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Summer Project Report

on
STUDY OF MAX NEW YORK LIFE INSURANCE PRODUCT
AND PRESENT MARKET SCENERIO
Submitted to:
M! "#$%i &e$m#
Project Supervisor
Submitted b':
A$u( Kum#$
Ro)) No! *+*,-+**.*
M/A0 III Sem!
Se1tembe$ .**2
to
U!P! TEC3NICAL UNI&ERSITY
DEPARTMENT OF MANA"EMENT STUDIES
INSTITUTE OF FOREI"N TRADE 4 MANA"EMENT
STUDIES5 LOD3IPUR RA6PUT5 DEL3I ROAD MORADA/AD
1
STUDY OF MAX NEW YORK LIFE INSURANCE PRODUCT AND
PRESENT MARKET SCENERIO
by
ARUN KUMAR
MBA III SEMESTER
SUBMITTED TO DEPARTMENT O MANA!EMENT STUDIES IN T"E PARTIA#
U#I##MENT O T"E RE$UIREMENT OR T"E DE!REE O
MASTER O BUSINESS ADMINISTRATION
AT T"E
INSITUTE O OREIN! TRADE AND MANA!EMENT
SEPTEMBER %&&'
T(e )ut(or (ereby *r)nts ITM+ MORADABAD repro,uce )n, to ,istribute pub-ic-y+ p)per
)n, e-ectronic copies o. t(e project report in /(o-e or in p)rt0
Si*n)ture o. stu,ent
Dep)rtment o. M)n)*ement stu,ies
September %&&'
1erti.ie, by
Ms0 !)r*i 2erm)
Project Supervisor
Accepte, by
Ms0 M)ju-) 3)in
Pro.essor )n, "e),
Dep)rtment o. M)n)*ement stu,ies
%
ACKNOWLED"EMENT
"e)rtiest t()n4s to D$! M#(7u)# 6#i( 83!O!D5 De1#$tme(t o9 M#(#%eme(t Studie 5
IFTM5 Mo$#d#b#d: )n, ot(er .)cu-ty members+ -ibr)ri)n )n, )-- ot(er st)..s o. my esteeme,
institute .or t(eir time to time )ssist)nce0
I /ou-, -i4e to t()n4s )-- t(e customers /(om I met )n, t(ey *)ve t(eir v)-u)b-e time to
)ns/er my 5ueries0
I e6press my (e)rt.e-t *r)titu,e to/)r, M! "#$%i &e$m# 8P$o7e;t Su1e$<io$: .or *ivin*
me t(e opportunity to ,o t(e Project 7or4 )n, .or provi,in* me t(is -e)rnin* e6perience in
t(is esteeme, or*)ni8)tion0

#)st-y I /ou-, e6press my sincere t()n4s to )-- respon,ents .or t(eir cooper)tion0 I )m
e6treme-y ob-i*e, )n, (i*(-y t()n4.u- )-- t(ose /(o ()ve contribute, to comp-etion o. t(is
project0
A$u( Kum#$
MBA III Semester
9
CONTENTS
A1KNO7#ED!EMENT
INTRODU1TION
S1OPE O T"E STUD:
INDUSTR: PROI#E
1OMPAN: PROI#E
PRODU1T PROI#E
RESEAR1" MET"ODO#O!:
INDIN!S ; ANA#:SIS
1ON1#USIONS
SU!!ESTIONS
#IMITATIONS
BIB#IO!RAP":
ANNE<URE
=
INTRODUCTION
W=#t I I(u$#(;e #(d 3o> Doe It Fit I(to M' P)#(?
Insur)nce is t(e c(e)pest )n, most imme,i)te /)y .or ) person to ,isp-)ce ris4s t()t )re too
*re)t to )ssume in,ivi,u)--y0 I c)n )..or, t(e ,octor .or )n )nnu)- c(ec4>up+ but /()t i. I nee,
)n MRI )n, sur*ery? By p)yin* ) sm)--er )mount up .ront+ I )m movin* t(e responsibi-ity
.rom my s(ou-,ers to ) -)r*e or*)ni8)tion0
7(en you ,isp-)ce t()t ris4 /it( ) -)r*e *roup o. ot(ers+ you )re poo-in* your ris4 /it( your
nei*(bor0 T(e insur)nce comp)ny is ) -)r*e or*)ni8)tion c()r*e, /it( ),ministerin* t()t
*roup o. ris4s in t(e un.oreseen event t()t somet(in* ()ppens to )ny in,ivi,u)- in t()t poo-0
T(ere )re )-- types o. ris4s t()t /e .)ce on ) ,)y to ,)y b)sis0 Any o. t(ese ris4s c)n t(ro/ )
mon4ey /renc( in our mont(s )n, ye)rs o. .ru*)-ity+ )n, ruin t(e spirit o. *ettin* ric( s-o/-y0
Some o. t(e more concrete ris4s t()t /e .)ce )re *ettin* into ) c)r )cci,ent or our (ouse
burnin* ,o/n @ 4no/n )s property )n, c)su)-ty0 Some ris4s )re -ess t)n*ib-e suc( )s *ettin*
sic4+ st)yin* sic4+ )n, ,yin* @ 4no/n )s -i.e )n, (e)-t(0
7(en I ori*in)--y /rote 30D0+ I to-, (im t()t I s)/ t/o potenti)- prob-ems t()t (is re),ers
.)ce,A
10 T(ro/in* )/)y *oo, money on insur)nce /(en your c)s( .-o/ is better spent in ot(er
)re)s0 T(is b)sic)--y me)ns t()t i. you )re stru**-in* to m)4e en,s meet on ) B1'4
s)-)ry )n, ,ro/nin* in cre,it c)r, ,ebt )t t(e r)te o. %1C+ your .irst priority s(ou-, not
be pic4in* out perm)nent -i.e insur)nce0
D
%0 Bein* unprep)re, .or ) c)t)strop(ic event /(ic( cou-, ()ve been e)si-y ,isp-)ce,0
Someone in my nei*(bor(oo, ,ie, -)st mont(0 7(en my /i.e )n, I too4 t(e c)ssero-e
over to (is .)mi-y+ I o..ere, to (e-p (is /i.e /it( t(e insur)nce c-)ims .orms i. s(e
cou-,nEt cont)ct (er )*ent0 1ome to .in, out (er -)te (usb)n, (), t/o 4i,s+ ) business
/it( 1% emp-oyees to run )n, no -i.e insur)nce0
T(e )im o. )-- insur)nce is to compens)te t(e o/ner )*)inst -oss )risin* .rom ) v)riety o.
ris4s+ /(ic( (e )nticip)tes+ to (is -i.e+ property )n, business0 Insur)nce is m)in-y o. t/o typesA
#i.e insur)nce )n, *ener)- insur)nce0 !ener)- insur)nce me)ns ire+ M)rine )n,
Misce--)neous insur)nce /(ic( inc-u,es insur)nce )*)inst bur*-)ry or t(e.t+ .i,e-ity *u)r)ntee+
insur)nce .or emp-oyerEs -i)bi-ity+ )n, insur)nce o. motor ve(ic-es+ -ivestoc4 )n, crops0
T(e Insur)nce Act0 1'F% )n, t(e !ener)- Insur)nce Business GN)tion)-is)tionH Act+ 1'F%
*overn ire )n, M)rine Insur)nce+ /(i-e t(e In,i)n M)rine Insur)nce At+ 1'I9 *overns
m)r-ine insur)nce in our country0 T(ese -)/s cont)in provisions re-)tin* to t(e constitution+
m)n)*ement )n, /in,in* up o. insur)nce comp)nies )n, t(e con,uct o. insur)nce business o.
)-- types0 A- insur)nce business in In,i) ()s been n)tion)-i8e,0
A contr)ct o. insur)nce is ) contr)ct by /(ic( one p)rty un,ert)4es to m)4e *oo, t(e -oss o.
)not(er+ in consi,er)tion o. ) sum o. money+ on t(e ()ppenin* o. ) speci.ie, event+ e0*0 .ire
)cci,ent or ,e)t(0 #)/ reco*ni8es insur)nce )s ) system o. s()rin* ris4 too *re)t to be borne
by one in,ivi,u)-
Insur)nce is )n o.t>misun,erstoo, .in)nci)- too-0 I .ee- -i4e itEs my responsibi-ity to (e-p .o-4s
out /it( t(eir 5uestions /(en I c)n0 DonEt *et me /ron*+ I ,onEt t(in4 IEm t(e p)tron s)int o.
I
insur)nce+ but I ,o t(in4 t(e /or-, /ou-, be ) s-i*(t-y better p-)ce i. I cou-, (e-p peop-e s)ve
money+ improve t(eir cover)*e+ or un,erst)n, t(eir cover)*e better0
A 5uic4 noteA I )m not *ivin* out t)6 or -e*)- ),vice+ )n, you s(ou-,nEt t(in4 I )m0 T(e
),vice I ()ve to o..er t(rou*( t(is site is *eneric on-y bec)use t(e )u,ience is so ,iverse0 I.
you ()ve speci.ic 5uestions+ you s(ou-, consu-t ) .in)nci)- p-)nner or insur)nce speci)-ist0
W=#t Ste1 S=ou)d I T#@e?
M)ny peop-e ()ve in),e5u)te insur)nce protection bec)use t(ey ,onEt 4no/ /(ere to be*in0
DonEt be .ri*(tene,0 "ere )re some e)sy /)ys to *et st)rte,A
i*ure out /()t your ris4s )re0 Do you ()ve ),e5u)te -i.e insur)nce? ")ve
construction costs ,oub-e, since you -)st revie/e, your (omeo/nerEs po-icy?
