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YWCA Service-Learning Final Workshop Final Draft

McKenzie Lord, April Simon, Amanda Porter, Viet Ha
Western Washington University























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Table of Contents


Introduction & Welcome...Page 3
Body
Part I.Page 4
Part IIPage 5
Part III...Page 6
Conclusion....Page 7
References.Page 8




































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Title: YWCA Service-Learning Final Workshop

Development: Visual materials/equipment you will use to develop your presentation & justify
YWCA presentation room to have a location to present workshop
Table and chairs for audience to sit comfortably throughout workshop
Computer to connect to projector for visual aid
Projector to present visual aid
Photos from donation drive on computer (backup photos on flash drive) for visual aid
component
15 evaluation handouts to be evaluated by audience members
15 workshop outlines for audience members to follow along throughout workshop
Example of promotional flyers handouts to provide additional visual aid


Organizational Pattern: We will use the chronological organizational pattern because we feel it
best exemplifies our project and the steps we took to execute our project. This allows us to
arrange our points according to their sequence in time (Adler, 2013, 264) which we hope will
make our workshop easy to follow for our audience members.
Introduction & Welcome
I. (Attention Getter) Not all women have the luxury of having
kitchenware, shampoo and conditioner, markers and
crayons for their children to draw with. These are
not items of basic needs, but they are items that
every woman deserves to have. That was our goal in
creating this donation drive with the
YWCA/Womencare Shelter.
II. (Audience Adaptation) Many of us probably grew up with these items at
home, available to use at our convenience.
III. (Specific Purpose) The purpose of this project was to take the
knowledge we have gained from Professional
Communication 318 and apply it directly to this
project we began in April 2014 with
YWCA/Womencare Shelter. We are here to share
our steps along the way.
IV. (Overall Goal & Benefit of Workshop) Our goal today is to share with each of you the trials
and triumphs we experienced in our attempt to
create a donation drive with only a small amount of
time available.
V. (Learning Outcomes of Workshop) The learning outcomes from this workshop are to
learn the key components to creating a donation
drive so that the organization can create their own
donation drive in the future. This will include but is
not limited to: donation drive planning, donation
drive marketing, and donation drive completion.
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VI. (Preview) Today we will share with you three (or four) ways
to create a donation drive.
A. First, you must identify a location to hold your
event.
B. Second, you must begin marketing your event.
C. Third, you execute the event.

(Optional) ICE-BREAKER Ok, everyone is looking a little tired, so how about we all stand
up and shake out a bit for just twenty seconds or so?

Transition to the first point: Alright, now that we are all awake again, lets begin.

