TO ACHIEVE HIGH STANDARD IN EDUCATION

AND TRAINING IN THE FIELD OF HOSPITALITY

AND TOURISM MANAGEMENT AND RELATED
AREAS, AND CONDUCT RESEARCH IN CORE
SPECIALITY AREAS, LIKE CULINARY ARTS.

TO ACHIEVE A NEAR 100% PLACEMENT
RECORD FOR OUR ALUMNI.



TO PROVIDE EDUCATION AND TRAINING IN THE
FIELD OF HOSPITALITY AND TOURISM
MANAGEMENT AND RELATED AREAS RANGING
FROM SKILL DEVELOPMENT TO AWARD OF
DEGREE IN BIHBM.

ACT AS MANAGEMENT AND SKILL DEVELOPMENT
CENTRE FOR ITDCS EXECUTIVES AND EMPLOYEES
BY CONDUCTING A SYSTEMATIC ANNUAL
TRAINING PROGRAMME IN COORDINATION WITH
THE OTHER SBUS.
ASHOK INSTITUTE OF
HOSPITALITY AND
TOURISM MANAGEMENT
AIH&TM SNAPSHOT
COURSES OFFERED NUMBER OF STUDENTS
ENROLLED/TRAINED
04 YEARS BACHELORS DEGREE IN
INTERNATIONAL HOSPITALITY
BUSINESS MANAGEMENT (BIHBM)
137
ONE YEAR DIPLOMA COURSES IN
HOSPITALITY TRADES IN
ASSOCIATION WITH NATIONAL
INSTITUTE OF OPEN SCHOOLING
150
SKILL DEVELOPMENT TRAINING
PROGRAMMES SPONSORED BY
MINSTRY OF TOURISM, GOVT. OF
INDIA E.G HUNAR SE ROZGAR
5500
ON-THE-JOB TRAINING TO
TRAINEES/STUDENTS
95
APPRENTICESHIP TRAINING

70
TRAINING OF ITDC EXECUTIVES AND
NON EXECUTIVES
1700 MANDAYS
01 YEAR RESIDENTIAL TRAINING
PROGRAMME IN AIRLINE,
HOSPITALITY & TRAVEL
MANAGEMENT SPONSORED BY
DEPARTMENT OF NORTH EASTERN
REGION. (DONER)
210
DIPLOMA AND DEGREE
PROGRAMMES IN HOSPITALITY AND
TOURISM MANAGEMENT IN
ASSOCIATION WITH MEWAR
UNIVERSITY, RAJASTHAN
TO BE STARTED FROM JULY 2014
2013-2014
BUGETED(LAC) ACHIEVED NET PROFIT

737.80 916 120
0 500 1000
2012-13
2013-14
NET PROFIT
ACHIEVED
BUDGETED
9%
8%
62%
20%
1%
REVENUE
BHIBM
NIOS
HSR
DONER
IND. TRAINE
LIMITED INFRASTRUCTURE
UNCLEAR LAND TITLE
INSUFFICIENT MARKETING AND PUBLICITY OF
COURSES OFFERED
SHORTAGE OF EXPERIENCED FACULTY FROM
HOTEL INDUSTRY
GREATER DEPENDENCY ON FACULTY ON
CONTRACT
LACK OF STATE OF ART INFRASTRUCTURE
NO APPROVED MANPOWER STRUCTURE
LOW PLACEMENT

EXPANSION OF TRAINING ACTIVITIES IN THE AREA OF SKILL
DEVELOPMENT FOR HOSPITALITY SECTOR BY USING UNUTILISED SPACE
IN ITDC HOTELS.

TIE-UP WITH OTHER EDUCATIONAL INSTITUTIONS HAVING GOOD
INFRASTRUCTURE FOR CONDUCTING TRAINING COURSES AT THIRE
SITES.

FOLLOW UP WITH MININSTRY OF TOURUISM FOR CLEAR LAND TITLE.

LARGER AMOUNT TOWARDS MARKETING HAS BEEN PLANNED IN THE
ITDC CORPORATE MARKETING BUDGET.

PARTICIPATION IN EDUCATION FARES AND VISITS TO SCHOOLS TO
INCTREASE AWARENESS.

PROPOSAL TO ENGAGE RETIRED FACULTY FROM HOTEL INDUSTRY.

PROPOSAL TO IMPROVE THE INFRASTRUCTURE MAINTAINANCE
SENT TO ENGINEERING DIVISION.

TO DESIGN NEW MULTI ENTRY EXIT LEVEL COURSES IN
HOSPITALITY SECTOR BASED ON THE REQUIREMENTS OF
INDUSTRY IN ASSOCIATION WITH OTHER PROFESSIONAL
INSTITUTIONS.

EMPANELMENT WITH OTHER MINISTRIES WHICH OFFER
SPONSORED SKILL TRAINING IN HOSPITALITY RELATED SECTORS.

TO ACHIEVE HIGHEST PLACEMENT FOR TRAINED CANDIDATES BY
ASSOCIATING WITH OTHER HOTEL CHAINS AND RECRUITMENT
AGENCIES.

SETTING UP OF GLOBAL TRAINING INSTITUTE AT A NEW
LOCATION.

TO MAXIMIZE STUDENTS SATISFACTION THROUGH REGULAR
FEEDBACK AND FOLLOW-UP.
INCREASE INTAKE OF STUDENTS SPONSERED
BY MINISTRY OF DONER.
INTRODUCTION OF NEW COURSES, INCREASE
STUDENT STRENGTH, INCREASED AWARENESS
WITH INCREASED REVENUE.
CAN MAKE ADDITONS IN THE EXISTING
INFRASTRUCTURE.
INCREASED MARKETING AND PUBLICITY WILL
INCREASE STUDENT ENROLLMENT.
FULLFILL THE SHORTAGE OF EXPERIENCED
INDUSTRIAL FACULTY.

MEET STUDENT EXPECTATIONS FOR WELL
MAINTAINED INFRASTRUCTURE.
INCREASE REVENUE
INCREASE ADMISSIONS AND MEET PLACMENT
EXPECTATIONS.
NEW STATE OF ART INFRASTRUCTURE FOR
EXPANSION OF TRAINING ACTIVITIES AND
ADDITION OF NEW COURSES.

Segment-wise turnover:
BIHBM-90.40 LAC
NIOS- 90
HSR- 660
DONER- 210
IND. TRAINING-9

TOTAL- 1060 LAC

Profit- Net- 10%

No of Students per Instructor for courses at
AIHTM- 40

Placement % - overall- 20%

Customer satisfaction (based on student feed
back and employers' feedback)- 65%

No of industries coming for campus recruitment-
12-15

No of applicants for BIHM course (i.e demand for
the course)- 263

% Target set by MOT, DONER and NIOS achieved-
90%

No of cases of indiscipline from students- 20%

Average attendance % -50%

Average marks obtained by students for BIHM
courses-55%

Industrial exposure of students 50% Study time


REPAIRS

MANPOWER

DELEGATION OF POWERS

MARKETING AND PUBLICITY

DISCIPLINARY ACTION


Ashok Institute of Hospitality &
Tourism Management