PATRICIA HEPWORTH

1 Any Road, Anytown AN1 1CV

Telephone: 01632 60 !3 "Ho#e$% 0!!00 00 !0 "&o'(le$
E#a(l: pat)(*(ahepwo)th+e,a#ple-*o#
P)o.e//(onal P)o.(le
A dedicated and results-driven senior manager with a highly successful background in the achievement of
profitable business growth through the creation and execution of successful sales and marketing strategies.
Experienced in working with leading brands in the competitive retail and automotive industries with the primary
focus on exceeding expectations for customer service delivery while ensuring optimum brand impact. Possesses
excellent interpersonal, communication and negotiation skills and the ability to develop and maintain mutually
beneficial internal and external relationships. Enjoys being part of, as well as managing, motivating and training,
a successful and productive team, and thrives in highly pressurised and challenging working environments.
Ca)ee) 01##a)y
20023200 T4RE0 56 7T8
9)eelan*e Con/1ltant:Inte)(# Netwo); 8e<elop#ent &ana=e)
Project managing the redevelopment of the retail sales strategy across the UK market with the ultimate aim of
facilitating business performance improvements
Successfully developing multi-channel solutions including instigating a new HiQ ast it ranchise
proposition
Playing a pivotal role in the design and development of a class-leading !"# e!usiness website
$orking in close conjunction with e%ternal professionals to create and implement a retail network
representation plan
&ctively involved in developing a new retail store concept and in redrafting all contractual agreements and
process'procedure manuals
#oordinating the pitch and scoping process for the selection of a staff training and development academy
132002 >8W ?RO5P
200232002 &ana=(n= 8()e*to), >8W Conta*t 7td
ully accountable for the establishment and management of a new business arm specialising in the provision of
telemarketing services re(uiring the development of an independent customer base
#ollaborating with professionals and third parties to set up the infrastructure for the company and coordinating
the recruitment) selection and training of *+ members of staff
Planning and organising a highly successful launch programme and driving the business forward to break-even
three months ahead of projections
,ntroducing a range of !"! and !"# services and facilitating the provision of "--hour service by business
partnership in conjunction with an e%ternal agency
20003200@ Ope)at(on/ 8()e*to)
Providing management and support to up to ./ members of staff and motivating them towards the achievement
of optimum service delivery standards to facilitate customer satisfaction and ma%imum revenue generation
0aintaining full profit and loss accountability up to 1+ million while achieving a year-on-year growth in
revenue of more than *23
,nitiating half yearly service reviews with major blue chip) retail clients and formalising account planning to
ensure best practice resulting directly in recognition for e%cellence in customer surveys
4eveloping and implementing new billing and forecasting systems which significantly improved overall
efficiency
5nabling a +3 increase in actual gross margin in * year through the implementation of a staff incentive
scheme
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Ca)ee) 01##a)y *ont-
132000 A**o1nt 8()e*to)
$orking in close conjunction with key client representatives to develop marketing strategies and point-of-sale
materials on behalf of retail partners
6egotiating and securing 1*"2)222 in bespoke systems development revenue and playing a key role in
increasing monthly revenue from 1*")222 to 1*22)222
1631 WOR80 PICT5RE0 0O5N80
&ana=(n= 8()e*to)
Setting up and developing a full service design agency from the initial business planning) financial forecasting
and business strategy development through to building and retaining the customer base
Successfully securing and effectively managing contracts with leading brands including &udi) 7ne " 7ne and
#adbury for the provision of a range of creative services including media creative) brochure design) corporate
identity and hard point of sale
&chieving approved supplied status with &udi and 7ne " 7ne and delivering sustained income growth with
the turnover increasing from 18+)222 in *99. to 18+2)222 in *999
1A3316 VA? "56$ 7T8
A1d( AA P)oBe*t &ana=e)
#ommencing employment as a :rainee ield Sales 0anager on behalf of the sole importers of ;olkswagen
and &udi vehicles and parts into the UK
<aining a series of promotions through various product) marketing) operations and advertising management
positions) both head office and field based
Ultimately undertaking the head office role of &udi &/ Project 0anager tasked with the development and
promotion of the brand and the vehicle within the lu%ury market with a total spend of 1*=+ million
Ed1*at(on and C1al(.(*at(on/
@ A 7e<el/ 0athematics) 5conomics) History and <eneral Studies
A O 7e<el/ ,ncluding 5nglish and 0athematics
P)o.e//(onal 8e<elop#ent
0anagement 4evelopment Programme 5ffective 0an 0anagement
0arketing 0anagement &ppraisal :raining
Presentation Skills :eam !uilding
inance for 6on-financial 0anagers #reativity :raining
IT 0;(ll/
$ord) 5%cel) &ccess) PowerPoint) ,nternet and 5mail
Pe)/onal 8eta(l/
8)(<(n= 7(*en*e ull'#lean
Health 5%cellent> non-smoker
Inte)e/t/ S(uash) <olf) ?eading @current affairsA) :heatre and #uisine
Re.e)en*e/ A)e A<a(la'le On ReD1e/t
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