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AnimalFeedMarket India
November2012
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ExecutiveSummary
Market
Theglobalanimalfeedindustryshowedatremendousgrowthintermsofproductionduring
20__,whichwasreportedtobexmntonnes
InIndia,thetotalfeedproductionduring20__wasfoundtobearoundymntonnes
Drivers&
Challenges
Competition
Drivers
GrowthinLivestockPopulation
IncreasingConsumptionofAnimalBasedFood
Products
UntappedMarketPotential
GrowthofUserIndustries
GrowingPopulation
IncreaseinDisposableIncome
Challenges
RiseinIngredientPrice
HighPricing
LowerImpactonNative
Breeds
UnpredictableClimatic
Conditions
MajorPlayers
CompanyA CompanyB. CompanyC
CompanyD CompanyE CompanyF
Trends
ExhibitionsandEvents
UsageofIT(informationTechnology)
FeedProductionfromUnusualSources
BypassProtein
StrategicActivities
ReplacementofMolasses
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Introduction
MarketOverview
Global
India
Import&Export
Drivers&Challenges
GovernmentInitiatives
Trends
Competition
StrategicRecommendations
Appendix
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ANIMALFEEDMARKETININDIA2012.PPT
Introduction
Ingeneral,feedreferstothefoodthatarefedtothefarmanimals,but,intechnicaltermscompoundanimal
feedisdefinedasahighlynutritiousfoodcomponentwhichisspeciallypreparedforanimalsandcanbefed
tothemasthesolesourceofrationfortheirpropergrowthand developmentinordertoenhancetheir
productivity
Priceoftherawmaterials
Factorsdeterminingthecompositionofanimalfeed
Nutritionalvalueofthecomponents
Nutritionalrequirementsofthespecificanimal
Rulesandregulationsofthegovernment
Asthecomponentsusedin
preparinganimalfeedare
mainlyagrobased,so,its
compositionishighly
influencedbyacountrys
agriculturaloutput
Factors
Justlikehumanbeings,animalsalsorequireanutritionally
adequatefeedfortheirproperandhealthygrowth
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GlobalMarket Overview(1/2)
Thechangingfoodconsumptionpatternworldwide,is
surelygoingto
X 20__
y 20__
Production(mntonnes) Year
Animalfeedisanessentialcomponentintheoverallfood
productionprocess,especiallythelivestockbasedfoodproducts
industry
Generally,itsproductiontakesplaceinindustrialfeedmillsorinsimple
onfarmmixers
Theglobalanimalfeedmarketiswitnessingsurgingdemand
owingtothegrowthinconsumptionofanimalbasedfood
products
Ithasbeenestimatedthattheconsumptionofmeatandmilkwill
riseattherateofA%andB%perannumglobally
During20__,theglobalanimalfeed
productionwasfoundtobearoundxmn
tonnes,showingagrowthofz%fromthe
previousyear
Intermsofoverallfeed
production,Aholdsthetop
positionfollowedbyB,C,D,EandF
In20__,Indiarankedasthepth
nationamongthetoptenfeed
producingnationsoftheworld
A6%
A5%
A4%
A3%
A2%
A1%
F
E
D
C
B
A
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GlobalMarket Overview(2/2)
boosttheglobalfeedindustryintheupcomingyears
Worldwide,poultryfeedaccountsfor
thebiggestshareintheoverallfeed
consumptionfollowedbyruminant,
pig,aquaandotherspecies
P6%
P5%
P4%
P3% P2%
P1%
Others Latin America Middle East North America Europe Asia
Poultry
R6%
R4%
R5%
R3%
R2%
R1%
Pig
Q6%
Q5%
Q4%
Q3%
Q2%
Q1%
Ruminant
S5%
S6%
S2%
S3%
S4%
S1%
Aqua
T4%
T5%
T6%
T1%
T2%
