A.

JOB DESCRIPTION
Job Title Digital Manager Job Reference Number B6P-9
Directorate or Region Pakistan, South sia De!artment"#ountr$
Marketing an%
#ommunications
&ocation of !ost 'arachi Pa$ Ban% 6- P'R()*, ***
Re!orts to
+ea%, Digital an%
#ommunications
Duration of ,ob
Permanent contract of
em!lo$ment
PURPOSE OF JOB
-ffecti.e %e.elo!ment an% management of /eb ser.ices, an% im!lementation of cor!orate /eb !ro,ects of the
British #ouncil Pakistan
CONTEXT AND ENVIRONMENT
Marketing and Commni!ation
The Marketing an% #ommunications 0Mar#omms1 unit su!!orts the !rogramme an% !ro,ect teams b$ lea%ing
on the strategic an% o!erational %eli.er$ of marketing an% communications2
3t is also res!onsible for %eli.ering effecti.e marketing an% communications of !ro%ucts b$ ensuring consistent
an% effecti.e use of the British #ouncil bran% an% cor!orate i%entit$ stan%ar%s2 3t also /orks to buil% an% raise
our !rofile an% !rotect the re!utation of the organisation through effecti.e me%ia relations
ACCOUNTABI"ITIES# RESPONSIBI"ITIES AND MAIN DUTIES
$ 4ork /ith +ea% of Digital Marketing an% #ommunications along /ith sector +ea%s, %esign to im!lement
British #ouncil5s %igital strateg$, /hich inclu%es social me%ia, /ebsite an% content strateg$, /hile a%hering to
Regional an% 6lobal gui%elines an% go.ernance com!liance stan%ar%s2
7 Su!!ort establishment an% lea%ing !resence of online i%entit$ through tools such as S-8"S-M
7 8nline su!!ort in the !re!aration an% e9ecution of cor!orate e.ents, e9hibits, image buil%ing an% other
!romotional acti.ities"!ro,ects 0inclu%ing inno.ation such as li.e-streaming1
7 3%entif$ rele.ant technologies that raise our %igital !rofile, au%ience engagement an% /orking culture of
British #ouncil, recommen%ing the !rocurement of a!!ro!riate technical resources an% su!!ort as re:uire%
an% accor%ing to bu%get2
7 Promote ne/ British #ouncil !ro%ucts /ithin the a!!ro!riate market segments an% engage /ith larger
Pakistan au%iences through %igital
%. Management o& Contr' (e) Page
De.elo! an% manage content for the British #ouncil Pakistan /ebsite
-nsure the %esign an% la$out of the /eb !ages is accor%ing to stan%ar%s set b$ %esign %e!artment for
British #ouncil /ebsites an% line /ith Data Protection re:uirements2
4ork /ith lea% managers in !lanning, %esigning an% %e.elo!ing /eb-base% information s$stems to
su!!ort their business ob,ecti.es an% meet the nee%s of their target au%iences
#heck stor$ submission to /eb /riting stan%ar%s
3n-countr$ su!!ort to Regional team %uring an% through !rogressi.e global %igital u!gra%es such as
cor!orate /ebsite, bran%ing, marketing strategies, content an% o.erall communication !rocesses
*. Management o& Contr' (e) Ser+er
#reate /eb logs !ages for the British #ouncil Pakistan /ebsite
!!l$ necessar$ securit$ measures for the !rotection of online a!!lications inclu%ing %ata backu!
&iaise /ith the /eb hosting !ro.i%er to ensure smooth /orking of the /eb ser.er
-nsure essential soft/are an% scri!ts are effecti.el$ installe% on the /eb ser.er
-nsure that all mo%ules an% co%es are error-free before the$ are !ro.i%e% online
Pro.i%e /eb anal$tics re!orts
( of ;
Ro,e Pro&i,e
-. Admini.tration o& Regiona, and Contr' Intranet
4ork /ith o!erational teams to collect Pakistan s!ecific content 0ne/s, e.ent an% other %$namic content1
to be ma%e a.ailable on the Pakistan an% South sia 3ntranet
&iaise /ith South sia 3ntranet manager for technical gui%elines on issues regar%ing the regional an%
countr$ intranet, an% communicate information to colleagues in Pakistan
/. Management o& (e) Pro0e!t.
