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Market Change Drivers

Expects easy navigation and own


device to work
Difficult to learn or adopt
Make the latest devices work with
corporate infrastructure


Technology Trends
Multiple browsers on the network
Standards-based browser apps
Native user experience / HTML5

Todays Users Expect a Modern Interface

The Enterprise Client Platform is Changing
Changing User / Enterprise Expectations
CRM data and business
processes should not be
restricted by device, browser or
operating system; promoting
user adoption and innovation

More and more people work
remotely, equipped with
Smartphone or tablet PC thereby
increasing the need to access
CRM data across devices

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Siebel Open UI User Experience Key Capabilities:
Transforms Siebel into a modern and intuitive CRM platform; with next-generation mobile support for Tablets and
Smart phones
Advantage of the latest web innovations with device driven layouts, intuitive navigation, touch optimization and
enhanced accessibility support
No complex deployment (ActiveX or Java)
Leverages native device capabilities
Support for iO/S, Android, Windows based tablets

ARCHITECTURAL DIFFERNCES

BEFORE AFTER

Multichannel CRM
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Standards based
CSS 3/HTML5/JS / JQuery
Open UI on different channels
Open UI On Mobile phones
Open UI on Tablets Open UI on Desktop
Siebel Server
Siebel Server
Complete Browser Independence
Siebel Multi Channel Solution using Open UI
Avinash Kumar

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