WHY WE CHOOSE THIS LOCATION Major business hub Lasting business Central location
FACTORS Success Accessibility - Easy access located near highway Pizza isnt a cultural food and this area isnt cultural Connectivity - Family area, family restaurant Diffusion - Known brand though the US and 35 cuntries Inexpensive food Functional region-Shrewsbury commons center
FACTORS Failure other pizza restaurants CORRESPONDENCE Visited 9/28/13 Owners goal Why they chose location