www.accurate.

in
... an
accurate
vision for
a planned
ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY
(An Accurate Education & Research Society Foundation)
career in
ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY
(An Accurate Education & Research Society Foundation)
Plot No. 49, Knowledge Park-III, Greater Noida, U.P.-201308
PGDM
Phone : 0120-2328234/35; Fax : 0120-2320355 Post Graduate Diploma in Management
Email : admissions@accurate.in 2-year full-time programme
www.accurate.in

PGDM-IB
Post Graduate Diploma in International Business
2-year full-time programme

PGCM-RM
Post Graduate Certificate in Retail Management
15-months full-time programme

(All programmes approved by AICTE, Ministry of HRD, Govt. of India)

Information
Brochure
2009
 Our Mission Our Mission is to impart vibrant, comprehensive and innovative learning to our students enabling them to be managers, entrepreneurs, and leaders with strong cultural Location Map
values and to provide an ideal teaching environment and ambience to develop their skills to meet the challenges of the global business environment.
It is further to create, inculcate, imbibe, translate and apply knowledge, to address the needs of individuals, industry and above all the trust of the society. This is
visualized and accomplished through quality education, which communicates the knowledge and values and imparts the skills necessary for individuals to lead
responsible, productive, and personally satisfying lives; through research, scholarship, and creative activities that advance knowledge and enhance the educational
process; and through good employment, which contributes to the solution of societal problems and enriches the quality of life in the nation.
With this mission we aim for greater eminence and international prominence in Management, Science, Technology and Engineering while building recognition in the
business, education and research. We engage the entire Accurate fraternity in our leading strengths through interdisciplinary cross-cultural initiatives. Programmes
with the greatest potential for excellence will be targeted and given the resources to seek national and international recognition.

A 16 ACRES LUSH GREEN CAMPUS

To Swami Nagar
DM Office
Dadri Road

Garden

Course
LG Chowk

Golf
JP
Pari Chowk

To Kasna
Sharda Kailash Hospital
Hospital

India
Expo
Mart NRI City

Daewoo
Motors

.)
msk
y (22
Was
res
Exp
ida
No
ter
Golf Course

a
Gre
Noida

To Faridabad
Okhla
Amity Barage

On way to Dabri
Sarita
Vihar

Mathura Road
Kalindi
Kunj
Jasola

Apollo
Governing Council

Shri C.L. Sharma Dr. R.B.L. Goswami Atta Film Hospital

Market City
Chairman Ex. Vice Chancellor DND Toll
Bridge
CCS University, Meerut

To Noida
Shri Akhilesh Das

Ghaziabad Bus Stand

Mayur Vihar
Phase-I
Member of Parliament Dr. M.D. Tiwari

To Hapur (Elec. City)

Nizamuddin
Govt. of India, New Delhi Former Vice Chancellor Bridge
Nehru
Bareily, Director IIIT, Noida Mor Place
Shri Suresh Kalmari Allahabad Gazipur IP Extn.
Patparganj
Member of Parliament Akshardham
Temple
Govt. of India, New Delhi Shri Lalit Malhotra Mohan
Nagar
E

Chairman & MD
Shri P.K. Mishra Best Western Group of To be renowned for excellence in N S

IAS, Joint Secretary Hotels professional learning globally. Our Vision Dabur
Factory Not to Scale W

Govt. of India, New Delhi

 Building Careers ... Accurately
C O N T E N T S

v Message from the Chairman 3 v PGCM (RM) 16

v Group Director's Message 5 v Faculty 18
v From the Director's Desk 6 v You at Accurate 20
v Accurate Group 7 v International Study Tour 22
v Glimpse 8 v Placement 24
v Infrastructure 10 v Admission Procedure 26
v PGDM 12 v Visiting Wisdom 28
v PGDM (IB) 14
 We emphasise on
scientific learning
2
 Prove or perish, that is the call
of the day. We at ACCURATE,
feel the best way to succeed
change is to initiate it.

Our Visionary
In a world of rapid change and global competition, what does it
take to succeed?
Today we cross continents at the speed of sound and ideas move around the globe at the speed of
thought. The time between idea and practical application shrinks daily. If you are prepared you will reap
the rewards.

ACCURATE will equip you with the skills, knowledge and perspectives required for outstanding
performance in the global market. We will prepare you for practice. You will acquire competence in the
functional and technical areas of business and you will gain a competitive edge.

We at ACCURATE, feel the best way to succeed change is to initiate it. Analyzing and understanding is
the prime function of today's managers. To do this, they require keen perception, flexibility and the
ability to merge management theories into action plans. With world class infrastructure, industry
benchmarked curriculum, regular interaction with the industry/business organizations, our endeavor is
to prepare a reservoir of special talent.

We attempt to synergize what is best in India with the best of the world on an on-going basis through
intertwining and networking. Spirit of innovation, achievement and intellectual adventure emerge where
best faculty and dynamic group of students work together with commitment towards global excellence.
Let it be my privilege to welcome you again to the world of ACCURATE.

C.L. Sharma
Chairman

3
 Accurate Institute of Management
& Technology combines exquisite
natural beauty and high-tech environs
of modern times, to set an ideal seat
for higher academic pursuits.
4
Welcome to Accurate
Set in a lush green campus spread on 16-Acres at Greater Noida, Accurate Institute of
Management & Technology combines exquisite natural beauty and high-tech environs of modern
times, to set an ideal seat for higher academic pursuits. Today's management practitioners must
be thorough with the latest technology and be sensitive to the importance of ethics and human
values. ACCURATE is committed to providing quality programmes that will help you become more
effective-personally and professionally.
We are aware of the emerging challenges & are modifying course content & delivery mechanism
to meet them. Our Academic and Training programmes are anchored around the philosophy of
inculcating an analytical orientation to understand and analyze complex business situations while
at the same time possess result based administrative point of view. Education at ACCURATE is
intended to be a life-changing experience that will shape your professional identity and influence
your thinking for the rest of your life.
We seek to develop you to be successful business leaders of tomorrow. But we need your
commitment to learn, to imbibe and contribute to the process. Our endeavor is to ensure that the
experience at ACCURATE is a significant long-term value addition to an individual's career. Let's
achieve this goal together.

