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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014

Name Ellie Cook
NetID Ecoo714
Group Number: 038
Website Link: http://infosys1102014fcgroup38.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Claris Chung Monday 12pm
Time Spent on
Assignment:
8 hours Word Count: 1421

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SURDIVE SCUBA SAFTEY TECHNOLOGY
INTRODUCTION
SCUBA diving is the sport of underwater diving using self-contained breathing apparatus for
the exploration of the mysterious and expansive underworld that is the ocean. An incredible
experience for divers yet a highly dangerous one. Lack of communication with the diver and
dive boat has seen the safety of the divers around the world compromised as once they are
underwater, they are essentially alone (Scuba Diving, 2013).
With over 1.2 million participants (How Many People Scuba Dive? 2007), diving is such
popular a sport that its risks deserve our attention. To target this communication issue,
SurDive SCUBA

3. BUSINESS SECTION
3.1 Vision
From Tutorial 4
Vision statement for your business

3.2 Industry Analysis: SCUBA Diving Saftey Equipment Industry
Industry:
An appropriate industry name which your business will be part of. Please avoid
really generic industry names for example, electronics industry, apps industry.
An easy way to identify the industry is by identifying your potential competitors.

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References for Justification is not compulsory though its better to do so to gain
more marks (look at marking rubric) and to fulfill the References criteria for the
Overall Impression Section (at least 5 quality references to avoid marks penalty).
REMEMBER TO ANALYSE THE FORCES FROM THE INDUSTRYS PERSPECTIVE!!!


Force: High/Low: Justification:
Buyer power: High WHY (Author, 2010)
Supplier power: Low WHY (Author, 2010)
Threat of new entrants: High WHY (Author, 2010)
Threat of substitutes: High WHY (Author, 2010).
Rivalry among existing
competitors:
High WHY (Author, 2010).
Overall attractiveness of the industry: A summary of the industry structure analysis;
whether to enter into the industry or not; justify why e.g. profitable, business will be
sustainable, OR its not favourable because competition is high already and business
strategy is lacking in competitive advantage.


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3.3 Customers and Their Needs
Who are your customers
What are their needs? In terms of what will your product/services provide / give
them
Reference

3.4 The Product and Service
How product or service offered satisfies the needs of your customers emphasize on the
products/services functionalities

3.5 Suppliers and Partners
Who are your suppliers (with specific examples)? What do they supply you with?
Who are your partners (with specific examples)? Why do you partner with them?

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3.6 Strategy: Cost leadership OR Differentiation OR Focused Low Cost OR Focused High
Cost
Justification 1: Competitive scope: Whether your business is targeting broad or
narrow market. WHY?
Justification 2: Cost Strategy: The price strategy of your business..whether its
going to be high or low. WHY
The overall strategy you picked for your business: Cost leadership OR Differentiation OR
Focused Low Cost OR Focused High Cost

3.7 Value Chain Acti vi ty: Bavarian Bergkase Fromage Queso
From Tutorial 6
ONE key value chain activity identified and described according to businesss strategy and
vision.


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3.8 Business Processes
Microsoft Visio
To retrieve Visio: Start > All Programs > INFOSYS.110 > Visio
To retrieve snipping tool: Start > All Programs > Accessories > Snipping Tool
3.8.1. BUSINESS PROCESS 1 (E.g. Managing customer complaints) : explain your
business process clearly and its importance/linking to VCA and business vision/strategy
REPLACE WITH BUSINESS PROCESS 1 MODEL (Use snipping tool or Crtl +PrtScn)


3.8.2. CHEESEBURGER HARD CHEESE PROCESS - explain your business process clearly
and its importance/linking to VCA and business vision/strategy
REPLACE WITH BUSINESS PROCESS 2 MODEL

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Illustrate at least ONE department and ONE system

3.9 Functionalities

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From Tutorial 7 (Realising the System: Systems) List out 2 most relevant/main
functionalities for the business process
3.9.1. BUSINESS PROCESS 1 (e.g. Managing Customer complaints)
Record missing, wrong, damanged or lost incident
Modify incident
3.9.2. BUSINESS PROCESS 2
Functionality 1
Functionality 2

3.10 Systems

3.10.1. SPECIFIC INFORMATION SYSTEMS 1: (E.g. Customer complaints system)
Explain convincingly + insightfully shows how system incorporates the functionalities (1 or
more) listed above (also link explanation in supporting the vision of the organisation)
3.10.2. SPECIFIC INFORMATION SYSTEMS 2:
3.10.3. SPECIFIC INFORMATION SYSTEMS 3:
Please do not list out generic system names e.g. Database Management System, Supply
Chain Management, Transaction Processing Systems and so on. Do use the hint and
triangle examplar from Tutorial 6 slides.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

E.g. Service
After Sales
1. E.g. Managing
Customer
complaints

1. E.g. Record missing, wrong,
damanged or lost incident

2. E.g. Modify incident
E.g. Customer
complaints system
E.g. TPS
2. Cheeseburger
hard cheese
process
1. Squirty cheese hard cheese dolcelatte
rubber cheese melted cheese.

2. Rubber cheese taleggio squirty cheese
swiss pepper jack dolcelatte.
Cottage cheese system


Edam cheese system
Transaction processing
cheese system

Customer relationship
management cheese
system

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CONCLUSION

REFERENCES



For APA referencing, refer to www.cite.auckland.ac.nz
Do paste your reference list from D1 here as well

1. Scuba Diving Smiles. How Many People Scuba Dive? (2007, revised 2013). Retrieved
from http://www.scuba-diving-smiles.com/how-many-people-scuba-dive.html
2. National Oceanic and Atmospheric Admisitration. Scuba Diving. (Revised April 16,
2013). Retreived from
http://oceanexplorer.noaa.gov/technology/diving/scuba/scuba.html
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Other components under Overall Impression


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