T3%
OtherFeeds*
*Note:Other feedsincludehorsefeedandpetfood
B5%
B4%
B3%
B2%
B1%
Other Feeds
Aqua
Pig
Ruminant
Poultry
RegionWiseBreakupofDifferentTypesofFeedProduction(20__)
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IndianMarket Overview(1/2)
Althoughtheindustryisatitsnascentphasebut,itwill
witness
ThefirstcommercialproductionofanimalfeedinIndiastartedintheyear19__aftertheestablishmentof
mediumsizedfeedplantsinnorthernandwesternIndia
During20__,theproductionwasaroundzmntonneswhichisexpectedtoreachvmntonnesby20__,
growingataCAGRofp%
Although,theindustryishighlyunorganizedinnature,itisgraduallyconvertingitselfintoamore
organizedandwellplannedsector
AnimalFeed ProductionVolume
0
10
20
30
mntonnes
P%
20__
g
20__
f
20__
e
20__
d
20__
c
20__
b
20__
a
Production SegmentalShares(2012e)
X4%
X3%
X2%
X1%
Others
AquaFeed
CattleFeed
PoultryFeed
*Note:Other includesfeedsofotheranimalssuchasswine,sheep,goat,camel,dogetc
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IndianMarket Overview(2/2)
robustgrowthinthecomingyears
Indiahasarichwealth
livestockpopulationwhich
accountsfor10.71percent
ofworld'slivestock
resourceswhichincludes
16percentshareincattle
and55percentsharein
globalbuffalopopulation
Livestocksectoraccounts
fory%ofthetotalfarm
outputinIndia,which
clearlyimpliesthatthere
willberiseindemandfor
animalfeedinthenear
future
Intheproductionofany
foodproductofanimal
origin,feedaccountsfor
aroundz%ofthetotal
productioncost
Indiahasarichwealth
livestockpopulationwhich
accountsforxpercentof
world'slivestockresources
whichincludesapercent
shareincattleandbper
centshareinglobalbuffalo
population
x1%
X%
World India
Y1%
Y%
OtherFarmOutputs LivestockSector
Z1%
Z%
OtherCosts FeedCost
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AnimalFeedMarketSegmentation
AnimalFeed
Poultry Cattle Aqua Other*
TheIndiananimalfeedindustryisprimarilyclassifiedintothreemajorcategories
andalltheremainingtypesofanimalfeedsareconsideredunder thegroupother
Intermsofvolumewise
consumption,poultryfeed
accountsforthelargest
shareofarounda%,
followedbycattlefeed
(b%)andaquafeed(c%)
D%
C%
B%
A% Others
AquaFeed
CattleFeed
PoultryFeed
*Note:Other includesfeedsofotheranimalssuchasswine,sheep,goat,camel,dogsetc
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ImportofMajorTypesofAnimalFeed(1/3)
CompoundedAnimalFeed
MajorImportingNations(2011*)
MajorImportingNations(2011*) ConcentratedCompoundAnimalFeed
0
500
1,000
1,500
2,000
2,500
0
5,000
10,000
15,000
000Kg INRmn
20__
b4
a4
20__
b3
a3
20__
b2
a2
20__
b1
a1
Value Volume
13.5%
2.1%
4.4%
8.2%
21.5%
50.3%
F
E
D
C
B
A
33.0%
10.5%
11.2%
13.1%
15.9%
16.3%
U
T
S
R
Q
P
Note:HSCode23099010(Compoundedanimalfeed),HSCode23099020(Concentratedcompoundanimalfeed),(2011*)impliesfiguresbetweenAprDec2011
0
500
1,000
1,500
0
2,000
4,000
6,000
8,000
d1
000Kg INRmn
20__
d4
c4
20__
d3
c3
20__
d2
c2
20__
c1
Volume Value
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Drivers&Challenges Summary
IncreaseinDisposableIncome
Drivers
GrowthinLivestockPopulation
IncreasingConsumptionofAnimal
BasedFoodProducts
UntappedMarketPotential
GrowthofUserIndustries
GrowingPopulation
UnpredictableClimaticConditions
Challenges