Poonam Sharma
Group Director

5

Dr. Jitendra K. Das, Director
(Former Dean - IIM(Lucknow), Noida Campus)
6
Director's Profile
Dr. Das has over 26 years of work experience in the corporate sector and in
academics. He was with Shriram Chemicals, Kota and WIPRO Information
Technology Ltd. before moving over to academics. He has been a consultant to
the World Bank; IDRC, Canada; GTZ, Germany (through GWB, Germany); Coal
India Ltd; Ministry for Development of the North East Region (GOI); Globe Cast
(A division of French Telecom); etc. He has many publications in international
and national journals and has conducted numerous training programmes. He
joins Accurate Institute of Management and Technology from Indian Institute of
Management Lucknow (IIM-Lucknow) where he was the founder Dean (Noida
Campus) and a professor of marketing.
His academic credential and interest area are as follows:
l Ph.D. University of Toronto
l M.Tech. (Management and Systems), IIT Delhi
l B.Tech. (Chemical Engg.), IIT Delhi
l Teaching Areas: Marketing Management, Strategic Internet Marketing,
CRM, Advanced Marketing Research.
l Research Areas: Environmental Marketing, Internet Marketing, Technology
enabled Customer Relations.
l Current Research Interests: Environmental Marketing, Internet Marketing,
CRM
l Current Consulting Interests: Forest Products Marketing, Sales
Management, Internet Marketing, Market Share Analysis, IT Enabled
Service Offer Analysis, CRM
A good leader inspires others with confidence;
A great leader inspires them with confidence in themselves
From the Director's Desk
India is on a turning point today with the world looking at it with aspirations for
doing business. The large pool of educated young minds in India is equally
aspiring to touch the sky and in a way take the world in their hands.
We, at the “Accurate Institute of Management and Technology”, Greater Noida
want to be the catalyst to make that happen. This is to be achieved through
nurturing talents and through the making of centers of excellence on campus
that will help us in creating and contributing to the body of knowledge in
business practices. In pursuit of this goal, we provide a very conducive
environment for the faculty to be academically more creative and innovative,
and thus to foster students to sharpen their skills and enhance their knowledge
base to be able to make a difference to the society. The corporate world,
therefore, find it useful to seek out our students for suitable positions to help
them successfully deal with business challenges, creating win-win situations
for themselves and our students. We, therefore, are open to ideas and in a
continuous innovation mode to deliver what is expected of us.
Essentially, through intelligent and innovative interventions in management
education, Accurate Institute of Management and Technology, Greater Noida is
well poised to attain international stature in a few years from now and become
a significant contributor to the development of the management capacity in
India in social and business sector.
Dr. Jitendra K. Das
Director
Accurate Group
Accurate Group is one of the leading manufacturers of
Electrical/Electronic products especially of Distribution &
Power transformers in the country. Mr. C.L. Sharma, the
Chairman started with a small company in 1986 with a
vision, to be one of the leading engineering enterprises
in India and today is amongst the top few in its line of
business. The products and services are known for their
superior quality adhering to global standards. Accurate
Transformers was established in 1987, and pioneered
the manufacture of Transformers at a time when most
electrical equipments were imported. The first plant
was set up at Ghaziabad. Since then further plants
have been added which are situated at Greater Noida,
Sikandarabad, Dehradun and Haridwar.
Shri C.L. Sharma is a seasoned corporate doyen having
decades of experience in promoting and excelling par
excellence in the areas of electrical and electronic
products. His innovative approach towards transforming
business and human lives is uniquely blended with the
entrepreneurial zeal with a passion for excellence in the
areas of academics, research, consulting and corporate
training and it gives him the competitive edge above the
contemporary corporate doyens.
In 2005, the Accurate Group entered into an area of
national importance "RURAL ELECTRIFICATION" by
undertaking Turnkey projects under various schemes to
provide the infrastructural support to people at
grassroots for their livelihood and contributing towards
the upliftment of the economy.
Accurate Education & Research Society
Accurate Education & Research Society was established in 2005 under
the visionary leadership of Mr. C.L. Sharma, Chairman - Accurate Group.
The aim of the Society is to provide education in various fields of
Engineering, Technology & Management and creating a pool of
professionally qualified, skilled managers and entrepreneurs of world
class standard. As a first step, in 2006 the society has set up an
Engineering and Management Institute where all the courses are
approved by AICTE and the three batches of Engineering and
Management have already been successfully inducted. The members of
the society are having rich experience and have sufficient technical
knowledge in the field of establishment of educational projects. Accurate
has emerged as a research and case driven residential B-School,
attempts to synergise what is best in India with the best of the world.
Now the society is in the process to establish two new management
institutes and has proposed to setup Medical College and teaching
hospital at Agra.
The aim is to cater different segments of the society and to contribute
constructively and meaningfully in national growth and development.
Leaders are visionaries with poorly
developed sense of fear and
no concept of the odds against them.
- Robert Jarvik
7
 Superior Infrastructure
Accurate has excellent academic Infrastructure. In
a recent survey, the institute has been ranked as
No. 1 in infrastructure in NCR region by B&M
chronicle. The Institute is spread over 16 acres, and
is located at Institutional area in Greater Noida. The
city provides a glorious partnership of industry with
nature and an excellent ambience to the students.
The classrooms are having modern gadgets and
equipments, an absolute state-of-art computer lab
and a well stocked library. The campus is located in
the midst of serenity and is conducive to best-in-
class academic work.
The Intellectual Capital
Accurate attracts one of the finest standing faculty
bases among private educational institutions in the
country. The faculty at Accurate emphasize on
quality education, which communicates the
knowledge and values and imparts the skills
necessary for individuals to lead responsible,
productive and personally satisfying lives. Faculty
members hold advanced and doctorate degrees
along with industry experience.
8
Centre for Corporate Relations
Accurate Institute has established a dedicated Centre for
Corporate Relations for enhancing the exposure of the students
to the corporate world and to act as an interface between the
Institution and the corporate world. The Centre for Corporate
Relations works in conjunction with the specific needs and
career aspiration of the individual student. The CCR has a
focused approach on counseling and guiding each and every
student so as to help him/her in getting the best of the
companies.
100% Placement Record
Carrying on accurate legacy, Accurate achieved 100%
placement for its inaugural batch and will carry on the practice
into successive batches. At accurate right from the admissions
to curriculum design and choice of specialization, the entire
programme is designed keeping in mind the importance of
placements. A dedicated team of accurate faculty works full time
with the student placement committee to meet, correspond and
network with various companies locally and overseas, to explore
the market needs. The entire gamut of academic activities are
oriented to provide the best possible placement to the students
in leading corporate houses/MNCs preferably in Delhi NCR as
well as in other parts of India.
International Study Tour
This is an exercise in understanding the market and the working of organizations in the developed and
the developing countries of the globe and the students also get an opportunity to observe theories being
applied in professional practice. The study tour includes visits to transnational companies, universities
and B-Schools. It would also provide them with a clear picture of new business challenges and dynamics
in global operations of business enterprises.

Regular Industrial Interaction

The Institute has always realized the need for effective interface with industry and business and has
undertaken the task of strengthening the linkages with them. The industrial visits provide opportunity for
the students to get on the ground feel about industry and understand the systems and procedures
involved in running an organisation. In order to have better understanding of management, industry visits
are organized for students in consultation with the concerned faculty.

Flexible Curriculum
The academic programme at Accurate is designed according to the needs of the students. The Institute
employs flexible curriculum delivery system that suits both academic and professional development and
encourages students to take projects jointly supervised by Institute and Industry. There is complete
flexibility in the choice of courses among core subjects and electives. The focus is on developing a
unique environment which supports professional learning and fosters confidence as well as team work.

Wi-Fi enabled building

Wi-Fi is making rapid strides in the educational segment. The management block is now wireless and
offering all-round Wi-Fi Internet access to students.

Glimpse
The Residency
Living away from home and adapting to new
surroundings is not an easy task. We at Accurate
comprehend that the quality and availability of
lodging is a major concern to all students. We have
well furnished contemporary style rooms. The rooms
are spacious and clean with excellent hygiene and
regular maintenance with plenty of storage space,
power backup and 24-hour security.
Visiting Wisdom
The importance of external inputs into academic
environment is emphasized. External speakers are
invited from industry and academia to come and
give a fresh view on issues related to management
and to share their success stories, so the students
could gain more exposure and become aware of
pertinent issues outside their academics .
Online Course Management System
The Institute in its endeavor to produce world class techno-
business professionals, has implemented OCMS (Online
Course Management System) to facilitate the teaching and
learning process of the budding managers by leveraging web
technologies and web based software. The OCMS facilitates
the teachers and the students in broadening the horizon of
learning beyond the classroom with the help of latest
technology in the wi-fi enabled campus. This provides the
students the competitive edge of technology enabled learning
which is available only with some of the leading B-Schools of
the globe. The students after admission may access OCMS at
www.accurate.in/ecampus
Culture and Traditions
Accurate believes in an optimal blend of western intelligence,
management and technology skills with values of India. We at
Accurate have an informal culture yet having highest focus on
academic rigour. The Accurate family works in unison with
highest degree of team spirit, camaraderie and enthusiasm.
The unique combination of academic and extra-curricular
activities makes Accurate a very happening place to facilitate
students in the process of learning.

