SITUATION ANALYSIS

Project guidelines
You are required to select a company from an industry that you are most familiar ith
or you ha!e a legitimate interest to study it more deeply" Then# follo the instructions
$ello"
I" Introduction
A general overview of the company and its industry. Mission, Vision. Strategic objectives. A
description of firms products, their characterstics that differentiates the firms offer against
its competitors. An overall market description.
II" Situation analysis
II"% &'ternal en!ironment analysis minimum ! pages"
II"%"% (acro)en!ironment analysis# political, economical, social, technological,
legal, and environmental factors. $onclusions of what opportunities and threats the chosen
firm might face.
II"%"* Industry Life +ycle analysis# trends of sales, prices, costs, demand growth
rate, technologies, buying behaviour, entry and e%it barriers, industry structure,
competition. $onclusions on industry life cycle stage, its attractiveness, its key success
factors, and eventually other opportunities and threats identified.
II"%", +ompetiti!e situation analysis# competitive forces analysis & potential new
entrants, bargaining power of suppliers and buyers, threat of substitutes, rivalry' Strategic
(roup Map. $ompetitors )valuation Matri% minimum * competitors". $onclusions# other
opportunities and threats identified.
II"%"- Summary of the e'ternal analysis & table or list of all opportunities and
threats identified, and key success factors.
II"* Internal en!ironment analysis minimum + pages"#
analy,e the resources of the company
o human resources skills and abilities"' organi,ational structure and its fit with
the current strategies' general management capabilities and competencies
o financial resources and situation
o fi%ed assets and technology used, location near raw materials, markets served,
etc."
o other tangible and intangible assets patents, copyrights, brand name and
image, etc"
o products lines of products" and-or services offered and their characteristics'
position of the companys product-brand on the market
analy,e the competencies of the company & corporate, manufacturing, ./0,
information management, product design, marketing, location, relationships with
suppliers and buyers, know1how and e%pertise, value chain analysis, management, etc.
$onclusions# strengths and weaknesses identified' distinctive competencies and resources'
potential competitive advantage bonus for testing the potential competitive advantage
using V.2S method".
II", S.OT (atri'
III &'ternal /actors &!aluation (atri' and its outcomes.
III" 0eneral conclusion of the analysis
Important Project1s 2equirements3
The project must $e su$mitted in printed format on the last class scheduled"
Projects su$mitted after this deadline ill $e graded out of half points allocated
for this assignment"
2eferences are compulsory at the end of paper# and sources of data specified
here they are used in te't" Projects su$mitted ithout appropriate references
ill $e significantly dongraded"