Chapter - 1: Consumer Satisfaction Toward Honda Activa

Consumer Satisfaction toward Honda Activa
CHAPTER -1
INTRODUCTION
Throughout the centuries man has striven to expand his capabilities
through the use of machine. His ever inventive mind has constantly devised
ways to use tool to increase his abilities to explore the world around him. To
go faster, deeper, higher and further than before. Coupled with his need to find
new thrills, new adventures and new modes of transportation, the invention
refinement of the motorcycle seems an inevitable outcome.
It would seem that ichelangelo conceived of the bicycle as early !"
th
century. It had wheels of similar si#e and even pedals and chain. Albeit without
any apparent means of steering.
Through never built, it was a remar$ably clever design, and early bicycle
ma$ers would have done well to study his concepts, there have, in fact been "
machines built based on his drawing, attesting to the viability of his design.
It wasn%t until !&'( that the first serious attempts were made to produce
motor driven bicycles. These very first were powered by steam, and driven by
leather belts or as in the case of the roper steam velocipede of !&'( by a
system of levers attached to a cran$ on the driven wheel.
In !&&) the *aimler, +urope this is consider by many as the first true
motorcycle or motor bicycle, as it was the first to employ an internal
combustion engine and was designed from the ground up to be motor powered.
*esigned by gottlibe *aimler it was powered by an ,tto cycle engine
producing about - horse powers. .ote this design again employed wooden
wheels and *aimler dropped the twist grip controls from his !&// design in
favor of leavers on the frame.
In !&(" Hildebrand and 0olfmuller, 1rance 0orlds first production
motorcycle. It came with a !"2& cc water cooled four3stro$e motor producing
2.) bhp. And speed of 2) mph.
In !&(& orient3Aster, 4SA the American made production motorcycle was
this entry built by the et# Company, in 0altham, mass, it used an aster
engine that was a 1rench copy of the et# Company, in 0altham, mass.
INTRODUCTION TO INDIAN TWO WHEELER INDUSTRY
The two3wheeler industry in India has grown rapidly in the country since
the announcement of the process of liberali#ation in !((! by the then finance
minister *r. anmohan Singh, now 5rime inister of India.
5reviously, there were only a handful of two3wheeler models available
in the country. Currently, India is the second largest producer of two3wheelers
in the world. It stands next only to China and 6apan in terms of the number of
two3wheelers produced and the sales of two3wheelers respectively. In the year
277&3277(, the annual production of two3wheelers in India stood at around
/'77&7! units.
The trend of owning two3wheelers is due to a variety of facts peculiar to
India. ,ne of the chief factors is poor public transport in many parts of India.
Additionally, two3wheelers offer a great deal of convenience and mobility for
the Indian family.
8a9a9 auto began trading in imported :espa Scooters in !("&.
eanwhile Automobile 5roducts of India ;A5I< commenced production of
scooters in the country in the early )7%s. 4ntil !()&, A5I and +nfield were the
only producers of two3wheelers in India. However, 8a9a9 signed a technical
collaboration in !('7 with 5iaggio of Italy to produce 8a9a9 Scooters. This deal
expired in !(/!.
The condition of motorcycle manufacturers was no different. 4ntil the
mid &7%s, there were only three ma9or motorcycle manufacturers in India
namely =a9doot, +scorts, and +nfield. The two3wheeler mar$et was opened to
foreign manufacturers in the mid &7%s. The industry, which had seen a smooth
ride before, faced fierce foreign competition.
otorcycle companies li$e the >amaha, Honda, and ?awasa$i, set up
plants in India in collaboration with various Indian two3wheeler companies.
Companies li$e +scorts, =a9doot and faced immense competition from smaller
!77 cc 6apanese technology motorbi$es. 8i$es manufactured by Hero Honda,
the only company manufacturing four3stro$e bi$es at that time, gained massive
popularity.
In the mid &7%s, ?inetic introduced a gearless scooter in collaboration
with Honda. This scooter became instantly popular with the younger
generation, especially people who found it difficult to use geared scooters. The
introduction of scooters created another segment for people such as women
and teenagers who could not get used to driving either motorcycles or gearless
scooters. any companies such as ?inetic, T:S, and Hero also started
manufacturing mopeds that proved immensely popular with people who
wanted a simple riding machine.
The change in the government%s policy owning to pollution control
norms and the ?yoto agreement saw the phasing out of two stro$e two3
wheelers from production. Currently there are around !7 two3wheeler
manufacturers in the country, they being 8a9a9, Hero, Hero Honda, Honda,
Indus , ?inetic, =oyal +nfield, Su#u$i, T:S, and >amaha.
The latest trend in the two3wheeler mar$et is the introduction of
electrically operated vehicles from a range of manufacturers such as Indus and
Hero. These can be recharged from convenient household electrical points. The
only disadvantage is speed, which is restricted to around 2) miles per hour.
Currently, the motorcycle mar$et is witnessing a demand for higher
volume engines. 5reviously, the !77 c bi$es were very popular owning to the
high fuel efficiency offered. However, the mar$et is maturing fast. Sensing this
movement, the manufacturers launched various models in !2)cc, !@)cc, !)7cc,
!'7cc, !&7cc, 277cc, 22)cc, and even 2)7cc by considering not only fuel
efficiency but power as well.
,ur two wheeler industry is divided into three categories
Motorcycle :- otorcycle dominates the industry and almost ".2 million
motorcycles are sold annually. Hero Honda is the clear leader in
motorcycle and sell more than !&)777 motorcycle monthly followed by
8a9a9 Auto and selling more then !7)777 , Honda ))777,and remaining by
others ;>amaha , AA, ?inetic etc< .
Without e!re" #cooter :3 0ithout geared scooter segment is also
growing Buic$ly and the total industry si#e is almost )"777 vehicle
monthly. Honda en9oys the leading position and is on top with 2!777
followed by T:S 27777 $inetic (777 and 8a9a9 "777.
$e!re" #cooter :- geared scooter facing negative growth from last @3"
years the total industry si#e is 2)777 thousand vehicle monthly 8a9a9 stays
on the top by selling !)777 thousand vehicle followed by Honda (777 and
remaining by other.
CHAPTER -%
RESEARCH METHODOLO$Y
I&tro"uctio&
ar$eting research is the function which lin$s the consumer, customer
and public to the mar$eters through information used to identify and define
mar$eting, opportunities and problems, generates refine mar$eting actionC
monitor mar$eting performanceC and improve understanding of mar$eting as a
process.
ar$eting research specifies the information reBuired to address these
issuesC designs the method for collection information manages and implements
the data collection processC analysis the results and communication the
findings and their implication.
Re#e!rch "e'i&itio&:
D=esearch is careful inBuiry or examination to discover new
information and relationship and to expand and to verify exiting $nowledge,E
=esearch always starts with Buestions or a problem. Its purpose is to find
answer to Buestions through the application of the scientific method. It is a
systematic and intensive study directed towards a more complete $nowledge of
the sub9ect studies.
I&tro"uctio& to Co&#u(er )uyi& )eh!*ior
The main aim of mar$eting is to meet and satisfy target customerFs
needs and wants. 8uyer behavior is the study of the act of a customer who
intends to buy a product, his li$es and disli$es and the factors that influence his
purchasing decision. The field of consumer behavior studies how individuals,
groups and organi#ation select, buy, use goods, service, ideas, or experience to
satisfy their needs and desires understanding consumer behavior and $nowing
a customer is never simple. The wealth of products and service produced in a
country ma$e our economy strong. The behavior of human being during the
purchase is being termed as D8uyer 8ehaviorE. Customer says one thing but
does another. They may not be in touch with their deeper motivations. They
are responding to influences that change their mind at the last minute. A buyer
may ta$e a decision either to save or spend the money.
De'i&itio& o' )uyer )eh!*ior:-
8uyer behavior is Dall psychological, Social and physical behaviors of
potential customers as they become aware of evaluating, purchasing,
consuming and telling others about product G service.
Dur!tio& O' Pro+ect#
In competence of pro9ect we have ")days. In ")days I have learnt about
23wheeler
ar$et, Honda 1inancial status, demand in mar$et, industry vast profile
etc.
It was very educational and mar$et oriented training in
Hagaribommanahalli . Huestionnaire in external and internal environment
was very helpful.
O),ECTI-ES O. STUDY
To $now mar$et position of Honda bi$e in the mar$et.
To $now consumer behavior for purchase of two wheeler bi$e.
Ch!r!cteri#tic o' )uyer )eh!*ior#
The chief characteristics of the buyers behaviors are as followI3
/10 It consists of mental and physical activities which consumers underta$e to
get goods and services and obtain satisfaction from them.
/%0 It includes both observable activities such as wal$ing through the mar$et
to examine merchandise and ma$ing a purchase and mental activities3such as
forming attitudes, perceiving advertising material, and learning to prefer
particular brands.
/10 Consumer behavior is very complex and dynamic and is constantly
changing. And therefore, management needs to ad9ust with the change
otherwise the consumer may shift to other product.
20 The individuals specific behaviors in the mar$et place is affected by
internal factor, such as need , motives, perception, and attitudes, as well as by
external environmental influences such as the family social groups, culture,
economics and business influences.
Ty3e o' Re#e!rch De#i&
D=esearch design is the plan, structure and strategy of investigation conceived
so as to obtain answer to research Buestion and to control variance.E
3 )Y 4ERLIN$ER
1rom definition it is evident that research design is more or less a
blueprint of research.
At the outset may be noted that there are several ways of studying and
tac$ling a problem. There is no single perfect design. The research design can
be classified in to three broad categories
;A< +xploratory
;8< *escriptive
;C< Casual
+xploratory research is focus on the discovery of ideas. +xploratory
research is carried out to define problems and developed hypothesis to test
later. An exploratory study is generally based on the secondary data that are
readily available. It does not have to change its focus of direction, depending
on the availability of new ideas and relationship among variables.
*escriptive studies are underta$en in many circumstances. *escriptive
studies can be complex, determining a high degree of scientific s$ill on the part
of the researcher.
Casual research helps in determined cause and effect relationship
between two or more variables.
The present study see$s to find out the consumers attitude towards
buying of bi$e. The study also aims at findings out the drawbac$s of the
mar$eting set up of Honda otors 5:T. AT*. So this ma$es the study a
descriptive one.
Source# o' D!t!
The sources of data collection methods are as follows.
Pri(!ry "!t!:-
The primary data is the one that we collect for the first time from the
mar$et and is also used first time in the research. 0e also say that the
information is first time in the research decision. To collect the primary data
Buestionnaire is prepared structure non3disguise Buestionnaire is prepared.
Seco&"!ry "!t!:-
Secondary data are those data which are already collected by someone
for some purpose and are available for the present studyC secondary data are
already collected by the company%s records and other library%s boo$s. 0hen
the secondary data are sufficient, the researcher has to be satisfied with the
primary sources of data. Secondary data can be used as bases for comparison
with primary data that have been collected by Buestionnaire.
D!t! Collectio& Metho"
=esearcher instruments is the tool by which the researcher can do
research on specific problems or ob9ective. The most popular research
instrument for collection data is DHuestionnaireE for a particular investigation.
