tiu tng trng 20-30% /
nm. Cng ty s gi mc tng trng li nhun n nh trong nhng nm ti
(2013-2018).
Vi phng chm hot ng S thnh cng ca qu khch chnh l s thnh
cng ca chng tiCng ty lun t cho mnh nhng mc tiu khng ngng
nng cao cht lng dch v tng sc mnh cnh tranh, tm kim li nhun
thc :
Ch ng xut ra nhiu chin lc di hn nhm s dng hiu qu
cc khon u t m rng mng li kinh doanh
Tm kim i tc trong v ngoi nc, thc hin hp tc kinh doanh
trong lnh vc dch v i l, y thc giao nhn vn chuyn hng ha
xut nhp khu
To uy tn v lng tin cho khch hng nhm to dng thng hiu dch
v c cht lng
Gim chi ph tht thot n mc thp nht c mc gi cnh tranh
tng li nhun
Xy dng mi trng lm vic khoa hc, on kt , nng ng, hin i
hiu qu.
5.1.2 Phng hng pht trin trong tng lai:
Cng ty s pht trin dch v giao nhn rng ln ti bt k a im no trn
th gii, i vi CON-LOG khng c mt a im no trn bt c mt chu
lc no l qu xa v qu kh khn thc hin vic giao nhn bt c loi hng
ha no thng qua h thng i l ton cu.
Cng ty c th nhn chuyn ch c tt c cc loi hng, t nhng l hng
nh cho n nhng l hng ln, t nhng mt hng thng thng cho n
hng ng lnh, hng nguy him v hng qu kh, qu ti
Cng ty CON-LOG c hp ng vi cc hng tu ln v i l bn hng cho
hu ht cc hng vn ti bin hot ng ti Vit nam, do cng ty lun cung
cp cho khch hng dch v cao nht, ph hp nht vi gi cc vn chuyn


cnh tranh nht, h thng giao dch thng tin in t hin i gip cng ty cp
nht v cung cp thng tin kp thi m bo vic giao nhn hng ha nhanh
gn ng lch trnh.
Trong thi gian ti CON-LOG s pht trin hot ng vn ti a phng thc
(Multi-modal transport). Hin ti dch v ny cng ty cha c pht trin
bi v do nhiu l trong yu t v c s h tng Vit nam ni chung v v
kh nng v ngun vn ni ring
Hin ti, quy m v ngun vn, cng nh i tng khch hng chnh ca
CON-LOG ch thnh ph H Ch Minh v mt s tnh ln cn l ng Nai,
Bnh Dng, Vng Tu, Trong tng lai, CON-LOG s m rng quy m v
ngun vn, cng nh quy m i tng khch hng, khch hng ca CON-
LOG khng ch min Nam m m rng ra nhiu tnh khc ca Vit Nam.
Vy nn, CON-LOG ang thit lp mi quan h vi cc cng ty vn ti, cc
cng ty Logistics hu khp cc tnh Vit nam to dng s lin kt trong
hot ng kinh doanh vn ti ni a, cng nh tng thm s lng khch
hng.
Cng ty l i l hng hng khng ca hip hi vn ti hng khng quc t
(IATA) v lm i l vn ti bin cho cc cng ty logistics mt s nc trn
th gii. Hng i trong tng lai ca CON-LOG l to dng mi quan h i
l vi nhiu i l tu bin v i l hng hng khng trn khp th gii, y
l c s CON-LOG c th tin n vn ti ton cu (Global transportation).
Vi i ng nhn vin c kinh nghim, chuyn nghip c cp chng ch
o to chuyn mn, cam kt lun lun duy tr v ngy cng nng cao cht
lng dch v v li ch ca khch hng. S n nh v vng mnh v ti
chnh ca cng ty l c s cho s pht trin v hp tc lu di.

Bn cnh , Lng hng xut nhp khu ca Thi Lan v cng di do. Tuy
nhin, i tu bin ca nhng nc ny khng p ng kp, v vy, i tu
bin Vit Nam ngoi vic vn chuyn hng ho xut nhp khu trong nc
vn cn nhiu c hi chia s th trng vi cc nc trong khu vc. Cc
nc lng ging nh Trung Quc, Thailand, Campuchia cng l th trng y
tim nng cho ngnh vn ti bin Vit Nam. L n v c truyn thng, nhiu
kinh nghim kinh doanh trn tuyn Chu , Cng ty ang c nhng c hi
ln y mnh qung b hnh nh, thng hiu, thm nhp v m rng th
phn trong v ngoi nc.


Xy dng i ng nhn vin chuyn nghip v nng ng, gi c mi quan
h tt vi khch hng truyn thng v y mnh chin lc marketing tm
kim khch hng mi.
Lin kt vi cc website ti Vit Nam nh Vietship, Shipping gazette, Supply
chain magazine, Vit Nam Shipper
Ngoi ra, trong thi gian ti vi mong mun m rng th trng giao nhn vn
ti, cng ty a ra k hoch tuyn dng thm nhn vin Sales thc hin
vic tm kim, m rng mng li khch hng ca cng ty cng nh h tr,
duy tr quan h vi cc khch hng v ang s dng dch v ca cng ty.

