Social Media Action Plan 2014

Social Media
LINKED IN
FACBOOK
GOOGLE
+
2
Hnh thc trnh by cc ch
Dng cu trch dn hay nht trong bi.
Mang thng tin hu ch cho doanh nghip
Ni dung t 35 50 t
HR Tip of the day
Dng cu trch dn c tnh cht mang thng tin hu ch cho ng
vin
a ra c ni dung hp dn
Ni dung 35 50 t

Tips for Candidates
a ra mc lng cao
V tr hp dn
Theo ngnh ngh
Hot Jobs
Trch dn thng tin thay i, cp nht
Con s thay i so vi qiu nh c
Legal Update
a ra ch v s ng gp, nh hng ca ch vi mt
doanh nghip
HR Talks
Tin s kin ca L&A
L&A News
Cu truyn mang ngha v qun l
Ng ngn Qun l
3
LINKED IN
Mc tiu
- Tng kh nng tm kim ca khch hng
- Tng nhn din thng hiu i vi khch
hng.
i tng: Khch hng, ng vin, Cp qun l
Cng tc chnh:
- Cp nht thng tin: Wall, Group, Company page
- Tng kt ni: gi li mi kt bn
- Gi inbox cho cc thnh vin
4
LINKED IN
Hot Jobs HR Tips of the day
Tips for
Candidates
Hot Jobs
HR Tips of the day
Tips for
Candidates
Hot Jobs
HR Talk

HR Tips of the day
Tips for
Candidates
Hot Jobs
L&A News


Wall Group
Inbox
Company
page
5
LINKED IN
Gia tng kt ni
Gi email
MKT
Li ch khi
tham gia vo
Group trn
Linked In
Gi km li
mi tham gia
Group.
Nu c mt
kt ni rng
trn Linked In
th s gip g
trong vic xy
dng
Thng hiu
c nhn
Gi km li
mi kt ni
Kt ni vi
nhn vin
L&A
Tt c nhn
vin L&A kt
ni vi L&A,
follow
Company
page v
Tham gia vo
Group.
Line Manager
recommend
cho i tc,
khch hng
kt ni vi
L&A
Tt c cc
bui
Orientation
c slide gii
thiu Linked
In v nhn
vin mi u
phi kt ni
vi Linked In
ca L&A
Truyn thng
trn cc knh
khc
Facebook,
ch k,
6
LINKED IN
0
2000
4000
6000
8000
10000
12000
14000
16000
T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12
5454
6434
7414
8394
9374
10354
11334
12314
13294
14274
15254
Connections
7
FACEBOOK
Mc tiu
- Xut bn rng ri thng tin v bi vit ca
L&A
- To lt dn v website
- Tng nhn din thng hiu
i tng: Cp qun l
Cng tc chnh:
- Cp nht thng tin
- Gi li mi kt bn
8
FACEBOOK
Bi vit chuyn v qun l
Sch nhn s
HR Tip of the day
Bi vit v chuyn dnh cho ng vin
Thng tin cp nht
Tips for Candidates
Tng hp cng vic theo ngnh
Tng hp cng vic theo tun
Tng hp cng vic theo thng
Hot Jobs
Cp nht thng tin lut mi
Legal Update
Mang tnh cht qun l
Ng ngn Qun l
Trao i & Tng tc v ch nhn s
HR Talks
Cp nht thng tin hot ng ca L&A
L&A News
9
FACEBOOK
Mc tiu ca nm
2000
Thng
112
Tun
28
Ngy
4
10
FACEBOOK (S liu tng trng d tnh 2014)
941
1053
1165
1277
1389
1501
1613
1725
1837
1949
2061
2173
47%
53%
58%
64%
69%
75%
81%
86%
92%
97%
103%
109%
0%
20%
40%
60%
80%
100%
120%
500
700
900
1100
1300
1500
1700
1900
2100
2300
2500
Thng 1 Thng 2 Thng 3 Thng 4 Thng 5 Thng 6 Thng 7 Thng 8 Thng 9 Thng
10
Thng
11
Thng
12
Series 1
Series 2
11
GOOGLE +
Mc tiu
- Xut bn rng ri thng tin v bi vit ca
L&A
- To lt dn v website
- Tng nhn din thng hiu
i tng: Cp qun l
Cng tc chnh:
- Cp nht thng tin
- Gi li mi kt bn
- H tr SEO
12
GOOGLE +
Bi vit chuyn v qun l
Sch nhn s
HR Tip of the day
Bi vit v chuyn dnh cho ng vin
Thng tin cp nht
Tips for Candidates
Tng hp cng vic theo ngnh
Tng hp cng vic theo tun
Tng hp cng vic theo thng
Hot Jobs
Cp nht thng tin lut mi
Legal Update
Mang tnh cht qun l
Ng ngn Qun l
Trao i & Tng tc v ch nhn s
HR Talks
Cp nht thng tin hot ng ca L&A
L&A News
13
Digital Marketing
HR Review
Job Alert
14
Job Alert
Gia tng c s d liu
email ca ng vin
1000 email / thng
D liu t phng ESS
Cp nht mi thng:
500 email
Xut d liu t kt ni
ca Linked In
Cp nht mi thng:
500 email
15
Job Alert
20840
21840
22840
23840
24840
25840
26840
27840
28840
29840
30840
0 5000 10000 15000 20000 25000 30000 35000
T2
T2
T3
T4
T6
T7
T8
T9
T10
T11
T12
Series 3
16
Job Alert
Tng quan
Thi gian
2 ln/
thng
Tun th
2 & Tun
th 4 ca
thng
Hnh thc
Thay hnh
thc theo
s kin
trong nm
nh: Tt,
Ging
sinh
Thay i
mu sc
theo ma.
Ni dung
Tips for
Candidate
s
Legal
Update
Ng ngn
qun l
Click
tham gia
tho lun
ch
17
HR Review
Gia tng c s d liu
email ca khch hng
300 email / thng

D liu t phng ESS
Cp nht mi thng: 80
D liu t phng SO
Cp nht mi thng:
100
D liu t phng
C&OD
Cp nht mi thng:
120
18
Hr Review
3959
4259
4559
4859
5159
5459
5759
6059
6359
6659
6959
0 1000 2000 3000 4000 5000 6000 7000 8000
T2
T3
T4
T5
T6
T7
T8
T9
T10
T11
T12
S lng Email
19
HR Review
Tng quan
Thi gian
2 ln /
thng
Tun
u tin
v tun
th ba
ca
thng
Hnh thc
Mu sc
thay i
mu
theo
ma
Thay i
hnh
thc
theo s
kin
trong
nm
Ni dung
Hr Review
Ngn
ng:
Ting
Anh &
Ting
Vit
HR Tips,
Legal
Update,
Hr Talks
Bn tin lut Vit Nam
Ngn
ng:
ting
Vit
Cp
nht
thng tin
lut nh
hng
n
doanh
nghip
Cp
nht
thng tin
lut i
vi cng
nhn,
khu
cng
nghip.
20
THANK YOU!