Body
I. Before you begin a drive, you need a location to hold your drive. The more accessible,
the better.
A. Having a vision and agenda of priorities are critical in order to expect team
success (Morrill, n.d.). Searching for locations to put our bins as we had originally
planned proved more difficult than we anticipated. Luckily where every door
closes another opens.
1. Between the four of us we contacted roughly 15 local businesses; some
large corporate offices, non-profits, churches, schools and more. We were
focused on our goals and challenges collectively. This was indicative of
the fact that we were more than a group but acted as a team (Adler, 2013,
188).
2. However, due to various reasons, our requests were not in the interest of
business; conflicts of interest, limited timeframe to work in and the
complexity involved, responses were not favorable at first for us. The
more rejection we faced the more determined we became. We wanted to
be successful but we were especially concerned with not letting Camille
down.
B. The day we finally found a place to conduct the first day of our drive could not
have come at a better time. We were all feeling a bit discouraged as it was already
the first week of May.
1. Some of our team members met with Heather Davidson. She was
recommended by Dr. Perry. Heather is a survivor of domestic violence;
losing her mother to it when she was six years old (Davidson, 2014). She
proved to be our saving grace giving us tips on how to proceed with the
best chances for success.
2. Heather simplified a process that at times felt a bit overwhelming. What
we learned from Heather in terms of leading this project was that social
media was our ticket; particularly in the timeframe we had to work.
3. Heathers personal story was parallel to what we were attempting to
achieve working with the Womencare Shelter.
4. Heather has held many drives out of her personal van. She has collected
independently marketed and implemented multiple drives with great
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success. Her motivation and selflessness was very inspiring. We wanted to
emulate her success even if only on a small scale. The first day of our
drive would be held at the Bellingham Farmers Market and we chose to
hold the drive the second day in the Bellingham High School parking lot
because it was advised to choose a convenient downtown location where
we would not need to seek any prior approval and could instead begin
designing our marketing materials.
C. After marketing it was up to us to executing the game plan. We had spread the
word with flyers and using social media. On the day of the drive our group met at
the YWCA to gather our materials such as table and chairs that we borrowed from
the organization. We had a sign and donation box established in the Farmers
Market as promised and it was up to us to collect and promote for the next day.
We got a lot of foot-traffic because it was the popular Farmers Market. Simply
being there helped raise awareness not only of the drive, but also about the
organization. When we were approached with questions we informed the curious
attendants of the Farmers Market about the good cause and where the donations
were going. That day was a success because we got over 30 new, unopened
products such as toothpaste, shampoos, and make-up for the Womens Shelter.
D. On the second day of the drive our group met at Bellingham High School and we
again established our donation stand and we waited. Although there was not many
people walking by to see our stand, there were people that knew we were there
from being informed the day prior and drove up and dropped off donations. That
day we collected over two boxes full of linens and art supplies.

Transition to second main point: After taking Heathers advice and finally settling on a
location to hold our drive we had to come up with ideas for getting the word out.

II. How else will your community know about your event unless you market it and make it
known to the community?
A. We have learned the power of marketing has much more of an influence than we
could have ever imagined. We learned the importance of marketing through our
project and the huge effect it can have if you use it properly.
1. This idea of marketing can be seen in chapter 2 of Bolles ( Bolles 2014)
What Color is your Parachute, which discusses a persons online resume
and how networking can expand your chances at getting the job you want.
2. This chapter can also be used for marketing business or projects.
B. The value of marketing can also be seen in an article by (Wilki, 2003).
1. This article particular discusses the expansion of marketing and how with
much enhanced technology and on an increasingly globalized basis we are
able to reach out to networks we might not have even considered as an
option.
2. We utilized this idea in our project by developing an online presence to
get the word out about our drive.
C. As a group, we took what we had learned from these readings about market and
applied them the best we could to our project.
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1. In this day in age networking sites have become huge roles in business and
organization. The ability to send hundreds of your friends your events or
ideas is incredible and something we should all utilize more.
2. For this particular project we created a Facebook page called The YWCA
Spring Cleaning Donation Drive. This page had a wish list of the items
we were looking for and the time and the places we would be located for
the drive. We then sent this invite out to all of our friends on Facebook
and even posted some of the flyers around town.

Internal Summary: Briefly remind the audience of what you discussed and transition to your
next point.

III. Finally, now that you have done all of the prep work, you can carry out your donation
drive!
A. Executing the event is the most important part, of course! Intention is nothing
without action.
1. Showing up on time is the foremost part to this event.
a. Being on the same page as team members to follow out game plan.
b. On the day of our drive we had to be at the Farmers Market on
time to get our specific section and location for our drive. Making
sure and securing our area was crucial for the drive
2. Setting up display or stand.
a. Depending on location, you want to display accordingly to
environment. For instance, if you are at the Farmers Market, you
will be competing with other local businesses.
b. Grabbing the peoples attention and encouraging them to give
rather than buy was more difficult than we had expected.
B. Further Marketing is also an important component. We found that in this instance,
that there is no such things as too much marketing.
1. Take the time during the drive to raise awareness about the
organization. Inform people about the cause and where and how they can
help.
a. Many people came up to stand not knowing about the YWCA or
the Womens Shelter.
b. Having informational literature and brochures helps spread the
information and provide credibility.
2. Many people might not have donations that day, take that the opportunity
to inform them about the rest of the drive, letting them know the other
possible opportunities for them to donate.
a. We had another day of the drive to increase donations
b. We found our second day was more successful because of the
marketing we did the first day, giving Farmers Market attendants
another opportunity to donate if they did not have donations ready
on the first day of the drive
C. Collecting donations is one of the last steps to this process.
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1. After the drive, when you have collected and organized all donations, you
can evaluate your success.
a. Filter donations and throw away unwanted items that people
contributed.
b. Many would give half used items that may still be useful but not
exactly was on the wish-list for the organization.
2. Clean-up after drive, and make sure the donations are safe and all are
going to the right organization. Securing and have a safe place to store the
donations.
D. On the second day of the drive our group met at Bellingham High School and we
again established our donation stand and we waited. Although there were not
many people walking by to see our stand, there were people that knew we were
there and drove up and dropped off donations. That day we collected over two
boxes full of linens and art supplies.