9
 Infrastructure
Campus
ACCURATE provides a rich learning environment with
Wi-Fi enabled building and technological support to
facilitate teaching, learning and personality
development. Over the years, Accurate has become
reputed for its innovative and relevant curriculum. In a
recent survey, the institute has been ranked as No. 1
in infrastructure in NCR region by B&M chronicle.
Globalization has the potential to create greater
opportunities for growth throughout the world.
Accurate inculcates its students to have a global
perspective, while at the same time be keenly
perceptive about local conditions.
The Institute is spread over 16-acres at Institutional
area in Greater Noida. The city provides a glorious
partnership of industry with nature and an excellent
ambience to the students. Placement is on top of the
agenda at Campus for all. The entire gamut of
academic activities are oriented to provide the best
possible placement to the students in leading
corporate houses/MNCs preferably in Delhi-NCR as
well as in other parts of India.
With superior infrastructure and industry benchmarked
curriculum and a dedicated centre for corporate
10
relation for exposure in to the intricacies of the corporate
world, the institute has all the requisite facilities that form an
integral part of any Top B-School.
Learning Center
The classrooms or learning center provide the most conducive
atmosphere for dynamic and focused discussion. The
classrooms are designed as auditoriums with step-up seating
to facilitate discussions and to promote maximum interface
between the faculty and the students. The classrooms are
equipped with state-of-the-art facilities like projectors and
audio-visual systems. The air-conditioning in the classrooms
creates the right atmosphere for long hours of learning.
The Library
The library is equipped with modern collection predominantly
related to management and allied subjects. It's a hub for all
academic activities and the students can also use it as a place
for quiet-self-study. The wide array of books, journals, audio-
visual materials meet the information needs of the academic
community of the institute. The library has over 8000 volume
of books and subscribe to over 72 national and international
journals besides magazines, newspapers, new technical and
reference books.
Chillout Zones
The cafeteria is an ideal place to chill out after the
hectic class schedule and when the studies get too
intense and the students need to relax and recharge
for the next session. The vibrant and intelligent minds
fueled with the passion to excel need a rich and
hygienic diet. The cafeteria at Accurate has exclusive
variety of Indian and Chinese dishes.
The IT center
The campus is interconnected with internet & intranet
with broadband connection. The IT center is fully
equipped with latest configured machines linked to a
wide range of Software, printers, and scanners. It
comprises of large number of P-IV machines with
world class servers. The full-fledged Wi-Fi network
caters to the network requirements of the faculty and
the students.
Conference Hall
The Institute has a big
Conference Hall which
accommodates meetings
& seminars. Apart from
this the hall is also used
for group discussion and
Socio-cultural functions.
Auditorium
The academic life at
Accurate goes beyond the
curriculum. For cultural
and social functions, the
auditorium with a capacity of 250 seats at the campus provides an ideal
platform for students to express themselves in public speech, theatres,
plays and general entertainment.
Accommodation
Accurate Institute boasts of a well furnished and aesthetically designed
hostel. It has been constructed in a view to provide excellent amenities to
the students.
Living away from home and adapting to new surroundings is not an easy
task. We at Accurate comprehend that the quality and availability of lodging
is a major concern to all students, which is why we have well furnished
contemporary style rooms. The rooms are spacious and clean with
excellent hygiene and regular maintenance.
The Institute has separate hostels for boys and girls. The lodging is divided
into single (on extra payment) and generously spacious twin-sharing
rooms. All rooms are spacious and have been provided with separate beds,
study tables and cupboards. Each floor has facility for clean toilets and
bathrooms. Hot water is provided during winter season. There is 24-hour
power back-up. The students also have a common television room and to
enhance their living experience, indoor recreational activities like table
tennis, carrom, and pool-table are available. Living on campus is a
comfortable experience for Accuratians as it gives them an opportunity to
use the other facilities like Library and computer lab till late in the evening.
There is dedicated team of employees and highly dedicated security force,
which ensures proper security to students. The employees are extremely
helpful and co-operative.
Accurate in Greater Noida
Greater Noida (NCR-Delhi) is one of the most happening destination and the
fastest-developing center of attraction for the Indian youth from all over
India as it is home to a plethora of elite educational institutions. It's a world
class city planned with an obsession and has a comprehensive
infrastructure in terms of wide roads, malls, official complexes, parks and
impeccable law and order. It is a city where future is present with all the
ultra modern infrastructure. With students forming a large chunk of
population, the city is an ideal spawning ground for educational excellence.
The city is fastest-developing center of attraction for the students from
Delhi, Noida, Ghaziabad, Gurgaon and Faridabad.
It is a land locked city situated near river Hindon having an extreme type of
continental climate. July to September are monsoon months, followed by
pleasant weather till November. December-January becomes quite cold.
April-June are quite warm. The city is well-connected to Delhi by Taj
Expressway.
11
 PGDM
Two-Year (Full Time) Post Graduate Diploma in Management duly approved
by AICTE, Ministry of HRD, Government of India. The course consists of 6
The Programmes
terms with International study tour. The programme has been developed
with innovative teaching methodology ensuring thorough grooming of
students in fundamental concepts in management and concurrently
developing in them business and technology skills for meeting the
challenges. The students will also be exposed to all the concepts of
economy, environment, societal and human values and business ethics. The
focus of the programme is on professionalism, hardwork and high changing
business environment. The course objectives are:
- To produce future managers who become effective leaders with great
potential to take organization to top level in today's competitive world.
- To train students using national & international examples in order to
develop a global mind-set so that they can face the challenges of global
competition.
- To enable students practice transferable skills so that they can
understand the social, economic, political, technological and ecological
environment of modern society and their characteristic values.
- Above all, developing entrepreneurship among the students so that they
can analyze problems and develop solutions on an industry-wide basis.
The ever-changing corporate world is increasingly looking for techno-
business managers having diverse skill sets. Accurate has the unique
distinction of providing the dual specialization with updated curriculum and
well structured teaching pedagogy for the PGDM participants so as to equip
them to cater to the increasing challenges and to enable them to leverage
the emerging opportunities in the corporate world.
The PGDM students are required to indicate the choice of two area(s) of
specialization to be opted in the second year i.e. at the commencement of
the fourth term in second year. Twelve elective courses i.e. six each from
the two opted areas of specialization are to be completed spread over three
terms in the second year for Dual specialization. The course offers dual
specializations out of Marketing, Finance, HR and IT.
Marketing
The curriculum focuses on latest marketing trends and strategies that
expose marketing professionals to key realities and issues in the market
place. Specialization in marketing gives the student an access to the latest
information, training, resources and networking. Marketing specialists could
get jobs in selling, retailing, advertising, marketing research and product
brand management.
12
Finance
At Accurate there will be thorough grounding
on the basics of financial language and hone
strategic financial decision making skills so
that the students will be able to harness the
theoretical tools of accounting, economics,
market structures and banking to generate
wealth and can become successful managers
in the fast changing business environment.
HR
Human resource implies proper utilization of
its human capital for maximum productivity in
order to maintain a proper growth of the
company. The curriculum includes the areas
of training and development, career and
organizational development and is designed
in a way to have new methods and
techniques.
IT
Information Technology has always supported
crucial areas of business processes and its
role has further increased in various areas of
industry and commerce. With the
enhancement of internet and multimedia the
professionals will find ample opportunities.
Programme Structure
Our academic and training programmes are
anchored around the philosophy of inculcating
an analytical orientation to understand and
analyze complex business situations. The
programme is practical with sound
conceptual underpinnings that will influence
your thinking and achievements throughout
your career. At Accurate, you will acquire the
basic tools of management through a well
structured curriculum.
 PGDM Course Structure
I Year
st
Term-1 Term-2 Term-3
Business Environment Marketing Management-I Marketing Management-II
Management Accounting-I Corporate Finance-I Research Methodology
Managerial Economics Management Accounting-II E-Business Evolution
Business communication Org Design, Development and Change Legal Aspects of Business
Computer Applications in Management Management Information System Production & Operations Management
Quantitative Techniques-I Quantitative Techniques-II Corporate Finance-II
Organization Behaviour Legal Aspects in Management Human Resource Management
French Business Language Business Communication-II French Business Language
Principles of Management PDP
II Year
nd
Term-4 Term-5 Term-6
Strategic Management Technology & Innovation Management Entrepreneurship Development
Specialization-I (3 Electives) Specialization-I (3 Electives) Enterprise Resource Planning
Specialization-II (3 Electives) Specialization-II (3 Electives) Business Ethics and Corporate
Governance
Insurance and Risk Management

Learning Methodology Functional area wise list of Electives

Education at Accurate is intended to be a life changing experience that will shape The Institute offers dual specialization out of
the professional identity and influence the thinking for the rest of the life. At the below mentioned electives to a minimum
Accurate, the shaping of future managers is done through several methods number of 20 students opting for each
outlined here by highly qualified and experienced faculty. specialization.
- Lectures by faculty members give necessary inputs to the students. The
lectures are given making use of the latest audio-visual teaching aids like Marketing (Elective)
OHPs, overhead LCD projection systems and whiteboards. Consumer Behaviour
- An opportunity is given to each student to develop his/her problem-solving and Sales & Distribution Management
presentation skills. Marketing of Services
- Accurate strives to improve the quality of education by extensive industry Customer Relationship Management
interface, practicing the 3-I concept (Industry-Institute-Interface). Guest Advertising Management
lectures from industry leaders/experts in different areas of industry are Rural Marketing
arranged to provide valuable insights into contemporary business and
industrial practices. Finance (Elective)
- Projects and assignments form an integral part of the curriculum. Several Management of Financial Services
projects are identified for the student to select from. Portfolio Management & Security Analysis
- Learning through seminars, workshops and conferences encourage Mergers, Acquisitions & Corporate
professional discussions among students and practicing managers. Restructuring
- Role playing gives students a chance to live the roles and practice the Project Appraisal & Financing
concepts before hand. Computerized business games simulate the real Operations in Capital & Money Market
business world environment. Strategic Corporate Finance

Corporate Exposure Information Technology (Elective)

Operating System
Summer Internship for eight weeks is an indispensable part of the curriculum to
Web Technologies
supplement the learning in the class room. The PGDM students are required to
Networking & Telecom Management
join a leading corporate house/MNC to pursue eight weeks summer
RDBMS
internship/training to undertake a summer research project in the month of May-
OOPS & Data Structures
June. The summer Project Guide of the concerned company sends periodic
Software Project Management
feedback to the Institute. Summer Internship is an essential pre-requisite for the
award of the PGDM Diploma.
Human Resource (Elective)
HR Planning, Recruitment & Selection
Digital Edge Performance Management
Today's management practitioners must be thorough with the latest technology
Compensation management
and be sensitive to the importance of ethical and human values. All the students
Strategic HRM & Lab
are provided with a laptop so that they become good techno business managers.
Training & Development
For International exposure and cross culture relationship, we take our students
Industrial Relations & Labour Laws
to developing or developed nation of the world.