5.2 NH GI V TIM NNG PHT TRIN CA CNG TY
CP CON-LOG
5.2.1 Thun li
Nc ta v ang gia nhp vo t chc WTO - mt t chc kinh t ln nht
ton cu c nhiu c hi, c hi c th thy r nht l thu sut u i m Vit
Nam v cc thnh vin WTO cam kt dnh cho nhau nn s lng hng ha
trong nc xut ra nc ngoi cng nh s lng hng ha t nc ngoi
nhp vo Vit Nam tng ln. Cc doanh nghip trong nc mun ng vng
v pht trin th cng phi ch ng tham gia vo qu trnh hi nhp . Thc
t cho thy s lng cc doanh nghip ng k kinh doanh xut nhp khu
cng khng ngng tng ln. V chnh v th nhu cu s dng nhng dch v
giao nhn cng tng ln m ra mt th trng rng ln cho cng ty. V p
ng c nhu cu cng ty tuyn chn i ng nhn vin gii v nghip
v, c nhiu kinh nghim v cng ty cng ch trng xy dng mt mi
trng lm vic thn thin bng mi quan h tt gia ban gim c i ng
nhn vin v gia cc nhn vin vi nhau.
Tuy thnh lp cha lu nhng cng ty cng to c mi quan h tt
vi cc hng tu, i l hng tu v nh gom hng l mua c gi cc tt
v c mi quan h tt vi cc doanh nghip hot ng trong cng lnh vc
hp tc v gip ln nhau.
V vn khai bo th tc hi quan: vi i ng nhn vin giao nhn
c trch nhim v kinh nghim cao nn nhng ri ro v chi ph ca cng ty v
khch hng c hn ch n mc thp nht.
CON-LOG lun t s hi lng ca khch hng ln trn ht do
to lng tin vi khch hng. Gia tng lng khch qua cc nm ngy nhiu
hn.


Vn phng cng ty t ti ng Thng long, P4, Q. Tn Bnh,
TP.HCM rt gn cc cng sn bay chnh ca thnh ph nn vic giao nhn
hng c tin hnh rt d dng v tit kim c chi ph, vic i li cung cp
chng t giao nhn c d dng.
C s vt cht phc v cho cng vic tng i y nh vn phng
thong mt, my in, in thoi, my fax, my scan, my photocopy v h
thng my tnh hin i.
Ban lnh o cng ty CON-LOG l ngi gii v chuyn mn, giu
kinh nghim, c kin thc v lut php, am hiu c l thuyt ln thc tin
trong lnh vc hot ng ngoi thng, c bit l v nghip v giao nhn
hng ho xut nhp khu. V vy, mt khi c vng mc vt khi tm gii
quyt ca nhn vin th Ban lnh o CON-LOG sn sng h tr, hng dn
nhn vin thc hin cng vic d dng, nhanh chng hn.
i ng nhn vin tuy tui i cn rt tr nhng gii v chuyn mn,
nghip v, nng ng, x l tnh hung nhy bn v hiu qu. H l nhng cn
b tr, hon ton c th m ng v hon thnh tt nhim v c giao,
lun nhanh nhy nm bt tnh hnh v xu hng bin ng gi cc trn th
trng kp thi iu chnh cho ph hp, to li th trong cnh tranh cho
cng ty.
Mi trng lm vic trong CON-LOG rt thn thin nn mi ngi tch
cc h tr nhau trong cng vic. Cc phng ban lun gn b cht ch v h tr
cho nhau trong mi hot ng ca cng ty. Bn cnh , lnh o lun c s
quan tm st sao n tng b phn, phng ban v lun c nhng chnh sch
thng hoc pht v ng vin hp l to s gn b ca nhn vin i vi
cng ty.
Cng ty lun c k hoch nh hng trong kinh doanh, ra nhng
bin php hu hiu nhm ng ph tt vi nhng bin ng ca th trng giao
nhn t pht trin ra cc dch v gia tng mi em li hiu qu v s hi
lng cho khch hng.
5.2.2 Kh khn
Cng ty C phn Continential Logistics ( CON-LOG ) cn non tr v
tui i v kh nng ti chnh cn yu nn cha cnh tranh ni vi nhng
cng ty giao nhn ra i lu, c v th n nh, c tn tui, kh nng ti chnh
vng mnh thc hin nhng n t hng ln. Hn na, s lng cc cng
ty giao nhn ra i ngy cng nhiu hn do s cnh tranh s ngy cng
khc lit hn.


