MCCS (ABP News, ABP Majha & ABP Ananda) (Sep10 Jun12) Assistant Manage !

SAA"N Media P#t $td (Ma%1& Pesent) Manage 'esea(h and )peati*ns
Shilpa Mohit Sarin
E-Mail : shilpaakmalhotra@gmail.com Contact: +91 9811544490
P*+essi*na, Su--a%
A sason! !igital pro"ssional #ith $.8 %ars o" &prtis in pro!'ct !(lopmnt an! tlcom )AS #ith strong
&princ in *oogl Anal%tics+ Stratgic alliancs+ ,prator rlationship an! -'sinss .(lopmnt
Strong cross-organi/ation colla0oration an! tam 0'il!ing skills. E&princ! #ith Matri& tams s'ch as contnt
!(lopmnt+ markting+ sals+ lgal an! "inanc
E&princ o" #orking in A-1t-'ps as #ll as (r% larg organi/ations.
1ro(n a0ilit% in concpt'ali/ing an! la'nching s'ccss"'l pro!'cts that impro( 'sr &princ an! nhanc
organi/ational 0ottom-lin
C*-peten(% Mati.
1ro!'ct Managmnt
-'sinss Anal%sis
Contnt Alliancs an! 1artnrships
)n!or Managmnt
,prator 2lationship
.ata Anal%sis
*oogl Anal%tics
3# M!ia
/-p,*%-ent Naati#e
0e% 'esp*nsi1,it% Aeas2
4% a((*unt -anage "or 3*4 Media oprations+ m!ia plans an! clint list
Coor!inating #ith 1akistan5s agnc% s%mmtr% gro'p "or (ario's 0ran!s s'ch as C*4e Studi*, 5e,en*, C*,gate
Pa,-*,i#e, Cast*, et(
2sponsi0l "or tracking an! mas'ring Saa(n 4165s on a #kl% 0asis
Crat holistic !ash0oar!s 0% p'lling !ata "rom !i""rnt !ata so'rcs an! #0sits "or prsntations to snior
managmnt tam
S'pporting th anal%tics n!s o" Saa(n 0% anal%/ing #0 tra""ic 'sing clickstram tools s'ch as 6**g,e Ana,%ti(s,
7e1 5ends an! 89ata 1:, an in ho's !ata tool o" Saa(n
Coor!inating #ith agncis an! 0ran!s "or pr an! post campaign r7'irmnts
0e% A(hi#e-ents2
Crat! milston in gtting th "irst 2, "rom 1akistan "or 5e,en*
Crat! partnrship #ith a .'0ai 0as! agnc% 6AS M!ia "or rprsnting Saa(n sals in Mi!!l Eastrn co'ntris
*ot appro&imatl% 890+000 r(n' "rom :ork M!ia in last 10 months
0e% 'esp*nsi1i,it% Aeas2
;a'nch! an! Manag! !igital pro!'cts "or ABP N/7S, ABP MAJ;A A3. ABP ANAN9A
.irctl% rsponsi0l "or managing ABP news, ABP Majha an! ABP Ananda prsnc on <*u5u1e, 3a(eB**4 and
5witte
,ngoing #0sit managmnt incl'!ing contnt 'p gra!ation "or hom pag+ catalog+ n# pro!'cts+ compan% n#s
an! n# programs
Manag! sa,es an! crat! n# r(n' strams "or mo0il !omain 0% partnring #ith oprators+ contnt
aggrgators an! thir! part% (n!ors
0e% a((*unt -anage "or Ai(e,, Aite, and 5ata 9*(*-*
2sponsi0l "or (*ntent a(=uisiti*n, (*--e(ia,s, agee-ent sign *++s and ,aun(h *+ the p*du(ts
2sponsi0l "or la'nching o" -*1i,e p*du(ts on SMS, #*i(e and 7AP across tlcos
<ork closl% #ith tchnical an! contnt tam to gnrat r(n' thro'gh mo0il proprtis
2sponsi0l "or promoting mo0il pro!'cts thro'gh =)C+ print+ #0 an! mo0il
1ro(i!ing actiona0l anal%tical !ata to (ario's !partmnts lik !itorial+ tchnical an! to rlat! (n!ors to r'n th
markting campaigns in right #a%
;industan 5i-es (Aug 0> Aug 10) Seni* /.e(uti#e ! Pesa,es
