Harvard Business School Publishing Brief Case 2075
Case Software Copyright 2007 Harvard Business School Publishing. This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. There may be occasional references to actual companies in the narration. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwisewithout the permission of Harvard Business School Publishing Exhibit 4: Ad Revenue Calculator Ad Revenue Calculator Current 2007 Base Scenario 1 Scenario 2 Scenario 3 TV HH 110,000,000 110,000,000 110,000,000 110,000,000 110,000,000 Average Rating 1.0% Average Viewers (Thousand) 1100 Average CPM* $2.00 Average Revenue/Ad Minute** $2,200 $0 $0 $0 $0 Ad Minutes/Week 2016 2016 2016 2016 2016 Weeks/Year 52 52 52 52 52 Ad Revenue/Year $230,630,400 $0 $0 $0 $0 Incremental Programming Expense * Revenue/Thousand Viewers ** Calculated by multiplying Average Viewers by Average CPM 2006 Actual 2007 Base Scenario 1 Scenario 2 Scenario 3 Assumptions Exhibit 5: Financials Revenue Ad Sales $230,630,400 Insert scenario results from revenue calculator Affiliate Fees $80,000,000 $81,600,000 $81,600,000 $81,600,000 $81,600,000 Grows 2% per year with population Total Revenue $310,630,400 $81,600,000 $81,600,000 $81,600,000 $81,600,000 Expenses Cost of Operations $70,000,000 $72,100,000 $72,100,000 $72,100,000 $72,100,000 Grows 3% per year with inflation Cost of Programming $55,000,000 Add incremental programming expense Ad Sales Commissions $6,918,912 3% of ad sales revenue Marketing & Advertising $45,000,000 Reflects increased spending of $15M SGA $40,000,000 $41,200,000 $41,200,000 $41,200,000 $41,200,000 Growing with inflation 3% Total Expense $216,918,912 $113,300,000 $113,300,000 $113,300,000 $113,300,000 Spreadsheet calculates automatically Net Income $93,711,488 ($31,700,000) ($31,700,000) ($31,700,000) ($31,700,000) Spreadsheet calculates automatically Margin 30% -39% -39% -39% -39% Spreadsheet calculates automatically Grey = student input area 231046121.xlsx.ms_office (Exhibits 4, 5) HBSP Confidential Page 2 of 2