Examination Memo

The Business School

Date: 29
th
May 2014
To: BUMKT6904 (Services marketing St!"ents
##: $artner %ect!rers
&rom: Kim'(e Montag! (#o!rse #oor"inator
)*: *+am Memo, Semester 1 2014
The following information will help you in your preparation for the final exam of BUMKT6904
(Service Mar!eting"# Semeter $# %0$4&
The format of the exam i %0 multi choice 'uetion an( ) eay 'uetion (*hoice from 4"&
The exam will conit of 4 eay 'uetion# of which -.%/ ) 'uetion houl( +e
anwere(&
,ach ection i of e'ual mar! ($0 mar! for multi choice an( $0 mar! for each eay
'uetion"&
Stu(ent are not a+le to ta!e -./ material in to the exam&
The exam i a ) hour exam an( each 'uetion i clearly mar!e( with the weighting (out of
40 mar!"&
M!(ti choice 0!estions 1i(( come 2rom 3%% cha4ters o2 the te+t5
,ach 'uetion houl( +e lin!e( +ac! to the lecture note# text +oo! an( the theory covere( (uring
the emeter& - a general gui(e of % 0 ) page i recommen(e( a a minimum for each eay
'uetion BUT you houl( write a much or a little a you nee( to anwer the 'uetion&
1hile all general topic are examina+le# ome pecific topic that houl( form the focu of your
reviion (particularly for the eay 'uetion" houl( +e2
$& *haracteritic of ervice mar!eting&
%& Service (itri+ution channel&
)& The ervice Blue print&
4& The 3-4 mo(el&
Thi ,xam provi(e you with an opportunity to (emontrate !nowle(ge application& -lthough
(iagram# analytical mo(elling an( calculation may help to upport your anwer# thi will not +e a
!ey focu of the 'uetion& 4oint form i accepta+le# however houl( .5T ma!e up your whole
anwer& 6t is critica( that yo! ans1er the s4eci2ic 0!estions !sing the (ect!re notes an" a(so
yo!r te+t 'ook5
Some final hint2
Ma!e your anwer a examiner frien(ly a poi+le&
Un(erline !ey wor(&
CRICOS Provider No. 00103D
(VIC); 01!!" (NS#); 03$%
(S&)
'()* +e*o Se*es,er 1- 01.
Examination Memo
The Business School
6ea( the 'uetion 7,6/ carefully&
,nure that you -.S1,6 the actual 'uetion&
8o not wate time& /ou houl( pen( no more than the re'uire( time on each 'uetion ($&9
minute per mar!"&
1hen anwering the multi choice chooe the M5ST correct anwer&
3oo( luc! an( if you have any 'uetion : am ure your lecturer will +e a+le to ait&
Kim+le
CRICOS Provider No. 00103D
(VIC); 01!!" (NS#); 03$%
(S&)
'()* +e*o Se*es,er 1- 01.