13
 PGDM (International Business)

Two-Year (Full Time) Post Graduate Diploma in Management (International Business) - To provide a platform for budding
The Programmes

is duly approved by AICTE, Ministry of HRD, Government of India. This programme professionals to hone their
consists of 6 Terms with International Study Tour. The programme ensures aspiring managerial capabilities.
students to achieve excellence and professional accomplishments in fundamental - To give insight in to global
concepts in international business management and concurrently developing in them dynamism.
business skills necessary for international business.
- To enhance the creativity and
The globalization and the growth rate of various emerging and developing economies
analytical skills, and developing in
of the globe have been providing new dimensions and parameters of business,
them all the concepts of
especially in the area of international business. The statistics of India's International
economy, environment, societal
Business with foreign countries is consistently going up and hence increasing the
and human values and business
demand for professionally trained managers having specialized knowledge of
ethics.
international business.
The programme focuses on delivering best quality content to develop business - To develop a new body of
managers committed to touch, surpass and excel beyond global benchmarks. The knowledge and skill set and make
rapid rate of globalization and growth in the area of internet technologies have them available for those seeking
brought a paradigm shift in the challenges and opportunities in the area of challenging careers in the new
international business, and international business driven by e-commerce. The era of liberalization and
programme aims at developing managers who can leverage the opportunities arising globalization.
in the global market and add to the GDP of the economy by maximizing exports to - To provide exposure in technical,
various economies of the globe. commercial and practical skills to
The focus of the programme is on professionalism, hardwork and is planned with be applied in the work
various objectives required in the domain area of international business. environment.

14
 Programme Highlights
The PGDM(IB) at Accurate has the unique distinction of providing the specialization so as to equip
them to meet increasing challenges in the corporate world. The students are required to indicate the
choice of one specialization to be opted in the second year i.e. at the time of commencement of the
fourth term in the second year.
Summer Training-After completion of three terms in the first year, the students undergo summer
training of six to eight weeks in the month of May-June. The students are required to submit a
presentation on the summer project and a viva-voice before a panel of experts will be held.
Laptop-The laptops are provided to students to use the latest and high configuration software. The
students generally use the laptop for preparing their project reports and assignments. They can
access special course software in and out of the classroom. They can easily access the internet and
create advance presentation.

International Study Tour makes them familiar with global environment and international
business units and their working. Global exposure is must to work in a multi cultural environment.
The week long international study tour promote the acquisition of a global business perspectives.
Foreign Language-In International business, knowledge of a popular foreign language is a great
competitive tool. The students will undergo rigorous course in a major language.

PGDM-IB Course Structure

I Year
st
Term-1
Business Environment
Management Accounting - I
Managerial Economics
Business communication
Computer Applications in Management Management Information System
Quantitative Techniques - I
Organization Behavior
French Business Language
Principles of Management
II Year
nd
Term-4
Strategic Management
Export Import Policy
International Marketing
Logistics in International Business
International Marketing
Research & Consumer Behavior
New World Order Studies
World Trade Organization
Term-2 Term-3
Marketing Management - I Marketing Management - II
Corporate Finance - I Research Methodology
Management Accounting - II E-Business Evolution
Org Design, Development and Change Legal Aspects of Business
Production & Operations Management
Quantitative Techniques - II Corporate Finance - II
Legal Aspects in Management Human Resource Management
Business Communication - II French Business Language
PDP
Term-5 Term-6
Technology & Innovation Management Entrepreneurship Development
International Financial Management Enterprise Resource Planning
Select Market and Thrust Products Business Ethics and Corporate
Governance
Import Management Insurance and Risk Management
Documentation & Procedures
International Business Law
Overseas Project Management

15
 PGCM (Retail Management)
Accurate offers Post Graduate Certificate in Retail
Management, approved by All India Council for
The Programmes
Technical Education and Ministry of Human Resource
Development, Government of India. The programme
will enable student to equip with all that which is
needed by the industry for a good placement both in
Public and Private Sector undertakings. We focus on
immediate placement, once the programme is cleared
by the student. Being the approved programme of the
AICTE, we have taken utmost interest in involving
industry and academician to design the course, which
is an edge over others.
The Programme shall be giving tailor made curriculum
to answer the challenges faced by the industry and to
evolve solutions for the same successfully by the
students once they are in the Market.
Key Focus @ Retail Management
- To produce graduates with a sound understanding
of established as well as modern approaches to
retailing and the skills necessary for a successful
Retail Career.
- To train students exclusively in the processes,
technologies and trends of contemporary retail
management using national & international
examples in order to develop an appreciation of
the genesis of retailing.
- To expose students with subject matter of wide-
ranging academic disciplines like economics,
planning, marketing, consumer behaviour,
business strategy, operational aspects such as
merchandising, store locations, store operations,
logistics and SCM.
16
- To demonstrate a thorough understanding of the industry and
associated organizations.
- Be involved directly in teaching students about the operation of
retailing and processes within the industry.
Career Opportunities in Retail
It's a challenging and glamorous field where various career
opportunities awaits you.
Merchandising-This is mainly concerned with buying the goods
for the store. This is the most challenging field as the managers
needs to have negotiating skills necessary to make a good deal for
the organization.
Inventory Management-A manager will be in charge of
maintaining the right stock for furnishing the demand of the present
and the prospective customers and also will be in charge of
warehousing and distributing the goods to the retail store.
Supply Chain Management-The manager keeps track of the
raw material and the finished goods reaching the store at right time.
Here the manager is a link between the supplier, manufacturer and
the buyer.
Marketing-Marketing starts with the identification of a specific
need on the part of the consumer and ends with the satisfaction of
that need. It is all about showcasing the store to the customer.
Sales and Operations-The manager needs to build the strategies
to improve the sales in an outlet to affect the profitability factor.
Finance-The field of finance refers to the concepts of time, money
and risk and how they are interrelated.
HR-With the rapid growth of retail, the need for managing people in
organizations is also on the rise providing ample opportunities for
the budding HR managers.
 PGCM-RM Course Structure
I Year
st
Term-1
Marketing Concepts in Retailing
Business Communication
Retail Economics and Environment
Computer Applications in
Management
Quantitative Techniques for Business
Management Accounting
Organization Behaviour in
Retail Sector
French Business Language
PDP
Internship Summer Term
Project Training/Internship-I
Why Retail Management
The retailing scene in India has changed dramatically
in the past 15-years and is continuously changing.
India is becoming the most attractive market for Retail
investment. At present India is the fifth largest retail
destination globally. Companies and the corporate are
investing in the development of retail stores (as
Westside by TATA, Music World by RPG, Crossroad by
Piramals, Shopper's Stop by Rahejas, Big Bazaar, Titan
and so on).
- The Economic Times Report-Retailing in India
(2003) estimated the size of organized retailing at
Rs. 16,000 Crore in 2001-02 with a growth of
18-20 percent per annum. Based on these
estimates, organized retailing is expected to cross
Rs. 37,000 Crore sales mark by the year 2008.
- India's organized retail market is estimated at
only 3% but is expected to reach 10% by 2010-
Industry body ASSOCHAM (June 2007).
- The government has opened the sector partially
with 51% FDI permission in 'single-brand
retailing'
- Organized retail has increased its share from 5%
of total retail sales in 2006 to 8% in 2008 A study
by Deloitte Haskins and sells.
Driven by changing lifestyle and strong income growth,
Indian retail is expanding at a rapid pace.
This boom in the retail market is expected to generate
about 2 Million jobs by 2010 (FICCI news by Sahara
Times, May 2006). And only few premier institutes are
offering Retail management developing only a small
Term-2 Term-3
Retail Management Supply Chain Management,
Warehousing and Logistics
Financial Management in Retailing HRM
Org Design, Development Mall Management
and Change
Merchandise and Store Sales and Distribution
Management Management
Retail Operations Management Advertising Management
Retail Branding and Strategy Working Capital Management
Retail Marketing Research Consumer Behavior
Legal Aspects in Management Customer Relationship Management
Business Communication-II Business Ethics and
Corporate Governance
PDP
Extended Summer Term
Project Training/Internship-II
Submission of Report
and Presentation
number of trained professionals every year. PGCM (RM) is a condensed job
oriented course and a faster way to climb up the ladder of earning money.
The experience will vastly improve your career prospects and make you an
employable professional who possesses good knowledge, proven skills and
an ability to improve your capabilities on a continuous basis. Thus every
student passing out from this course of retail management shall get a
warm welcome by the Retail Industry.
Course Structure
This is a Certificate programme approved by AICTE and consists of 15-
months. First 9-months are of learning modules and in the next 2-terms,
students go for a 6-months period of supervised training in retail sector
leading to the submission of a dissertation.
The Ist term, core modules set out to establish a sound comprehension of
the retailing concepts, fundamentals, economic and organizational context
of studies.
In the subsequent terms, students will enhance their knowledge by
individual skill as well as develop sound knowledge of various managerial
functions of retailing business.
Later on, the students will concentrate on making strategic level decisions,
which drive retail businesses forward. Furthermore students can devise a
project and examine any issue that interests him in retailing career.
In the last term, student will devote to a period of supervised work
experience in retail company. This can vary from store management
responsibilities including merchandising, customer service, tariffs, barriers
& other retail functions.
To facilitate the process, the teaching timetable is blocked into 6-hour
sessions divided into pre-noon and post-noon of 3-hours each, plus one
hour of tutorial assistance leaving you with ample periods for you to
undertake the various tasks that you will need to perform as part of each
module element.
17