To !lan, %e.elo! an% manage in%i.i%ual !rogramme an% !ro,ect /eb !ages, /ebsites, an% integrate /ith
countr$ /ebsite as nee%e%2 De.elo! stan% alone /ebsites< manage social me%ia2
-nsure all !ro,ect /eb !ages an% /ebsites are accor%ing to stan%ar%s set b$ %esign %e!artment for
British #ouncil /ebsites an% line /ith Data Protection re:uirements
To u!loa% !rogramme s!ecific content in -nglish an% other languages, as re:uire% on /eb !ages
ll /eb !ro,ects are !lanne% /ith a outcomes, bu%gets an% timelines agree% /ith !rogramme lea%s
To liaise /ith the Digital team for an$ technical issues an% stan%ar%s, /hen re:uire%
To configure SMS ser.ice solution to meet in%i.i%ual !rogramme business ob,ecti.e2
1. (e).ite Marketing
To %e.elo! a /eb marketing !lan, %eri.e% from the countr$ marketing strateg$ an% in consultation /ith
ke$ stakehol%ers
To ensure conformit$ in marketing of British council Pakistan Marketing in all other British #ouncil
Pakistan marketing initiati.es2
To ensure /eb!age search o!timi=ation
2. Intera!ti+e !ontent de+e,o3ment
To 3%entif$ an% %e.elo! interacti.e images for /ebsite an% other British #ouncil Publications
To %esign an% im!lement >lash !resentations"/eb banners"gra!hics on the /ebsite, ensure interacti.it$ of
content
4ork /ith %ifferent SB?s an% su!!ort them in %e.elo!ing %igital !latform an% content< !ro.i%e gui%ance
ensuring :ualit$, com!liance an% accessibilit$
4. Managing E5mai, Marketing
To %esign e-Ne/sletter, s!ecial alerts an% manage e-Mail marketing cam!aigns to !romote B# !ro%uct
an% ser.ices
To anal$=e the im!act of e-Mail marketing matri9 base%-on o!en an% click-through ratio 0#TR12
6E7 PERFORMANCE CRITERIA
Strategic contributions to /eb, %igital an% social me%ia !resence2
Relationshi!s built /ith Programmes @ -9ams for further /eb, %igital an% social me%ia out!ut2
Maintenance of error free an% eas$ to na.igate /eb, %igital an% social me%ia !resence

6E7 RE"ATIONS8IPS
The !ost hol%er /ill nee% to %e.elo! successful relationshi!s /ith
Regional 3ntranet Manager
Regional an% #ountr$ Digital &ea%s
#ountr$ Programme &ea%s
4eb hosting !ro.i%er
OT8ER IMPORTANT RE9UIREMENTS OF T8E JOB
The !ost hol%er ma$ occasionall$ be re:uire% to /ork unsocial hours
Pass!ort".isa an%"or nationalit$ re:uirement2 Right to /ork in Pakistan
Securit$ or legal checks re:uire% for this role2 &ocal !olice checks
) of ;
B. PERSON SPECIFICATION
E..entia, De.ira),e
A..e..ment
.tage
Be:a+ior.
Please see The
Behaviours
Dictionary for
behaviour
definitions and
levels
Be:a+ior. a..e..ed dring
inter+ie; .tage o& re!ritment
3ro!e..
#onnecting 4ith 8thers A
More demanding level
Being ccountableA
More demanding level
4orking Together A
Essential level
Be:a+ior. not a..e..ed
dring re!ritment 3ro!e..
#reating Share% Pur!ose-
Essential level
Sha!ing the >uture A
Essential level
Making it +a!!en A
More demanding level
The !osition hol%er
/ill be re:uire% to
%emonstrate all si9
beha.iours, on the
,ob2 These /ill be
assesse% %uring
$ear en%
!erformance
e.aluations2
Beha.iours to be
assesse% %uring
the inter.ie/ stage
of recruitment are
mentione%2
Ski,,. and
6no;,edge
See The Generic
Skills Dictionary
for details
<eneri! Ski,,.=
Marketing an% #ustomer Ser.ice
0&B1
#ommunication Skills 0&B1 C >luent
s!oken an% /ritten -nglish
language skills
#om!uter Skills 0&B1
Ot:er Ski,,.=
Essential: >unctional kno/le%ge of
#MS"Blog tools an% technologies,
inclu%ing !ro%uction co%e an%
%atabase management 0Perl"#63,
M$SD&1 for consumer-facing
/ebsites 0!referabl$ Dru!al an%
4or%Press1, P3s an% other /eb
ser.ices 0+TM&E, #SSB,
Ja.aScri!t",Duer$124eb banner
%esigning, +TM& emails
EssentialC Proficienc$ /ith one or
more %igital an% social me%ia
anal$tics tools such asC 6oogle
nal$tics, 4eb tren%s, t/eet %eck,
S!rout Social or +oot Suite2
DesiredC .i% usage an%
integration kno/le%ge of social
me%ia net/orks an% %igital tools
0games, a!!s, !lugins, etc21
Ot:er Ski,,.=
'no/le%ge of %igital
me%ia inclu%ing social
an% mobile me%ia
Short listing,
#ommunications
Test
an% 3nter.ie/
B of ;
Pro.en com!etenc$ in
conce!tuali=ing monitoring
han%ling %e.elo!ment @
im!lementation of %igital !ro,ects
bilit$ to use the internet
comfortabl$ an% skillfull$, inclu%ing
strong research skills 0/eb-base%
an% other/ise12
E>3erien!e
)-B $ears of rele.ant e9!erience
running a /ebsite of national
significance, /ith an em!hasis on
?F, Social Presence, Me%ia
Planning, S-8"S-M an%
Marketing " #ommunications
-.i%ence of %e.elo!ing an%
%eli.ering successful %igital an%
social me%ia cam!aigns that
resulte% in tangible business
results
Short listing
an% 3nter.ie/
9a,i&i!ation.
(; $ears of e%ucation
(6 $ears of e%ucation
Professional :ualification
in a relate% fiel%
Short listing
Submitte% b$ rsalan Rabbani Date Se!tember )*(B
; of ;