Transition to conclusion: With all of that being said, we must wrap up this workshop now.

Conclusion
IV. (Review)
A. First, we discussed the important of finding a public location to hold your drive.
B. Secondly, we shared the need to make it known to your community that you will
be putting this event on through marketing.
C. Finally, after you have put in all of the prep work, you can hold your drive.

(Note of Finality) Community members want to give back, especially in a community such
as Bellingham. But it must be known that there is prep work that needs to
be laid down if you want it to be successful and make your effort
worthwhile.











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References

Adler, R., Elmhorst, J., & Lucas, K. (2013). Communicating at work (1st ed.). New York:
McGraw-Hill.

Bolles, R. (2014) What Color is your Parachute? New York: Crown Publishing Group.

Davidson, H. (2014). From the Heart to the Hands. A Palpable Paradox. Retrieved from
http://apalpableparadox.blogspot.com/2014/04/from-heart-to-hands.html

Flanagan, J. (1991). Successful fundraising: a complete handbook for volunteers and
professionals. Chicago: Contemporary Books.

Gaske, P. Informational Interviewing: A Targeted Approach. Communication Education, 33,
404-406.

Harrison-Walker, L. J., & Williamson, K. M. (2000). Building e-support for cause-related
marketing through strategic alliances. International Journal of Nonprofit and Voluntary
Sector Marketing,5(3), 248-259.

Miller, K. (2010). The nonprofit marketing guide: high-impact, low-cost ways to build support
for your good cause. San Francisco, CA: Jossey-Bass.

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Miller, K. (2013). Content marketing for nonprofits: a communications map for engaging your
community, becoming a favorite cause, and raising more money. Hoboken: Wiley.

Morrill, R. (n.d.). Collaborative Strategic Leadership and Planning in an Era of Structural
Change: Highlighting the Role of the Governing Board.

Owings, D. H., Beecher, M. D., & Thompson, N. S. (1997). Communication. New York: Plenum
Press.

William L. Wilkie, Elizabeth S. Moore (2003) Scholarly Research in Marketing: Exploring the
4 Eras of Thought Development. Retrived from:
http://journals.ama.org/doi/abs/10.1509/jppm.22.2.116.17639













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Appendices Table of Contents

Appendix A: SL consultant final draft checklist.Page 11 (Paper form (included in hard copy
folder packet)
Appendix B: SL consultant rough draft with Dr. Perrys comments Page 12 (Paper form
(included in hard copy folder packet)
Appendix C: Supporting electronic materialsPage 13
Appendix D: Audience handout (abbreviated outline).Page 14
Appendix E: Team created audience evaluation..Page 15
Appendix F: Marketing materialsPage 16
Appendix G: Original audience evaluation comments. Page 17 (Paper form: included in hard
copy folder packet)
Appendix H: Professionally written thank you letter (revised)Page 18
Appendix I: Individual signed log hours Page 19 (Paper form: included in hard copy folder
packet)
Appendix J: Team signed grade release form. Page 20 (Paper form: included in hard copy folder
packet)
Appendix K: Individual reflection (Amanda Porter)Page 21
Appendix L: Individual reflection (Viet Ha)Page 22
Appendix M: Individual reflection (April Simon)..Page 23
Appendix N: Individual reflection (McKenzie Lord)..Page 24
Appendix O: Photos from final workshop presentation.Page 25