Prioriti8e t(e -ist0 Once you ()ve .i*ure, out /(ere your e6posures to ris4 )re+ put
t(em in or,er by ,oin* some rese)rc(0 :ou )re more -i4e-y to *et sic4 ,urin* your
/or4in* ye)rs t()n you )re to ,ie ,urin* t(e s)me perio,+ so t)4e c)re o. t()t .irst0
A-/)ys *et more t()n one e6pert opinion0 Everyone /(o ()s )n opinion projects t(e
bi)ses o. t(eir b)c4*roun, in t(eir /or,s0 I ,onEt c)re i. itEs your .)t(er+ your
insur)nce )*ent o. 1D ye)rs+ or me0 M)4e sure t()t t(e ),vice re)--y rin*s true to you
)n, m)4es sense in your situ)tion0 T)-4in* /it( )t -e)st t/o e6perts in t(e .ie-, /i-- *et
)n in.orme, opinion .rom )t -e)st t/o perspectives0
Use some common sense0 I. it costs too muc( to insure your Must)n*+ m)ybe itEs time
to se-- your b)by0 I. you ()ve ) c)s( surp-us o. B1&4+ m)ybe you s(ou-, incre)se t(e
,e,uctib-e on your (e)-t( insur)nce to re,uce premiums0
F
Every )sset ()s ) v)-ue .or its o/ner )n, )-so .or t(ose /(o )re bene.ite, /it( t(e e6istence
o. t()t )sset0 Insur)nce is concerne, /it( t(e protection o. economic v)-ue o. )ssets0
A-- o. us )re intereste, in t(e cre)tion o. )ssets bec)useA
10 A-- )ssets ()ve v)-ues 0
%0 T(ey yie-, income to t(e o/ner0
90 T(ey meet some ot(er nee,s o. t(e o/ner0
=0 T(ey m)y provi,e s)tis.)ction o. some nee,s )n, )-so yie-, income to t(e o/ner0
Purpose )n, nee, .or insur)nceA>
Assets )re -i4e-y to be ,estroye, or m),e non>.unction)- ,ue to )cci,ent)- occurrences
c)--e, peri-s0 Assets c)n+ t(ere.ore+ be insure,0 A .e/ e6)mp-es o. peri-s )reA .ire+
.-oo,s+ bre)4,o/ns+ -i*(tnin*+ )n, e)rt(5u)4e0 Peri-s )re t(e events0 Ris4s )re t(e
conse5uenti)- -osses or ,)m)*es0
Possibi-ity o. ,)m)*e to )sset c)use, by )ny peri- is t(e ris4 t()t )sset is e6pose, to0
Ris4 me)ns uncert)inty or unpre,ict)bi-ity )bout .uture -oss or ,)m)*e+ /(ic( m)y or
m)y not ()ppen0 T(is re.ers to t(e -osses+ /(ic( m)y ()ppen su,,en-y )n,
une6pecte,-y0
T(is is bec)use o. uncert)inty )bout t(e ris4 t()t insur)nce p-)ys t(e ro-e0
Insur)nce becomes re-ev)nt on-y i. t(ere )re uncert)inties o. occurrence o. event
-e),in* to -ossJes0 Insur)nce is ,one )*)inst t(e contin*ency o. t(e ()ppenin* o. suc(
events0
No uncert)inty K No insur)nce0
I(u$#(;e # # o;i#) e;u$it' too):0
L
Unite, N)tions Dec-)r)tion o. (um)n ri*(ts 1'=L provi,es A
MEvery one ()s ) ri*(t to ) st)n,)r, o. -ivin* ),e5u)te .or (e)-t( )n, /e-->bein* o.
(imse-. )n, (is .)mi-y+ inc-u,in* .oo,+ c-ot(in*+ (ousin* )n, me,ic)- c)re )n,
necess)ry soci)- services )n, t(e ri*(t to security in t(e event o. unemp-oyment+
sic4ness+ ,is)bi-ity+ /i,o/(oo,+ or ot(er -)c4 o. -ive-i(oo, in circumst)nces beyon,
(is contro-0N
7(ere t(e bre),/inner o. ) .)mi-y ,ies+ .)mi-yEs income stops to t()t e6tent )..ectin*
t(e economic con,ition0
#i.e insur)nce (e-ps in restor)tion o. t(e ),verse economic con,ition t(us c)use,0
T(us -i.e insur)nce business is comp-ement)ry to t(e St)teEs e..orts in soci)-
m)n)*ement0
Soci)- security is no/ ) *ro/in* concern .or )-- countriesO (o/ever+ t(e provisions
m),e in t(is .ie-, v)ry .rom country to country0
In In,i)+ Artic-e =1 o. our 1onstitution re5uires t(e St)te G/it(in -imits o. its economic
c)p)city )n, ,eve-opmentH to m)4e e..ective provision .or securin* ri*(t to /or4+ to
e,uc)tion )n, to provi,e MA< NE7 :ORK #IE INSURAN1E )ssist)nce in c)se
o. unemp-oyment+ o-, )*e+ sic4ness )n, ,is)b-ement0
P)rts o. t(e ob-i*)tions un,er Artic-e =1 )re met by t(e St)te t(rou*( t(e mec()nism
o. #i.e Insur)nce0
Some soci)- security sc(emes ()ve been m),e by t(e St)te .or economic)--y /e)4er
sections o. t(e society0 MA< NE7 :ORK #IE INSURAN1E ()s been ,irecte, to
cre)te .un,s .or suc( sc(emes0
'
Ro)e o9 i(u$#(;e i( e;o(omi; de<e)o1me(t:0
Investments )re necess)ry .or economic ,eve-opment0
#i.e insur)nce p-)ys ) m)jor ro-e in mobi-i8)tion o. MA< NE7 :ORK #IE
INSURAN1E s)vin*s0
S)vin*s out o. -i.e insur)nce .un, )re uti-i8e, in investments .or economic *ro/t(0
In t(e )bsence o. insur)nce cover )*)inst .ire )n, en*ineerin* ris4s+ business+ in,ustry
)n, tr),e /ou-, be serious-y ()n,ic)ppe,0
Ad<#(t#%e o9 )i9e i(u$#(;e:0
Secure, t)r*ete, s)vin*s K ) uni5ueness
#i.e insur)nce is not mere-y )n investment or ) s)vin* ,evice>muc( more t()n t()t0
In )ny ot(er investment or s)vin* )venue+ -i4e b)n4 ,eposits+ s)vin*s certi.ic)tes or
mutu)- .un,s or s()res )n, stoc4s etc0+ )mount o. .un,s )v)i-)b-e )t )ny time /i-- not
be more t()n t(e )mount s)ve,+ )ppreci)tion or interest e)rne, ti-- t(en0 In -i.e
insur)nce+ t(e )mount )v)i-)b-e is t(e one t()t one /is(e, to ()ve )t en, o. t(e s)vin*s
perio, /(ic( m)y r)n*e up to 9& or even more ye)rs0
#i.e insur)nce ()s ),v)nt)*es over t(e ot(er .orms o. s)vin*sA
)ci-ity o. nomin)tion )n, )ssi*nment m)4es t(e c-)im sett-ement e)sy on
,e)t(0
#i.e insur)nce invo-ves compu-sory s)vin*s0
T)6 bene.its K on premium p)i, )s /e-- )s t(e )mount receive, by /)y o.
c-)im0
1&
Gspeci.ie, MA< NE7 :ORK #IE INSURAN1EH Protecte, )*)inst court
)tt)c(ments0
SCOPE OF T3E STUDY
T(is rese)rc( report is bein* presente, in suc( ) /)y t()t on every step o. t(e report t(e
objective o. t(e stu,y rem)ins in t(e tune0 T(e very emp()sis is *oin* to be p)i, on t(e scope
)n, t(e import)nce o. t(e stu,y0 Insur)nce m)y be s)i, )s t(e )ssur)nce )*)inst t(e ris40 T(e
In,i)n insur)nce in,ustry is *ro/in* /it( ) ne/ p)ce )s t(e mu-tin)tion)- or*)ni8)tions -i4e
MA< NE7 :ORK #IE INSURAN1E )s t(e joint venture /it( t(e MA< NE7 :ORK
#IE INSURAN1E in t(e -i.e insur)nce business )n, I..co>To4yo -i.e )n, non>-i.e business
respective-y0 T(e rese)rc( .ocuses t(e )ttention on t(e .)cts t()t )re *oin* to be more cruci)-
.or t(e In,i)n insur)nce in,ustry> MA< NE7 :ORK #IE INSURAN1E0

Since t(e In,i) is t(e secon, -)r*e-y popu-ous country in t(e /or-, t()t me)ns in t(e In,i)
t(ere )re ) number o. t(e potenti)- customers .or t(e insur)nce business0 T(e rese)rc( report
summ)ries )-- t(ose .)cts )n, .i*ures t()t )re o. t(e immense import)nce .or t(e re),ers0
T(e report consists t(e c()--en*es )n, t(e prospects in t(e -i.e insur)nce MA< NE7 :ORK
#i.e Insur)nce 1omp)ny0
In %&&9+ t(e In,i)n insur)nce m)r4et r)n4e, 1't( *-ob)--y )n, /)s t(e .i.t( -)r*est in Asi)0
A-t(ou*( it )ccounts .or on-y %0DC o. premiums in Asi)+ it ()s t(e potenti)- to become one o.
t(e bi**est insur)nce m)r4ets in t(e re*ion0 A combin)tion o. .)ctors un,erpins .urt(er stron*
11
*ro/t( in t(e m)r4et+ inc-u,in* soun, economic .un,)ment)-s+ risin* (ouse(o-, /e)-t( )n, )
.urt(er improvement in t(e re*u-)tory .r)me/or40
T(e insur)nce in,ustry in In,i) ()s come ) -on* /)y since t(e time /(en businesses /ere
ti*(t-y re*u-)te, )n, concentr)te, in t(e ()n,s o. ) .e/ MA< NE7 :ORK #IE
INSURAN1E sector insurers0 o--o/in* t(e p)ss)*e o. t(e Insur)nce Re*u-)tory )n,
Deve-opment Aut(ority Act in 1'''+ In,i) )b)n,one, MA< NE7 :ORK #IE
INSURAN1E sector e6c-usivity in t(e insur)nce in,ustry in .)vour o. m)r4et>,riven
competition0 T(is s(i.t ()s brou*(t )bout m)jor c()n*es to t(e in,ustry0 T(e in)u*ur)tion o. )
ne/ er) o. insur)nce ,eve-opment ()s seen t(e entry o. intern)tion)- insurers+ t(e pro-i.er)tion
o. innov)tive pro,ucts )n, ,istribution c()nne-s+ )n, t(e r)isin* o. supervisory st)n,)r,s0
I(u$#(;e de<e)o1me(t #(d 1ote(ti#)
Not/it(st)n,in* t(e r)pi, *ro/t( o. t(e sector over t(e -)st ,ec),e+ insur)nce in In,i)
rem)ins )t )n e)r-y st)*e o. ,eve-opment0 At t(e en, o. %&&9+ t(e In,i)n insur)nce m)r4et Gin
terms o. premium vo-umeH /)s t(e 1't( -)r*est in t(e /or-,+ on-y s-i*(t-y bi**er t()n t()t o.