It is simple for a moiled set of Buestions presented to respondents for their
answers. *ue to this flexibility, it is most common instrument used to collect
the primary data. *uring the pre3 testing of Buestionnaire, I saw the reaction of
respondents and suggestions reBuired to ma$e changes in research instrument.
The Buestionnaire contains three types of Buestions.
O3e&-e&"e" 5ue#tio&:-
It is helpful in $nowing what is uppermost in the minds of the respondents.
It gives complete freedom to the respondent.
Dichoto(ou# 5ue#tio&# I3
It has only two answers in form Jyes% or Jno%, Jtrue% or Jfalse%, Juse% or Jdo
not use%. So the respondent is offered two choices.
Multi3le-choice 5ue#tio&I3
In this, the respondent is offered two or more choices.
S!(3le Si6e 7 Metho" O' Selectio&
S!(3li& 3l!&
Sampling is a process of obtaining the information about the entire
population by examining a part of it .The effectiveness of the research depends
on the sample si#e selected for the survey purpose.
S!(3le Site:-
The survey was conducted in Hagaribommanahalli city.
S!(3li& U&it:-
It means D0ho is to be surveyedE. Here target population is decided who are
interested to purchase D8i$eE and sampling frame is developed so that every
one in the target population has $nown chance of being sampled. So the survey
is conducted particularly in Hagaribommanahalli City.
S!(3le #i6e:-
1or the purpose of proper survey, there is need of perfect research instruments
to find out sample si#e for more accurate result about buying behavior of bi$e.
The sample si#e is !77 respondents.
S!(3li& Metho":-
A stratified random sample is one where the population is divided in to
mutually exhaustive strata or sub3group and then a simple random is selected
within each of strata on age groups, occupation etc. It may be noted that
stratification does not means absence of randomness. I use a simple random
sampling method.
SCOPE O. STUDY
The main scope of the study is limited to Hagaribommanahalli city.
It also analysis the benefits accruing to the company as a result of
services offered.
This study has been made to find the level of satisfaction the customer
has regarding the service provider by bi$e place.
LIMITATIONS O. STUDY
Analysis is a powerful mechanism of determining financial strength and
wea$ness of a firm. 8ut the analysis is based on the information available in
the financial terms or statement. Thus the financial analysis suffers from some
serious inherent limitations of financial statements, which are as follow I
0hen the buyers are busy we can%t get accurate data from them.
According to the time limit of our pro9ect we can cover only some
area.
*uring survey some respondents may not give answer in a proper
manner.
CHAPTER 1
COMPANY PRO.ILE
The Ho&"! #tory
The Honda story is the story of one man, Soichiro Honda, and his
unparalleled achievement of bringing motor cycles to the masses. Soichiro
Honda was a racer, a businessman, and a manufacturer. 8ut most of all he was
a dreamer. He dreamed of a better way of ma$ing piston rings, founded a small
company, and began production. He dreamed of giving people everywhere an
economical form of transportation, and began producing small motorcycles,
including one built in !("( called the *3Type *ream.
He also loved racing too. So his company built bigger and faster
machines, two, four, five and six3cylinder race bi$es and won the Isle of an.
Honda otor Company is by far the worldKs biggest motorcycle ma$er.
HondaKs first motorcycle was born out of necessity in immediate post 0orld
0ar II 6apan, where public transportation was desperately overcrowded and
gasoline severely restricted.
Aoo$ing for a solution to his, and thousands of othersK, personal
transport problems, Honda came across a 9ob lot of )77 war surplus two3stro$e
motors designed to power electric generatorsC nobody else wanted them so
Honda pic$ed them up cheap.
His aim was to adapt them for attachment to push3bi$es and, by ,ctober
!("', his small factory in Hamamatsu was ma$ing complete, ma$eshift motor
bi$es using proprietary cycle frames. 8ecause gasoline was in short supply,
Honda adapted his motors to run on turpentine, a fuel that he himself distilled
from pine trees and sold throughout 6apan. Turpentine ;or gas thinned out with
turpentine< was not the best thing for powering motorbi$es, and reBuired a lot
of strenuous pedaling to warm the engine up enough before you could get
going.
HondaKs first bi$es were very successful and supplies of the surplus
engines ran out after a few months. 8usiness was good by then, so he decided
to manufacture his own motors. 4sing the surplus motor as a model, Honda
designed and built his own )7cc engine.
In .ovember !("/, the !L2 horsepower A3Type Honda was being
manufactured and sold as a complete motorbi$e. 8ecause the motorbi$e gave
off a lot of smo$e and a stench of turpentine it was $nown as the MChimneyM.
Soichiro Honda started Honda otor Company in !("&, at the age of "!.
Soon after he hoo$ed up with financial whi# Ta$eo 1u9isawa and together they
built an empire.
!("& saw Honda introduce a (7cc version of the A3Type $nown as the
M83TypeM.
8y !("( Honda came out with the M*3TypeM. r. Honda was involved
in every step of the two3stro$e *3Type *reamKs design and manufacture. This
was HondaKs first motorcycle. This was far from simply slotting a motor into a
pushbi$e frame. Honda called his machine KThe *reamK, because his dream of
building a complete, motorcycle had come true. Soichiro Honda was an
engineer and was always loo$ing to produce better and more sophisticated
machines.
It turned out to be the !"'cc, ,H:, four3stro$e +3Type *ream. A
powerful machine producing ) !L2bhp capable of )7mph. It had a steel frame
and proper suspension front and rear. 8y ,ctober !()! the new *ream was in
production at the rate of !@7 units per day.
In !()2 Honda produced the first MCubM 13Type, a !L2 horsepower,
)7cc, two3stro$e engine that was produced in huge numbers. >ou could get
one to fit to your pushbi$e or buy the complete red and white Honda MAuto
8aiM. Aess than a year after its Introduction, production was ')77 units per
month, at that time it was /7N of 6apanKs powered two3wheeler mar$et.
In !()@ Honda produced the (7cc, four3stro$e single, a motorcycle of
even greater sophistication. This was $nown as the 8enly, in 6apanese this
means MconvenienceM. The 63Type 8enly had a three3speed gearbox, produced
@.&bhp, a pressed steel 1rame, rear suspension with the engine and swinging
arm on a sprung pivot, and telescopic front suspension. 8efore long they were
selling at a rate of !777 units a month.
In !()" a 277cc scooter, the 6uno, was introduced to capture some of the
sales from the :espa scooter copies that were being built in 6apan. Honda
produced different versions of the *ream and 8enly motorcycles over the next
few years incorporating different si#e engines ;up to @)7cc< and other
refinements.
In September !()/ Honda introduced their first twin3cylinder
motorcycle, the sophisticated 2)7cc ,HC four3stro$e C/7 *ream. It was the
forerunner of HondaKs high3performance !2) and 2)7cc twins.
In early !()& Honda fitted an electric starter to the 2)7cc *ream and
named it the C/! and, in !()(, the latest 8enly an incredibly sophisticated
!2)cc ,HC four3stro$e twin, capable of /7mph was introduced as the C(2.
In 6uly !()& Honda introduced in 6apan what became the worldKs most
successful motor cycle, the C!77 Super Cub.
The Super Cub was developed over three years to be a cheap and
practical motorcycle that literally anyone could use. It used a )7cc four3stro$e
,H: motor and centrifugal clutch with three3speed transmission. It was so
easy to operate that even new riders could ride it as easily as a pushbi$e. Its
innovative frame without a crossbar made it popular with the ladies and set a
new trend in commuter motorcycling. The word MscooteretteM was coined to
describe this step3through style motorbi$e which sold in )7, /7 and (7cc
versions.
In !()( it was the first Honda motorcycle sold in the 4.S., eventually
becoming the worldKs best3selling vehicle ;@7 million to date<. As proof the
original concept and design was perfect is the fact that todayKs C)7, C/7 and
C(7s have only detail changes to set them apart from the machines of 2) years
ago.
That same year, !()(, Honda introduced the 2)7cc C/2 *ream in
Amsterdam. This was the first 6apanese bi$e to be officially shown in +urope.
It surprised the crowd with its unusual pressed steel frame, swing arm and
front leading lin$ for$s, sophisticated ,HC all aluminum engine, electric
starter and indicators.
In the 4? learners had 9ust been restricted to motorcycles of this si#e
and wanted the fastest bi$es they could legally ride. The HondaKs were the
fastest 2)7s around, and the C/2 with its improvements li$e !23volt electricKs
and wet sump lubrication, successor of the C/!, was capable of &7mph and
could still get '' miles per gallon.
The C8(2 retained the pressed3steel frame and leading lin$ for$s while
the C8/2 received a tubular style frame and telescopic front suspension.
In !('! two years after Honda started selling Super Cubs, Honda
stunned the racing world with Mi$e the 8i$eM HailwoodKs twin victories at the
Isle of an. It was the first of an unprecedented string of victories that was
only the beginning of HondaKs racing tradition.
1rom the beginning, r. Honda dedicated his company to racing,
rac$ing up over !77 ma9or motorcycle championships around the world. 0hat
was learned from building high3performance racing machines later led to the
development of groundbrea$ing production of motorcycles.
The classic C8/2 and C8// helped fuel interest in riding, got America
on two wheels, and established Honda as a serious player. The Haw$ name has
appeared on Honda models C8/2, C8//, C8"77T, .T')7, :T=!7771 ever
since, the latest being the !((& :T=!7771.
In !('2 this brea$through advertising M>ou meet the nicest people on a
HondaM shattered the myth that motorcycles were only for tough guys and
rebels. It reached out and made Honda and motorcycling in general, appealing
to everyone.
The C// a @7)cc version of the *ream and the C8//, a Super Sports
motorcycle producing 2&.)bhp were introduced in !('@.
In !('" the C() a !)"cc version of the 8enly and a !'!cc version ,f the
C8!'7 was also offered.
The Hondells recorded MAittle HondaM in !('". Honda entered the
American pop culture as the sub9ect of this hit song.
In !(') Honda, always eager for a new mar$et, 9umped into the big
leagues with their first big, fast production motorcycle, the innovative "@bhp
C8")7 twin. This was a double overhead3camshaft machine with torsion bar
valve springs that would do a genuine !7"mph, a machine to challenge the
)77cc3plus bi$es.
*espite its performance, sales of the C8")7 worldwide were 5oor. A
number of engineering changes were made, in !('/ a five3speed gearbox was
added.
In !('/ Honda had their first big off3road win in the MfirstM 8a9a !777.
In !('& Honda stopped production of the C8/2 and C8// and produced
a new line of high performance S,HC twins with five3speed gearboxes, called
the C82)7 and C8@)7, with the C8@)7 able to hit !7'mph.
At the To$yo Show of !('& Honda, after months of tantali#ing rumor,
unveiled a landmar$ achievement that would change the motorcycling world
forever. A /)7cc bi$e with four cylinders and a disc bra$e that was so fast and
powerful a new word, Msuperbi$eM, was coined to describe it. The C8/)71 four
was the biggest bi$e out of 6apan, proving that a high3performance motorcycle
could also be very reliable.
In April !('( Honda set the motorcycle world on fire with the
introduction of the C8/)7. 5erformance was staggering, easily hitting !27mph
and at the time it had better acceleration than anything else on the road.
In !('( the first Honda automobile sold in the 4.S., leading Honda to
become a preeminent automotive power.
.!ctory
Honda is the world%s largest manufacturer of two 0heelers , =ecogni#ed
the world over as the symbol of Honda two wheelers , the J0ings% arrived in
India as Honda otorcycle and Scooter India 5vt. Atd. ;HSI<,
a !77N subsidiary of Honda otor Company Atd., 6apan ,in !(((. Since its
establishment in !((( at anesar, *istrict Ourgaon, Haryana, Honda has lived
up to its reputation of offering the highest Buality at the most reasonable price.
*espite being one of the youngest players in the Indian two3wheelers mar$et,
Honda has become the largest two wheeler manufacturer as well as the second
largest two3wheelers company in India.