Vi c s h tng khng m bo, c bit l h thng giao thng nc
ta (c bit l thnh ph H Ch Minh) va hp va xu, gi cao im thng
xy ra hin tng n tc giao thng gy ra khng t tr ngi trong vic vn
chuyn hng ha, c nhiu trng hp do n tc giao thng dn n rt
container hng khng xut i c. Mt khc, s lng hng ha vn chuyn
khng ngng tng ln, c bit l vn chuyn hng ha bng container nhng
cng bin nc ta thiu s u t, cc tu m khng vo c cng lm tng
thi gian bc d hng ha, chm tr trong giao nhn hng ti cng.
Chi ph gia tng v mi phng tin: gi cc tng, ph ph (THC:
terminal handling charges), ph lm hng cng tng v xut hin thm cc ph
ph mi nh BAF (Bulker Adjustment Factor): ph ph xng du (cho cho
tuyn Chu Au ), EBS (Emergency Bunker Surcharge): ph ph xng du (cho
cho tuyn chu ), CIC : ( Container Imbalance Charge ) : ph cn bng
container, CIS (Container Imbalance Surcharge): ph ph chuyn v rng hay
ph ph tri hng nhp lm gim cnh tranh, gim li nhun ca doanh
nghip. V hin nay gi xng du ang tng ln rt cao lm cho li nhun ca
doanh nghip cng gim i rt nhiu.
Th tc hi quan cn rm r gy kh khn cho ch hng v ngi i
lm th tc nhn hng ti cc cng.
Khch hng thanh ton khng ng hn, n ko di cng ty kh khn
trong vn xoay vng vn
Vn gi c cng kh nhy cm. Trong thi gian ny, chi ph u tng
cao, nht l gi xng du chuyn bin bt thng, y l nguyn nhn dn n
vic chi ph vn chuyn hng ha tng ln rt nhiu. Vic iu chnh gi dch
v l rt kh, nu tng cao th khch hng kh lng m chp nhn, nu khng
th cng ty s l vn.
Tnh trng qu ti cc cng ang l vn lm au u cc nh kinh
doanh dch v giao nhn ln cc doang nghip xut nhp khu.
Mt d nhn vin cng ty c nhiu kinh nghim nhng vn cn nhng
thiu st nh, iu ny lm tng chi ph hot ng ln rt nhiu nh: lm
chng t chm tr giao hng, lu bi...
Hot ng giao nhn ca nhn vin cng ty ti hi quan gp nhiu vn
pht sinh trong nhn hng cho khch hng nh vic p sai m thu hng
ha, t khai b cng ch chng t cha hp l, iu ny lm gim tin
nhn hng ca cng ty, gy tng chi ph giao nhn l hng.


Cng ty vn cha c cc loi xe chuyn dng vn chuyn hng ha
trong vic giao nhn. iu ny lm CON-LOG gp kh khn hn cc i th
cnh tranh do chi ph cao hn.
5.3 GII PHP CHO CNG TY CP CONTINENTIAL
LOGISTICS
5.3.1gii php v hot ng kinh doanh dch v ca Cng ty
Cng ty cn khai thc nhiu hn na cc khch hng trong v ngoi
nuc thng qua cc phng tin thng tin nh internet v hin nay vic xut
nhp khu thng qua phng tin ny rt pht trin v khch hng cng ang
dn quen thuc vi phng tin ny, cho nn cng ty cn phi xy dng
Website ca mnh 1 cch n tng gy s ch khin khch hng khi lt qua
cng phi dng li tm hiu, ng thi trn web cn c nhiu thng tin hn
na trong cc vn dch v giao nhn ca cng ty.
Cng ty nn tng cng b phn lm th tc hi quan v khch hng
thng yu cu lm hng trn gi. Nu c iu kin, cng ty nn c nhn vin
tham d lp lm th tc hi quan do tng cc Hi Quan t chc. Kha hc
hng dn cc doanh nghip lm th tc hi quan tht nhanh chng, hn ch
sai st v nng cao trnh cho nhn vin cc b phn kinh doanh, chng t
Lun i mi cp nht quy trnh cho ph hp vi xu th th trng.
To iu kin cho nhn vin hc tp nghip v v h tr kinh ph h
nng cao kh nng Anh ng v mt s ngoi ng khc nh: Ting Hoa, Nht,
Php
Cui cng, quy nh c th mc thng xng ng cho mi nhn vin
khi h tm kim c khch hng ln cho cng ty. iu ny khuyn kch tinh
thn lm vic v phn u ca nhn vin, gip cng vic t hiu qu cao hn.
Thit k cng ngh phn mm cho b phn chng t hng nhp lm
nhanh chng cho vic chun b Manifest v chnh xc lm Bill trnh vic
chnh sa mau gii phng hng cho khch hng.

5.3.1.1 Gii php cnh tranh v gi
C th ni kh khn m cc cng ty giao nhn nh CON-LOG gp phi
th ci kh ln nht l c c gi u vo tt a ra mc gi cc c th
v hp l cho khch hng. V th cng ty cn phi c mi quan h hp tc tt
vi cc hng tu hay c hp ng vi cc cng ty c gi tt


T b phn Sales da vo mc gi c c v mc gi chung ca cc cng
ty giao nhn trn th trng v t xem xt v a ra mc gi bn cho khch
hng mang tnh cnh tranh hn em v li nhun nhiu hn.
Da vo cc ph ph, gi cc th trng v s lng hng ha thc t cng
nh cc yu cu khc ca khch hng t cng ty a ra mc gi cc bn
cho khch hng.
Ni chung cch thc hin bng gi cc dch v ca cng ty qua tng tuyn
vn ti thc s cha c, nn cn phi xy dng h thng gi t nhn
vin kinh doanh da vo bng gi trn ri t a ra mc gi bn cho khch
hng tham kho v nu tha thun thnh cng th sau tin hnh thc hin
hp ng.