Denm)r4 )n, comp)r)b-e to t()t o. Ire-)n,0% T(is /)s ,espite In,i) bein* t(e secon, most
popu-ous country in t(e /or-, )s /e-- )s t(e 1%t( -)r*est economy0 :et+ t(ere )re stron*
)r*uments in .)vour o. sust)ine, r)pi, insur)nce business *ro/t( in t(e comin* ye)rs+
inc-u,in* In,i)Es robust economic *ro/t( prospects )n, t(e n)tionEs (i*( s)vin*s r)tes
1%
INDUSTRY PROFILE
M)6 Ne/ :or4 is UKEs -)r*est )n, t(e /or-,Es .i.t( -)r*est insur)nce !roup0 It is one o. t(e
-e),in* provi,ers o. -i.e )n, pensions pro,ucts to Europe )n, ()s subst)nti)- businesses
e-se/(ere )roun, t(e /or-,0 7it( ) (istory ,)tin* b)c4 to 1I'I+ M)6 Ne/ :or4 ()s ) =&
mi--ion>customer b)se /or-,/i,e0 It ()s more t()n P9I= bi--ion o. )ssets un,er m)n)*ement0
In In,i)+ M)6 Ne/ :or4 ()s ) -on* (istory ,)tin* b)c4 to 1L9=0 At t(e time o. n)tion)-is)tion
it /)s t(e -)r*est .orei*n insurer in In,i) in terms o. t(e compens)tion p)i, by t(e
!overnment o. In,i)0 M)6 Ne/ :or4 /)s )-so t(e .irst .orei*n insur)nce comp)ny in In,i) to
set up its represent)tive o..ice in 1''D0
In In,i)+ M)6 Ne/ :or4 ()s ) joint venture /it( D)bur+ one o. In,i)Qs o-,est+ )n, -)r*est
!roup o. comp)nies0 A pro.ession)--y m)n)*e, comp)ny+ D)bur is t(e countryQs -e),in*
pro,ucer o. tr),ition)- (e)-t(c)re pro,ucts0
In )ccor,)nce /it( t(e *overnment re*u-)tions M)6 Ne/ :or4 (o-,s ) %I per cent st)4e in
t(e joint venture )n, t(e D)bur *roup (o-,s t(e b)-)nce F= per cent s()re0
7it( ) stron* s)-es .orce o. over 9&+&&& in)nci)- P-)nnin* A,visers GPAsH+ M)6 Ne/ :or4
()s initi)te, )n innov)tive )n, ,i..erenti)te, s)-es )ppro)c( to t(e business0 T(rou*( t(e
Min)nci)- "e)-t( 1(ec4N G"1H M)6 Ne/ :or4Es s)-es .orce ()s been )b-e to est)b-is( its
cre,ibi-ity in t(e m)r4et0 T(e "1 is ) .ree service ),ministere, by t(e PAs .or ) nee,>b)se,
19
)n)-ysis o. t(e customerEs -on*>term s)vin*s )n, insur)nce nee,s0 Depen,in* on t(e -i.e st)*e
)n, e)rnin*s o. t(e customer+ t(e "1 )ssesses )n, recommen,s t(e ri*(t insur)nce pro,uct
.or t(em0
M)6 Ne/ :or4 pioneere, t(e concept o. B)nc )ssur)nce in In,i)+ )n, ()s -ever)*e, its *-ob)-
e6pertise in B)nc )ssur)nce success.u--y in In,i)0 1urrent-y+ M)6 Ne/ :or4 ()s B)nc
)ssur)nce tie>ups /it( ABN Amro B)n4+ Americ)n E6press B)n4+ In,usIn, B)n4+ 1enturion
B)n4 o. Punj)b+ T(e #)4s(mi 2i-)s B)n4 #t,0 )n, Punj)b ; Sin, B)n4+ 1o>oper)tive B)n4s
in !uj)r)t+ R)j)st()n+ 3)mmu ; K)s(mir+ Bi()r+ 7est Ben*)-+ An,(r) n4s0 Pr),es( )n,
M)()r)s(tr) )n, re*ion)- B)n4 7(en M)6 Ne/ :or4 entere, t(e m)r4et+ most comp)nies
/ere o..erin* tr),ition)- -i.e pro,ucts0 M)6 Ne/ :or4 st)rte, by o..erin* t(e more mo,ern
Unit #in4e, )n, Unitise, 7it( Pro.it pro,ucts to t(e customers+ cre)tin* ) uni5ue
,i..erenti)tion0 M)6 Ne/ :or4Es pro,ucts ()ve been ,esi*ne, in ) m)nner to provi,e
customers .-e6ibi-ity+ tr)nsp)rency )n, v)-ue .or money0 It ()s been )mon* t(e .irst
comp)nies to intro,uce t(e more mo,ern Unit #in4e, pro,ucts in t(e m)r4et0 Its pro,ucts
inc-u,eA /(o-e -i.e G#i.e#on*H+ en,o/ment G#i.es)ver+ E)sy #i.e P-us+ #i.es)ver P-usH+ c(i-,
po-icy G:oun* Ac(iever+ S)ve !u)r, 3unior+ M)6 Ne/ :or4 #itt-e M)sterH sin*-e premium
G#i.e Bon, )n, #i.e Bon, P-usH+ Pension GPension P-usH+ Term G#i.e S(ie-,H+ .i6e, term
protection p-)n Gree,om #i.e P-)nH )n, ) t)6 e..icient investment p-)n /it( -imite, premium
p)yment term G#i.eBon,DH0 M)6 Ne/ :or4 pro,ucts )re mo,ern )n, contempor)ry unitise,
pro,ucts t()t o..er uni5ue customer bene.its -i4e .-e6ibi-ity to c(oose cover -eve-s+ in,e6)tion
)n, p)rti)- /it(,r)/)-s0
M)6 Ne/ :or4Es un, m)n)*ement oper)tion is one o. its 4ey ,i..erenti)tors0 Oper)tin* .rom
Mumb)i+ M)6 Ne/ :or4 ()s )n e6perience, te)m o. .un, m)n)*ers )n, t(e r)n*e o. .un,
1=
options inc-u,es Unitise, 7it(>Pro.its un, )n, seven Unit #in4e, .un,sA > Protector un,+
Secure un,+ B)-)nce, un,+ !ro/t( un,+ En()ncer un,+ In,e6 un, )n, Bon, un,0
M)6 Ne/ :or4 ()s 1'9 Br)nc(es in In,i) Ginc-u,in* rur)- br)nc(esH supportin* its
,istribution net/or40 T(rou*( its B)nc )ssur)nce p)rtner -oc)tions+ M)6 Ne/ :or4 pro,ucts
)re )v)i-)b-e in more t()n %+F'D -oc)tions )cross In,i)0
M)6 Ne/ :or4 is )-so 4een to re)c( out to t(e un,erprivi-e*e, t()t ()ve not (), )ccess to
insur)nce so .)r0 T(rou*( its )ssoci)tion /it( B)sic G) micro .in)nci)- institutionH )n, ot(er
N!Os+ it ()s been )b-e to re)c( t(e /e)4er sections o. t(e society )n, provi,e -i.e insur)nce
to t(em0
M)6 Ne/ :or4 ()s been .e-icit)te, /it( t(e RBron8e A/)r, .or E6ce--ence in Peop-e
M)n)*ementR by !ro/ T)-ent 1omp)ny #imite, )n, Business /or-,0 T(is (onour is *iven to
M)6 Ne/ :or4 b)se, on t(e r)n4s receive, in top %D -ists o. t(e !re)t P-)ce to 7or4 In,i)
stu,ies con,ucte, in t(e -)st .our ye)rs0 M)6 Ne/ :or4 /)s r)n4e, 1%t( in %&&=+ 1=t( in
%&&D )n, 19t( in t(e ye)r %&&I0
T(e story o. insur)nce is prob)b-y )s o-, )s t(e story o. m)n4in,0 T(e s)me instinct t()t
prompts mo,ern businessmen to,)y to secure t(emse-ves )*)inst -oss )n, ,is)ster e6iste, in
primitive men )-so0 T(ey too sou*(t to )vert t(e evi- conse5uences o. .ire )n, .-oo, )n, -oss
o. -i.e )n, /ere /i--in* to m)4e some sort o. s)cri.ice in or,er to )c(ieve security0 T(ou*( t(e
concept o. insur)nce is -)r*e-y ) ,eve-opment o. t(e recent p)st+ p)rticu-)r-y ).ter t(e
in,ustri)- er) K p)st .e/ centuries K yet its be*innin*s ,)te b)c4 )-most I&&& ye)rs0
#i.e Insur)nce in its mo,ern .orm c)me to In,i) .rom En*-)n, in t(e ye)r 1L1L0 Orient)- #i.e
Insur)nce 1omp)ny st)rte, by Europe)ns in 1)-cutt) /)s t(e .irst -i.e insur)nce comp)ny on
1D
In,i)n Soi-0 A-- t(e insur)nce comp)nies est)b-is(e, ,urin* t()t perio, /ere brou*(t up /it(
t(e purpose o. -oo4in* ).ter t(e nee,s o. Europe)n community )n, In,i)n n)tives /ere not
bein* insure, by t(ese comp)nies0 "o/ever+ -)ter /it( t(e e..orts o. eminent peop-e -i4e B)bu