Head ,ffice and factory anesar, Ourgaon, Haryana
Honda is also the fastest growing company in country today. 0ith a host of
facilities under its wings, the first factory of HSI is spread over )2 acres
including a covered area of about !77,777sB. meters in anesar, *istrict
Ourgaon, Haryana with an annual capacity of !.') million units. To meet the
ever increasing demands of the products, Honda has started operations of its
second plant in Tapu$ara, *istrict Alwar, =a9asthan. +xpanding to full
operations , Honda production capacity has 9umped @7N year on year
to 2.& million per annum in 1> !23 !@.

Second factory Tapu$ara, Alwar, =a9asthan
To further expand and serve its customers faster, Honda has come up with its
third plant at .arsapura Industrial Area near 8engaluru, ?arnata$a .The plant
is eBuipped to manufacture!.2 million units in 1> !@3!". 4tili#ing production
technologies refined at anesar G Tapu$ara plants as starting point, the @rd
plant is employed with state3of3the3art manufacturing, automation and
environment friendly technologies to deliver Buality products.

Third factory .arsapura Industrial Area, ?olar, ?arnata$a
I&-Hou#e .!cilitie# $r!*ity Die C!#ti& 7 Lo8 Pre##ure Die C!#ti&
Oravity *ie3Casting G Aow pressure *ie Casting Sections are for
manufacturing critical engine parts.

Wel"i& Ro9ot
0eld Shop has spot welding, seam welding and IO welding machines
to weld various sheet metal parts to form the basic frame and other scooter
panels.

P!i&t Sho3 Ro9ot
5aint Shop has a conveyor system, which is uniBue amongst all Honda
1actories in the world. The conveyor car carrying the parts is rotated and
dipped so as to enable good paint adhesion, high gloss and superior paint
finish. =obots are used in painting for improved paint finish.

E&i&e A##e(9ly
+ngine Assembly is done in an enclosed air pressuri#ed area to protect
the engine from dirt and dust. +ach of the engines is then inspected for various
parameters.
.r!(e A##e(9ly
1rame Assembly is done at the slat conveyor. After the 1rame Assembly
line is the roller tester to chec$ the final scooter Buality before handing over to
dispatch.