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Appendix A: SL Consultant Final Draft Checklist (Paper form: included in hard copy folder packet)



























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Appendix B: SL Consultant Rough Draft with Dr. Perrys Comment (Paper form: included in hard
copy folder packet)


























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Appendix C: Supporting Electronic Materials



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Appendix D: Audience Handout (abbreviated outline)
YWCA Service-Learning Final Workshop
McKenzie Lord, April Simon, Amanda Porter, Viet Ha
Western Washington University

First point: Lets begin!
Body
I. Planning Stage

A. Having a vision and agenda of priorities is critical in order to expect team success (Morrill, n.d.). We
learned that when one door closes another opens.
B. The day we finally found a place to conduct the first day of our drive could not have come at a better
time.
C. After marketing we executed our plan. The first day of the drive we received over 30 new unopened
products such as toothpaste, shampoos, and make-up for the Womens Shelter.
D. On the second day of the drive our group met at Bellingham High School. That day we collected over
two boxes full of linens and art supplies.

Second main point: Marketing Stage

II. How else will your community know about your event unless you market it and make it known to the
community?

A. Marketing can be very powerful
B. The value of marketing can also be seen in an article by (Wilki, 2003).
C. As a group, we took what we had learned from these readings about marketing and applied them to our
project.

Third main point: Tying it together

III. After all prep work is complete we were able to fulfill our vision.

A. Executing the plan
B. Further Marketing
C. Collecting donations

Conclusion
IV. (Review)
A. First you must find a public location to hold your drive.
B. Secondly, you need to make it known to your community that you will be putting this event on.
C. Finally, after you have put in all of the prep work, you can hold your drive.

(Note of Finality) Community members want to give back, especially in a community such as Bellingham.

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Appendix E: Audience Evaluation Form









Audience Evaluation: On a scale of 1-10, 10 being the best, please circle a number for the
following questions.

1) How informative do you feel this presentation was?
1 2 3 4 5 6 7 8 9 10
2) Do you believe this presentation is useful for future projects?
1 2 3 4 5 6 7 8 9 10
3) Do you have any suggestions for improvement for future presentations?


4) What do you feel was the most useful portion of our presentation?


5) Other comments?
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Appendix F: Marketing Materials




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Appendix G: Original Audience Evaluation Comments (Paper form: included in hard copy folder
packet)



























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Appendix H: Professionally Written Thank You Letter (revised)
3328 McAlpine Road #114B
Bellingham, WA 98225
May 28, 2014

Camille Keefe
YMCA/Womencare Shelter
1026 N Forest Street
Bellingham, WA 98225

Dear Ms. Camille Keefe:

Our team is very thankful for the opportunity and experience that we have been given to
develop and conduct a drive to benefit the Womencare Shelter. It is experience such as this that
allows each of to better understand the needs and gain knowledge of our community. Not only have
we been enlightened by your work but we are better prepared to engage with others and make a
difference.

It is safe to say that without your help, encouragement and direction our experience would
not have been nearly as satisfying as it had come to be. You have enlightened each of us with your
knowledge as well as your calm, cool and collected demeanor. Your professionalism is delicately
balanced with warmth and understanding. Individually and collectively we appreciate this as it has
afforded us the confidence necessary to move forward even during times of discouragement.

This experience has afforded each of us the opportunity to grow in a professional manner to
varying degrees. Individually we have gained confidence by way of speaking with various
community members and leaders over the course of the quarter. Equally we have each been
given the opportunity to produce business writing in which none of us had any experience prior
to this partnership and collectively we have learned ways to best manage our time.