RiseinIngredientPrice
HighPricing
LowerImpactonNativeBreeds
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KeyTrends Summary
Replacementof
Molasses
Exhibitionsand
Events
UsageofInformation
Technology(IT)
BypassProtein
StrategicActivities
FeedProductionfrom
UnusualSources
Trends
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Public:DomesticCompany Company A(1/4)

KeyPeople
ProductsandServices
CompanyInformation OfficesandCentres India
CorporateAddress
CompanyA,StreetA
CityB
StateC
TelNo. 911247239
FaxNo. 911244734111
Website www.company.co.in
YearofIncorporation 1767
TickerSymbol 123456
StockExchange ABC
Mermaid FishFeed
Category Products/Services
PrawnFeed Profeed,Titan,Manamei,Champ
ScampiFeed Classic,Scampro
Director PersonD
Name Designation
PersonA MD,CEO
PersonB. Director
PersonC Director
HeadOffice
CityB
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KeyRatios
FinancialSummary
ThecompanyearnedanetprofitofINRy1mninFY20__,as
comparedtonetlossofINRy2mninFY20__
ThecompanyreportedtotalincomeofINRx1mninFY20__,
registeringanincreaseofzpercentoverFY20__
Thecompanyearnedanoperatingmarginofz1percentinFY20__,
anincreaseofa1percentagepointsoverFY20__
Thecompanyreporteddebttoequityratioofz2inFY2011,an
increaseofa2percentoverFY20__
KeyFinancialPerformanceIndicators
NetProfit/Loss
TotalIncome
0
1,000
2,000
3,000
100
50
0
50
INRmn INRmn
20__
y1
x1
20__
y2
x2
20__
y3
x3
20__
y4
x4
Indicators Value(dd/mm/yyyy)
MarketCapitalization(INRmn) p
TotalEnterpriseValue(INRmn) q
EPS(INR) r
PERatio(Absolute) s
Particulars
yoy change
(201110)
2011 2010 2009 2008
ProfitabilityRatios
OperatingMargin
NetMargin
ProfitBeforeTaxMargin
ReturnonEquity
ReturnonCapitalEmployed
ReturnonWorkingCapital
ReturnonAssets
ReturnonFixedAssets
CostRatios
Operatingcosts(%ofSales)
Administrationcosts(%of
Sales)
Interestcosts(%ofSales)
LiquidityRatios
CurrentRatio
CashRatio
LeverageRatios
DebttoEquityRatio
DebttoCapitalRatio
InterestCoverageRatio
EfficiencyRatios
FixedAssetTurnover
AssetTurnover
CurrentAssetTurnover
WorkingCapitalTurnover
CapitalEmployedTurnover
Improved Decline
FinancialSnapshot
Public:DomesticCompany Company A(2/4)
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KeyBusinessSegments KeyGeographicSegments
BusinessHighlights(1/2)
Public:DomesticCompany Company A(3/4)
Description News
Overview
CompanyAisprimarilyengagedinmanufacturingbusinessofprawnandfishfeedsandsuppliesits
productstothefarmersofaquaculture
Thecompanyisalsoinvolvedinshrimpprocessingandhasitspresenceintheshrimpreadytoeatand
readytocooksegmentunderthebrandnamePrawnKing
Inadditiontothis,thecompanyhas4windmillswithacapacity of3.2MWatChitradurga,Karnatakafor
generatingandsellingelectricity
ManufacturingUnits
ThecompanyhasthreeprawnandafishfeedmanufacturingunitsatKovvur,Vemuluru inAndhra
PradeshandPardi inGujarat
Theplantshaveaproductioncapacityofcapacityof90,000MTperannum
TheshrimpprocessingandexportsunitissituatedatGopalapuram inAndhraPradesh
0%
50%
100%
20__
A4%
B4%
C4%
20__
A3%
B3%
C3%
20__
A2%
B2%
C2%
20__
A1%
B1%
C1%
0%
50%
100%
R1%
20__
P4%
Q4%
R4%
20__
P3%
Q3%
R3%
20__
P2%
Q2%
R2%
20__
P1%
Q1%
C B A R Q P
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BusinessHighlights(2/2)