Distinguished and
Best in the Industry
Accurate attracts one of the finest
standing faculty bases among private
educational institutions in the country.
The institute believes in creating an
academic environment that boasts of a
rigorous work-culture and highly evolved
teaching, learning and research systems.
At Accurate, the faculty members include
outstanding researchers and distinguished
scholars who are in constant touch with
business, industry and government
agencies. In addition, world-renowned
faculty from various universities and IIMs
regularly serve as the visiting faculty.
Accurate motivates its Faculty to engage
in research, corporate training and
consulting activities apart from doing
regular classroom teaching. Our faculty
members optimally use a number of
instructional methods such as simulation
games, role-plays, case discussions, real
life industrial projects, etc. to provide the
students with an outstanding learning
experience, which will help them
throughout their life.
18
Faculty
Dr. Jitendra K Das (Professor and Director)
Qualifications: B.Tech. (Chemical Engg.), IIT-Delhi; M.Tech.
(Management and Systems), IIT-Delhi and Ph.D., University of
Toronto.
Teaching Areas: Marketing Management, Strategic Internet
Marketing, CRM, Advanced Marketing Research.
Research Areas: Environmental Marketing, Internet Marketing,
Technology enabled Customer Relations.
Current Research Interests: Environmental Marketing, Internet
Marketing, CRM.
Current Consulting Interest: Forest Products Marketing, Sales
Management, Internet Marketing, Market Share Analysis, IT-
Enabled Service Offer Analysis, CRM.
Dr. Niraj Saxena, Professor
Qualifications: M.Com, Ph.D.
Teaching Areas: (1) Managerial Economics, Economic
Environment for Business, Macro-Economics, Business Economics.
(2) Management Information System, Enterprise Resource
Planning, RDBMS, E-Business Evolution, Database
Management System, Business Information System, Web
Technology and Networking
Research Areas: E-commerce environment in India, Web Site
Management
Current Research/Consulting Interest: Web Technology,
Educational Institute Information Management System
Mr. Vinay Jha
Qualifications: B.Sc., MBA, M.Phil. (Pursuing)
Teaching Areas: Retail Management, Retail Environment and
Economics, Marketing Management, Consumer Behaviour, MIS,
E-Commerce
Research Areas: Organized retail's effect on traditional retail.
Current Research/Consulting Interest: Strategies used by
organized and traditional retail to sustain competitive advantage.

Mr. Akhilesh Barve, Associate Professor
Qualifications: B.Tech., M.Tech. (IIT-Delhi),
Ph.D.-Thesis submitted (IIT-Delhi)
Teaching Areas: Production and Operations
Management, Supply Chain Management,
Logistics, Quantitative Techniques, Materials
Management, Project Management
Research Areas: Supply Chain Management
and Logistics
Current Research/Consulting Interest:
Supply Chain Management and Logistics
Dr. Rana Singh, Associate Professor
Qualifications: B.A.(Hons.), MBA (Finance),
(Gold Medalist), Ph.D.
Teaching Areas: Management Accounting,
Financial Accounting, Financial Management,
Strategic Financial, Management, Project
Appraisal and Financing, Securities Analysis
and Portfolio Mgmt., International Finance,
Derivatives, Financial Modeling, Valuation,
Financial Mathematics and Analytics
Research Areas: E-commerce, Derivatives,
Equity Research, Capital Markets, Investment
Banking and Private Equity
Current Research/Consulting Interest:
E-commerce, Real Estate, Publications,
Media, Corporate Planning, establishing
educational institutions and private university
Dr. Sudhir Agarwal, Associate Professor
Qualifications: MBA, DAC, Ph.D.
Teaching Areas: Marketing & HRD
Research Area: Marketing Management
Current Research/Consulting Interest:
Marketing of services, Advertising
Management.
Dr. Devendra Singh, Assistant Professor
Qualifications: M.Com., LL.B.(Hons.), Ph.D.
Teaching Area: Accounting & Law, Finance
Research Area: Banking & finance, Project
Finance, Corporate laws & Regulation in
India
Mr. Keshav Sinh, Assistant Professor
Qualifications: BBA, MBA, M.Phil.(Mgmt.)
Teaching Area: International Marketing
Mgmt., Marketing Mgmt., Advertising Mgmt.,
Services Marketing, Mgmt. of International
Business, Fundamentals of Mgmt.,
Mall Mgmt., Retail Mgmt..
Research Area: International Marketing of
Higher Education Service
Current Research/Consulting Interest:
Global mobility of students for higher
education
Mr. M.P. Singh, Assistant Professor
Qualifications: UGC NET, MBA, B.Sc.,
Ph.D.-Thesis submitted
Teaching Areas: Marketing Mgmt., Marketing
of Services, Consumer Behaviour, Advertising
Mgmt., Customer Relationship Mgmt.,
Marketing Concepts in Retailing, Strategic
Mgmt., Entrepreneurship Development and
Principles of Mgmt.
Research Areas: CRM in Banking, Customer
Care Mgmt., Recent Emerging Marketing of
Services Concepts and Practices.
Current Research/Consulting Interest: CRM
in Banking, CRM in Retailing
Ms. Nidhi Khurana, Assistant Professor
Qualification: MCA, M.Tech.(CS)
Teaching Areas: Database Mgmt. System,
Operating System, Data Structures, Mgmt.
Information System (MIS), System Analysis &
Design (SAD), Software Engineering
Research Areas: Mobile Adhoc Networks,
Image processing
Current Research/Consulting Interest: Mobile
Adhoc Networks.
Dr. Rajeev Bhardwaj, Assistant Professor
Qualifications: B.A, MA (Eng.), Ph.D.
Teaching Areas: Business Communication
Research Areas: Business Communication
Current Research/Consulting Interest: MDP,
Professional Communication.
Mr. Animesh Singh, Assistant Professor
Qualifications: BBA, Masters in International
Business
Teaching Areas: Business Communication,
Business Environment, Marketing, Sales
Mgmt., International Business, Business Ethics
& Corporate Governance
Research Areas: Business Environment/Retail
Scenario/CSR
Current Research/Consulting Interest:
Business Environment/Retail Scenario/CSR
Dr. Swati Gupta, Assistant Professor
Qualifications: MBA(HR), Ph.D. (Performance
Management)
Teaching Areas: Human Resource Mgmt.,
Organisational Behaviour, Industrial Relations
Research Areas: HR, Performance Mgmt.
Current Research/Consulting Interest:
Training and Development
Ms. Mamta Chaudhary, Sr. Lecturer
Qualifications: Higher Dip. in S/W Engg.,
M.Sc.(CS), M.Tech.(IT)
Teaching Areas: 'C' Prog., OOPS and Data
structure, Fundamentals of IT, S/W Engg.
Research Areas: Web Technology
Current Research /Consulting
Interest: OOPS and
'C' Programming
Mr. Vimal Babu, Sr. Lecturer
Qualifications: Masters(HRM),
M.Phil(Mgmt.), pursuing Diploma
T&D(ISTD) New Delhi.
Teaching Areas: HRM, OB, Entrepreneur-
ship, Business Ethics, CSR, HRD Systems.
Research Areas: Competency Models,
Balance Scorecard, Talent Mgmt. SHRM.
Current Research/Consulting Interest:
Competency Mapping, HRM in Retail,
Organisational Citizenship Behaviour(OCB)
Ms. Deepali Srivastava, Lecturer
Qualifications: B.Com., M.B.A.
Teaching Areas: Management
Accounting, Financial Accounting,
Financial Mgmt., International Finance,
Derivatives, Security Analysis and Portfolio
Management, Taxation, Corporate Finance,
Fundamentals of Information Technology.
Research Areas: Equity Research and
Portfolio management, Capital Markets.
Current Research/Consulting Interest:
Financial Planning, Mergers and
Acquisitions.
Dr. Gaurav Aggarwal, Lecturer
Qualifications: M.Com., Ph.D.
Teaching Areas: Capital Markets, and
Financial Sector Regulations.
Research Areas: Regulation over Indian
Capital Market
Current Research/Consulting Interest:
Regulation over Financial
services, Taxation planing, Corporate
planing.
Ms. Sonal Yadu, Lecturer
Qualifications: M.Com., MA(Economics),
PGDCA, C.S.(Inter-I)
Teaching Areas: Economics, Company
Law, Business Regulatory Framework,
Financial Accounting, Mgmt. Accounting.
Research Areas: Economic Modeling.
Ms. Babita Bhati, Lecturer
Qualifications: BBA, MBA (HR, Marketing),
Dip. T&D(Pursuing)
Teaching Areas: Human Resource Mgmt.,
Organization Behaviour, Personality
Development, Training & Development.
Research Areas: HRD Systems,
Competency Management.
Current Research/Consulting Interest:
Training & Development.
Mr. M.P. Singh (Asstt. Professor, Marketing)
is awarded the best teacher by His Excellency
the Govt. of Haryana for his teaching excellence.
19
 You at
Accurate
Clubs and Societies
The great diversity of interests and talents among our students is
mirrored in the wealth of clubs and societies within the Institute.
Accurate supports a wide variety of clubs and societies giving you
the chance to try something new or pursue an existing interest
with like-minded students. Our institute is not just a place to learn,
but a focal point for individual interests. Our Cricket Club, Table
Tennis Club, Badminton Club to name but a few, enable
Accuratians to pursue the interests they love, in the company of
like minded batch mates.
Our recreation room has table tennis, carrom and pool-table.
We have initiated the concept of students club (for the students &
by the students) with the following objectives.
* To allow them pursue their interests
* To promote the hidden talent in the students
* To develop and maintain camaraderie amongst the students
* To rejuvenate the students by giving them time for recreation
* To foster team spirit and winning spirit