Finally, your willingness to procure items on a moments notice and securing tools without
hesitation has helped to make both the Spring Clean Drive and Community Service Learning
Presentation a success. The knowledge we have gained by being a part of this project and working
directly with you will certainly contribute to our personal success in future endeavors.

We appreciate the dedication you have shown towards our goal and all combined efforts.

Sincerely,



April Simon, McKenzie Lord, Amanda Porter and Viet Ha

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Appendix I: Individual Signed Log Hours (Paper form: included in hard copy folder packet)


























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Appendix J: Team Signed Grade Release Form (Paper form: included in hard copy folder packet)


























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Appendix K: Individual Reflection (Amanda Porter)


The overall outcome of the workshop was very successful; we were well prepared and
impressed our service-learning partner Camille with our professionalism. We came together as a
team and presented something we had created to a room full of people that benefited from it.
What I have gained from this project is I have learned the importance of depending on others and
working as a team. It was a lot more fun than I expected because of the group I was with. I have
also learned the importance of networking and the impact social media can have on projects,
there are so many people in this world willing to help all you have to do is give them the
opportunity. However that also had become one of our biggest challenges, while a lot of
individuals are happy to help, big businesses are not the same. That was the brick wall we had
faced as a team, is the constant stream of nos we received and constantly having to adapt until
we found an idea that worked for us. While this was a challenge, I believe it was a chance to
learn and grow for all of us because it made us be more creative and positive. What motivated
me to complete this project is my commitment to our service-learning partner Camille. I did not
want to disappoint her, none of us did, so we all worked and collaborated to create something
that would be worthwhile for the YWCA/Womencare shelter.
The specific course concepts and theories I can apply to this project is running productive
meetings. I never really understood how to run a meeting until being put in the situation with our
partners where we had to. I learned the importance of business writings and how that keeps
everyone on the same page and on track. I learned the right amount of time for a meeting and
how to make that time useful. I also learned the importance of networking, we utilized the social
media and even used some resources our classmates provided and that helped us excessively. I
am grateful for this overall professional experience, but mainly I am grateful for the opportunity
to create something for an organization with a group of people that I personally think are
amazing. Thats an experience that will never be replaced or recreated and I truly am glad I got
to work with them.







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Appendix L: Individual Reflection (Viet Ha)


The outcome of our workshop was a huge success. The YWCA staff enjoyed our
presentation and the donations that were collected. What I gained as an individual is that I was
very lucky to work with a strong team. Being able to depend on each team member to pull their
weight is very uncommon in group projects and this time I was very fortunate. I also gained a lot
of experience in event and project planning. It was a valuable learning lesson because in the
future I will have the blueprints under my belt to run a successful drive.
It was a successful drive because of the outcome of the amount of donations we received.
There were many challenges that we had to overcome together to be a success. The first obstacle
we had was finding a location for or drive. Searching for location and being denied so many
times was discouraging and a difficult task. Another challenge was getting donations, theres
always the fear of not getting any donations so the pressure high on the day of the event. Having
only trust in our marketing skills which was highly effective with our social media that we have
been exposed to throughout the course.
What really motived me to finish the project was the donations. I was scared and even
lost sleep thinking that we werent going to get any donations. The fear of embarrassment of
coming up empty handed was a huge motivation to be successful. After getting a fair amount of
donations, the finishing presentation was the icing on the cake. It was a great presentations
because we had the evidence to back up our project, we had physical objects that we could show
what we accomplished in the last couple months.
Overall, this service learning project was a huge success and a great experience. I am
grateful for having such a strong team of go getters, and I am also so thankful for all the people
in the community that responded to our message and donated.








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Appendix M: Individual Reflection (April Simon)

What have you gained from the SL project/workshop?