Public:DomesticCompany Company A(4/4)
In201112,thecompanyplanstoexpanditsfeedmanufacturingfacilityofitsexistingKovvur plant
Forthis,thecompanyhadalreadypurchasedalandof4.94acres
FuturePlans
During201011,thecompanywentforcapacityexpansionofitsshrimpfeedmanufacturingunits
Oldmachinerieswerereplacedwithnewhighercapacitymachines andnewgodownsweresetupforenhancingstorage
capacity
Productioncapacitiesoftheplantincreasedto1,10,000MTperannumfrom52,000MTperannum
Expansions
ThecompanyexportsitsprocessedshrimpstoshrimpstotheUnitedStates,Europe,Japan,Australia,
andtheMiddleEast
Export
Intheshrimpfeedsegment,thecompanywitnessedanincreasein salesby125%andtheprocessing
andexportdivisionsalesgrewby58.4%
Duringthe1
st
quarterof201213,theoverallgrowthrateofthecompanywasaround20%
CompanyPerformance
Description News
ProductionFacilities
Theprocessingplantsarewellequippedwithplatefreezers,blastfreezer,IQF(IndividualQuick
Freezing),stateofartcoldstoragefacility,flakeicemanufacturingfacilityandblockicemanufacturing
facility
QualityStandards
TheprawnandfishfeedmanufacturingunitsareISO9001:2008certifiedandtheshrimpprocessing
andexportsunitisISO22000:2005certified
TheprocessingplantsareinaccordancewiththeHACCP,USFDA,EU&BRCGlobalstandards
Inadditiontothis,theplantsareACCCertifiedforfollowingbestaquaculturepracticesintheir
manufacturingprocesses.
Thecompanyalsohasinhouselaboratoryforconductingspecialtestsfordetectingthepresenceof
microorganismsandantibiotics inthefinalproductstoensurethatitisabsolutelycontaminationfree
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Appendix
Ratio Calculations
OperatingMargin
(Operating
Income/Revenues)*100
NetMargin (NetProfit/Revenues)*100
ProfitBeforeTaxMargin
(IncomeBeforeTax/Revenues
*100
ReturnonEquity(ROE)
(NetIncome/Shareholders
Equity)*100
ReturnonCapital(ROCE)
EBIT/(TotalAssets Current
Liabilities)*100
ReturnonWorkingCapital
(NetIncome/WorkingCapital)
*100
ReturnonAssets (NetIncome/TotalAssets)*100
ReturnonFixedAssets (NetIncome/FixedAssets)*100
OperatingCosts(%ofSales)
(OperatingExpenses/Sales)
*100
AdministrationCosts(%of
Sales)
(AdministrativeExpenses/Sales)
*100
InterestCosts(%ofSales) (InterestExpenses/Sales)*100
Ratio Calculations
CurrentRatio
CurrentAssets/Current
Liabilities
CashRatio
{(Cash&BankBalance+
MarketableSecurities)/Current
Liabilities)}
DebttoEquity
TotalLiabilities/Shareholders
Equity
DebttoCapitalRatio
{TotalDebt/(Shareholders
Equity+TotalDebt)}
InterestCoverageRatio EBIT/InterestExpense
FixedAssetTurnover Sales/FixedAssets
AssetTurnover Sales/TotalAssets
CurrentAssetTurnover Sales/CurrentAssets
WorkingCapitalTurnover Sales/WorkingCapital
CapitalEmployedTurnover Sales/ShareholdersEquity
18 ANIMALFEEDMARKETININDIA2012.PPT
SourcesofInformation
SecondaryResearch
PrintMedium
LeadingNewspapers
Journals/Magazines
BusinessMagazines
ElectronicMedium
CompanyWebsites
GovernmentWebsites/Resources
OnlineMagazines
OnlineJournals/Articles
PremiumDatabases
SocialNetworkingSpace
PrimaryResearch
Interviews
LeadingIndustryVendors
IndustryStakeholders
IndustryExperts
SurveysConductedinSocial/TechnologyFocused
Forums
19 ANIMALFEEDMARKETININDIA2012.PPT
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