Mobile Marketing

Background
Definition of the mobile marketing
New concept----
describe marketing with a mobile device
Traditional concept----
describe marketing in a moving fashion
Two cases
1. God SMS campaign
Messages ----- specific days and times,
like Thank me its Friday
The result----
Over 25% subscription rate
More than 14,000 subscribers to date

Two cases
2. Taking the i-mode site for Northwest
Airlines
The more you collect----
the more your chance of winning prizes



Revolutionary future
Although it still looks pretty good compared
with average direct mail response rates,
some advertisers will be wary of wireless.

1. What do you think of the advantages and
disadvantages of mobile marketing as a
medium?
Cost-effectiveness
Easy access to the customers
Time-efficiency
Enhanced customer relationship
advantages
Few standards
Privacy and Permission
Questionable Navigation
disadvantages
2. What do you think of the importance of
big idea in mobile marketing?
mobile marketing is a very broad concept inclu
des not only the SMS Web site, the future of m
obile marketing content and products will be gr
adually fullness. Mobile addressing back-
end database, a series of standards of analytic
al techniques being used by the Telecommunic
ations Research Institute of the Ministry of Infor
mation Industry advancing.
The characteristics of mobile
marketing:
The App become a newly carrier of mobile
marketing;
Social activity -mobile marketing will be the
most direct way to attract the consumers
into the store.
The technology plays an important role in
promoting the development of creative.

The model of mobile marketing
Individual
Identification
Instant
Message
Interactive
Communication
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