1. The biggest problem in healthcare today is not medical; it is behavioral.

Most of us have become

incredibly detached from our bodies and health and being detached leads to poor health.
2. Increasing engagement should be the key goal of any modern day health company.
3. Patients have a tremendous amount of value and information to add to the healthcare equation that
has been missing up to this point.
4. All of us will start tracking more and more data about our bodies and health, whether we know it or
not (think iPhone background monitoring).
5. These data we collect will transform the relationship we have with our bodies. Data will also change
how we interact with the healthcare system and fundamentally change the relationship we have with
our physicians.
6. Data lead to personalization and relevance. Sites based on a foundation of personal health data will
be able to provide superior services and experiences to users