Our VISION:

We commit to build and manage the biggest lifestyle brands in the Philippines serving
diverse markets.
Our MISSION:

Key word : A.C.T. I.O. N.

Aim to become the employer of choice

Create superior shareholder value
Take our customers to the level of total brand experience
Innovate to improve our products, processes and systems continuously
Operate as a preferred business partner
Nurture our corporate citizenship

Our VALUES:

INTEGRITY
We do the right thing at all times regardless of the situation. Doing the
right thing at all times regardless of the situation is what gives unity to our life. This
unity to the True, the Good and the Beautiful is what will give us true happiness. It is also
the basis of our effectiveness.

SPIRIT OF ENTERPRISE
 We support innovation and creativity.
 We are opportunity-seeking and passionate in what we do.
 We have sense of ownership. We treat the company’s assets as our own and
beahve with the company’s long term success in mind. We passionately seek new
opportunities, pursue them with enormous discipline. We are resourceful and with
a lot of creative initiative.
 But e pursue only the very best opportunities and avoid exhausting ourselves and
our organization by chasing after every options. We focus on execution. We are
accountable. We engage he energies of everyone in our domain.

PROFESSIONALISM
 We uphold a work ethic anchored on discipline, reliability and performance.
 We empower our people to be the best in what we do.
 We are collaborative and always aims for win-win situations

SERVICE
 We deliver sincere care for our employees, customers, business partners, the
community and the environment.