ell Computer Corporation Strategy and Challenges for the 21st Century

By tonbo123 | July 2013

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DELL COMPUTER CORPORATIION |
Strategy and Challenges for the 21st Century|
|

Table of Contents
INTRODUCTION4
1.1PC and Laptops Cash Cow6
1.2 Storage Solutions - Cash Cow6
1.3 Servers and Networking - Cash Cows7
1.4 Services - Dogs7
1.5 Peripheral - Dogs...................................................................................................7
2. ANSOFFS GROWTH MATRIX8
2.1 Market Penetration ...............................................................................................9 2.2 Market
Development..........................................................................................10 2.3 Product
Development..........................................................................................11 2.4
Diversification.......................................................................................................11

3. ENVIRONMENTAL SCANNING - P E S T12

3.1 Political...............................................................................................................12
3.2Economic.............................................................................................................13 3.3 Social
.................................................................................................................14 3.4 Technological
......................................................................................................15 4. PORTERs FIVE FORCES
MODEL........................................................16

4.1 Threat of entry by other competitors16

4.2 Intensity of rivalry among existing competitors17

4.3 Pressure from substitute products18
4.4 Bargaining power of buyers18
4.5 Bargaining power of suppliers18
4.6 Conclusion of the Porters Five Forces Analysis19
5. RESOURCE BASED VIEW (Internal Analysis)20
5.1 Resource Value Chain Tangible Resources20
5.2 Resource Value Chain Intangible Resources21
5.3...