Mutty-)- Se)-+ t(e .orei*n -i.e insur)nce comp)nies st)rte, insurin* In,i)n -ives0 But In,i)n
-ives /ere bein* tre)te, )s sub>st)n,)r, -ives )n, (e)vy e6tr) premiums /ere bein* c()r*e,
on t(em0
Some o9 t=e im1o$t#(t mi)eto(e i( t=e )i9e i(u$#(;e bui(e i( I(di# #$e:
1L1LA Orient)- #i.e Insur)nce 1omp)ny+ t(e .irst -i.e insur)nce comp)ny on In,i)n soi- st)rte,
.unctionin*0
1LF&A Bomb)y Mutu)- #i.e Assur)nce Society+ t(e .irst In,i)n -i.e insur)nce comp)ny st)rte,
its business0
1'1%A T(e In,i)n #i.e Assur)nce 1omp)nies Act en)cte, )s t(e .irst st)tute to re*u-)te t(e -i.e
insur)nce business0
1'%LA T(e In,i)n Insur)nce 1omp)nies Act en)cte, to en)b-e t(e *overnment to co--ect
st)tistic)- in.orm)tion )bout bot( -i.e )n, non>-i.e insur)nce businesses0
1'9LA E)r-ier -e*is-)tion conso-i,)te, )n, )men,e, to by t(e Insur)nce Act /it( t(e objective
o. protectin* t(e interests o. t(e insurin* MA< NE7 :ORK #IE INSURAN1E
1'DIA %=D In,i)n )n, .orei*n insurers )n, provi,ent societies )re t)4en over by t(e centr)-
*overnment )n, MA< NE7 :ORK #IE INSURAN1E .orme, by )n Act o. P)r-i)ment+
1I
vi80 MA< NE7 :ORK #IE INSURAN1E Act+ 1'DI+ /it( ) c)pit)- contribution o. Rs0 D
crore .rom t(e !overnment o. In,i)0
T(e !ener)- insur)nce business in In,i)+ on t(e ot(er ()n,+ c)n tr)ce its roots to t(e Triton
Insur)nce 1omp)ny #t,0+ t(e .irst *ener)- insur)nce comp)ny est)b-is(e, in t(e ye)r 1LD& in
1)-cutt) by t(e Britis(0
Some o9 t=e im1o$t#(t mi)eto(e i( t=e %e(e$#) i(u$#(;e bui(e i( I(di# #$e:
1'&FA T(e In,i)n Merc)nti-e Insur)nce #t,0 set up+ t(e .irst comp)ny to tr)ns)ct )-- c-)sses o.
*ener)- insur)nce business0
1'DFA !ener)- Insur)nce 1ounci-+ ) /in* o. t(e Insur)nce Associ)tion o. In,i)+ .r)mes ) co,e
o. con,uct .or ensurin* .)ir con,uct )n, soun, business pr)ctices0
1'ILA T(e Insur)nce Act )men,e, to re*u-)te investments )n, set minimum so-vency m)r*ins
)n, t(e T)ri.. A,visory 1ommittee set up0
1'F%A T(e !ener)- Insur)nce Business GN)tion)-is)tionH Act+ 1'F% n)tion)-i8e, t(e *ener)-
insur)nce business in In,i) /it( e..ect .rom 1st 3)nu)ry 1'F90
1&F insurers )m)-*)m)te, )n, *roupe, into .our comp)nies vi80
ST(e N)tion)- Insur)nce 1omp)ny #t,0+
ST(e Ne/ In,i) Assur)nce 1omp)ny #t,0+
ST(e Orient)- Insur)nce 1omp)ny #t,0 )n,
1F
ST(e Unite, In,i) Insur)nce 1omp)ny #t,0 !I1 incorpor)te, )s ) comp)ny0
-! RE"ULATION OF T3E INSURANCE /USINESS
Re*u-)tion o. insur)nce comp)nies be*)n /it( t(e In,i)n #i.e Assur)nce 1omp)nies Act+
1'1%0 In 1'9L+ )-- insur)nce comp)nies /ere brou*(t un,er re*u-)tion /(en ) ne/ Insur)nce
Act /)s p)sse,0 It covere, bot( -i.e )n, non>-i.e insur)nce comp)nies0 It c-e)r-y ,e.ine, /()t
/ou-, come un,er -i.e )n, non>-i.e insur)nce business0
T(e Act )-so covere,+ )mon* ot(ers+ ,eposits+ supervision o. insur)nce comp)nies+
investments+ commissions o. )*ents )n, ,irectors )ppointe, by t(e MA< NE7 :ORK #IE
INSURAN1E (o-,ers T(is piece o. -e*is-)tion -ost si*ni.ic)nce ).ter t(e insur)nce business
/)s n)tion)-i8e, in 1'DI G-i.eH )n, 1'F% Gnon>-i.eH+ respective-y0
7(en t(e m)r4et /)s opene, )*)in to priv)te p)rticip)tion in 1'''+ t(e e)r-ier Insur)nce Act
o. 1'9L /)s reinst)te, )s t(e b)c4bone o. t(e current -e*is-)tion o. insur)nce comp)nies+ )s
t(e IRDA Act o. 1''' /)s superimpose, on t(e 1'9L Insur)nce Act0 By mi,>%&&=+ t(ere /ere
%1 priv)te sector insur)nce comp)nies oper)tin* in In,i)+ )-on*si,e ei*(t MA< NE7 :ORK
#IE INSURAN1E sector comp)nies0 O. t(ese+ t(ere /ere 1= -i.e insur)nce comp)nies
comprisin* one MA< NE7 :ORK #IE INSURAN1E Gt(e o-, monopo-yH )n, 19 priv)te
comp)nies0 Most priv)te comp)nies (), .orei*n p)rticip)tion up to t(e permissib-e -imit o.
%IC o. e5uity0
.! A /RIEF 3ISTORY
T(e business o. insur)nce st)rte, /it( m)rine business0 Tr),ers+ /(o use, to *)t(er in
#-oy,Es co..ee (ouse in #on,on+ )*ree, to s()re t(e -osses to t(eir *oo,s /(i-e bein* c)rrie,
by s(ips0 T(e -osses use, to occur bec)use o. t(e pir)tes /(o robbe, on t(e (i*( se)s or
1L
bec)use o. b), /e)t(er spoi-in* t(e *oo,s or sin4in* t(e s(ips0 T(e .irst insur)nce Po-icy /)s
issue, in1DL9 in En*-)n,0 In In,i) insur)nce be*)n in 1LF& /it( -i.e insur)nce bein*
tr)ns)cte, by )n En*-is( comp)ny+ MT(e Europe)n )n, t(e A-bertN0
T(e .irst In,i)n insur)nce comp)ny /)s t(e Bomb)y mutu)- Insur)nce Society #t,+ .orme, in
1LF&0 T(is /)s .o--o/e, by t(e Orient)- #i.e Assur)nce 1omp)ny in 1LF=+ t(e B()r)t in 1L'I
)n, t(e Empire o. In,i) in 1L'F0
#)ter t(e "in,ust)n 1ooper)tive /)s .orme, in 1)-cutt)+ t(e unite, In,i) in M),r)s+ t(e
Bomb)y #i.e in t(e Bomb)y+ t(e N)tion)- in 1)-cutt)+ t(e Ne/ In,i) in Bomb)y+ t(e 3upiter
in Bomb)y )n, t(e #)4s(mi in t(e Ne/ De-(i0 T(ese /ere )-- In,i)n comp)nies+ st)rte, )s t(e
resu-t o. t(e s/),es(i movement in t(e e)r-y 1'&&s0 by t(e ye)r 1'DI+ /(en t(e -i.e insur)nce
business /)s n)tion)-i8e, )n, t(e #i.e Insur)nce 1orpor)tion o. In,i) /)s .orme, on 1
st
September 1'DI+ t(ere /ere 1F& comp)nies )n, F& provi,ent .un, societies tr)ns)ctin* -i.e
insur)nce business in In,i)0
A.ter t(e )men,ments to t(e re-ev)nt -)/s in 1'''+ t(e MA< NE7 :ORK #IE
INSURAN1E ,i, not ()ve t(e e6c-usive privi-e*e o. ,oin* -i.e insur)nce business in In,i)0
By 91090%&&%+ e-even ne/ insurers (), been re*istere, )n, (), be*un to tr)ns)ct -i.e
insur)nce business in In,i)0
T(e business o. insur)nce is re-)te, to t(e protection o. t(e economic v)-ues )n, t(e )ssets0
Every )sset ()s ) v)-ue0 T(e )sset is v)-u)b-e to t(e o/ner+ bec)use t(e o/ner e6pects to *et
some bene.its .rom it0
T(e bene.it m)y be )n income or somet(in* e-se0 It is ) bene.it bec)use it meets some o. (is
nee,s+ in t(e .)ctory or co/+ t(e pro,uct *ener)te, is so-, )n, income is *ener)te,0 In c)se o.
) motor c)r+ it provi,es com.ort )n, convenience in tr)nsport)tion0 T(ere is no ,irect income0
1'
Com1#(ie #t 1$ee(t ;e(#$io:0
/#7#7 A))i#(A
/#7#7 Auto Ltd!