Seminars, workshops and conferences

The Institute organizes seminars on the contemporary business
issues. The idea behind the seminar is to familiarize the students
more extensively with the methodology of their chosen subject and
also to allow them to interact with examples of the practical
problems that always crop up during research work. Our retail
students participated in a seminar conducted by Retail Association
of India. The students have also attended seminar on retail
marketing in India. The students who participated in it were
immensely benefitted and this gave them a bent of mind for
research based thinking. The Seminar comprised of stimulating
discussions on various topics related to the challenging retail
sector in India today, such as mass, luxury, food and
entertainment retailing. The Institute proposes to organize national
and International level case analysis/workshops with inputs from
Accurate Group of Companies.

Managerial Grooming
Only knowledge and skills are no guarantee for successful
achievement of goals and objectives. Student's development in the
desired manner with the requisite values, behavior, attitude,
motives etc, is a critical factor. Student's longitudinal profiling is
done through continual counseling and the developmental inputs.
The programme would enable the participants deliberate on the
important issues faced by the business these days. The
programme would involve sessions where topics like good
corporate governance, sustainable development, energy
conservation, social development, right of employees and
customers, equity in treatment for all shall be covered. The
emphasis of the Entrepreneurship Development Programme is to
make the participants aware on the strategic issues involved in the
inception of a new business.

20
Social Scene
Accuwaves, one of the most colourful and grand day is
celebrated in Accurate Institute of Management & Technology in
the month of December/January every year. Event is a perfect
amalgamation of various cultural & academics events like play,
dance, fashion show, debate and business quiz. This
programme gives a clear indication that Accurate Institute is
doing well in academics as well as cultural events & stands at
par with other premier B-Schools.
Freshers' Party, After the inception of the new batch, the Senior
Students welcome the fresher in continuation with the rich and
varied culture and tradition at Accurate Institute. The seniors and
juniors give a great show by their combined efforts and
participated in various cultural programmes followed by
delicious and sumptuous dinner to leave the sweet memories of
the memorable day in the annals of history. The day become
more memorable in the light of the fact that the seniors share
the quantum leaps that the Institute has made in various domain
areas of academics, placements, research etc. The party
become a great success with the future managers performing at
their best.
Orientation
All students have to participate in our student orientation
programme. The programme includes a familiarization tour of
campus, during which students are introduced to staff and other
facilities provided in the campus. The Centre for Corporate
Relations also invites senior professionals from major Industry
Sectors like IT & ITES, Service Industry, Banking/Finance,
PR/Advertising/ Communications, Manufacturing, Healthcare,
Bio-Technology, Management Consulting etc. to address the
students to have exposure to emerging trends in as many
sectors of the industry and business as possible, the
contemporary developments therein and also the expectations of
the industry and business from the future managers. The
interaction provides the students an opportunity to understand
from these professionals the realities of the present and the
emerging scenario in the world of industry and business.
Interactions with Industry Professionals through Guest lectures
are organized to provide exposure to the corporate world.
Orientation 2008-10 - The 2-day orientation programme for
the Batch 2008-10 was held on 31st July and 1st August 2008.
The Chief Guest was Mr. G.P. Rao and the Guest of Honour was
Mr. C.K. Kurien. There was a huge gathering of students and
their parents on this occasion. It was two day event started with
Saraswati Vandana followed by welcome address given by our
Group Director, Ms. Poonam Sharma. Our esteemed Chairman
Shri C.L. Sharma blessed the students with the words of wisdom.
The Journal - “Accurate-A Business Review Journal” was
launched by the Chief Guest that marked the beginning of
research arena in the Institute's history. There was an interesting
Ice-Breaking Session which gave the real feel of corporate
culture to the students.
Students Activities Cell
The student activities cell provides information and assistance on
non-academic matters such as university events and student-life
activities. The cell is available to assist students who experience
personal problems. For a wholesome learning, Saturdays are
engaged for non-formal teaching and this activity will be
coordinated by the Student Activities Cell.
Objectives of the student activities
- To develop a sense of camaraderie in PG students for their
batch mates.
- To inculcate a spirit of learning from others and learning as a
group in PG students.
- To develop an 'out of the box thinking' in PG students and to
give them a perspective where they can think about various
issues.
- To help them in coming out with innovative and creative ideas.
- To inculcate in the PG students, social service habits and a
sense of responsibility towards the society.
- To make the students aware of their responsibility towards the
environment and nature.
21
 For international exposure and cross-culture
relationship, we take our students to developing or
developed nation of the world. It makes them familiar
with global environment & International business units
& their working. It is a well known fact that for the first
time in the history of mankind the importance of global
citizenship has emerged. With the inception of
outsourcing and foreign direct investment, the world
today is converted into a workstation. Global exposure
is must to work in a multi cultural environment. It
would also provide challenges and dynamics in global
operations of business enterprises.
The trip comprises of students interactions with the
management of International Organizations. The
students will also be visiting educational institutes.
Besides this the students will also be taken around the
city for sight seeing. The senior and experienced
faculty members at Accurate will accompany the
students on their visit abroad and who shall provide
valuable inputs to the students which will be beneficial
for them in the long run. The idea behind the foreign
visit is to make the students aware of the global
culture and it also facilitates the growth and
development of future managers and is definitely an
edge over others.
22
A trip to Singapore
The trip to Singapore was a wonderful trip for all the
students of PGDM Batch. It was intellectually
stimulating and left behind scintillating memories of
the trip. The PGDM batch attended a special lecture at
National University of Singapore and visited MDIS. The
entire group also visited various exotic locations of
Singapore. The trip to Singapore was a strong
reinforcement to the global orientation and exposure
being provided to the students by the team of
committed and dedicated faculty members at
Accurate.
The students enjoyed the trip overwhelmingly and
extracted their best out of the entire trip. The Group
was led by the Group Director Ms. Poonam Sharma
and the Director-Management Professor (Dr.) J.K. Das.
- A visit to the NUS and MDIS Universities besides
the Stamford press center, Singapore.
- Santosa, the island of Peace and Tranquility just
minutes away by the scenic cable car ride from
Mount Faber.
- A journey covering the colourful culture and
vibrant heritage of Singapore, re-told through life-
size figures, animatronics and special effects.
- The musical fountain kept them enthralled by a
state-of-the-art dramatic display of lasers and
computer graphics, water jets and fiery flames.
- The private chartered Singapore City Tour was a
drive around the civic district past the padang,
Parliament House, Supreme Court and City Hall.
- Merlion Park provided great views of Marina Bay
and picture taking opportunities with the Merlion, a
mythological creature that is part lion and part fish.
- A drive through Chinatown to watch craftsmen at
work at a local handicraft centre. The final stop, at
Little India entranced the students with the scent
of joss sticks, jasmine and spices.
- Underwater World took the students a “voyage to
the bottom of the sea” in an 80-metre transparent
acrylic tunnel that allowed us viewing of over 2500
sea creatures in close proximity.
- The world's first Night Safari set in 40-hectares of
secondary jungle where myriad nocturnal animals
were seen in their natural habitat under the subtle
moon-glow.