Philo#o3hy
Cor3or!te Philo#o3hy
)r!&" Philo#o3hy
HSI operates on a principle, which is followed worldwide by all
Honda companies. aintaining a global viewpoint, we are dedicated to
supplying products of the highest Buality, yet at a reasonable price for
worldwide customer satisfaction. HondaKs philosophy is based on the
companyKs guiding principle and advocates 2 fundamental beliefsI
=espect for the Individual
Honda recogni#es and respects individual differences. The respect for
individual stems from the following three pointsI
P Initiative
P +Buality
P Trust
It is the contribution from each individual in the company that has made
our company what it is today and that, which will ta$e us into the future.
The Three ,oy#
In line with HondaKs 5hilosophy, HSI conducts all its daily activities in
pursuit of the following 9oysI
The 9oy of manufacturing high Buality products.
The 9oy of selling high Buality products.
The 9oy of buying high Buality products.
The 6oy of 8uying The 6oy of Selling The 6oy of anufacturing
P Ho&"! Eco Tech&oloy
In $eeping with its strategic approach of Qileage 4pQ
for maximi#ing customer satisfaction, Honda launched
the all new Honda +co technology in 27!@, ma$ing the
ost 1uel +fficient 20 in IndiaR
The new Honda +co Technology boosts fuel efficiency of HondaQs
products resulting in a *ream ileage ;ileage based on internal Honda test
ride mode that is close to actual city riding conditions<. This revolutionary
mileage benchmar$ is yet another milestone from Honda.
1orming the crux of the revolutionary Honda +co Technology is the trio of
improved combustion, significantly reduced friction and optimi#ed
transmission in Honda engineI
Re"uce" 'rictio& by offset cran$, significant weight reduction of reciprocating
parts, low tension piston ring and improved bearing oil seal.
I(3ro*e" co(9u#tio& with highly ignitable nic$el spar$ plug and optimi#ed
inlet port.
o3ti(i6i& 5ulley converter ratio G driving force, the power has been
maintained G mileage has been increased.
Cutti&-e"e tech&oloy !&" the #3irit o' Ho&"!
,ur fundamental design philosophy see$s to maximi#e space and
comfort for people, while minimi#ing the space reBuired for mechanical
components. 0ith this aim in mind, HondaKs =G* activities include product3
specific development and fundamental research. AetKs tal$ about few of the
advanced technologies that we haveI
Co(9i )re!: Sy#te(
Oenerally, it is not easy to control a 23wheeler
while bra$ing during emergencies and bad road
conditions. This system not only allows easy G
simultaneous operation of the front G rear bra$e but
also provides optimal bra$ing performance. ,nce
the left side bra$e lever is pressed, the system distributes the appropriate
bra$ing power between the front and rear wheels, which assures complete
safety for the rider.
P Ho&"!M!tic Tr!&#(i##io&
The compact, efficient G oil pressure
controlled Hondamatic Transmission is the worldKs
first fully automatic transmission system, which
delivers a dynamic combination of torBue G excellent accelerator response for
a constant and superior driving experience. The transmission is being used in
HondaKs all terrain vehicles. Honda is wor$ing hard to introduce this
Hondamatic in two3wheelers
P .uel I&+ectio& Sy#te(
HondaKs fuel in9ection technology is designed to
realise ideal combustion, which results in delivering
maximum power output, greatly improved fuel
efficiency and yet be environment3friendly.
I"le Sto3 Sy#te(
Honda has created an advanced Idle Stop System ;see image below< that
reduces fuel consumption while totally bloc$ing out toxic exhaust gas and
unwanted noise. It enables the engine to stop automatically for @ seconds after
the vehicle stops moving. And when the throttle is opened, the vehicle engine
restarts and ta$es off smoothly.
Ho&"! .uel Cell -ehicle; Ho&"! .C<
The Honda 1CS has become the first fuel cell vehicle in the world to
receive government certification, paving the way for the commercial use of
fuel cell vehicles. Honda 1CS has earned approval from the 4S +5A
;+nvironmental 5rotection Agency< and CA=8 ;California Air =esource
8oard<. Honda 1CS manages to produce &! bhp and 2' massive $gm of
torBue. The vehicle is said to achieve powerful off3 the3 line acceleration and a
top speed of !)7 $ph. 0ith!)'.' litre capacity in the @)7 3 atmosphere high
pressure fuel tan$, 1CS has a range of @))$ms.To $now more about 1CS T
Sy#te( Outli&e Di!r!(:
I&tro"uctio& to the .uture
A#i(o
ASI, is a symbol of HondaKs advanced technology, and a member of
HondaKs fourth line of mobility creations, after motorcycles, automobiles and
general power products. ASI, is an achievement in the evolution of KHuman
0al$K technology. This technology, called I30al$U, enables ASI, to move
bac$ and forth, vary its pace, step right and left and wal$ along an K&K shape
path. ASI, can also move in more complex ways, such as waving its hands
while wal$ing.This humanoid robot has put Honda at the front of cutting edge
technology that promises to improve the Buality of our lives.
R!ci&
=R!ci& i(3ro*e# the 9ree"> - Sochiro Ho&"!
Honda has always played an important role in motor sports, believing it to be
the springboard for technological advancement.
It has also been an aggressive force in the endurance, motocross and trial
races held around the world. 0e, at Honda, are not allowing this momentum to
let up, as we pursue even greater achievements.
Honda has always loved racing, ever since Sochiro Honda too$ his
company into motorcycle competition, sometime in the !()7s. Honda%s
engineers have tested themselves on the international stage, proving their
technology to be the best in the world. These technologies are tested in the
extreme conditions of motorcycle racing, to adapt them for use in vehicles that
ply on roads today.
In the past, Honda has powered some of the all time great racers,
including =edman, Hailwood, Spencer, Oardner, Capirossi and *oohan,
to @( riders% titles. +ven today, some of the greatest motorcycle racers, li$e
Alex 8aros, ax 8iaggi, .ic$y Hayden ride on Honda bi$es, at the races.
Honda enters the Isle of an TT =aces in !()( Honda is an active
particsipant in many off3road races ichael *oohan riding =epsol HondaKs
.S= )77
Technologies li$e these are not 9ust for the race trac$s, but are also
incorporated in our everyday vehicles. They are first tested, refined and proven
under the trying conditions in the races, and then finally adapted in the
vehicles, so that two wheelers li$e Activa and *io can utilise and benefit from
such technologies.
S!'ety
+nhancing safety on the roads is one of HondaKs top priorities. 0e
firmly believe that the reali#ation of a comfortable and an en9oyable mobile
society depends on the mutual trust that automobile manufacturers li$e us,
share with the consumers and society. At Honda, we use a three prong
approach, based on preventing accidents from happening in the first place,
minimi#ing in9ury in the unli$ely event of an accident and our *riving Safety
5romotion operations.
HondaKs safety philosophy emphasi#es the development of appropriate
technologies for its products, so as to ultimately achieve maximum riding
comfort for its customers. Honda was the first manufacturer in 6apan to
develop and apply the anti3loc$ bra$e system. +ducating the world, Honda is
actively involved with driving education across the world for promoting traffic
safety.
The Ho&"! Ri"i& Tr!i&er
The Honda =iding Trainer is a state3of3the3art, compact, computer
driven machine that puts riders in real life road traffic situations through a wide
variety of options. The =iding Trainer can reproduce various traffic situations
that occur on roads, offering the user a safe way to experience ha#ardous
situations. 1urther, users can repeatedly play bac$ and view from various
angles the dangers concealed in road traffic and the processes leading to
accidents and ha#ardous situations, confirming them with their own eyes. The
Trainer therefore allows users to deepen their understanding of safety and
functions as an effective training tool for ha#ard prediction for all riders from
beginners to advanced riders. It also gives beginners a chance to practice
clutching and other motorcycle operations before riding an actual motorcycle.
Till date we have !2) =iding Trainer across India
E&*iro&(e&t
? Co(3o&e&t# !&" co&&ot!tio&# o' the lo9!l e&*iro&(e&t!l #y(9ol
The global environmental symbol was created to
symboli#e our environmental slogan, M8lue S$ies
for ,ur ChildrenM, and consists of the slogan
combined with graphics.
The global environmental graphics have the
following connotations.3The circular graphic represents the earth and sun with
blue s$ies ;clean air<, clean water, and lush green land expressing the bounty of
nature that is necessary for us to reali#e a sustainable society where people can
en9oy life. 3The white line through the middle represents a road where freedom
of mobility is reali#ed, while the heart represents HondaKs thin$ing and passion
toward our environmental commitment.
De*elo3i& $ree& -ehicle#
At Honda, we are striving towards developing #ero3
emission in all our vehicles. 0e are the first
company in 6apan to meet the most recent exhaust
emission regulations. To reduce the environmental
burden of four3stro$e engines, we have developed a
uniBue exhaust air in9ection system and a programmed fuel in9ection ;5O3
1!< ;5O31!< system, which is currently in use in the H,.*A :1=
motorcycle. ,n the other hand, the Oiorno Crea, is a new generation,
environment friendly )7cc scooter that is highly fuel3efficient.
Eco-.rie&"ly .!ctory
HondaKs production facilities across the world also
actively pursue energy3efficient methods and
prevent water pollution by reducing industrial
waste. Honda has ta$en aggressive initiatives to reduce the environmental
impact of its manufacturing operations, by implementing its concept of the
MOreen 1actoryM. HSI too is actively wor$ing towards establishing an
environment management system.
HMSI E&*iro&(e&t!l Policy
As responsible members of society and industry,
Honda otorcycle and Scooters India 5vt. Atd.
;HSI<, recogni#e that well being of humans and
conservation of earthKs environment is important.
HSI got IS, !"77! certification in *ec. 2772,
which is committed to achieve, environmental excellence in all its industrial
activities.
HSI will establish its environmental management system following
5*CA cycle and continuously wor$ to ma$e it more effective. The policy will
be well disseminated to our employees as well as to the public at large
HMSI E&*iro&(e&t I&iti!ti*e ISO 12@@1 Policy
Conserving environment through preventing pollution at its source of
generation and strengthening our existing pollution control system.

5romoting conservation of resources such as
energy, water, oil and grease and other raw
materials, by reusing, recycling and minimi#ing the
waste generation.
Complying with all applicable legalLregulatory reBuirements and strive
to go beyond wherever possible.
=egular monitoring and reviewing of environmental ob9ectives and
targets.
Increasing environment awareness and competence amongst our
employees and encourage vendors G dealers to adopt +S.
The A$ree& De!ler Co&ce3t
started by Honda is a step further in the
direction of conservation of the environment. The
MOreen *ealer ConceptM would not only help in
proper and efficient use of resources such as water,
electricity, paper etc. by constantly monitoring and
improving the existing systems thus doing lots of cost cutting but also reducing
the polluting activities to minimum. Increasing environment awareness
amongst the employees and the general public is also feature of this uniBue
concept
$rou3 co(3!&ie#
Ho&"! Worl"8i"e
Honda otor Company, 6apan with its headBuarters in To$yo, has
manufacturing operations in 2& countries with /@ plants. The company
principal of Honda 0orldwide is dedication to supplying products of the
highest Buality yet at a reasonable price for worldwide customer satisfaction.
It has @ business divisions namely 23wheelers, "3wheelers and 5ower
5roducts. Apart from HSI that manufactures 23wheelers, the other business
divisions in India include Honda Cars India Aimited ;HCIA< and Honda Siel
5ower 5roducts Aimited ;HS55<
Ho&"! C!r# I&"i! Lt"
Honda Cars India Atd., ;HCIA< is a leading manufacturer of premium
cars in India. The company was established in !(() with a commitment to
provide HondaKs latest passenger car models and technologies, to the Indian
customers. The company is a subsidiary of Honda otor Co. Atd., 6apan.
The companyKs product range include Honda 8rio, Honda 6a##, Honda
City, Honda Civic, Honda All3.ew C=3: and Honda Accord which are
produced at the Oreater .oida facility. HondaKs models are strongly associated
with advanced design and technology, apart from the established Bualities of
durability, reliability and fuel3efficiency.
HCIAKs first manufacturing unit was set up at Oreater .oida, 4.5
in !((/. The green field pro9ect is spread across !)7 acres and has an annual
production capacity of !77,777 units. The companyKs second manufacturing
facility is in Tapu$ara, =a9asthan. This facility is spread over ")7 acres and
currently has a state3of the art 5ower train and 5ress shop. The first phase of
this facility was inaugurated in September 277&.