5.3.1.2 Gii php nng cao cht lng dch v
Dch v xut hng i quc t
y l phn khng th thiu m mi cng ty giao nhn phi thc hin,
c c gi v dch v tt cn phi xy dng quan h vi cc hng tu ln
hoc c hp ng nh k v sn lng c c gi tt t c th khai
thc thm khch hng da trn c s gi tt .
Dch v nhp hng t cc nc v Vit Nam
i vi cc cng ty giao nhn Vit Nam va v nh c kinh nghim
trong hot ng giao nhn nhng cha c th v lc trong hot ng giao
nhn th vic lin doanh lin kt vi nhau, chuyn mn ho theo mt mnh ca
mi cng ty. Chnh v vy, nm c tnh hnh chung, CON-LOG thc
hin hnh thc lin doanh lin kt vi cc i l nc ngoi, cng ty k
hp ng vi GSSSZ (China ), Shipping World Log (Malaysia), Famous
Global Log (Cambodia), Freight plus (Thailand), Transfive Log
(Indonesia). v tr thnh General Agent cho cc cty trn Vit Nam.
Vi vic k kt hp ng ny gip cng ty khng cn ph thuc nhiu vo cc
hng tu ln ti Vit Nam v thu s lng container hay vn gi cc vn
chuyn
Gip cng ty tng cng sc mnh, chia s ngun lc, tn hng li th nh
quy m v tm kim c nhiu khch hng.
Dch v giao nhn ni a
CON-LOG nn lin kt vi nhng cng ty chuyn v hot ng vn ti
ni a k kt hp ng di hn c c gi tt v ch ng c xe
giao hng tn ni cho khch hng sau khi hon tt th tc khai hi quan. Ngoi
ra lin kt vi cc cng ty cho thu kho v chuyn vn ti u ko. iu ny


mang li li ch rt ln cho Cng ty, va khng tn chi ph u t m hiu qu
kinh doanh hai dch v ny li tng cao hn do khi thu ngoi nh vy nhng
cng ty c thu thng chuyn nghip v c kinh nghim kinh doanh trong
lnh vc ny hn.

Dch v khai hi quan
Phng logistics l phng m s trc tip ra hin trng nh cng bin
hoc cng hng khng lm th tc hi quan v th tc cng nhp hoc
xut mt l hng. V vy, c mt s an xen gia hng ng bin (hng Sea)
v hng ng hng khng (hng Air), iu ny dn n gy kh khn trong
cng vic, cng nh tn thi gian ca nhn vin giao nhn. Nn phn chia
chc nng, nhim v ca phng logistics thnh hai phn:
Mt bn m nhn hng SEA.
Mt bn m nhn hng AIR.
Nhm to thun li trong cng vic ca nhn vin giao nhn, tit kim c
chi ph xng xe v thi gian lm hng gim xung thi gian giao hng cho
khch hng nhanh hn, tha mn nhu cu cn hng nhanh ca khch hng.
Dch v chng t
Phng ny nn c chia lm 2 b phn:
B phn chng t hng nhp chia thanh 2 t hng Air v Sea
B phn chng t hng xut chia thanh 2 t hng Air v Sea
Trong giai on hu khng hong ti chnh hin nay, khch hng l v
cng quan trng, lm sao gi chn c khch hng c, lm sao to dng quan
h tt vi khch hng mi l nhim v ca cng ty v cng l nhim v ca
phng ban m trch nhim v.
Trong vic xc nh chc nng, nhim v ca phng chng t & dch v
khch hng, cng ty CON-LOG cn phi b sung thm chc nng dch v
khch hng. i i vi vic b sung ni dung, CON-LOG cng phi c mt
lp hun luyn v cng tc dch v khch hng cho b phn ny.

5.3.1.3 Gii php v con ngi
Theo kt qu nghin cu t thc tin trong phm vi 110 mu ni ln
c yu t con ngi c nh hng n hiu qu kinh doanh dch v ca
cng ty Con-Log v con ngi lun l mu cht trong hu ht mi vn
Mc d c i ng nhn vin trnh tay ngh cao v nhiu nm kinh
nghim trong ngnh giao nhn vn ti v logistics. Tuy nhin cng cn phi c
gii php o to v pht trin ngun nhn lc cht lng cao phc v cho


hot ng Logistics. Pht trin ngun nhn lc c trnh v chuyn mn cao
l nhn t quan trng quyt nh s sng cn v thnh cng trong hot ng
Logistics mt hot ng mang tnh cht ton cu.
Cng ty a ra doanh s bn hng ca tng thng hoc tng qu v t t
mc tiu cho tng nhn vin lm vic nu nhn vin no c thnh tch kim
nhiu hp ng hay bn hng nhiu th nhn vin s c trch mc hoa
hng cho thng hoc qu. Hn na s tng lng v cc ch phc li khc
ln khong 10% dn 20% nu nhn vin c tinh thn v trch nhim cao cho
cng ty.
Cng ty nn o to nhn vin bng cch cho tham gia hc thm bi dng
cc lp nghip v ngn ngy v giao nhn v dch v logistics
Thng xuyn cho nhn vin tham gia cc hi tho hay cc bui l ca cc
cng ty v giao nhn tch ly thm kinh nghim t h
Mt iu c bit quan trng na l o to v nng cao cht lng nhn vin
bng cch gi li sau mi k thc tp y l ngun nhn lc tt nht nhm tm
kim cc sinh vin c tim nng nng lc v kin thc giao nhn v logistics.
C cc nhn vin u t ra nc ngoi tham gia cc kha hun luyn v chuyn
mn, hc hi nhng tp on giao nhn quc t m i din ca cng ty c
c:
- Tnh chuyn mn v k nng nhn vin cao hn.
- Cung cch lm vic chuyn nghip hn.
- To c p lc cho cng vic.
- Gip cng ty gim bt c mt phn chi ph cho cng tc tuyn dng.

