Content Characters fighting over a Pepsi can because of the need for sugar. Clothes: casual because Pepsi is just a fizzy drink doesnt need to be over the top. Setting: can be filmed in any location doesnt have a specific place which helps with the creativity. Content Make someone common become irresistible because of using it. Clothes: make them look run down so not fashionable then have him change after he has used the product Setting: maybe filmed on the streets so that you can see peoples reactions as they go past. Dairy Milk Advert Content Have someone craving for chocolate so that you can see their desire to have it. Clothes: casual but cosy clothes to make the scene cosy and comforting. Setting: Filmed maybe on a sofa or somewhere you can get cosy in.