Honda City Honda Ama#e Honda C=:
Ho&"! Siel Po8er Pro"uct# Li(ite" /HSPP0
Honda Siel 5ower 5roducts Atd ;HS55< is a 6oint
venture between Honda otor Co., 6apan and Siel
Atd.India. Currently Honda otor Company, 6apan
has a '/N +Buity Sta$e in this company. It was
incorporated in September !(&) and produces a
range of 5ower 5roducts in India, li$e 5ortable Oensets, 5ortable +ngines,
5ortable 0ater 5umping set and Aawnmowers
Ho&"! R7D /I&"i!0 P*tB Lt"B
Honda = G * ; India < 5vt. Atd., is
a !77N subsidiary of Honda = G * Co. Atd., 6apan,
which is a group company of Honda otors Co.
Atd., 6apan. H=I* is formed to carry out Aocal =esearch and *evelopment
activities related to otorcycle G 5ower 5roducts on the directions provided
by Honda = G * Co. Atd. of 6apan. H=I* was initially set up in India in the
year !((& as liaison office of Honda =G* Co Atd., 6apan. Aater a domestic
company was incorporated in the year277@ to carry out = G * operations in
India. Since then H=I* has been a part of many successful development
pro9ects related to Indian mar$et products. H=I* pledges to contribute to
society by developing Buality products G technologies.
Ho&"! Motor I&"i! P*t Lt"B /HMI0
Honda otor India the wholly owned subsidiary of
Honda otor Co.,Atd Commences ,perations,
8eginning with HSCI 5arts ,perations ;HI<
formally began its operations from its corporate office in Oreater .oida, 4ttar
5radesh, India from *ecember !, 277'
The plan to set up HI was first announced by r Ta$eo 1u$ui,
5resident and C+,, Honda otor Co., Atd, during his visit to .ew *elhi.
1ormation of HI is part of the overall strategy to strengthen and integrate
operations of Honda companies in India with respect to service parts.
AWARDS
%@12 Corporate
Two 0heeler anufacturer of the >ear 3 .*T:
Car G 8i$e Awards, 27!"

anufacturer of the >ear 3 Two wheeler, 8i$e
India award 27!"
*ream .eo
otorcycle of the >ear upto !!7cc 3 .*T: Car
G 8i$e Awards, 27!"
C8 Trigger
otorcycle of the >ear upto !'7cc 3 .*T: Car
G 8i$e Awards, 27!"

otorcycle of the >ear upto !)7cc, 8i$e India
award 27!"
%@11 Corporate anufacturer of the >ear 27!2 3 88C Top Oear

anufacturer of the >ear 3 Car G 8i$e India
Awards
anufacturer of the >ear 27!@ 3 otor :i$atan
Awards 27!@
*ream >uga
otorcycle of the >ear upto !!7cc 3 .*T: Car
G 8i$e Awards, 27!@

otorcycle of the >ear upto !!)cc 3 Car G 8i$e
India Awards

Compact 8i$e of the >ear 3 C.8C
T:!& ,:+=*=I:+ 27!@
C.8 :iewers% Choice Two 0heeler of the >ear
3 .*T: Car G 8i$e Awards, 27!@

C.83AAA Creative T: Commercial of the year
;2 0heeler< 3 .*T: Car G 8i$e Awards, 27!@

otorcycle of the >ear upto !!7cc 3 +T
Vig0heels Awards 27!2
India *esign ar$ 27!@
C8= !)7=
+nthusiast otorcycle of the >ear upto !&7cc 3
+T Vig0heels Awards 27!2
*io India *esign ar$ 27!@
otorsport
8est anufacturer to Support Indian =acing 3
otor :i$atan Awards 27!@
%@1% C8= 2)7= 8i$e of the >ear 3 88C Top Oear Awards
Indian otorcycle of the >ear ;I,T><

6uryI8S otoring , 8i$e India , 88C Top Oear ,
,verdrive , Auto8ild India .
Compact 8i$e of the >ear 3 C.8C
T:!& ,verdrive Awards

:iewers Choice 8i$e of the >ear 3 C.8C
T:!& ,verdrive Awards

8i$e of the >ear 3 C.8C T:!& ,verdrive
Awards

:iewers Choice 8i$e of the >ear 3 .*T: Car G
8i$e Awards
Two3wheeler of the >ear 3 .*T: Car G 8i$e
Awards

otorcycle up to 2)7cc3 .*T: Car G 8i$e
Awards

:iewers Choice 8i$e of the >ear 3 +T
Vig0heels Awards

8i$e of the >ear ;upto 2)7cc< 3 +T Vig0heels
Awards
:iewers Choice 8i$e of the >ear 3 8loomberg
4T: G AutoCar Awards

8i$e of the >ear ;upto 2)7cc< 3 8loomberg 4T:
G AutoCar Awards

otorcycle of the >ear 3 Auto8ild Oolden
Steering Awards

8i$e of the >ear ;up to 2)7cc< 3 Car G 8i$e
India Awards
8i$e of the >ear 3 Car G 8i$e India Awards

5eopleKs Choice Two3wheeler of the >ear 3
:ic$y.in Awards
8est 8i$e 27!2 3 otor :i$atan Awards
Two3wheeler of the >ear 3 :ic$y.in Awards

8i$e of the >ear,Super 8i$e of the >ear 3 Top
Oear alayalam

India *esign ar$ ; I ar$ < 3 India *esign
council
8rand Honda
anufacturer of the >ear ;two3wheeler
category<3 Car G 8i$e India Awards

8est 8i$eanufacturer 27!2 3 otor :i$atan
Awards 27!2
%@11 MIndian otorcycle of the >ear 27!! ;I,T><
6uryI8S otoring , 8i$e India , 88C Top Oear ,
,verdrive , Auto8ild India .M
8i$e of the >ear T C.8C T:!& ,verdrive
Awards 27!!
8i$e of the >ear 3 8loombergL4T: Autocar
Award 27!!

:iewer%s Choice AwardI 8i$e of the >ear 3
8loomberg L 4T: Autocar Awards 27!!.
C8 Twister
MThe ost Awarded
otorcycle of the >ear
8i$e of the >ear 3 8S otoring Award 27!!.
8i$e of the >ear upto !!7CC T 8i$e India.
otorcycle upto !!7CC 3 .*T: Car G 8i$e
327!!M

Awards 27!!.

5remium !77CC otorcycle 3 Vigwheels
Awards.

+ntry Aevel otorcycle of the >ear 3 Auto 8ild
Oolden Steering Awards
C8 4nicorn *a##ler otorcycle upto !'7CC T .*T: Car G 8i$e
Awards 27!!.

Sporty otorcycle upto !&7CC T Vigwheels
Awards .

5remium otorcycle of the >ear 3 Auto 8ild
Oolden Steering Awards
:1= !2771 Superbi$e of the >ear Q TopOear

Automotive Technology of the >ear 3 Vigwheels
Awards ; for *ual Clutch Transmission<

8rand Honda
ost =eliable 8rand
Advanced Technology 8rand
8y Auto India 8est 8rand Survey Awards 27!!M

otorsport
Honoured for K5romoting 20heeler racing in
IndiaK
%@1@ 8rand ost =eliable 8rand
3 Advance Technology
3 Huality
8y Apollo Auto India 8est 8rand Awards 27!7M

Trusted 8rand Award ;Oold< for Two3wheelerI
=eadersK *igest
C8!777=
Import Two 3 0heeler of the >ear .*T: 5rofit
Car G 8i$e Awards 27!7
C8!777= Import 8i$e of the >ear 3 AutoCar Awards 27!7
C8=!777== 1ireblade
5erformance 8i$e of the >ear 3 C.8C
T: !& ,verdrive Awards 27!7
%@@C C81 Stunner 8i$e of the >ear 3 .*T: 5rofit Award 277(
Aviator Scooter of the >ear 3 .*T: 5rofit Award 277(

Activa
Scooter of the >ear 3 +T Vig0heels
Awards 277(
Ho&"! Pro"uct#
Ho&"! -T 11@@ C<
The Honda :T !@77 CS is a true original T a chopper that%s visually
daring and great fun to rideC yet with the same functionality, Buality and
reliability you would expect from any Honda. Its ra$ed3out styling, based
round a high3mount steering head, long, slim fuel tan$ and ultra3low seat grabs
attention from every angle. Clean lines and curves and an extreme attention to
detail create a chopper with the distinct air of a full3on hand3built custom bi$e,
but one that can be owned and maintained for a fraction of the cost.
The soul of the :T !@77 CS is its !@!2 cc liBuid3cooled )23degree :3
twin engine. It features a single3pin cran$shaft, dual balancers and a
5rogrammed 1uel In9ection system. It produces satisfying performance and a
truly impressive :3twin sound and feel. 1uel consumption is low and, with a
clean, reliable, maintenance3free shaft drive, owners can be sure of spending
more time on the road and less in the garage.
A single, powerful @@' mm front disc bra$e is complemented by
a 2(' mm disc bra$e at the bac$, providing smooth, powerful bra$ing. An
advanced Combined Antiloc$ 8ra$e System is also available as an option,
providing the ultimate in stopping confidence. Comfort is also far beyond the
norm for a chopper. The lines of what loo$s li$e a rigid hard3tail rear end are
deceptively slee$, concealing an ingenious rear suspension system with
ad9ustable rebound damping and @)3position spring preload ad9ustment
E&i&
Type AiBuid3cooled S,HC )2W :3twin
*isplacement !,@!2 cc
8ore Stro$e &(.) x !7".@ mm
Compression =atio (.2 I !
ax. 5ower ,utput "2.) ?0L",2)7 min3! ;()L!L+C<
ax. TorBue !7/ .mL2,2)7 min3! ;()L!L+C<
Idling Speed (77 min3!
,il Capacity ".@ litres
.uel Sy#te(
Carburation 5O31I with automatic enricher circuit
Throttle 8ore @& mm
Aircleaner :iscous, cartridge3type mesh net filter
1uel Tan$ Capacity !2.& litres
1uel Consumption 27.@ $mLl ;0TC odeUU<
Electric!l Sy#te(
Ignition System *igital with @3dimensional mapping, 2 spar$s per cylinder
Ignition Timing &W 8T*C ;idle< X )/./W 8T*C ;),2)7 min3!<
Spar$plug Type *C5='+ ;.O?<C S427+5=34 ;*+.S,<
Starter +lectric
8attery Capacity !2:L!!.2 AH
ACO ,utput @&! 0
Headlights !2 :, )) 0 x ! ;low< L '7 0 x ! ;high<
C)R 1@@@RR
Sired by a otoO5 champion and tempered in the fires of world
superbi$e and endurance competition, all3 new C8=!777== 1ireblade vividly
brings to life searing performance, omniscient control and a thrilling beauty
and simplicity of form that sets hearts and minds racing.
S3eci'ic!tio&
+ngine AiBuid3 cooled "3Stro$e !'3valve *,HC inline "
*isplacement ((( cm@
8ore S Stro$e /' S )).! mm
Compression =atio !2.@I!
ax. 5ower ,utput !@! ?0L!2,777 min3! ;()L!L+C<
ax.TorBue !!2 .mL &,)77 min3! ;13typeI &'.mL/,777 min3!<
Carburation 5O T *S1I electronic fuel in9ection
Ignition System Computer T Controlled digital transistori#ed with electronic
advance.

