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BUSINESS PLAN

Updated June 2012


RECOVERY
PLAN
Build a profitable network
Win back customers
Relentless cost focus
Bridge the funding gap
FOUNDATIONS
Branded customer experience
Continuous operational improvement & keep it simple
Winning organisation
Capture regional
point-to-point traffic
Alliance & partnerships
Profitable ancillary businesses
GAME
CHANGERS
OUR VISION
The Preferred
Premium Carrier
Priority Focus
1. Revenue Uplift for quickest P&L impact
2. Initiate longer term structural cost reduction

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