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  • MKT &retail in CRM

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    rumarakesh
    17 views2 pages
    This document outlines a CRM strategy for the retail sector, including collecting customer data, profiling customers, and conducting targeted CRM campaigns through mailings, phone calls, and promotions. It also discusses retaining and satisfying customers by developing a deeper understanding of their behaviors and lifestyles, tracking losses, winning back past customers, building a customer care team, strengthening bonds with customers, and continuously improving CRM efforts.

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    marketing and retail in crm

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    Mkt &Retail in Crm

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    This document outlines a CRM strategy for the retail sector, including collecting customer data, profiling customers, and conducting targeted CRM campaigns through mailings, phone calls, and promotions. It also discusses retaining and satisfying customers by developing a deeper understanding of their behaviors and lifestyles, tracking losses, winning back past customers, building a customer care team, strengthening bonds with customers, and continuously improving CRM efforts.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views2 pages

    MKT &retail in CRM

    Uploaded by

    rumarakesh
    This document outlines a CRM strategy for the retail sector, including collecting customer data, profiling customers, and conducting targeted CRM campaigns through mailings, phone calls, and promotions. It also discusses retaining and satisfying customers by developing a deeper understanding of their behaviors and lifestyles, tracking losses, winning back past customers, building a customer care team, strengthening bonds with customers, and continuously improving CRM efforts.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CRM in Retail sector

    Data collection
    Customer profiling
    CRM campaign activity:
    **- Statement mailing
    **- Loyalty card mailing
    ** - Seasonal/Promotional mailing
    The role of telephone
    Customer retention
    Customer satisfaction
    Total knowledge about customer behaviour
    Interactive communication system
    Special promotion campaign
    Knowledge about lifestyle
    Attempt to track losses
    Customer win-back approach
    Building customer care team
    Developing bondage with customers
    Continuous improvement
    DIRECTOR MARKETING

    MKT.ANALYST
    MANAGER
    SEGMENT
    CAMPAIGN
    MANAGER
    CHANNEL
    MANAGER
    RELATIONSHIP
    MANAGER
    CRM PROJECT
    MANAGER
    CRM TECHNICAL
    CONSULTANT

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