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Specifications
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R
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S
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R
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R
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S
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Cost 2
3 6 3 6 2 4 1 2 1 2 2 4
Ease of implementation 3 3 9 3 9 2 6 3 9 1 3 2 6
Durability 4
3 12 4 16 5 20 5 20 5 20 4 16
Flexibility 4 3 12 4 16 5 20 5 20 5 20 4 16
Aesthetic 3
3 9 3 9 4 12 2 6 5 15 2 6
Portability 3
3 9 3 9 4 12 3 9 4 12 3 9
Safety 4
3 12 3 12 5 20 4 16 5 20 3 12
TOTAL 21 81 94 82 92 69
C
o
n
c
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p
t

7
C
o
n
c
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p
t

8
Scoring Key:
1 Much worse than baseline
2 Worse than baseline
3 No difference from baseline
4 Better than baseline
5 Much better than baseline
Decison Matrix
D
O

N
O
T
H
I
N
G
B
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r

s
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d
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g

j
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&

t
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t

c
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C
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H
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C
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F
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w
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S
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g

o
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t
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p
Problem:
Increase durability of
iPhone charging cables
to increase costumer
satisfaction.
2013 Project Lead The Way, Inc.
EDD Component 2 Decision Matrix Template Page 1