B)j)j Auto #t, t(e .-)*s(ip comp)ny o. B)j)j !roup /)s incorpor)te, in 1'=D )s B)c(r)j
Tr),in* 1orpor)tion0 Initi)--y it st)rte, by )ssemb-in* t/o )n, t(ree /(ee-ers in co--)bor)tion
/it( Pi)**io o. It)-y0 A.ter t(e e6piry o. t(e )*reement in 1'F1 t(e t/o )n, t(ree /(ee-ers
)c5uire, t(e br)n, n)me o. B)j)j0 T(e stren*t( o. t(e comp)ny -ies in its stron* br)n, im)*e
)n, )bi-ity to o..er v)-ue .or money pro,ucts -ever)*in* on its -)r*e>sc)-e oper)tions0
B)j)j is one o. In,i)Qs -)r*est t/o )n, t(ree > /(ee-er m)nu.)cturer )n, t(e .ourt( -)r*est
m)nu.)cturer o. t/o>/(ee-er in t(e /or-,+ /it( )n )nnu)- turnover o. Rs0 =%01I bi--ion0
A))i#(A A"
A--i)n8 *roup /)s .oun,e, in 1L'& )n, is one o. t(e /or-,Qs -e),in* insur)nce comp)nies
/it( over 11F ye)rsQ e6perience in insur)nce )n, re-)te, services0 It is )-so t(e -)r*est insurer
in Europe0 A--i)n8 *roup ()s mu-ti>-oc)- structure )n, presence in over F& countries0 T(e 4ey
business )re)s o. A--i)n8 *roup inc-u,e !ener)- Insur)nce Gproperty+ en*ineerin*+ m)rine+
motor+ c)su)-ty )n, misce--)neousH+ Reinsur)nce+ Ris4 M)n)*ement+ #i.e ; (e)-t( insur)nce+
Asset M)n)*ement )n, Pension un,s M)n)*ement0
%&
1orn(i-- Insur)nce in t(e Unite, Kin*,om+ irem)nQs un, in t(e Unite, St)tes o. Americ)+
A! in r)nce+ RAS s0p0) in It)-y+ MMI in Austr)-i) )re some comp)nies un,er A--i)n8
*roup0 R)te, QAAAQ by S;P it ()s )ssets over IF& bi--ion DM GRs0 1F+1I& bi--ionH un,er its
m)n)*ement /it( emp-oyee stren*t( o. over 1+ &D+F&&0
T=e 6oi(t &e(tu$e
B)j)j A--i)n8e #i.e Insur)nce 1o0 #t,0 1omp)ny is ) joint venture bet/een A--i)n8e A! )n,
B)j)j Auto #imite,0 1()r)cteri8e, by *-ob)- presence /it( ) -oc)- .ocus )n, ,riven by
customer orient)tion to est)b-is( (i*( e)rnin*s potenti)- )n, .in)nci)- stren*t(+ B)j)j A--i)n8e
#i.e Insur)nce 1o0 #t,0 /)s incorpor)te, on 1%t( M)rc( %&&10 T(e comp)ny receive, t(e
Insur)nce Re*u-)tory )n, Deve-opment Aut(ority GIRDAH 1erti.ic)te o. Re*istr)tion GR9H No
11I on 9r, Au*ust %&&1 to con,uct #i.e Insur)nce business in In,i)0
MAX NEW YORK LIFE
M#B Ne> Yo$@ P);
M)6 Ne/ :or4 P-c is t(e -)r*est -i.e )n, *ener)- insur)nce *roup o. UK )n, t(e /or-,Qs
sevent( -)r*est insurer /it( /or-, /i,e premium income )n, ret)i- investment s)-es o. P%L
bi--ion )n, more t()n P%&& bi--ion in )ssets un,er m)n)*ement0 M)6 Ne/ :or4 P-c is t(e
(o-,in* comp)ny o. M)6 Ne/ :or4 *roup o. comp)nies /(ic( is in to -i.e )ssur)nce
business+ -on* term s)vin*s+ )-- c-)sses o. *ener)- insur)nce business )n, .un, m)n)*ement0
T(e *roup ()s I=+&&& emp-oyees servin* %D mi--ion customers0
D#bu$ I(di# Limited
%1
Est)b-is(e, in 1LL=+ D)bur is one o. In,i)Qs o-,est )n, -)r*est *roup o. comp)nies /it(
interests in )yurve,ic speci)-ities+ p()rm)ceutic)-s+ person)- c)re )n, (e)-t(c)re pro,ucts0 T(e
)nnu)- s)-es turnover o. t(e *roup is over Rs0 1%&& crores0 or more t()n ) century D)bur ()s
/or4e, in )ctive co--)bor)tion /it( n)ture to provi,e t(e best o. (erb)- (e)-t( )n, person)-
c)re pro,ucts to its consumers0
T=e 6oi(t &e(tu$e
M)6 Ne/ :or4 #i.e Insur)nce 1omp)ny+ ) joint venture bet/een D)bur In,i) )n, 1!U+ )
/(o--y o/ne, subsi,i)ry o. M)6 Ne/ :or4 P-c+ is c)pit)-i8e, )t Rs0 11& crore0 Mr0 Stu)rt
Pur,y is t(e m)n)*in* ,irector o. M)6 Ne/ :or4 #i.e0
M)6 Ne/ :or4 #i.e ()s tie, up /it( ABN Amro+ 1)n)r) B)n4+ #)6mi 2i-)s B)n4 )n,
Americ)n E6press .or ,istribution o. its pro,ucts
%%
OT3ER INSURANCE COMPANY
3DFC St#(d#$d Li9e I(u$#(;e Com1#(' Limited
3DFC
Incorpor)te, in 1'FF /it( ) s()re c)pit)- o. Rs0 1& crores+ "D1 ()s since emer*e, )s t(e
-)r*est resi,enti)- mort*)*e .in)nce institution in t(e country0 T(e corpor)tion ()s (), ) series
o. s()re issues r)isin* its c)pit)- to Rs0 11' crores0 T(e net /ort( o. t(e corpor)tion )s on
M)rc( 91+ %&&& stoo, )t Rs0 %+&'I crores0
"D1 oper)tes t(rou*( FD -oc)tions t(rou*(out t(e country /it( its 1orpor)te "e),5u)rters
in Mumb)i+ In,i)0 "D1 )-so ()s )n intern)tion)- o..ice in Dub)i+ U0A0E0+ /it( service
)ssoci)tes in Ku/)it+ Om)n )n, $)t)r0
St#(d#$d Li9e
St)n,)r, #i.e is EuropeQs -)r*est mutu)- -i.e )ssur)nce comp)ny0 St)n,)r, #i.e+ /(ic( ()s
been in t(e -i.e insur)nce business .or t(e p)st 1FD ye)rs+ is ) mo,ern comp)ny survivin* 5uite
) .e/ c()n*es since se--in* its .irst Po-icy in 1L%D0 T(e comp)ny e6p)n,e, in t(e 1't( century
.rom its ori*in)- E,inbur*( premises+ openin* o..ices in ot(er to/ns )n, )c5uirin* ot(er
simi-)r businesses0
%9
St)n,)r, #i.e current-y ()s )ssets e6ee,in* over PF& bi--ion un,er its m)n)*ement )n, ()s t(e
,istinction o. bein* )ccor,e, RAAAR r)tin* conse5uent-y .or t(e p)st si6 ye)rs by St)n,)r, ;
Poor0
T=e 6oi(t &e(tu$e
"D1 St)n,)r, #i.e Insur)nce 1omp)ny #imite, /)s one o. t(e .irst comp)nies to be
*r)nte, BA3A3 A##IANT by t(e IRDA to oper)te in -i.e insur)nce sector0 E)c( o. t(e 32
p-)yer is (i*(-y r)te, )n, been con.erre, /it( m)ny )/)r,s0 "D1 is r)te, QAAAQ by bot(
1RISI# )n, I1RA0 Simi-)r-y+ St)n,)r, #i.e is r)te, QAAAQ bot( by Moo,yQs )n, St)n,)r, )n,
Poors0 T(ese re.-ect t(e e..iciency /it( /(ic( "D1 )n, St)n,)r, #i.e m)n)*e t(eir )sset
b)se o. Rs0 1D+&&& 1r )n, Rs0 I&&+&&& 1r respective-y0
"D1 St)n,)r, #i.e Insur)nce 1omp)ny #t, /)s incorpor)te, on 1=t( Au*ust %&&&0 "D1
is t(e m)jority st)4e(o-,er in t(e insur)nce 32 /it( L10= C st)4e )n, St)n,)r, #i.e ()s )
st)4e o. 1L0IC0 Mr0 Deep)4 S)t/)-e4)r is t(e MD )n, 1EO o. t(e venture0
ICICI P$ude(ti#) Li9e I(u$#(;e Com1#('
ICICI
I1I1I #t,0+ /)s est)b-is(e, in 1'DD by t(e 7or-, B)n4+ t(e !overnment o. In,i) )n, t(e
In,i)n In,ustry+ to promote in,ustri)- ,eve-opment o. In,i) by provi,in* project )n,
corpor)te .in)nce to In,i)n in,ustry0
0 Since inception+ I1I1I ()s *ro/n .rom ) ,eve-opment b)n4 to ) .in)nci)- con*-omer)te )n,
()s become one o. t(e -)r*est BA3A3 A##IANT .in)nci)- institutions in In,i)0 I1I1I ()s t(us
%=
.)r .in)nce, )-- t(e m)jor sectors o. t(e economy+ coverin* I+L=L comp)nies )n, 1I+LD1
projects0 As o. M)rc( 91+ %&&&+ I1I1I (), ,isburse, ) tot)- o. Rs0 1+19+&F& crores+ since
inception
P$ude(ti#) 1);!