St!rter electric
Transmission '3Speed
1inal *rive Y )@7 ,3ring Sealed chain
*imension ;Ax0xH< 2,7// x '&) x !,!@) mm
0heelbase !,"7/ mm
Seat Height &27 mm
Oround Clearance !@7 mm
1uel Tan$ Capacity !/./ Aitres ;including "3litre AC* Tindicated reserve<
Tyres 1ront !27L/7 T V=!/LC ;)& 0<
Tyres =ear !(7L)7 T V=!/LC ;/@ 0<
1rame *iamondC aluminium composite twin 3 spar
Caster Angle 2@W !&K
Trial ('.@ mm
0heel 1ront Hollow 3 Section triple 3 spo$e cast aluminium
0heel =ear Hollow 3 Section triple 3 spo$e cast aluminium
C) U&icor&
E&i&e
*isplacement ;cc< !"(
Cylinders !
ax 5ower !@
aximum TorBue !2
8ore ;mm< )/
Stro$e ;mm< )&
:alves 5er Cylinder 2
1uel *elivery System Carb
1uel Type 5etrol
Ignition *igital C*I
Spar$ 5lugs ;5er Cylinder< !
Cooling System Air Cooled
Electric!l#
+lectric System 33
8attery !2:3/Ah
Headlight Type ulti3=eflector Type
Headlight 8ulb Type Halogen !2: @)L@)0
8ra$eLTail Aight A+* Tail Aamp
Turn Signal >es
5ass Aight >es
Ch!##i# 7 Su#3e&#io&
Chassis Type Advanced *esign *iamond
1ront Suspension Telescopic 1or$
=ear Suspension Advanced Technology ono3Suspension
Chassis Type Advanced *esign *iamond
1ront Suspension Telescopic 1or$
=ear Suspension Advanced Technology ono3Suspension
C8 4nicorn is powered with Honda "3stro$e, !)7cc engine and
incorporates many cutting3edge technologies developed by Honda%s global
=G* team. It sets new benchmar$ in the uppper ma9ority motorcycle segment
in India with its swift acceleration, superior mileage, international styling,
riding comfort and convenience.
C8 4nicorn is engineered and styled for the taste of the younger
generation. 0ith the "3stro$e, !)7cc engine delivering a whooping !@.@ bhp,
C8 4nicorn is the fastest motorcycle in India racing from 7 to '7 $msU per
hour in a mere ) seconds. It has a distinctive sporty and macho design with a
racy front face, masculine fuel tan$ with $nee grip and a slee$ rear cowl.
C8 4nicorn offers perfect balance of pic$up and mileage,
delivering '7 $mpl through its famed "3stro$e Honda engine, cutting edge
technologies li$e ulti3apping C*I, Tumble 1low Combustion Chamber,
=oller =oc$er arm, and a Classy Aerodynamic 8ody.
This engineering masterpiece with international design appeal,
guarantees to Buench your thirst for motorcycle fren#y with all its stunning
features.
Stu&&er
E!#y "irectio&# re!llyBBB
Start down Style 8oulevard. Oet to the .ew Oraphics ;down Headturn
Avenue<.
Ta$e a turn for the .ewly *esigned 4nder Cowl ;watch out for
Immediate Attention T it has a looming presence<.
?eep a loo$out for the Sharp =ear ;it%s the most happening place in the
city nowadays, all the hot chic$s are there<.
Oo down 5erformance Avenue. 1or a mind3blowing drive, ta$e the
Honda%s !2) cc +ngine with !! bhp ) Speed Transmission ;renowned the
world over<.
?eep going straight down with the 0ider Tubeless Tyres ;A landmar$ is
the The 8lac$ Alloy 0heels T impossible to miss<
Stop at the *isc 8ra$es.
Ta$e a roundabout from The Sporty Half Chain Case ;leaves your head
spinning really< and ta$e the Handle 8ar 0eights ;it%s a stable ride despite the
challenging roads<.
Oet to the newly constructed Tachometer ;it%s a superb vantage point,
you can see close to everything from here<.
5ass by Convenience 5ar$.
The Oirls Heart is right ahead. And it%s open 2"L/.
Shi&e
E&i&e
*isplacement ;cc< !2)
Cylinders !
ax 5ower !7
aximum TorBue !!
8ore ;mm< )2
Stro$e ;mm< )&
1uel *elivery System Carburetor
1uel Type 5etrol
5owered by Honda%s revolutionary optimax G +rgotec technologies, the
C8 Shine is a companion that understands G fulfills the rider%s need to do
more in life by delivering superior performance that is nothing short of a dream
come true.
C8 Shine is powered by a newly developed !2)cc %,ptimax% engine,
which maintains ,ptimum input for maximum output and incorporates cutting
edge technologies to deliver best balance of mileage and pic$up. *ue to its
cutting edge Honda technologies, the !2) cc %,ptimax% engine delivers class
leading !7.@ 8H5 which enables Shine to deliver the best balance of pic$up
and mileage.
C8 Shine%s %+rgo Tec% *esign with lightweight advanced diamond
frame and double suspension offers superior absorption of shoc$s G vibrations
thus providing excellent ride comfort G stability. =iding position based on
human engineering ensures, less fatigue and firm G wide seating space with
comfortable seating posture for pillion rider.
C8 Shine also comes eBuipped with host of innovative features li$e
puncture resistant Tuff3up tube and 5rimary ?ic$LSelf start for easier city
riding etc
T8i#ter
Introducing the !!7cc C8 Twister. Oreat mileage li$e any !!7cc bi$e.
Highly affordable , Incredibly stylish unli$e any. !!7cc bi$es will never be the
same again.
E&i&e
*isplacement ;cc< !7(
Cylinders !
ax 5ower (
aximum TorBue (
8ore ;mm< )7
Stro$e ;mm< )'
1uel Type 5etrol
Acti*!
Ingeniously designed T the Activa is made for you to go miles, to do
things and to go places. 0ith your loved ones. *eveloped on HondaKs globally
tested engineering technology, it comes with a host of new features. The seats
maximi#es riding comfort. Thus offering you a smooth ride. 5erfect in design
and technology, the Activa is more than 9ust a scooter. 0ith an increased
mileage of !)NU, it allows you to en9oy your rides, no matter how long they
are. So now you can en9oy life without stopping. Step onto your Activa, spread
the 9oy with your loved ones, and go on and on.
E&i&e
Cylinders !
ax 5ower &
aximum TorBue (
8ore ;mm< )7
Stro$e ;mm< )2
1uel Type 5etrol
Ignition C*I
Electric!l#
+lectric System 33
8attery !2:,@Ah aintenance 1ree
Headlight Type 8ulb and =eflector
Headlight 8ulb Type @)L@)0 Halogen
Turn Signal >es
5ass Aight .o
Dre!( Neo
DThese days, superstars aren%t limited to tinsel towns. They are humble
fol$s who find a way through narrow, winding roads with ease. .ot chasing
spotlights, they carry their world on their strong, able shoulders. 5resenting
*ream .eo, the new action3pac$ed member of the Honda family that pac$s
more than a punch with its powerful !!7cc engine, terrific tubeless tires, an
unbelievable mileage of /" $mplU and a long, comfortable seat. AightsR
CameraR :rooooomR 8e the superstar of your film with the new *ream .eo.E
EN$INE 7 TRANSMISSION
EN$INE 7 TRANSMISSION
Type Air Cooled, " stro$e , SI +ngine
*isplacement !7(cc
8ore x Stro$e )7.7mm S )).'mm
Compression =atio (.( I !
.et 5ower '.!) ?0 ;&.2) bhp< Z /)77rpm
TorBue &.'@ .m Z ))77 rpm
1uel System Carburettor
Starting System SelfL?ic$
Air 1ilter :iscous air filter[
Transmission " Speed constant mesh
Oear Shift 5attern All bac$ ;.3!323@3"<
Clutch Type ultiplate, 0et Clutch
Ch!3ter -2
PRODUCT PRO.ILE
Ho&"! Acti*!
Honda%s original Activa can rightly sta$e claim to having resurrected the
Indian scooter industry from the dead. 6ust when we%d all given up hope and
thought ours was solely a motorcycle mar$et, Honda brought on the Activa in
!(((, their first two3wheeler for India to prove everyone wrong. There%s been
several scooters from other manufacturers, along with several minor Activa
upgrades from Honda, but the fact of the matter remainsC an Activa is an
Activa.
Honda has mil$ed the Activa cash cow, without ever tampering too
much with the proven formula. a9or upgrades have come in a shift up from
!72cc to !7(cc, and more recently in the engine embracing Honda +co
Technology, H+T technology, plus a new body. Still, the Activa is now a
shade long in the tooth, and it%s a good time to move on.
So the Activa !2) steps in on cue, to fill in the blan$s left vacant by
previous Activa models. The new !2) includes a tough metal body, often
loo$ed up to and preferred in India, with elegant, still conservative body lines.
A single, halogen powered headlight is at hand, as are clear lens indicators,
flush fitted to the front apron. Instruments are a mix of analogue and digital,
sitting over a silvered casing, speedometer calibrated up to !!7$ph and a green
economy #one mar$ed from @7 to )7$ph. Aevers, grips, mirrors and switches
are 9ust as comfortable to operate as expected, and there%s a broad, flat
floorboard. The Activa !2) comes with alloy pillion footrests and a wide,
comfortable riding saddle that%s long enough to easily accommodate a pillion.
1rom behind, the !2) loo$s every bit an Activa family scooter, showing off a
large, alloy grab handle and prominent tail light cluster.
The Activa !2) is powered by a four3stro$e, !2".(cc, single3cylinder
and forced air3cooled engine. 5ower is 7.'bhp up on its predecessor, &.'bhp
made a !777rpm lower at ')77 revs. 5ea$ torBue is li$ewise higher, !$gm at
))77rpm, and the carburetted powerhouse provides a manual cho$e $nob
located 9ust below the handlebars. There%s a viscous type air3filter. 5ower is
transferred to the rear wheel via a C:T system on this automatic scooter. A
maintenance free ;1< battery supported electric starter is standard, with $ic$
lever provided for added safety. The Activa !2) engine comes with roller
supported roc$er arm fingers for good efficiency, and given its conservative
power figures, you can expect an only nominal fuel3efficiency drop over the
smaller, !7(cc Activa. Also loo$ forward to a Honda typical engine that
provides refined and smooth performance.
This new Activa seats riders in a comfortable, upright riding position.
?eeping with its premium positioning, the upcoming Activa !2) features five3
spo$e alloy rims, a pair of telescopic for$s as front suspension and single rear
shoc$ absorber, with engine doubling up as a stressed member of the frame. A
hydraulic !(7mm front disc bra$e is optional, while a cable actuated !@7mm
drum handles stopping duties at rear. Additionally, the Activa !2) comes with
