Online marketing trends

E-COMMERCE SEO
Facebook Fan Page
Direct Selling on Facebook
Facebook Advertising
FACEBOOK
INTEGRATION

FACEBOOK INTEGRATION

FACEBOOK INTEGRATION

Unlimited Fans
Branding
Active Communication
Announcements
New Products
Promotions
Discounts
Facebook Fan Page
FACEBOOK INTEGRATION
Direct selling on Facebook
Go to Product Page
More Details
Go to Checkout
Add to Cart

Facebook Advertising

Cheaper than Adwords
Build a Following
Demographic Targeting


FACEBOOK INTEGRATION
Templates +
Design Tools
Set Up Store
in Minutes
SEO + Product
Marketing
Includes Mobile
Commerce
Superior Support
93% Customer
Satisfaction
2.1 billion Internet users
Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
5.9 billion mobile subscriptions
Apples iPad share of global tablet web traffic 88%
1 trillion video playbacks on YouTube
201 billion videos viewed per month on Google sites
100 billion photos on Flickr
350 million Facebook users log-in via mobile phone
71% of email traffic is spam
555 million websites
1. Social Networks
90 million users*, growing at 625k daily. Est. 293 million users by
end 2012
225 million accounts**, 120 million users, over 250 million
tweets/day
132 million users (mainly B2B)
*Source: http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html and
http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/
**Some may be bots. Source: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic

Social Media Overview
Social Media describes the online technologies and practices
that people use to share content, opinions, insights,
experiences, perspectives and media themselves.

Social Media Strategy
Venues of Marketing
Facebook
800 million users
1 billion users by end 2012
30 million UK users (almost
50% of pop.)
Avg time spent on site:
7.5hrs/month, up from
4.5hrs/month in 2010
Recently added
Timeline feature
ShipServ Success Story.
ShipServ is a maritime services company that provides software and
ecommerce solutions geared to the shipping industry.
ShipServs social media campaign included retooling their website,
launching a customer-focused blog, sticking to a defined content plan, and
developing white papers and industry communities on LinkedIn, among
other things.
ShipServ
ShipServ increased sales-ready leads by 400%
Website visitors increased by 59%
Cutting campaign management costs by 80%
and $30,000 of revenue in 3 months.
Dominos Pizza

More than 1 million customers enjoy hot, delicious
Dominos Pizza products on every inhabited continent on
Earth.
The Pizza Delivery Experts have been delivering hot
Dominos Pizza Internationally for 25 years.
Dominos took advantage of social media marketing
via using its presence on Facebook and Twitter .
Dominos actually listened to what their customers
were saying on social media networks.
Dominos Pizza
Dominos credits their promotions on Foursquare for directly
resulting in a 29% pretax profit.

PIZZA COUPONS
PIZZA DELIVERY
NEAREPIZZA
PIZZA SPECIAL
PIZZA COUPONS PIZZA DELIVERBEST
LOCAL PIZZA
CLOSEST PIZZA
ST PIZZA
DOMINOS
BEST LOCAL PIZZA
CLOSEST PIZZA

KEYWORD
SEARCH

BUDGET BY
THE SLICE
BLOG
10%
YOUTUBE
15%
GOOGLE ADWORDS
15%
LINKEDIN & DIGG
2.5% EACH
FOURSQUARE
10%
FACEBOOK
15%
GROUPON
5%
WEBSITE
5%
TWITTER
10%
FLICKR
10%
Have you heard of what happened
to Dominos?



From YouTube to
The New York Times
in 3 days.
Intelligent Business Machines
IBM has been well known through most of its recent history as the world's
largest computer company and systems integrator
IBM holds more patents than any other U.S. based technology company and
has eight research laboratories worldwide
IBM let its employees create individualized, custom Twitter pages and blogs.
+ =
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Online Media Categories
Portals
Yahoo, AOL, MSN
Content
NY Times.com, CNN.com,
Forbes.com, CBS.com
Search Engines
Google, Yahoo Search,
Dogpile
Social Media (Or User
Generated Content UCG)
Facebook, MySpace
Video
YouTube, Veoh
Blogs
Federated Media,
Email & Newsletters
eCommerce
Amazon, BestBuy.com
RSS (real simple syndication);
aka Feeds
Feedburner, Google Reader
Ad Networks
Tacoda (AOL), Blue Lithium
(Yahoo), Tremor Media,
Advertising.com

Generally accepted types of Online Media:
www.gregstuart.com 25
If you had to live on a deserted island and could
only take one of the following with you, which
would you take?

www.gregstuart.com 26
Recent Major News About Online
Advertising
Online is getting to the point
where it may be more important
than the 30-second TV spot.
Joel Ewanick
VP Marketing
Hyundai Motor America
26
The countrys third-largest advertiser
(General Motors) is getting ready to
shift fully half of its $3 billion
budget into digital and one-to-one
marketing within the next 3 years.
Advertising Age
March 17, 2008
Even ad-spending giant P&G is considering cutting its overall ad budget by
as much as 10% this year and aggressively moving ad dollars to the Web.
WSJ May 12, 2008

www.gregstuart.com 27
Online Ad Pricing Dynamics
CPM Cost per (M) Impressions
CPC Cost per Click
CPA Cost per Acquisition (action)
CPL Cost per Lead
Hybrid

Online advertising overall is reportedly around 45% CPM and 45% Performance prices
(CPC or CPA/CPL) and the rest is hybrid or combination of above.


www.gregstuart.com 28
The Internet is the 3
rd
most used medium
and about to become 2
nd
only to TV
Newspapers
8%
Magazines
7%
Watching TV
37%
Video or
DVDs 12%
Radio 19%
Internet* 17%
* Excludes work usage.

To identify the best online strategies and
tactics in order to increase brand equity, name
recognition, website traffic and organic search
results

Current Strengths
Competitive product
Long term expertise
Tested and trained consultants
Global Reach
Financial Security
Strong Brand Identity
Clean, powerful & professional looking
website
Weaknesses
Little to no brand recognition outside of loyal
existing customer base
Difficulty marketing to target audience
Expensive service/product (target market
audience is much smaller)
Low to no organic search results for the
service that Your Company offers


TARGET SOCIAL
NETWORKING SITES

It helped Dell
$$$$$