Pru,enti)- p-c0 7)s .oun,e, in 1L=L0 Since t(en it ()s *ro/n to become one o. t(e -)r*est
provi,ers o. ) /i,e r)n*e o. s)vin*s pro,ucts .or t(e in,ivi,u)- inc-u,in* -i.e insur)nce+
pensions+ )nnuities+ unit trusts )n, person)- b)n4in*0 It ()s ) presence in over 1D countries+
)n, c)ters to t(e .in)nci)- nee,s o. over 1& mi--ion customers0 It m)n)*es )ssets o. over USB
%D' bi--ion GRupees 11+9'+I&& crores )ppro60H )s o. December 91+ 1'''0
Pru,enti)- is t(e -)r*est -i.e insur)nce comp)ny in t(e Unite, Kin*,om GSourceA S;PQs UK
#i.e in)nci)- Di*est+ 1''LH0 Asi) ()s )-/)ys been )n import)nt re*ion .or Pru,enti)- )n, it
()s (), ) presence in Asi) .or over FD ye)rs0 In .)ct Pru,enti)-Qs .irst overse)s oper)tion /)s
in In,i)+ /)y b)c4 in 1'%9 to est)b-is( #i.e )n, !ener)- Br)nc( )*encies0
T=e 6oi(t &e(tu$e
I1I1I Pru,enti)- #i.e Insur)nce 1omp)ny #imite, /)s incorpor)te, on 3u-y %&+ %&&&0 T(e
)ut(ori8e, c)pit)- o. t(e comp)ny is Rs0%9&& Mi--ion0 T(e p)i, up c)pit)- is Rs0 1'&& Mi--ion0
T(e 1omp)ny is ) joint venture o. I1I1I GF=CH )n, pru,enti)- p-c UK G%ICH0
T(e 1omp)ny /)s *r)nte, 1erti.ic)te o. Re*istr)tion .or c)rryin* out #i.e Insur)nce business+
by t(e Insur)nce Re*u-)tory )n, Deve-opment Aut(ority on November %=+ %&&&0 It
commence, commerci)- oper)tions on December 1'+ %&&&+ becomin* one o. t(e .irst .e/
priv)te sector p-)yers to enter t(e -iber)-i8e, )ren)0
%D
IN" &''# Li9e I(u$#(;e Com1#(' P<t Limited
About &''# /#(@
2ysy) B)n4 is one o. t(e most )**ressive o. t(e o-,er>*ener)tion priv)te>sector b)n4s0 7it(
t(e investment .rom ) .orei*n p)rtner+ B)n4 Brusse-s #)mberts+ in t(e e5uity o. t(e b)n4+ it is
e6pecte, to *e)r up to e..ective-y .i*(t competition in t(e ne/ -iber)-i8e, er)0 2ysy) B)n4 is )
bi* p-)yer *iven its si*ni.ic)nt br)nc( penetr)tion0 It ()s ) very (i*( ,e*ree o. ret)i- .ocus
/it( *oo, customer service0 T(e 2ysy) B)n4 is one o. t(e -)r*est priv)te b)n4s in In,i) /it(
)roun, % mi--ion customers )n, =L& ret)i- out-ets0
About IN"
IN! !roup+ /it( )n )sset b)se o. over Rs0 %L+=%+&&& crore is ) *-ob)- .in)nci)- institution o.
Dutc( ori*in+ /(ic( is )ctive in t(e .ie-, o. b)n4in*+ insur)nce )n, )sset m)n)*ement in more
t()n I& countries+ /it( ne)r-y '&+&&& emp-oyees0 IN! comprises ) bro), spectrum o.
prominent comp)nies /or4in* c-ose to t(e customer+ m)ny o. t(em oper)tin* un,er t(eir o/n
br)n, n)mes0
IN" I(u$#(;e
IN! Insur)nce is t(e /or-,Es secon, -)r*est -i.e insur)nce comp)ny )s per -)test ortune
r)n4in*s /it( ) c-ient b)se o. over D& mi--ion since it )c5uire, Re-i)St)r )n, Aetn) in)nci)-
%I
Services e)r-ier t(is ye)r0 It is t(e t(ir, -)r*est .in)nci)- services comp)ny in Europe )n, t(e
tent( -)r*est .in)nci)- services comp)ny in t(e 7or-,0
T=e 6oi(t &e(tu$e
IN! ()s joine, ()n,s /it( 2ysy) B)n4+ one o. In,i)Qs -e),in* priv)te sector b)n4s+ to .orm
IN! 2ysy) #i.e Insur)nce+ /(ic( is e6pecte, to be t(e .irst B)n4 )ssur)nce venture in t(e
country0 To*et(er t(ey ()ve rope, in !MR *roup+ /(ic( ()s /i,e r)n*in* interests in .ie-,s
suc( )s po/er *ener)tion+ in.r)structure+ m)nu.)cturin*+ so.t/)re )n, b)n4in*0
As per t(e 32 )*reement+ 2ysy) B)n4 /ou-, (o-, =' per cent st)4e+ IN! %I percent+ )n, t(e
!MR !roup /ou-, (o-, %D per cent0 T(e p)i, up c)pit)- o. t(e joint venture is Rs0 11& crore0
T(e comp)ny /(ic( is (e),5u)rtere, )t B)n*)-ore ()s commence, its oper)tions )t Mumb)i
)n, De-(i0 Mr0 :vo Met8e-))r is t(e 1(ie. E6ecutive O..icer cum M)n)*in* Director o. IN!
2ysy) #i.e Insur)nce0
Li9e I(u$#(;e Co$1o$#tio( o9 I(di#
#i.e Insur)nce 1orpor)tion o. In,i) ()s been est)b-is(e, by )n )ct o. t(e P)r-i)ment )n,
st)rte, .unctionin* .rom 1>'>1'DI0 It is )n )utonomous bo,y )ut(ori8e, to run t(e -i.e
insur)nce business in In,i) /it( its "e), O..ice )t Mumb)i0
It ()s F 8on)- o..ices+ over 1&& Division)- o..ices )n, %&=L br)nc(es in In,i)+ /it( )roun,
I0D1 -)4( )*ents0 T(e 1orpor)tion )-so ()s o..ices in #on,on+ iji )n, M)uritius0
T(e c()irm)n o. #i.e Insur)nce 1orpor)tion o. In,i) is M$! S / M#t=u$
%F
M#B Ne> Yo$@ Li9e I(u$#(;e Com1#(' Limited
M#B I(di# Limited
St)rtin* e)r-y 1'''+ M)6 ()s re.ocuse, itse-. into bui-,in* ) comp)ny b)se, on t(e 4no/-e,*e
p-)t.orm t()t In,i) represents0 To,)y+ M)6 is bui-,in* businesses in t(e emer*in* 4no/-e,*e>
b)se, )re)s o. "e)-t(c)re+ in)nci)- Services )n, In.orm)tion Tec(no-o*y0 It ()s *ro/n
in,epen,ent-y on its o/n )n, by joinin* ()n,s in p)rtners(ips /it( m)jor intern)tion)-
comp)nies /(ere speci.ic business opportunities )re best ),,resse, t(rou*( joint ventures0
M)6 In,i) ()s ) si*ni.ic)nt presence in t(e most vit)- ; .)st *ro/in* sectors o. t(e In,i)n
Economy+ Te-ecommunic)tion services+ E-ectronic components ,istribution+ Speci)-ity P-)stic
i-ms )n, Bu-4 P()rm)ceutic)-s0 T(ese ,iversi.ie, businesses )re or*)ni8e, )s M)6 In,i)Qs
1&&C o/ne, Business Units GBUH )n, e5uity s()rin* 3oint 2entures G32H0 E)c( o. t(e BUs ;
32s+ .u--y empo/ere, to -e), t(eir oper)tions+ ()ve *ro/n )n, obt)ine, -e),ers(ip position in
t(eir respective in,ustries by provi,in* (i*( 5u)-ity pro,ucts )n, services+ /or4in* c-ose-y
/it( t(eir customers0
Ne> Yo$@ Li9e I(te$(#tio(#) I(;!
In 1''L Ne/ :or4 #i.e Intern)tion)- Inc0+ ) ortune 1&& comp)ny+ (), tot)- revenues
)mountin* to )-most US B %& bi--ion+ )n, /)s r)te, t(e number one provi,er o. ne/ -i.e
%L
insur)nce poBA3A3 A##IANTies in t(e Unite, St)tes0 In t(e s)me ye)r+ Ne/ :or4 #i.e /)s
)-so t(e -e),er in insur)nce s)-es to t(e *ro/in* In,i)n community in t(e Unites St)tes0
T=e 6oi(t &e(tu$e
M)6 Ne/ :or4 #i.e is ) p)rtners(ip bet/een M)6 In,i) #imite,+ one o. In,i)Qs -e),in* mu-ti>
business corpor)tions )n, Ne/ :or4 #i.e+ ) ortune 1&& comp)ny0
T(e p)i,>up c)pit)- o. t(e 3oint 2enture is Rs0 %D& crores )n, t(e 1EO )n, M)n)*in* Director
o. M)6 Ne/ :or4 #i.e Insur)nce 1omp)ny is Mr0 Anuroop QTonyQ Sin*(0
MetLi9e I(di# I(u$#(;e Com1#(' Ltd!
Met$o1o)it#( Li9e
Met#i.e In,i) prou,-y c)rries ) 19D ye)r o-, -e*)cy o. (e-pin* bui-, .in)nci)- .ree,om .or
every one0 0
Metropo-it)n #i.e Insur)nce 1omp)ny GRMet#i.eRH+ ) subsi,i)ry o. Met#i.e+ Inc0 GN:SEA
METH+ is ) -e),in* provi,er o. insur)nce )n, ot(er .in)nci)- services to in,ivi,u)- )n,
institution)- customers0 T(e Met#i.e 1omp)nies serve )ppro6im)te-y 1% mi--ion in,ivi,u)-s in
t(e U0S0 )n, comp)nies )n, institutions /it( 99 mi--ion emp-oyees )n, members+ inc-u,in*
LL o. t(e ortune 1&& comp)nies0 Met#i.e )-so ()s+ t(rou*( its subsi,i)ries )n, )..i-i)tes+
intern)tion)- insur)nce oper)tions in 1% countries0 or more in.orm)tion )bout Met#i.e+ p-e)se
visit t(e comp)nyQs /eb site )t ///0met-i.e0com0
%'
T=e 6oi(t &e(tu$e
Met#i.e In,i) Insur)nce 1omp)ny Priv)te #imite, GRMet#i.e In,i)RH is t(e In,i)n )..i-i)te o.