combined bra$es. Tyres are tubeless at rear, with a larger !2 inch front wheel
and !7 inch rim at rear.
All in all, the Activa story is about to turn over a new leaf, with the !2)
all ready and raring to go, properly eBuipped to script a new chapter in this
grand Honda success story. It%s certain to be a high Buality, well built scooter
with improved performance and better comfort, as well as handling and
bra$ing, a potential segment leader in the ma$ing.
Honda aims to bring the exciting new Activa !2) into showrooms around India
by April 27!", sensibly priced at around =s '7,777. All said and done, the
Activa !2) is sure to ma$e yet another winning pac$age from the big H right
from the word go.
Ho&"! Acti*! 1%D L!u&ch i& I&"i!
It is being expected that the Honda Activa !2) Aaunch in India would happen
sometime around ay this year and the Honda Activa !2) boo$ings could
commence, unofficially though, around the end of next month. The Honda
Activa !2) brochure images have already lea$ed earlier and you may to access
the same.
Ho&"! Acti*! 1%D Price i& I&"i!
0hile Honda otorcycles and Scooters India is yet to announce Honda
Activa !2) price in India, there are good chances that the same would be
pegged around the I.= )&,777 mar$. At this price point, the Activa !2) will
command a slight premium over its immediate rival, the dated but hugely
capable Su#u$i Access !2).
.e!ture#
Speedometer Analogue
Tachometer >es
Tachometer Type Analogue
Shift Aight .o
+lectric Start >es
Tripmeter >es
.o ,f Tripmeters !
Tripmeter Type Analogue
Aow 1uel Indicator >es
Aow ,il Indicator >es
Aow 8attery Indicator .o
Color#
Oeny Orey eallic, Candy lucid red, ettalic 8lac$
S3ec#
E&i&e
Cylinders !
ax 5ower &
aximum TorBue (
8ore ;mm< )7
Stro$e ;mm< )2
1uel Type 5etrol
Ignition C*I
Tr!&#(i##io&
Oearbox Type Automatic
.o ,f Oears 33
Transmission Type :3atic Chain *rive
Clutch Automatic
Di(e&#io&# 7 Weiht
?erb 0eight ;?g< !!7
,verall Aength ;mm< !/'!
,verall 0idth ;mm< /!7
,verall Height ;mm< !!"/
0heelbase ;mm< !2@&
Oround Clearance ;mm< !)@
Seat Height ;mm< /')
1uel +fficiency G =ange
1uel Tan$ Capacity ;Aitres< )
=eserve 1uel Capacity ;Aitres< !.@
1uel+fficiency ,verall ;?mpl< ))
1uel +fficiency =ange ;?m< 2/)
1uel Oauge >es
*igital 1uel Oauge .o
5illion Seat >es
5illion 1ootrest >es
5illion 8ac$rest .o
5illion Orabrail >es
Stand Alarm .o
Stepped Seat .o
Antiloc$ 8ra$ing System .o
?illswitch .o
Cloc$ .o
Chassis Type High =igidity 4nderbone
1ront Suspension Spring loaded hydraulic type
=ear Suspension Spring loaded hydraulic type
)r!:i&
8ra$e Type *rum
1ront *isc .o
1ront *iscL*rum Si#e ;mm< !@7
=ear *isc .o
=ear *iscL*rum Si#e ;mm< !@7
Calliper Type 33
Wheel# 7 Tyre#
0heel Si#e ;inches< !7
1ront Tyre (7L!773!7 )@6
=ear Tyre (7L!773!7 )@6
Tubeless Tyres >es
=adial Tyres .o
Alloy 0heels >es
Electric!l#
+lectric System 33
8attery !2:,@Ah aintenance 1ree
Headlight Type 8ulb and =eflector
Headlight 8ulb Type @)L@)0 Halogen
Turn Signal >es
5ass Aight .o
Per'or(!&ce
7 to '7 $mph ;Seconds< !7
7 to &7 $mph ;Seconds< 33
7 to "7 m ;Seconds< 33
Top Speed ;?mph< &)
'7 to 7 ?mph ;Seconds, metres< 2'.&
&7 to 7 $mph ;Seconds, metres< 33
Active i
It is no secret that the automatic scooter segment of Indian two wheelers
mar$et is fast heating up. >amaha recently launched the =ay V and T:S will
be soon seen launching a 0ego based scooter that could rival the Honda
Aviator. Tal$ing about Honda, the Indian subsidiary of the 6apanese biggie can
easily be credited with being among the most popular automatic scooters
manufacturer in India. Honda otorcycles And Scooters India ;HSI< started
its Indian innings with the Activa and the *io.
0hile the former spelled terror among the ma$ers of geared scooters,
the latter became a rage among teeny bloppers. The Aviator, which came some
years later, became a more premium offering from Honda and brought along
features li$e disc bra$e along with it. Today, Honda has launched Honda
Activa3i in Indian mar$et.
Commenting on the launch of the new model, HSI president and C+,
?eita uramatsu saidI DAs a leader in the automatic scooters segment,
Honda%s entry into the personal compact segment with Activa3I is its next
strategic step towards reinforcing its mar$et leadership.E
0hile we were expecting that the new variant of the Activa would
probably sport a bigger engine, the Activa3I has rather turned out to be a new
low cost version of the regular Activa. The Honda Activa I goes on sale with a
price tag of I.= "",277 ;ex3showroom *elhi<. The tag line for the Activa3i is
D=eady to flyE and comes with fresh styling that could have a mass appeal.
5owering the Activa3i is the same !7(.2 CC engine that has a pea$ power of &
8H5.
The Activa3i might be the entry level scooter in HSI%s line3up but it
does sport Honda%s Combi 8ra$e System ;C8S<, a maintenance free battery, a
viscous air filter and tubeless tyres. The scooter also has an underseat storage
space of !& litres. The Activa3i tips the scales at 9ust !7@ $gs and the light
weight, coupled with catchy styling, should appeal to the fairer sex.
Honda Activa3i goes on sale with " colour optionsI
Alpha =ed3etallic
5urple etallic
5earl Sunbeam 0hite
8eige etallic
Ho&"! Acti*!-i S3eci'ic!tio&#:
Engine-
" Stro$e air cooled engine
!7(.2 CC *isplacement
5ea$ power of & 8H5 Z /)77 =5
5ea$ torBue of &./" .m Z ))77 =5
:3atic automatic Transmission
Self3Start and ?ic$ start option
Suspension-
Spring loaded hydraulic suspension at front
Spring loaded hydraulic suspension at rear
Other Specifications & Features-
8attery 13!2: @Ah
Headlamp3 !2 : ))0
4nderbone type 1rame
*imensions3 !/()mm x /7)mm x !!!) mm
0heelbase of !2@& mm
Seat height of /')mm
1ront and rear tyre si#e of (7L!773 !7 )@6
8oth front and rear tubeless tyre
Combi3bra$e technology
1ront and rear drum bra$es with diameter of !@7mm
:iscous paper air3filter
Ch!3ter -D
ANALYSIS AND INTERPRETATION
! ,CC45ATI,. 0IS+ CAASSI1ICTI,.
Occu3!tio& NoB o' re#3o&"e&t# Perce&t!e /E0
Servicemen !2 @7
Student @7 "/
8usiness "/ !2
5rofession 7& 7&
,thers 7@ 7@
Total !77 !77
I&ter3ret!tio&:-
InterpretationI3 Above Oraph shows that @7N of respondent in age
group of !&327, @/Nof respondent in age group of 2!32), !)N of respondent in
age group of 2'3@7, /N and )N respondent are come in @'3"7 and "!G above.
2 *+TAIAS ,1 =+S5,.*+.T 4SI.O ,1 :A=I,4S C,5A.>FS
,T,=C>CA+
Company =espondent 5ercentage
Hero Honda 2& 2&N
8a9a9 2) 2)N
Honda 27 27N
>amaha !" !"N
T:S !@ !@N
I&ter3ret!tio&: -
Above Charts shows that 2&N members using hero hond, 2) members using
ba9a9, 27N members using Honda, and !"N and !@N members using
respectively >amaha and T:S 8i$es
@. AO+ 0IS+ CAASSI1ICTI,.
Age ;in year< .o. of respondents 5ercentage ;N<
!&327 @7 @7
2!32) @/ @/
2'3@7 !) !)
@!3@) 7' 7'
@'3"7 7/ 7/
"!G above 7) 7)
Total !77 !77
I&ter3ret!tio&:-
InterpretationI3 Above Oraph shows that @7N of respondent in age
group of !&327, @/Nof respondent in age group of 2!32), !)N of respondent in
age group of 2'3@7, /N and )N respondent are come in @'3"7 and "!Gabove.
" C,.S4+= 54=CHAS+ ,ST ,1 8I?+S I. 0HICH ,11+=S
,ffers =espondent 5ercentage
1estival offers @2 @2N
+xchange ,ffers 2) 2)N
Special Oift ) )N
Cash *iscounts 2/ 2/N
Anniversary ,ffers !! !!N
I&ter3ret!tio&:-
Above Oraph shows that !) N respondentFs li$e availability, 27
respondent see how bi$e performance after service, !)N respondent
purchasing bi$e to sales man approaching, @)N members see easy service and
!) N respondent see infrastructure of bi$e. It means most of the respondent
purchasing bi$e in festival offers.
). 1=, 0HICH S,4=C+ >,4 O,T 8IC? *+TAIASQ
Sources .o. of respondents 5ercentage ;N<
.ews 5aper @! @!
T.:.Advertisement 2@ 2@
1riends 2( 2(
,thers !/ !/
Total !77 !77
I&ter3ret!tio&:-
Above graph shows that !/ N respondents come to $now from the
other%. Then 2( N respondents come to $now from the Jfriends%. 2@ N G @!N
respondents come to $now from T.:. Advertisement G news paper
respectively.
'. ,CC45ATI,. 0IS+ CAASSI1ICATI,.
I&co(e Le*el NoB o' re#3o&"e&t# Perce&t!e /E0
\] )777 )" )"
)7773!7,777 2) 2)
!7,7773!),777 !! !!
!),777327,777 7/ 7/
27,777 Above 7@ 7@
Total !77 !77
;SourcesI 3 Huestionnaire T 5ersonal *etail<
I&ter3ret!tio&:-
Above graph shows that )"N of respondentFs income is \])777 income
level, Second 2)N of respondents are in )7773!7,777 income level. !!N of
respondents are in !7,7773!),777, /N of respondents are in !),777327,777 and
remaining @N of respondents are in above 27,777 of income level.
&. C,.S4+= I. 0HICH 1+AT4=+S ATT=ACT T, 54=CHASI.O 8I?+
Company =espondent 5ercentage
5rice !! !!
Aess aintenance !2 !2
Style !" !"
*urability !2 !2
ileage !' !'
+asy *riving !" !"
8ran =eputation & &
Color !@ !@
I&ter3ret!tio&:-
Above chart show that maximum no of respondents are give more
weightage to the mileage.
(. 0HICH 1ACIAIT> =+S5,.*+.T AI?+ :+=> 4CH
1acility =espondent 5ercentage
Availability !) !)
After Service 27 27
?nowledge of Sales an !) !)
Service @) @)
Infrastructure !) !)
I&ter3ret!tio&:-
purchasing bi$e easy service availability.
". S,4=C+S ,1 1I.A.C+
Sources of 1inance .o. of respondents 5ercentage ;N<
8y cash ") ")
8y Aoan )) ))
Total !77 !77
I&ter3ret!tio&:-
Above Oraph shows that )) people purchase Honda 8i$e 1or by Aoan and ")
people purchase Honda 8i$e from Cash.
!!. C,.S4+= 0HICH C,A,4= ATT=ACT I. H,.*A *=++ >4OA
T, 54=CHASI.O ,1 8IC?
Colour =espondent 5ercentage
1orce Silver 22 22N
8lac$ 27 27N
onsoon Orey "2 "2N
Alpha =ed atallic !2 !2N
aple 8rown " "N
I&ter3ret!tio&:-
Above Oraph shows that "2 N respondentFs li$e onsoon Orey, 22N
force silver, 27N blac$ and !2N alpha red matalic, "N maple brown. It show
most of the respondent li$e onsoon Orey 8ic$.

