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Markets

Rini Novrianti Sutardjo Tui


Market: Definition
Buyer
Seller
Market: Function
Organizing production
Providing goods
and service for
the future
Determining price
Distributing goods and services
Types of Market
Output Market
Input Market
Consumer
Market
Industrial
Market
Commodity
Market
Invisible Market
Business
Transaction
Seller
Buyer
Market
Over
telephone
lines
Online
Via
mails
Output Market
Competition
Perfectly
competitive
Perfectly
uncompetitive
Time
Daily
Weekly
Monthly
Annually
Form
Abstract
Concrete
Market
Area
Local
Regional
National
Internati
onal
Input Market
Owner of
production
factors
Company
Input for producing
goods or services
Consumer Market
Market
Consumers
interact
with sellers
to buy
goods and
services
Sellers can
be retailers
Sellers can
use other
sales media
Industrial Market
Industrial Market
Business
organizations sell to
other businesses
Not a final consumer
These other
businesses use what
theyve bought to
make new products
Functions
Gathering
info
Trading
place
Managing
trade
Benefits
For sellers:
Easier to market or
to sell
For buyers:
Easier to get or to
buy
For government:
Providing foreign
exchange
Commodity Market
Market: Rich and Poor Countries
Commodities
Market often have
their centers in
developed countries
(UK, USA, Netherlands).
Commodities
themselves often
originate in the developing
world (Latin America,
sub-Saharan Africa).
Market: Structure
The number of firms in the industry
The nature of the product produced
The degree of monopoly power of each firm has
The degree to which the firm can influence price
Firms behavior-pricing strategies, non-price
competition, output levels
The extent of barriers to entry
The impact on efficiency
Market: Monopoly
One
seller
No
substitution
goods
A lot of
buyers
High
barrier
to
entry
Monopoly
by law
Monopoly
by nature
Monopoly
by license
Market: Oligopoly
Few
sellers
Policy
of price
Standar
dized
product
Medium
barrier
to entry
Capital
intensive Oligopoly
with
cooperation
Oligopoly
without
cooperation
Market: Monophony
One buyer
No
bargaining
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