Factors that are thought to contribute to this, in addition to the
series's popularity, are the significant delay in availability outside of HBO or its affiliates,[66] and the cost of subscriptions to these services. According to the file-sharing news website TorrentFreak, this cost ranges from 15 to 25 U.S. dollars per month in the U.S., up to 26 pounds per episode in the UK and 52 Australian dollars per episode in Australia, if somebody were to subscribe to a service exclusively for Game of Thrones.[67]
TorrentFreak estimated Game of Thrones to be the most-pirated TV series of 2012[68] and 2013.[69] One episode was downloaded about 4,280,000 times through public BitTorrent trackers in 2012, about equal to the number of broadcast viewers.[70][71] Piracy rates were particularly high in Australia.[72] This led US Ambassador to Australia Jeff Bleich to issue a public statement[73] condemning Australian piracy of the series in 2013.[74] One copy of the third season's premiere was the most simultaneously shared file in the history of the BitTorrent filesharing protocol, with over 160,000 sharers and more than a million downloads.[75]
Observers, including series director David Petrarca[76] and Time Warner CEO Jeff Bewkes[77] remarked that illegal downloads did not hurt the series' prospects, as it benefited from the resulting "buzz" and social commentary, while the high rates of piracy did not significantly translate to lost subscriptions.[77] According to Polygon, HBO's relatively relaxed attitude towards piracy and sharing login credentials amounted to a "free-to-play" model for premium television.[77] To counteract piracy, HBO announced in 2013 that it intended to make its content more widely available worldwide within the week of the US premiere, including through its digital service HBO GO.[78]