S%nte, (Jun 0? 3e1 0>) Business Ana,%st
0e% A(hi#e-ents2
;a'nch! ABP News, ABP Majha an! ABP Ananda we1sites, -*1i,e sites an! -*1i,e apps to incras (isi0ilit%
Managing MCCS short co! >5?8@?@8A an! la'nch! SMS contstsBsr(ics on it
S'ccss"'ll% la'nch! news su1s(ipti*n se#i(e across tlcos thro'gh 6M6
Crat! sparat k%#or!s "or ach sho#+ incorporat! in =)CB sho# an! ma! th sho#s mor intracti(
1artnr! #ith on mo0il to la'nch Ce,, 1*ad(asting se#i(e "or @dea
S'ccss"'ll% la'nch! ABP Ananda #*i(e a,ets sr(ic on "*da+*ne+ ABP Majha #*i(e a,ets on @dea and Aite,
S'ccss"'ll% la'nch! news #ide* a,ets "or A-1 3#s+ A-1 MaCha an! A-1 Anan!a on 5ata 9*(*-*
S'ccss"'ll% la'nch! -*1i,e sites an! -*1i,e apps >an!roi!A "or A-1 3#s+ A-1 MaCha an! A-1 Anan!a
1artnr! #ith Apa,%a, 6e*desi( and 9igi#i#e "or la'nching A-1 3#s+ A-1 MaCha an! A-1 Anan!a on -*1i,e 5"
1artnr! #ith A#ani 5" to la'nch all thr channls on (a 5"
0e% 'esp*nsi1i,it% Aeas2
6ntracting #ith sals an! tchnical tam to prpar mo0il markting sol'tions "or 0ran!s an! oprators in(ol(ing
short co! 54@4@
Concpt'ali/ing an! crating mo0il contsts "or oprators >Aite,, 5ata 9*(*-*A an! 0ran!s >Aite, 95;,
;industan 5i-es, ;industan ;indi)
6n(ol(! in !(loping ;5 -Pape, ;5 M*1i,e 7AP site
1romoting mo0il markting sol'tions thro'gh Din!'stan tims print (;industan ti-es, ;industan ;indi, ;5 Cit%,
;5 Bun(h, ;5 Ca+A, Mint) ,digita, (htB(*-,,i#e-intB(*-,desi-atiniB(*- and shineB(*-) an! adi* (+e#e
10C) proprtis
3# )AS 1ro!'ct .(lopmnt across plat"orms spciall% SMS+ <0+ <A1 E 6)2 #hich in(ol(s i!ation+
!(lopmnt+ c'stomi/ation+ intgration+ tsting+ implmntation+ contnt 'p!ation tc
E&prtis in crating mo0il markting campaigns thro'gh SMS -lasts+ SMS :ootrs+ ,-.Fs+ <A1 1'shs+ <0 an!
<A1 0annr a!s+ Mo0il comm'nitis+ :l%rs+ -ill 6nsrts+ 1ost Call 3oti"ication+ =)C5s+ Maga/ins+ 3#spaprs+ 2a!io
Spots+ =ickrs+ <0sits
Ma! s'ccss"'l mo0il campaigns "or Su1wa%, M*nsteB(*-, Ma. New <*4 $i+e, M*nsant*, Aite, 95; 8M%
na-e is 0han:, 3e#e 10C "@P C,u1, 3e#e 10C @p,a%, 3e#e 10C Sun 9i,,i Sun, M*nte Ca,*, 0a1*nn -*1i,e
and Nau4iB(*-
Concpt'ali/! mo0il mo(i markting contsts "or G@ hate ,u# st*iesH promotion
0e% 'esp*nsi1i,it% Aeas2
Scanning comptitor lan!scap+ n#s articls an! 0logs to i!nti"% 'ntapp! aras an! n# sr(ics.
Crat! Sals collatrals on Dospital 2(n' C%cl Managmnt+ -'sinss 6ntllignc an! Mo0ilit% 0as! halthcar
applications.
1rpar! go to markt plan "or @00?-08 an! @008-09 "or halthcar (rtical.
Assist! in rspon!ing to 2:6B2:15s an! 0i! managmnt.
Awads & A(hie#e-ents
=oppr in 0'sinss anal%st training impart! in S%ntl
E1 S%ntl Dalthcar Ini(rsit% Crti"i!
Attn!! E!#ar! . -ono Crati(it% #orkshop organi/! 0% Din!'stan tims
/du(ati*n
M-A >Markting an! S%stmsA "rom 6C:A6 M'm0ai in @00?
-.=ch >Comp'tr ScincA "rom 1=I in @005