5.3.1.4 Gii php tng cng c s vt cht, phng tin v cng ngh
Mc d qua kho st v chy SPSS ta loi yu t ny nhng trn thc t n c
nh hng n hiu qu kinh doanh logistics v chng ta cn c gii php.
y l mt trong nhng gii php hu hiu nht ca cc cng ty khng nhng
CON-LOG m hu ht bt k cng ty giao nhn hay Forwarder cng cn
lm. l c gng u t vo trang thit b v cng ngh lm ch chnh
mnh trong vic nh gi dch v v ra quyt nh cho cc chin lc kinh
doanh:
Cc phng tin cn b sung c th cho cng ty hin ti:
- Xe u ko container cc loi 20FT v 40FT ch ng trong vic
sp xp lch giao hng theo yu cu
- Cc loi xe ti ln v nh c th vn ti nhiu loi mt hng


- My tnh khai hi quan phn mm qun l chng t tra cu v
lu tr tt hn ng thi lm chng t nh HBL, MBL, AWB, DO
nhanh v chnh xc hn
- Kho bi lu tr khi cn thit hay cho thu tnh gi khi khch hng
nhn hng m cha kho lu tr.

5.4 GII PHP XUT I VI CC C QUAN QUN L
NH NC LIN QUAN
Hon thin h thng chnh sch, c ch qun l ca Nh nc v giao
nhn, thit lp khung php l ph hp vi iu kin giao nhn ti Vit Nam.
C s nh tng giao thng vn ti ca Vit Nam cn yu km k c
ng st, ng b, ng hng khng, ng sng v ng bin. iu ny
lm cho chi ph ca dch v giao nhn ln cao, lm nh hng n s pht
trin cng nh hiu qu ca dch v Logistics Vit Nam.
Nh nc cn u t hp l cho cng, sn bay, cng thng quan ni a
(ICD), ng b , ng st, ng sng, kho bi, trang thit b , ngn hng,
bo him theo mt k hoch tng th, c kh nng tng tc v h tr qua
li ln nhau mt cch hiu qu.
Pht trin cng bin bao gm vic pht trin h thng cu cng, kho
bi, cng thng quan ni a (ICD), u t cc phng tin xp d, phng
tin vn chuyn hng ha trong cng cng nh phng tin vn chuyn hng
ha t (ICD) n cng v ngc li, p dng cc cng ngh thng tin.
Nh nc nn c bin php khuyn khch cc doanh nghip kinh doanh
xut nhp khu s dng dch v giao nhn ca cc doanh nghip trong nc,
hn ch tnh trng mua CIF bn FOB.
Xy dng hnh lang, khung php l m v chn lc, m bo tnh nht
qun, thng thong v hp l trong cc vn bn, quy nh lin quan n cc
lnh vc Logistics vi mc ch to c s cho mt th trng Logistics minh
bch.
y mnh cng tc o to Logistics ti cc trng cao ng, i hc,
trn i hc. V vy cn pht trin ngun nhn lc ny theo hng chnh quy,
chuyn nghip. Trong chin lc di hn, ngh chnh ph cc c quan chc
nng h tr, ti tr, quan tm trong xy dng v hoch nh chnh sch c tnh
nh hng, lin quan n nghnh Logistics. Thc hin cc vn bn di lut


nhm thc hin ha b lut thng mi, chuyn Logistics. ngh cc b
mn v khoa Logistics trong cc trng i hc, cao ng kinh t ngoi
thng.
Hip hi giao nhn kho vn Vit Nam (VIFFAS) cn nng ng hn
trong vic qun l bo v quyn li hi vin, c bit l trong vic o to,
gn kt, thng tin, iu phi, hng dn cc thnh vin tip cn v xm nhp
cc th trng nc ngoi. Ci tin quy trnh th tc hi quan xut nhp khu
cc quy nh hi quan v giy php, i l khai quan, chng t xut nhp
khu phi ph hp vi thng l quc t v khu vc.
Thc y v pht trin cng ngh thng tin, chun trao i d liu in
t trong thng mi/ khai quan in t (EDI) tn dng u th ca cng
ngh thong tin nhm mang li nng sut lao ng cao, tit kim chi ph, gim
thiu tnh trng tiu cc, gian ln trong thng mi, xut nhp khu v hi
quan.
Cc n v trong ngnh c th xem xt kh nng sp nhp v thnh lp
cc n v cung ng dch v Logistics theo nhm 3 -4 n v sc cnh
tranh vi cc cng ty a quc gia.