Metropo-it)n #i.e Insur)nce 1omp)ny GRMet#i.eRH+ t(e number one -i.e insurer in t(e U0S+
b)se, on )ppro6im)te-y USB %0= tri--ion in -i.e insur)nce in>.orce )s o. December 91+ %&&%0
Met#i.e In,i) /)s incorpor)te, in Apri- %&&1 )s ) joint venture bet/een Met#i.e Intern)tion)-
"o-,in*s+ Inc0+ T(e 3)mmu )n, K)s(mir B)n4+ M0 P)--onji )n, 1o0 Priv)te #imite, )n, ot(er
priv)te investors0
Met#i.e In,i) bene.its .rom its )..i-i)te, comp)nyQs 19D>ye)r o-, e6pertise )n, tr)c4 recor, o.
est)b-is(in* success.u- oper)tions in emer*in* m)r4ets+ in ),,ition to t(e uni5ue stren*t(s o.
its In,i)n promoters0 Met#i.e In,i) o..ers ) r)n*e o. innov)tive pro,ucts )n, )ims to bui-,
.in)nci)- .ree,om .or everyone0 Met#i.e In,i) is (e),5u)rtere, in B)n*)-ore )n, ()s o..ices
in ' cities )n, )n ),,ition)- 1+&&& outre)c( points t(rou*( its ,istribution c()nne- p)rtners0
or more in.orm)tion )bout Met#i.e In,i)+ p-e)se visit t(e comp)nyQs /eb site )t
///0met-i.ein,i)0com0
9&
OM Kot#@ M#=i(d$# Li9e I(u$#(;e
Kot#@ M#=i(d$# /#(@ Ltd!8KM/L:
Kot)4 M)(in,r) B)n4 #imite, GKMB#H is t(e (o-,in* comp)ny )n, t(e .-)*s(ip o. t(e Kot)4
M)(in,r) !roup0 It /)s )ctu)--y incorpor)te, )s Kot)4 1)pit)- M)n)*ement in)nce #imite,
on November %+ 1'LD )n, obt)ine, its U1erti.ic)te o. 1ommencement o. Business on
ebru)ry 11+ 1'LI0
7it( t(e -iber)-i8)tion o. t(e In,i)n economy )n, t(e openin* up o. t(e .in)nci)- m)r4ets+ t(e
1omp)ny ,iversi.ie, )n, st)rte, o..erin* ) /i,er spectrum o. .in)nci)- services0
O)d Mutu#) 1);!
O-, Mutu)- p-c0 is ) -e),in* .in)nci)- services provi,er in t(e /or-,+ provi,in* ) bro), r)n*e
o. .in)nci)- services in t(e )re) o. insur)nce+ )sset m)n)*ement )n, b)n4in*0 It is ) -e),in*
-i.e insurer in Sout( A.ric)+ /it( more t()n 9&C m)r4et s()re0 T(e p)rtners(ip /it( O-,
Mutu)- p-c provi,es t(e Kot)4 M)(in,r) *roup /it( )n intern)tion)- perspective )n, e6pertise
in t(e -i.e insur)nce business0
T=e 6oi(t &e(tu$e
91
T(e joint venture OM Kot)4 M)(in,r) #i.e Insur)nce st)rte, o.. /it( )n initi)- net /ort( o.
Rs0 1D& crore+ /it( F=A%I st)4e bet/een KMB# )n, OM
T(e #i.e Insur)nce business o..ers KMB# /it( )n opportunity to -ever)*e its core stren*t(s o.
7e)-t( M)n)*ement )n, Ret)i- Distribution
S/I Li9e I(u$#(;e Com1#(' Ltd
S/I
St)te B)n4 o. In,i) GSBIH st)rte, its business /)y b)c4 in 1L&I )s B)n4 o. Ben*)-0 To,)y SBI
is t(e -)r*est b)n4 in t(e country /it( more t()n '&&& br)nc(es0 It ()s seven )ssoci)te b)n4s
)n, to*et(er t(ey ()ve 9&C o. t(e In,i)n m)r4et s()re0
It ()s t(e ,istinction o. bein* t(e stron*est )n, )mon*st t(e most pro.it)b-e b)n4 in t(e
country0 Net /ort( o. SBI )s on M)rc( %&&& stoo, )t Rs0 1%1=I crore GUSB %FL= mnH )n, it
()s ) ,eposit b)se o. Rs 1'+IL&09 crore GUSB=D+1%1mmH0
T(e insur)nce venture+ SBI>#i.e+ is ) step )ime, )t bein* ) univers)- b)n4 )s it )-re),y ()s
subsi,i)ries .or (ousin* .in)nce+ merc()nt b)n4in*+ mutu)- .un,s )n, prim)ry ,e)-ers(ip in
*overnment p)pers )n, .)ctorin* businesses0
C#$di99
BNP P)rib)s+ /(ic( is one )mon* t(e t(ree -)r*est b)n4s in Europe+ is t(e (o-,in* comp)ny
o. 1)r,i..0 BNPQs presence in In,i) ,)tes )s .)r b)c4 )s 1LI& )n, ()s ' br)nc(es (ere0
9%
1)r,i..+ t(e insur)nce )rm o. BNP P)rib)s /)s set up in 1'F9 t()t speci)-i8es in -on*>term
s)vin*s+ protection pro,ucts )n, cre,itor insur)nce0 In 1''' its premium income stoo, )t USB
= bi--ion+ /it( )ssets /ort( over US B %9 bi--ion un,er its m)n)*ement
1)r,i.. b)se, in r)nce+ ()s t(e e6pertise .or se--in* insur)nce pro,ucts t(rou*( b)n4s )n, ()s
oper)tions in over %& countries0
6oi(t &e(tu$e
In,i)Qs -)r*est b)n4 SBI )n, 1)r,i.. S0A ) -e),in* insurer in r)nce c)me to*et(er to .orm
SBI #i.e0 It /ou-, be ) F=A%I ventureO /it( 1)r,i.. t(e .orei*n p)rtner contributin* %IC in t(e
p)i, c)pit)- o. Rs0 %D& crore0
SBI /ou-, m)r4et t(e insur)nce pro,ucts t(rou*( se-ect br)nc(es o. SBI )n, its seven
)ssoci)te b)n4s0 Mr0 R0 Kris(n)murt(y is t(e 1EO o. SBI #i.e0
T#t# AI" Li9e I(u$#(;e Com1#(' Limited
TATA "$ou1
T)t) Enterprises /it( L% comp)nies+ spre), over seven sectors )n, /it( )n )nnu)- turnover
e6cee,in* US B L0L bi--ion+ emp-oys more t()n %I%+&&& peop-e0 T)t) !roup ()s s(o/n over
ye)rs t()t it is ) v)-ue ,riven comp)ny )n, ()s pioneerin* contributions in v)rious .ie-,s
inc-u,in* insur)nce+ )vi)tion+ iron )n, stee-0 T)t) comp)nies ()ve .or*e, ) number o. *-ob)-
)--i)nces /it( eminent intern)tion)- p)rtners in sever)- .ie-,s0 In terms o. c)pit)- m)r4et
per.orm)nce )s m)ny )s =& -iste, T)t) comp)nies )ccount .or ne)r-y DC o. t(e tot)- m)r4et
c)pit)-i8)tion o. )-- -iste, comp)nies0 T(e !roup ()s (), ) -on* )ssoci)tion /it( In,i)Qs
99
insur)nce sector ()vin* been t(e -)r*est insur)nce comp)ny in In,i) prior to t(e
n)tion)-is)tion o. insur)nce0
TATA "$ou1 i( I(u$#(;e
T(e #)te Sir Dor)b T)t) /)s t(e .oun,er 1()irm)n o. Ne/ In,i) Assur)nce 1o0 #t,0+ ) *roup
comp)ny incorpor)te, /)y b)c4 in 1'1'0 !overnment o. In,i) too4 over t(e m)n)*ement o.