“It is very easy to be an executive in any company but I

always wanted to be something beyond that. I always
wanted to be a global business leader as there is
increasing job opportunities due to booming markets
across the globe. Accurate provides a right platform to
formulate competitive business strategies and how to
make appropriate corporate decisions and above all
the International exposure is definitely an edge over
others. The trip to Singapore is one of the most
scintillating and memorable moment of my life.”
- Pragya Gautam (PGDM 2007-09)
“The tour to Singapore has given exposure to new
economy, society, place and culture and has
contributed to entrepreneurial learning. By this tour we
got an opportunity to observe theory being applied in
professional practice. It is definitely the most
memorable and learning experience. Representing
Accurate in Singapore added responsibility and gave
me zest to perform.
- Riya (PGDM 2007-09)
“In our tour to Singapore, we visited National
University of Singapore, Stamford Press, Santosa
Island and Night safari and got an opportunity to watch
the functioning of the international market. We could
compare the Indian economy from the international
perspective”.
- Anand (PGDM 2007-09)

23
 Placement

Alumni Speaks
Placement is on top of the agenda at campus for all. The entire gamut of academic
activities are oriented to provide the best possible placement to the students in
leading corporate houses/MNCs preferably in Delhi-NCR as well as in other parts of
India. Accurate Institute has established a dedicated Centre for Corporate Relations
for enhancing the exposure of the students to the corporate world and to act as an
interface between the Institution and the industry. The CCR also focuses on final
placement as well as arranging summer internship for the students.
The CCR, an innovative and unique concept which has been set up with the objective
of bringing industry and academia close to each other. In addition to organizing
management development programmes, consultancy, research and in-company
training programmes, industry visits, guest lectures, CEO forums, quizzes, actively
involves the students in various activities to develop personal and professional skills.
CCR also helps students by counseling them to choose an appropriate career
depending on their aptitude and interest. Students actively participate in formulating
strategies for industry visits and final placements.
Accurate has been consistently striving to provide best quality placements to all the Studying at Accurate was indeed a great
students by the concerted efforts of the members of the placement committee, faculty learning experience. The diverse peer
members, alumni under the visionary leadership of the Director-Corporate Relations. group and faculty have helped me develop
The centre for corporate relations has developed very strong relations with the doyens a multidimensional thought process and
of the corporate world to facilitate the students in getting the real life exposure to the a global outlook. I learned the art
corporate world. of management through competitive
curriculum and constant interactions with
The Centre for Corporate Relations works very sincerely in conjunction with the
the industry leaders and professionals. I
specific needs and career aspiration of the individual student.
should say it is one of the best places to
build one's career. The experience is
something to cherish for the rest of my life.
Message From the Desk of -Sumit Midha, ICICI Securities Ltd.
Director-Corporate Relations
- Dr. Neeraj Sabharwal The two years at Accurate have not only
equipped me with professional, managerial
Today a person in the corporate world, needs to be not only just knowledgeable
and academic excellence but it has
but he also has to be developed cross-functionally to adapt in the radically
installed in me a right blend of values like
dynamic volatile market.
commitment, discipline and confidence
For the Career and Placement of our students, we make sure that the students are necessary to take up a career in
equipped with the knowledge & skills required for a successful career in their management. Accurate gave me the right
chosen field. We constantly review and tailor their qualifications to meet the needs platform to launch my career with ample
of industry and commerce. We believe in clear integrated career management path opportunities. Innovative teaching
for our students. methodology, experienced faculty and
We at Accurate are committed to provide the best for our students by way of world class infrastructure made me a
infrastructure, quality faculty, training, multi-faceted curriculum specially designed winner.
as per the industrial need. I am pleased that you have chosen to explore the - Aveshesh Avasthi, Delhi Flour Mills
opportunities that we offer here at the institute.

After a successful placement with ASUS

Dr. Neeraj Sabharwal, Director CCR
Accurate Institute of Management
& Technology has a dedicated
department with high standards
of performance and multiple
experiences. The Department is
headed by Director Dr. (Mrs.) Neeraj
Sabharwal having multi facia
experience for twenty three years in
top slots with National & Multi-
National companies and six-years in
the education field with record
numbers in placement.
The Department is ably supported by
the team members which makes the
CCR a consistent force comparable to
the best in the sector.
Technologies, I realized that it was a right
decision to join Accurate at a critical
juncture of my professional life. It laid the
foundation stone to my professional career
in Accurate unlike other colleges not only
did we study the theoretical part of the
subject but we also dealt with the practical
bit of it. Today when I am working with
Barclays, more than the theoretical
knowledge, it's the practical knowledge
that has helped me to excel in the
organization my most memorable
experience in Accurate was our trip to
Singapore.
- Sakshi Agarwal, ASUS Technologies

24
 Industry Visits - These provide opportunity for the students to get
on the ground feel about industry and understand the systems and
procedures involved in running an organisation. In order to have
The team members are: better understanding of management, a number of industry visits
are organized for students in consultation with the concerned
Mr. D.M. Bhola, Manager having experience of faculty.
twenty years in industry and four years in Management Development Programmes / Seminars /
education. Workshops - Learning through seminars, workshops and
conferences encourages professional discussion between students
Mr. Vivek Tiwari, Asst. Manager having and practicing managers. Such events provide opportunities to
experience for almost a decade in acquire knowledge and competencies that would enable them to
administration and education institution. perform better as managers of tomorrow.
Personality Development - Changing Framework - Any
Mr. Varun Pundir, Placement Coordinator having organization would need high quality people for excelling
thorough knowledge in systems and themselves as a high performance organization. With intense
coordination. competition across all fields in the business and industry, having
edge over others is a necessity. Further, ever evolving complexity
Ms. Deepali Mahendru, Placement Assistant of today's industry and business requires inter - dependence of
skilled in coordination and feedback of roles and need to work in groups and desired behavior and attitude
interaction with the Corporates. in inter- personal relationships so as to ensure group and team
synergy.
Pre-Placement Talk - It is an opportunity for the corporate world to
interact and to get better acquainted with their prospective recruits,
both for the summer and final placements. Organizations make
presentations in which typical student concerns like job
descriptions, remuneration package, scope for growth, cross-
functional are addressed.
The Recruiters
Global hunt Unison
CCR and faculty committee facilitates and provides the BVI HR Hures
guidance to the students. Following are various OMX Max NYL
activities where students are actively involved and ICICI Direct HDFC
take responsibilities: Kotak Insurance Trade India
- Design & Printing of Placement Brochure UB Group Ceasefire
- Development & executing the placement strategy ICICI Prudential DFM
- Conducting recruitment survey Live Media GEM, India
- Interaction with potential recruiters India Bulls R Systems
Axis Bank Bikaner
- Placement Presentation at various companies
Coca Cola Dabur India Ltd.
- Organizing the career counseling session by experts
Havells India Ltd. HSBC Software Development India
- Organizing Resume writing workshop IFCI Lacoste
- Group discussion i.e. GD and interview skills Lerros LG Electronics
development session M&B Footwear Pepsi Co
- Maintaining student Resume Bank Polar Industries Ltd. Reebok Ltd.
- Developing and maintaining corporate database Reliance Money Reliance Retail
- Allocation of students to student groups Religare Securities Vishal Mega Mart
- Coordinating all the activities related to placement Whirlpool India Ltd. Yamaha Motors
- Career Guidance Hewlett Packard Reliance Life Insurance Ltd.
Selvetore Ferogama TODD's Boutique
Activities At CCR Kotak Mahindra Bank Vipul Group
Sharp Business System Reliance Info Communication
Industry-Institute-Interface - Our Institute has always
ICICI Bank Godraj Savaleo
realized the need for effective interface with Industry & Nucleous Vasan Beverages
Business and has undertaken the task of strengthening the GMR Jubilant Organosys
linkages with them. This is achieved through the Centre for Relaxo
Corporate Relations, manned by experienced people with
industry and management background. The Centre maintains
regular interaction with the Industry/Business Organizations Contact Person:
with a view to provide the students with exposure to Dr. (Mrs.) Neeraj Sabharwal (Director - CCR)
developments therein Corporate Meets/Get-Togethers Senior Landline : +91 120 6492278
executives from varied corporates are invited wherein we get Hand Nos. : +91 9212558006, +91 9212558014
the opportunity to interact and get inputs for better Contact IDs : director_ccr@accurate.in
development of our students. placementmanager@accurate.in

25
 Admission Procedure
The admission process is based on overall assessment of an applicant’s abilities and potential for a successful management career.

Academic Year
Accurate follows the calendar of July to March as its academic year with slight modification as and when required.
No. of Seats
Programme Recognition/Approval No. of Seats Duration
PGDM AICTE 120 2 Years
PGDM (IB) AICTE 60 2 Years
PGCM (RM) AICTE 60 15 Months

Eligibility
All the aspiring applicants need to be graduate from a recognized university with minimum 50% marks. Candidates appearing in the
final year are also eligible provided they furnish the proof of having met the minimum eligibility criteria within 15 days from the date of
publication of the result and latest before the start of first term exam.

Application Form
The prospectus and the application form may be obtained from the Admission Office on payment of Rs. 1150/-
OR
You can download the Application form and the prospectus from the website and forward the duly filled in form to the address given
below with a DD of Rs. 1150/- favouring “Accurate Institute of Management & Technology” payable at Greater Noida (U.P.).
OR
You can send a letter mentioning address for communication along with a DD of Rs. 1150/- favouring “Accurate Institute of
Management & Technology” payable at Greater Noida (U.P.).
OR
The student can also apply online on www.accurate.in

Documents Required for Admissions in Programmes:

1. 10th Mark sheet and Certificate
2. 12th Mark sheet and Certificate
3. Graduation Mark sheets and Degree
4. CAT/MAT/XAT/ATMA score card
5. Four passport size photographs.
The Applicant is required to carry three set of the photocopy of the documents (duly attested by a gazetted officer) along with the original
documents at the time of admission.