KT LUN
Trong bi cnh nn kinh t nc ta ang trn pht trin mnh m,
chnh sch m ca ca Nh Nc theo nh hng x hi ch ngha, to iu
kin cho doanh nghip khai thc li th ring ca mnh. Tuy vy trong c ch
th trng, yu t cnh tranh l rt mnh m khng ch th trng trong nc
m cn trn th gii. tn ti c trong iu kin cnh tranh khc lit,
doanh nghip cn c chin lc, c phng hng kinh doanh ph hp, thch
ng kp thi nhng thay i theo c ch mi.
Nm c hon cnh c nhiu kh khn ca nn kinh t Vit Nam ni
chung v ngnh vn ti bin ni ring trong giai on hin nay, Ban lnh o
Cng ty C Phn CON-LOG thy rng vic tit gim chi ph, chng lng ph,
chng tht thot, h gi thnh sn phm, dch v, nng cao nng sut lao ng,
cht lng... nng cao nng lc cnh tranh l yu t sng cn ca mt
doanh nghip, nht l trong bi cnh hin nay.
Cng Ty CP CON-LOG v ang dn dn khng nh c kh nng
thch ng mt cch nhy bn vi mi trng kinh doanh xut nhp khu v
ngy cng c uy tn th trng trong nc cng nh nc ngoi. Phn no
cho thy s ln mnh ca cng ty, nhng ng gp ng k vo s i ln ca
ngnh.
Cng ty CP CON-LOG l mt cng ty c nh hng pht trin di lu,
nhng kh khn tm thi s c khc phc t t khi cng ty vn dng linh
hot cc nhm gii php ra nh: nhm gii php ngun nhn lc, c s
vt cht, nghip v chuyn mnCng vi nhng kin ngh trn, hy vng
cng ty s d dng hn trong cng vic kinh doanh ca mnh gp phn to
cng n vic lm cho thm nhiu lao ng, cng nh gp phn thc y s
pht trin ca cng ty.



PH LC
PH LC 1
BNG CU HI KHO ST NH GI HIU QU HOT
NG KINH DOANH DCH V LOGISTICSTI CNG TY C
PHN CONTINENTIAL LOGISTICS
Knh cho Anh/Ch
Ti tn l Trn Phong, l sinh vin trng i Hc Cng Nghip Thnh
Ph H Ch Minh. Nhm gip nng cao hiu qu kinh doanh dch v logistics
ti Cty Con-log. kin ng gp chn thanh ca Anh/Ch s gip cng ty
hiu c thc trng hiu qu hot ng t a ra cc gii php c th

Xin Anh/Ch hy chn mt phng n ph hp vi kin ca Anh/Ch nht
bng cch nh du cho (X) vo trng.
Xin chn thanh cm n s gip ca cc Anh/Ch.
A. THNG TIN C NHN
1. Hvtn: ......................................................................................................
2. Giitnh: Nam N
3. tui
T 22 - 25 tui
T 26 - 30 tui
T 30 - 35 tui
T 36 - 40 tui
4. Anh/Chlm vic trong nghnh Logistics bao lu?
Di 2 nm
T 2-3 nm
T 4 5 nm
T 6 10 nm
Trn 10 nm



B. PHN KHO ST
Anh/Ch hy nh gi mc ng hay khng ng ca cc yu t sau
y v hot ng kinh doanh dch v logisics ca Cty Con-Log.
Ghich: 1: Hon ton khng ng ; 2: Khng ng ; 3: Bnh thng; 4:
ng ; 5:Hon ton ng .
STT

YU T NH GI
MC NG

1 2 3 4 5
GI DCH V
1.1
Gi xut hng t Vit Nam i quc t?

1.2 Gi nhp hng t nc ngoi v Vit Nam?
1.3 Gi giao nhn hng ha ni a?
1.4 Gi dch v khai hi quan?
CHT LNG CC DCH V
1.5 Dch v khai hi quan ca Cty Con-Log?
1.6
Dch v gi hng i nc ngoi ca Cty Con-
Log?

1.7 Dch v nhp hng t nc ngoi v VN?
1.8 Dch v chng t ca Cty Con-Log?
1.9 Dch v vn ti hng ha ni a?
PHNG TIN V CNG NGH
1.10 Phng tin vn ti quc t: tu bin, my bay?
1.11 Phng tin vn ti ni a: tu, xe ko, xe ti?
1.12 Phng tin qun l: phn mm, my mc?
1.13
Phng tin kho - bi: xe nng, xe cu, k
hng?

CON NGI
1.13 Thi phc v ca nhn vin chng t?
1.14 Thi phc v ca nhn vin kinh doanh?
1.15 Thi phc v ca nhn vin giao nhn?
1.16 S quan tm ca cp lnh o?
HIU QU HOT NG
1.17 Mc d hi lng vi gi?
1.18 Mc d hi lng vi dch v?


1.19 Mc d hi lng vi phng tin?
1.20 Mc d hi lng vi con ngi?

C. KIN NG GP:
Anh/Ch c kin ng gp g v hot ng kinh doanh dch v logistics
ca Cty Con-log khng? Nu c, vui lng cho bit kin ca Anh/ Ch.
............................................................................................................................
Nhng cu tr li v kin ng gp ca anh ch s gp phn quan trng
trong vic nng cao hiu qu kinh doanh dch v logistics ca cng ty ca
cng ty.
Xin chn thanh cm n v Chc Anh/Ch sc kho v thanh cng trong cng
vic.