Giving this presentation was the first time I had ever attempted to present in front of a group
other than a peer group. Essentially, presenting in this manner allows for personal growth in a
professional way as well. This experience also increased my self-confidence speaking in front of
others. Matter of fact, I felt much more confident in a professional environment than I do
speaking in front of my peers.
What are some successes and challenges of the workshop/project?
As a team, we nailed our presentation! On a personal note, I typically refer to my notes but
because I felt confident in the material we were speaking to; I didnt look but once or twice. The
words seemed to flow easily off my tongue and my nerves didnt get the best of me as they often
do. We had also planned out who would be speaking to which part well in advance and each of
us had tasks to complete prior to presenting to our community partner. On the day of the
presentation, it was a huge relief to know that each person came through with their tasks. At the
end of our presentation we were applauded and one woman said, I think you guys did great!
Two others brought up volunteer opportunities within Womencare and said if we were ever
interested they would love to have us. As for challenges, to be honest I didnt really see any in
preparation for the community partner presentation. Possibly the only thing I can think of is that
we had planned to give Camille our time logs at the end of the presentation to check off and sign
but realized that they were going to continue their meeting after we left so we just made a quick
revision and asked to give them to her before rather than after.
What motivated you to complete the project?
The answer here is multifaceted. Of course there is a grade involved; but more importantly for
me is that I was being depended on. Not only was I depended on by Camille, Dr. Perry and the
project but most importantly, my team. I am a huge advocate of respect. Aside from basic human
respect, I like to receive it and I like to give it but only as earned. Being thoughtful, courteous,
dependable and delivering quality work that will reflect on the entire team was by far the one
aspect that pulled the most weight that drove me to completion.







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Appendix N: Individual Reflection (McKenzie Lord)
Your reflection on the outcome of the workshop:
I feel that the outcome of the workshop was outstanding. Reading the audience member evaluations
reinforced my prior sentiments about the effectiveness and usefulness of the meeting. Our workshop
was well organized, well rehearsed and based on our outline, well put together in its entirety. We
most definitely used the 4 Cs of Service Learning. It was a continuous work in progress that didnt
end until our workshop; it was without a doubt challenging at times; and lastly, we made sure to
contextualize it by connecting it to in class theories and concepts, like those given by both Adler and
Bolles.
What have you gained from the project?
I have gained so much from this project. To begin, I gained the experience of creating a fundraising
drive from scratch. In addition, I feel like I have improved myself as a team member. Before this
project, I had a small fear of group work because I am typically an independent worker. However,
this project changed my mind and made me a better team player.
Successes and challenges of the workshop and project:
A huge success of the project was the acquisition of our donation drive location. This, coincidentally,
was also one of the greatest challenges of the project. From the workshop, the greatest success was
the feeling of accomplishment when reading through the audience evaluation forms. Reading the
evaluations made me realize that the work we did, did make a difference and hopefully a lasting one;
one that can be applied to future donation drives that YWCA/Womencare Shelter may put on in the
future. A challenge of the workshop of was the preparation leading up to it and the completion of the
outline.
What motivated you to complete the project?
My motivation to complete the project was my commitment to my team members and my
community partner. Over the course of the quarter, I truly bonded with my team. Because of this
bond, I felt as though I could not let them down, and that was the driving force behind my motivation
to complete the project.
Discuss how you were able to apply the specific course theories/concepts to the SL project and your
overall experience:
Most specifically, the theories and concepts that I applied to the SL project were the tools that
Adler and Bolles gave in their texts. From Adlers text, I utilized the NGT (nominal group technique)
when making decisions with my team. I also used Adlers guidelines for meetings, agendas, and
other business writings. From Bolles concepts and theories, I utilized those which had to do with
social media and an online presence. Bolles in depth descriptions of the ways that businesses and
individuals use social media online propelled my group and I to take advantage of a popular form of
online social media: Facebook. Using Facebook we were able to market our event to so many more
people than we had ever imagined.
In terms of your overall SL experience, what are you grateful for?
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In terms of my overall SL experience, I am grateful for the confidence which I now have. I have
proven to myself so many things of the course of the last quarter; things which I never thought I was
capable of. I am also very grateful for my team members who made every struggle worth it!
Appendix O: Photos from Final Workshop Presentation

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