Lego company

1, External environment
PESTEL analysis: phn tch nhn t mi tr ng bn ngoi tc ng n cng ty
- Political:
- Economic: kinh t v m, vi m nh h ng n n n kinh t chung d n n nh
h ng n ngnh ch i !" d nh l m ph#t
- $ocial: eco-green
- %echnology:
- Environmental:
- Legal: y u t ch"nh tr v" d nh c#c ch"nh &#ch t#c ng n vi c & n xu t ch i
5 forcs analysis
! Thrat from n" ntrant: cc i th m i ra nh p th# c$ nh h ng th no
n cng ty
! Thrat from b%yr: nh% c % c a ng i ti% &'ng
! Thrat from s%pplirs: (h c%ng c p c$ a & ng )o* cng ty c$ ph i ch % nh
h ng t nh c%ng c p )hng
! Thrat from s%bstit%t:
', (nternal environment
- )uman re&ource&
- capa*ility
- !alue chain
- $trength and +eakne&&e&: --, recommendation
-h ng n i dung ny u c. trong &#ch m i nh ng m c chi ti t c#c * n c r i t ng
h p viet *i c a c# nh/n 0h1 2 l a ra recommendation cho m i ph n 3/y l
nh ng m c c n cho vo *i report c# nh/n