PH LC 2: KT QU KHO ST
Statistics

GIOI TINH DO TUOI THAM NIEN
N Valid 110 110 110
Missing 0 0 0
Mean 1.50 2.73 2.73
Median 1.50 3.00 3.00
Mode 1
a
2 2
Std. Deviation .502 .957 1.415
Minimum 1 1 1
Maximum 2 4 5
Percentiles 25 2.00 2.00 2.00
50 3.00 3.00 3.00
75 4.00 4.00 4.00
a. Multiple modes exist. The smallest value is shown


1. THNG K TN SUT V GI TR PHN TRM
GIOI TINH

Frequency Percent Valid Percent Cumulative Percent
Valid nam 55 50.0 50.0 50.0
nu 55 50.0 50.0 100.0
Total 110 100.0 100.0

2. THNG K M T CHO CC BIN
2.1 Gi

Descriptive Statistics

N Range Minimum Maximum Sum Mean
Std.
Deviation Variance
GIA 1 110 5 0 5 336 3.05 .947 .896
GIA 2 110 5 0 5 379 3.45 .944 .891
GIA 3 110 5 0 5 375 3.41 .980 .960
GIA 4 110 5 0 5 367 3.34 .827 .684
Valid N
(listwise)
110

3.2 Cht lng dch v


Std.
Deviation Variance
DICH VU 1 110 5 0 5 353 3.21 .987 .974
DICH VU 2 110 5 0 5 374 3.40 .969 .939
DICH VU 3 110 5 0 5 365 3.32 .888 .788
DICH VU 4 110 5 0 5 375 3.41 .881 .776
DICH VU 5 110 4 1 5 375 3.41 1.016 1.033
Valid N
(listwise)
110



3.3 Phng tin v cng ngh


Std.
Deviation Variance
PHUONG
TIEN 1
110 3 2 5 336 3.05 .897 .804
PHUONG
TIEN 2
110 3 2 5 391 3.55 .852 .726
PHUONG
TIEN 3
110 3 2 5 386 3.51 .798 .638
PHUONG
TIEN 4
110 3 2 5 362 3.29 .654 .428
Valid N
(listwise)
110

3.4 Con ngi


Std.
Deviation Variance
CON
NGUOI 1
110 3 2 5 336 3.05 .897 .804
CON
NGUOI 2
110 3 2 5 391 3.55 .852 .726
CON
NGUOI 3
110 3 2 5 386 3.51 .798 .638
CON
NGUOI 4
110 3 2 5 359 3.26 .601 .361
Valid N
(listwise)
110



3.5 Hiu qu hot ng


Std.
Deviation Variance
HIEU QUA
HOAT
DONG 1
110 5 0 5 336 3.05 1.030 1.061
HIEU QUA
HOAT
DONG 2
110 5 0 5 376 3.42 .913 .833
HIEU QUA
HOAT
DONG 3
110 5 0 5 381 3.46 .955 .912
HIEU QUA
HOAT
DONG 4
110 5 0 5 367 3.34 .870 .757
Valid N
(listwise)
110

3. PHN TCH EFA VI BIN PH THUC
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy.
.738
Bartlett's Test of
Sphericity
Approx. Chi-Square 146.651
df 6
Sig. .000



Rotated Component Matrix
a

Component

1 2 3 4
GIA 2 .160 .836
GIA 3 .161 .894
GIA 4 .412 .663
DICH VU 1 .177 .661 .196
DICH VU 2 .837
DICH VU 3 .809 .216
DICH VU 4 .696 .223
PHUONG TIEN 3 .893 -.117
CON NGUOI 1 .169 .935
CON NGUOI 2 .832 .385
CON NGUOI 3 .893 -.117
CON NGUOI 4 .214 .218
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.

4. PHN TCH HI QUY
ANOVA
b

Model
Sum of
Squares df
Mean
Square F Sig.
1 Regression 30.178 4 7.544 26.135 .000
a

Residual 30.311 105 .289

Total 60.489 109

a. Predictors: (Constant), CN, DV, G, PT

b. Dependent Variable: HQHD



Coefficients
a

Model
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
Collinearity
Statistics
1 (Constant) .168 .411

.410 .683

G .528 .074 .549 7.098 .000 .800 1.250
DV .255 .080 .247 3.189 .002 .801 1.249
CN .151 .089 .118 1.700 .092 .998 1.002
a. Dependent
Variable: HQHD



TI LIU THAM KHO
GSTS. on Th Hng Vn, Logistics-nhng vn c bn, Nh xut bn
lao ng x hi-2010
PGSTS.on Th Hng Vn, Qun tr logistics, Nh xut bn thng k-
2006.
L TH Thu Hoi, gii php nng cao cht lng dch v hi quan, bo co
tt nghip ti i Hc Kinh t -2013.
Ths. Nguyn Thanh Hng, gio trnh vn ti giao nhn hng ha xut nhp
khu, Nh xut bn thanh nin-2010.
TS. Nguyn Vn Tin, Ths Nguyn Vit Bng, gio trnh th tc hi quan,
Nh xut bn thanh nin-2011.
Phng thng mi quc t (ICC), incoterm 2010-cc iu kin thng mi
quc t v ni a, Nh xut bn khoa hc v k thut-2011.
Trang website:
XNK.VN, Logistics l g, 02/11/2011,
http://xuatnhapkhauvietnam.com/logistics-la-gi.html
TS. L Vn By, vn ti a phng thc 19/04/2009,
http://www.vietship.vn/showthread.php?t=1508
Bi Th Thanh Duyn, bin php nng cao kh nng cnh tranh trong lnh
vc logistics, 2012,
http://tailieu.vn/xem-tai-lieu/luan-van-bien-phap-nang-cao-kha-nang-canh-
tranh-trong-linh-vuc-logistic-.490005.html
Nguyn Cng Hip, ng dng m hnh dch v logistics v qu tr chui
cung ng trong dch v kho hng dc phm, 2007,
http://luanvan.net.vn/luan-van/luan-van-ung-dung-mo-hinh-dich-vu-logistics-
va-quan-tri-chuoi-cung-ung-trong-hoat-dong-dich-vu-kho-hang-duoc-pham-
tai-13547/
L Mnh Cng, pht trin dch v logistics trong h thng phn phi hng
ha nc ta, 2010,
http://luanvan.net.vn/luan-van/de-an-giai-phat-trien-dich-vu-logistics-trong-
he-thong-phan-phoi-hang-hoa-o-nuoc-ta-18688/