/ 0ho is decision ma$er for purchasing bi$e in your familyQ
Sources .o. of respondents 5ercentage ;N<
1ather "' "'
Self "2 "2
other !7 !7
,thers 72 72
Total !77 !77

I&ter3ret!tio&:-
Above Oraph shows that "' N respondentFs father ta$es the decision for
purchasing bi$e. And "2 N respondents ta$e decision themselves for
purchasing bi$e.
(. 0HICH 1ACIAIT> =+S5,.*+.T AI?+ :+=> 4CH
1acility =espondent 5ercentage
Availability !) !)
After Service 27 27
?nowledge of Sales an !) !)
Service @) @)
Infrastructure !) !)
I&ter3ret!tio&:-
purchasing bi$e easy service availability.


Ch!3ter -F
.INDIN$ CONCLUSION AND SU$$ESTION
.ACTS AND .INDIN$S
The study shows that !77 respondents are using Honda *ream >uga bi$e.
The current trend is that respondents give maximum no of point to price and
mileage.
The study show that most of the respondents came to $now from DothersE
and some respondents came to $now from DfriendsE about Honda bi$es.
The study shows that )) respondents purchased Honda bi$es by Aoan and
") respondents purchased Honda bi$es by cash.
The study shows that !' respondents give priority to mileage.
The study shows that more no. of respondents gives more weightage to
price. The more no. of serviceman, Students, 8usinessmen, and others give
more weightage to the price and 5rofessionals give more weightage to the
mileage.
The study shows that "' respondentFs father ta$e a decision to purchase
bi$e And "2 respondents ta$e a decision themselves to purchase a bi$e.
The study shows that !) respondents give ran$ to available in show rooms
and @) respondents give ran$ to after service.
The study shows that @) respondents give excellent to festival offer and
respondents give poor ran$ to the anniversary offer.
The study shows that )" respondents purchase Honda bi$e whose salary is
below )777 income.
CONCLUSION
The company%s overall position is at a good position. 5articularly the
current year%s position is well due to raise in the profit level from the last year
position. It is better for the organi#ation to diversify the funds to different
sectors in the present mar$et scenario.
In awards section Honda has achieved many awards li$e DAwards G
=ecognitions 277& .*T: 5rofit 8usiness Aeadership AwardE, DTop Oear
*esign AwardE, DIndia Times indscape and Savile =ow Aoyalty AwardsE,
DAsian =etail Congress AwardE^for retail_ etc. This all awards ma$es Honda
attraction towards the people. In India Hero Honda ;9oint venture of Hero
otocorp and Honda< was highest selling of 23wheeler bi$es.
So Honda leading company of India and its services and products ma$es
Honda more attractive.
SU$$ESTIONS
!. Honda should introduce a low price moped.
2. 1or the promotion, company should ma$e road3show that will Increase
the sales.
@. The company should give more emphasis on the advertisement.
". As people expect more mileage per $ilometer, company should increase
the mileage of the Honda bi$e.
). Honda should introduce a sports model li$e C8 !777 == in Indian
mar$et which can attract young generation.
'. .either there is any discount offer nor any $ind of gift offers at the time
of purchase of bi$es. So the company must launch such schemes to
promote sales.
Reco((e&"!tio&
0hile Honda has strong foothold in the industry, the company should loo$ into
the areas of wea$ness.In this connection, it is recommended that the company
can loo$ into the following areasI
In order to expand its business it should introduce innovative schemes
for the young generations, better financial schemes, etc.
The company should expand its service centers.
The must move towards the rural areas to expand its sale.
GUESTIONNAIRE
A ST4*> ,. C,.S4+= 84>I.O 8+HA:I,4= AT TH+ TI+ ,1
54=CHASI.O ,1 H,.*A 8I?+S.
!. *o you own a bi$eQ
;a< >es ` a. ;b< .o ` a
If yes than,
2 0hich companyFs bi$e do you have at presentQ

CompanyFs .ame bbbbbbbbbbbbbbbbbbbb
@ 0ith whom did you referred to before purchasing the bi$eQ
;A< .ews paper ` a ;C< T: advertisement ` a
;8< 1riends ` a ;*< others ` a
" 0ho is decision ma$er for purchasing of bi$e in your familyQ
;A< 1ather ` a ;8< other ` a
;8< Self ` a ;*< other ` a
) How you purchase bi$eQ
;A< 8y cash ` a ;8< 8y Aoan ` a
'. 0hat features you considers when you purchase a bi$e. 5lease give
ran$.
attributes excellent :ery good Average 5oor :ery
good poor
5rice
Aess maintenance
Style
*urability
ileage
+asy driving
8rand reputation
Color
/ =ate the following attributes of show room
Attributes ! 2 @ " )
Available
After sales
Services
infrastructure
& 1rom where are you purchasingbbbbbbbbbbbQ
;A< Advent Auto ` a ;C< Shrerit Auto ` a
;8< Satnam Auto ` a ;*< others ` a
( =ate the following schemes that attract you most.
attributes ! 2 @ " )
Special
offer
+xchange
offer
Special
gift
Cash
discount
!7 =ate the following features for which you have purchase Honda 8i$e .
Attribute ! 2 @ " )
ileage
Available
5rice
After service
5ic$ up
11B Oive your suggestion.
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
CUSTOMER PERSONAL IN.ORMATION:-
A. .ameI 3 bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
8. AddressI3bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
C. phone noI3bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
*. Age ;in year<I3

!& to 27 ` a 2! to 2) ` a
2' to @7 ` a @! to @) ` a
@' to "7 ` a "! G above ` a
+. ,ccupationI3
Services ` a 8usinessman ` a
Students ` a 5rofessional ` a
,thers ` a
1. monthly incomeI3
)777 ` a )7773!7,777 ` a
!7,7773!),777 ` a !),777327,777 ` a
27,777 Above ` a

Sing.bbbbbbbbbbbbbbbbbbb

*ate.bbbbbbbbbbbbbbbbbbb
)I)LIO$RAPHY
?othari C.=., =esearch ethodology ;277'<, 0ishwas 5ublication
?otler 5hilip, ar$eting anagement !2
th
;illennium< edition ;277@<,
5rentice3Hall of India 5rivate Aimited, .ew *elhi
www.Honda2wheelersindia.com
www.smo$eriders.com
www.ho&"!.comL

Chapter - 1: Consumer Satisfaction Toward Honda Activa

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