SOCIAL MEDIA TRAINING BOOTCAMP

AGENDA

Day 1 - June 25, 2014

Time Session

9:00 - 9:30 Checkin + Light Breakfast

9:30 - 10:30 Opening Keynote: Think Like a News Preditor"
Presented by: Erica Hanna, BringMeTheNews

10:45 - 11:00 Introduction by The Social Lights



11:00 - 12:15 Content Strategy I: Getting the Story Straight
Presented by: Jeff Neidt, Neidt Writer

12:15 - 1:00 Lunch + Networking

1:00 - 2:15 Content Strategy II #

Presented by: Martha McCarthy, The Social Lights

2:15 - 3:15 Round-Robin Platform Activity

Best practices for Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest

3:15 - 3:30 Break / Snacks#

3:30 - 4:30 Small Group Challenge
Presented by: Kris Newcomer, The Firey Sisterhood





June 25-26, 2014 The Social Lights

Training Institute 2-Day Bootcamp

Day 2 - June 26, 2014


Time Session

9:00 - 9:30 Light Breakfast + Networking

9:30 - 10:45 Content Driving Brands
Presented by: Jim Cuene, GoKart Labs

11:00 - 12:15 A Day in the Life of a Community Manager
Presented by: Kate Sommers, Hello Cereal Lovers

12:15 - 1:00 Lunch

1:00 - 2:15 Making Content Marketing Work for Business
Presented by: Gino Giovannelli, Miles Interactive

2:15 - 3:00 Putting it all Together - Best Practices for SM Content
Presented by: The Social Lights#

3:00 - 4:00 Wrap Up Q+A Session
Presented by: The Social Lights#

4:00 - 4:15 Break#

4:15 - 5:00 Panel Prep Discussion
Presented by: The Social Lights

5:00 - 6:15 Finale Reception
#
6:15 - 7:30 Putting it into Practice Panel Discussion

Panelists:
Keith Beise, Minnesota Twins
Drew Gneiser, Feed My Starving Children
David Jungers, Mall of America
Jess Wageness, Nature Valley

Moderator: Angie Sheldon, Betty Crocker
June 25-26, 2014 The Social Lights

Training Institute 2-Day Bootcamp