MC LC
DN NHP .......................................................................................1
CHNG 1: TNG QUAN V TI GIAO NHN
HNG HA XUT NHP KHU ................................................2
1.1 L DO CHN TI ......................................................................................... 2
1.2 MC CH NGHIN CU ................................................................................. 3
1.3 I TNG NGHIN CU ............................................................................... 3
1.4 PHM VI NGHIN CU ..................................................................................... 4
1.4.1 Khng gian ........................................................................................................ 4
1.4.2 Thi gian............................................................................................................ 4
1.5 PHNG PHP NGHIN CU ......................................................................... 4
1.5.1 Phng php nghin cu nh lng: ............................................................... 4
1.5.2 Phng php nghin cu nh tnh: .............................................................. 4
1.6 B CC TI ................................................................................................... 5
CHNG 2: C S L LUN V DCH V GIAO
NHN HNG HA XUT NHP KHU ...................................6
2.1 KHI NIM CHUNG V DCH V GIAO NHN .................................................... 6
2.1.1 Dch v giao nhn v vai tr ca dch v giao nhn trong thng mi
quc t ........................................................................................................................ 6
2.1.2 Quyn hn v trch nhim ca Cng ty cung cp dch v giao nhn ............... 9
2.1.3 Phm vi cc dch v giao nhn ........................................................................ 11
2.2 NHNG YU T TC NG N HIU QUKINH DOANH DCH V GIAO
NHN HNG HA .......................................................................................................... 12
2.2.1 yu t v gi .................................................................................................... 12
2.2.2 cht lng dch v logistics ........................................................................... 12
2.2.3 phng tin v cng ngh trong kinh doanh dch v giao nhn ............... 13
2.2.4 Tim nng ngun nhn lc ........................................................................... 13
CHNG 3: PHNG PHP NGHIN CU .........................14
3.1 TNG QUAN V VN NGHIN CU .............................................................. 14
3.2 TIN TRNH NGHN CU....................................................................................... 15
3.3 PHNG PHP THU THP THNG TIN .............................................................. 17
3.3.1 Phng php thu thp thng tin th cp ......................................................... 17
3.3.2 Phng php thu thp thng tin s cp: .......................................................... 17
3.4 M HNH NGHIN CU .......................................................................................... 18



CHNG 4: THC TRNG HOT NG KINH
DOANH DCH V GIAO NHN HNG HA XUT
NHP KHU TI CNG TY CP CONTINENTIAL
LOGISTICS ....................................................................................19
4.1 GII THIU V CNG TY CP CONTINENTIAL LOGISTICS ............................. 19
4.1.1 Qu trnh hnh thnh v pht trin ca Cng ty Con-Log ............................... 19
4.1.2 Chc nng kinh doanh chnh ca Cng ty CP Con-log .................................. 19
4.1.3 C cu t chc ca Cng ty Con-Log ............................................................. 22
4.1.4 V t chc v con ngi: ................................................................................ 23
4.1.5 Tnh hnh hot ng kinh doanh ca Cng ty t nm 2010-2012................... 25
4.2 PHN TCH KT QU KHO ST ......................................................................... 27
4.2.1 Gii thiu ......................................................................................................... 27
4.1.2 Thng tin mu nghin cu ....................................................................... 27
4.2.1 nh gi s b thang o .................................................................................. 29
4.2.2 nh gi thang o bng h s tin cy Cronbach Alpha .................................. 29
4.2.3 Phn tch hi quy v kim nh gi thit ......................................................... 34
4.3 TM TT KT QU NGHIN CU V NGHA NG GP ............... 37
4.3.1 Tm tt kt qu nghin cu ............................................................................. 37
4.3.2 ngha ng gp ............................................................................................ 38
CHNG 5: KT LUN V GII PHP ................................39
5.1 M C TIU V PHNG HNG PHT TRIN HOT NG KINH DOANH
DCH V GIAO NHN CA CON-LOG TRONG THI GIAN TI ........................... 39
5.1.1 Mc tiu: .......................................................................................................... 39
5.1.2 Phng hng pht trin trong tng lai: ............................................. 39
5.2 NH GI V TIM NNG PHT TRIN CA CNG TY CP CON-LOG
41
5.2.1 Thun li.......................................................................................................... 41
5.2.2 Kh khn ......................................................................................................... 42
5.3 GII PHP CHO CNG TY CP CONTINENTIAL LOGISTICS ............................ 44
5.3.1gii php v hot ng kinh doanh dch v ca Cng ty ................................. 44
5.4 GII PHP XUT I VI CC C QUAN QUN L NH NC LIN
QUAN ................................................................................................................................ 48
KT LUN .....................................................................................50
PH LC ........................................................................................51
TI LIU THAM KHO .............................................................59

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