Admission team planning admission activities committed

to the cause of acquiring potential Managers
26
Selection Process
Step1
Score of CAT/MAT/XAT/ATMA will be taken as the preliminary score for admission.

Step 2
The applicants short listed on the basis of CAT/MAT/XAT/ATMA scores will be called for group discussion and personal interview. The dates
will be intimated to short listed students. The categorization of Marks is as follows:
Admission Test - 40%
Group Discussion - 30%
Personal Interview - 30%
Other measures will also be taken into consideration while calculating the merit list for admission:
• graduate score
• Weightage to extra-curricular activity/sports
• Weightage to job experience (If any)

Step 3
The candidate, if selected will be given the selection letter. The selected candidate must pay the registration amount within two weeks time,
failing which the offer will be withdrawn.
Note: Fee refund Policy is as per the guidelines laid down by the AICTE.

Education Loan
The Admission office provides information regarding financial advice and support. There are many banks- mainly public sector banks- now
offering educational loans to pursue higher education. Banks provide education loan to students pursuing higher education in Institutes
approved by AICTE, Ministry of HRD, Government of India. Easy student loans are available from funding organizations to help the students
fulfill their career aspirations. The maximum loan possible varies from bank to bank, but in general, the maximum amount is between Rs. 7.5
lakh to Rs. 10 Lakh. The tenure ranges from five to ten years. Repayment usually starts from one year after completing the course or six
months after securing a job, whichever is earlier. Usually, there is no security deposit for loans under Rs 4 lakhs. Loans above Rs. 4 lakh and
up to Rs. 7.5 lakh require a third party guarantee. Education loan facility will be offered from Bank of Maharashtra. To apply for the loan, the
students must fulfill the criteria, terms and conditions of the respective Bank.

Documents required for education loan

Loan application on Bank's format, Passport size photograph, Proof of Address (Permanent) / ID Proof, Proof of Age, Proof of having secured
pass marks in last qualifying examination. Letter of admission, Prospectus of the course wherein charges like Admission Fee, Examination
Fee, Hostel Charges etc. are mentioned.
Details of Assets & Liabilities of parents.

Contact Details
For any query regarding application and registration for the GD & PI and Admissions please contact:

Name Designation Contact No. E-mail ID

Mr. Abhishek Verma Head-Admissions 9212558008 abhishek.verma@accurate.in
Mr. Vijay Goyal Manager Admissions 9212558009 vijay.goyal@accurate.in
Ms. Meenu Yadav Student Mentor 9212558010 meenu.yadav@accurate.in
Mr. Rohit Kumar Coordinator rohit.singh@accurate.in

Admission Office
Accurate Institute of Management & Technology
49, Knowledge Park-III
Greater Noida, U.P. -201308
Phone : 0120-2328234/35; Fax : 0120-2320355
Email : admissions@accurate.in; Website : www.accurate.in

27
 Visiting Wisdom
The importance of external inputs into academic
environment is emphasized. The Institute draws
on a pool of visiting faculty from industry and
academia to stay on the cutting edge of the latest
management research and real world practices.
These practitioners, policy makers and
professionals impart invaluable insights to the
budding managers and enhance the skills and
knowledge required to achieve their goals.
The visiting faculty prepares high quality
instructional material on their area of
specialization. The speakers give a fresh view on
issues related to management so that students
can gain more exposure and become aware of
pertinent issues outside their academics.
Professor Fabio Sdogati, Professor
(International Economics at the Politecnico di
Milano, Italy)
Topic-A special lecture on "How to do business
in Europe.
Between 1993 and 1996 was also Associate
Professor of Monetary Economics at University
of Parma. Between 1985 and 1990 taught
International Economics in the United States,
with two major interruptions: in 1987-88 was
Jean Monnet Post-Doctoral Fellow at the
European University Institute (Fiesole) and in
1989 was Research Associate at the Schuman
Center at the same institution. He is on the
Faculty of MIP since 1992 as an Instructor of
International Economics.
Mr. G. P. Rao
(Sr. Vice President-HR and IR, Reliance
Industries Ltd.)
Topic-HR practices and talent management for
managers
Mr. Rao has more than two decades of
experience at various levels in the field of HR and
IR and has spearheaded various innovative HR
systems, practices and process in various
leading corporate houses.
Mr. C.K. Kurien
(Head-HR and Design, Pantaloon)
Topic-Challenges and Opportunities in Indian
Retail Sector and Pantaloon Group
He also worked as a marketing communication
consultant in Sydney, Melbourne & Canberra. He
moved to Pantaloon (Future Group) in January
2006 and now head of HR & Design department
which looks at all the people inclusion & diversity
initiatives for the group based at the groups
headquarters in Mumbai.
Dr. Subhash Kapoor
(Executive Director-Third Millennium Business
Resource Associates Private Ltd.)
He has over 34-years of experience at the
Corporate, consulting and innovative mix of
academics. He has been actively involved in
conducting training and development
programmes & workshops regularly on key
aspects of human resources management. He is
a member, Institute of Management Consultant
of India.
28
Dr. Sunil Keshwani
(Consultant)
Dr. Sunil offers 22-years including 14-years of
experience in Managing own Company
Business. Dr. Sunil has trained over 6000
delegates & students. He was also awarded as
best Faculty of General Management &
Communication Skills (GMCS) sessions for the
year 2004 & 2005 of Institute of Chartered
Accountants of India.
Dr. Sunil also conducts regular workshops/
lectures in leading Institutions & Companies like:
- Institute of Company Secretaries of India
- Institute of Chartered Accountants of India
- University of Sharjah (UAE)
Dr. Sudhi Ranjan Dey
(Advisor-Textiles Committee, Ministry of
Textiles, Government of India;
Senior Professor & HOD-Training &
Placements, Sikkim Manipal University)
Dr. Dey has been involved with management
consultancy projects and has been involved with
HR training projects in India and abroad. He
holds a Diploma in Business Administration from
Trinity. Also he is an MBA (Trinity). He has had an
illustratious international career, he has traveled
and worked in more than 15 countries. He is a
former Director-International School of Business
& Media, India.
Mr. S. S. Sehrawat
(Head-Corporate HR, Jubilant Organosys Ltd.)
Topic-HR Practices and Career Choices at
Jubilant
Mr. Sehrawat has more than 20-years of
experience at various levels in the field of HR.
Col. Rajan Anand Malick
(Former Director-Management Institute)
Col. Rajan offers an extensive experience of
Indian Army. He has had a good academic
experience as well. He is an M.Tech. and MBA.
He has taught management subjects at various
levels.
Mr. Alok Agarwal
(Executive Director-Polar Industries Ltd.)
Mr. Agarwal is an expert on contemporary
issues of macro & micro economic nature. Also,
he has a strong liking for current International
Business issues. He is an ardent reader and
loves to find time out of his busy schedule and
interact with management students.
Dr. J.K. Das (Director) with
Professor Fabio Sdogati, Professor
(International Economics at the
Politecnico di Milano, Italy)
Mr. Subhash Jagota
(CEO-Global Business Solutions)
Mr. Jagota is an HR Expert and has a lot of
experience. The students benefitted immensely
from his point of views on the HR issues in the
present business scenario.
Mr. K.N. Sharma
(Director Finance-Sir Gangaram Hospital)
Mr. Sharma has more than 25-years of
experience in the field of accounts and finance.
He has worked in India and abroad at various
positions in finance. Mr. Sharma deliberated on
the subject of international finance. The students
had a very interactive session with him and he
promised students that he would love to visit
again.
Mr. A.K. Thakur
(Asst. Vice President-Industrial Bank)
Mr. Thakur has 3-years experience at the
present level. Prior to this experience he has
worked in Syndicate Bank at various positions
starting from Asst. Manager. His present
assignment involves project appraisal and
sectioning of loans to corporate. Also, his work
involves supervision and Administration of Big
Corporate Loans.
Mr. Bhupal Singh
(Retd. Chairman-UPSEB)
Mr. Singh started his illustrious career in 1953
by joining services with Ministry of Power, U.P.
Government as Assistant Engineer. After his
retirement, he has been working as an electrical
consultant. We were privileged to have him as a
guest.
Mr. Shantanu Malik
(Country Manager-Om Logistics)
With over 20-years of total experience, he has
worked at various positions with Om Logistics
including the present position-The Country
Head. He spoke about the role of logistics as a
support service to supply chain.
Ms. Anjali Sachdeva
(HR Head-Golden Peacock Overseas Ltd.)
She has also worked with Usha International Ltd.
For 8-years at various positions last being Sr.
Manager, HR, before joining Golden Peacock
Overseas Ltd. She deliberated on the importance
of effective communication.