t(is comp)ny )s ) p)rt o. n)tion)-i8)tion o. *ener)- insur)nce comp)nies in 1'F%0 Not ,eterre,
by t(e move+ T)t) *roup ()ve venture, into ris4 m)n)*ement services ()vin* tie, up /it(
AI! *roup+ b)c4 in 1'FF+ /it( t(e incorpor)tion o. T)t) AI! Ris4 M)n)*ement Services Pvt0
#t,0
AI"
Americ)n Intern)tion)- !roup+ Inc is t(e -e),in* U0S0 b)se, intern)tion)- insur)nce )n,
.in)nci)- services or*)ni8)tion )n, t(e -)r*est un,er/riter o. commerci)- )n, in,ustri)-
insur)nce in t(e Unite, St)tes0 Its member comp)nies /rite ) /i,e r)n*e o. commerci)- )n,
person)- insur)nce pro,ucts t(rou*( ) v)riety o. ,istribution c()nne-s in over 19& countries
)n, juris,ictions t(rou*(out t(e /or-,0
AI!Qs #i.e Insur)nce oper)tions comprise o. t(e most e6tensive /or-,/i,e net/or4 o. )ny -i.e
insurer0 AI!Qs *-ob)- businesses )-so inc-u,e .in)nci)- services )n, )sset m)n)*ement+
inc-u,in* )ircr).t -e)sin*+ .in)nci)- pro,ucts+ tr),in* )n, m)r4et m)4in*+ consumer .in)nce+
institution)-+ ret)i- )n, ,irect investment .un, )sset m)n)*ement+ re)- est)te investment
m)n)*ement+ )n, retirement s)vin*s pro,ucts0
T=e 6oi(t &e(tu$e
9=
T)t) AI! #i.e Insur)nce 1o0 #t,0 is c)pit)-i8e, )t Rs0 1LD crores o. /(ic( F= per cent ()s
been brou*(t in by T)t) Sons )n, t(e Americ)n p)rtner brin*s in t(e b)-)nce %I per cent0 Mr0
!eor*e Oommen ()s been n)me, m)n)*in* ,irector o. T)t) AI! #i.e0
T)t)>AI! p-)ns to provi,e bro), )rr)y o. -i.e insur)nce p-)ns to cover to bot( in,ivi,u)-s )n,
*roups0
T(e Insur)nce Act+ 1'F% )n, t(e !ener)- Insur)nce Business GN)tion)-is)tionH Act+
1'F% *overn ire )n, M)rine Insur)nce+ /(i-e t(e In,i)n M)rine Insur)nce At+ 1'I9
*overns m)rine insur)nce in our country0 T(ese -)/s cont)in provisions re-)tin* to
t(e constitution+ m)n)*ement )n, /in,in* up o. insur)nce comp)nies )n, t(e
con,uct o. insur)nce business o. )-- types0 A-- insur)nce business in In,i) ()s been
n)tion)-i8e,0
A 1ontr)ct o. insur)nce is ) contr)ct by /(ic( one p)rty un,ert)4es to m)4e *oo, t(e
-oss o. )not(er+ in consi,er)tion o. ) sum o. money+ on t(e ()ppenin* o. ) speci.ie,
event+ e0*0 .ire )cci,ent or ,e)t(0 #)/ reco*nises insur)nce )s ) system o. s()rin*
ris4 Insur)nce is ) (u*e business in t(e Unite, St)tes0 As in t(e c)se o. -i)bi-ity )uto
insur)nce+ some insur)nce is m)n,)te, by -)/ )n, in most st)tes you ()ve to s(o/
proo. o. insur)nce to obt)in ) -icense0 "omeo/nerEs insur)nce is re5uire, .rom t(e
-en,in* institution )s ) con,ition o. obt)inin* ) (ome mort*)*e0 Me,ic)- insur)nce is
necess)ry to re,uce t(e .in)nci)- imp)ct o. uncontro--)b-e events0 #i.e insur)nce
provi,es .in)nci)- security to -ove ones in t(e event o. ,e)t(0 Annuities )re b)sic to
retirement p-)nnin*0 Business insur)nce protects )*)inst business interruptions )n,
)sset -osses0 T(e -ist *oes on )n, on0
9D
Insur)nce ()s )-so become import)nt to our n)tion)- economy )s /e--0 T(e bi--ions o.
,o--)rs o. )nnu)- premiums p)i, into insur)nce comp)nies )re investe, in ) /i,e
r)n*e o. investments to secure su..icient e)rnin*s to meet t(e contr)cte, cover)*es0
In .)ct+ t(e insur)nce in,ustry is reporte, to be secon, on-y to t(e commerci)-
b)n4in* in,ustry )s ) source o. investment .un,s0
To t(e )ver)*e untr)ine, person+ insur)nce )s ) /(o-e is min, bo**-in* )n,+ since it
invo-ves your ,o--)rs+ it is o.ten sc)ry0 T(ereEs no ot(er /)y to put it0 Insur)nce c)n
be sc)ry0 T(ere )re so m)ny c(oices .or your money )n, so m)ny peop-e c()sin*
).ter it t()t o.ten times it is ,i..icu-t to ,eci,e t(e best option .or you to t)4e0 An, t)-4
)bout optionsV #i.e insur)nce+ )nnuities+ v)ri)b-e pro,ucts+ continue, c)re insur)nce+
etc0+ )re )-- vo-unt)ry options0 :ou ,onEt ()ve to invest in )ny o. t(ese but you /)nt
to .or ) myri), o. re)sons0 Security .or t(ose you -ove+ better return on t(e
investment+ -ess ris4+ retirement+ .e)r o. o-, )*e+ etc0+ )re )-- *oo, re)sons to -oo4 )t )
ve(ic-e to provi,e t(ose resu-ts0 Insur)nce c)n provi,e .or t(ose re)sons but itEs not
.ree0 ItEs sc)ryV
T(rou*(>out most peop-es -ives t(ey /i-- ()ve to m)4e some sort o. ,ecision re-)tin*
to t(ese options )n, /i-- nee, to m)4e t(ese ,ecisions )*)in )n, )*)in0 Ne/ )n,
better insur)nce pro,ucts+ interest r)te c()n*es+ .)mi-y c()n*es+ etc0+ /i-- c)use you
to re-oo4 )t your position m)ny times0 :ou /)nt to ,o t(e ri*(t t(in* e)c( time but+
in,ee,+ it is sc)ryV
rom ) pure-y .in)nci)- perspective+ bot( person)- )n, business+ insur)nce p-)ys )
very import)nt ro-e in preservin* t(ose ()r, e)rne, ,o--)rs you ()ve trie, so ()r, to
9I
)ccumu-)te )n, you nee, to m)4e t(e best c(oice possib-e /it( e)c( o. t(ose ,o--)rs0
Our purpose is to *ive you some insi*(t into t(is vo-unt)ry sector o. insur)nce0 7e
/i-- not )ttempt to ,iscuss )uto insur)nce+ mort*)*e insur)nce+ or ot(er simi-)r
insur)nce purposes0 Simi-)r-y+ /e /i-- not )ttempt to *ui,e you into one pro,uct over
)not(er or su**est t()t you tr),e in your certi.ic)te o. ,eposit .or )n insur)nce
pro,uct0 Our purpose is to in.orm you o. t(e v)rious pro,ucts so you c)n m)4e )n
in.orme, ,ecision /(en t(e time comes0
At some time you m)y be )s4e, to e6c()n*e one -i.e insur)nce pro,uct .or )not(er0
Insur)nce is ) const)nt-y evo-vin* in,ustry )n, t(ere )re m)ny ne/ pro,ucts on t(e
m)r4et .rom /(en you m)y ()ve entere, into your current po-icy )n, you m)y be
s(o/n /()t )ppe)rs on t(e sur.)ce to be ) better ,e)-0 Is it ) better ,e)-? S(ou-, you
e6c()n*e your o-, po-icy .or ) ne/ one? T()t is ,i..icu-t to s)y /it(out ) t(orou*(
revie/ o. bot( your o-, po-icy )n, t(e ne/ po-icy but p)rticu-)r-y your o-, po-icy0
T(e N)tion)- Associ)tion o. Securities De)-ers ()s ) very *oo, ,iscussion MWto (e-p
you ev)-u)te /(et(er t(e e6c()n*e is ri*(t .or you+ )n, (o/ you c)n .in, out /()t
you nee, to 4no/ to m)4e )n )ppropri)te ,ecision0N
T(is m)teri)- cont)ins on-y *ener)- ,escriptions )n, is not ) so-icit)tion to se-- )ny
insur)nce pro,uct or security+ nor is it inten,e, )s )ny .in)nci)- or t)6 ),vice0 or
in.orm)tion )bout speci.ic insur)nce nee,s or situ)tions+ contr)ct your insur)nce
)*ent0 Our )rtic-es )re inten,e, to )ssist in e,uc)tin* you )bout insur)nce *ener)--y
)n, not to provi,e person)- service0 T(ey m)y not t)4e into )ccount your person)-
c()r)cteristics suc( )s bu,*et+ )ssets+ ris4 to-er)nce+ .)mi-y situ)tion or )ctivities
9F
/(ic( m)y )..ect t(e type o. insur)nce t()t /ou-, be ri*(t .or you0 In ),,ition+ st)te
insur)nce -)/s )n, insur)nce un,er/ritin* ru-es m)y )..ect )v)i-)b-e cover)*e )n, its
costs0 I. you nee, more in.orm)tion or /ou-, -i4e person)- ),vice you s(ou-, consu-t
)n insur)nce pro.ession)-0 :ou m)y )-so visit your st)teEs insur)nce ,ep)rtment .or
more in.orm)tion0 too *re)t to be borne by one in,ivi,u)-
T(e options .or purc()sin* I(u$#(;e )re p-enti.u- /it( c(oices r)n*in* .rom
c(oosin* t(e Insur)nce 1omp)ny+ se)rc(in* .or )n )*ent+ ,eci,in* on t(e ,e,uctib-e+
)mount o. cover)*e+ bene.ici)ries )n, ,epen,ent cover)*e0 Once you ()ve ) c(i-, t(e
o..ers st)rt pourin* in on insurin* your ne/ )rriv)-0 Does t(e c(i-, nee, ) po-icy or
c)n (e or s(e be ),,e, to )n e6istin* po-icy?
or coup-es p-)nnin* on m)rryin* t(ey nee, to ,eci,e /(ic( Emp-oyer o..ers t(e best
cover)*e0 7(en you mer*e your be-on*in*s into one (ouse(o-, )s co()bit)nts t(e
nee, .or ) renterEs po-icy+ i. one is not )-re),y in p-)ce+ becomes )n issue0 7(en
sett-in* into your ne/ resi,ence imme,i)te-y st)rt p(oto*r)p(in* t(e bi*>tic4et items+
)n, cre)te ) noteboo4 recor,in* t(e mo,e- )n, seri)- numbers0 I pre.er An)-ysis P),s
t()t ()ve co-umns .or e)sy recor, 4eepin*0 :ou c)n )-so 4eep t(is ,)t) on t(e
o/nerEs m)nu)- /it( )-- m)nu)-s in one -oc)tion .or e)sy )ccess0
Sever)- mont(s )*o my (ome /)s bur*-)ri8e,0 I receive, .rom t(e Po-ice ) Victims
Supp-ement)- Property #oss Report0 T(e c)te*ories on t(is report inc-u,e 5u)ntity+
)rtic-e+ seri)- number+ br)n,+ mo,e- number+ misce--)neous ,escription K co-or+ si8e+
etc0 )n, .)ir ,o--)r v)-ue0 I ()ve been rentin* .or seven ye)rs ) (ouse t()t is ) ,up-e6
)n, /)s not insure,0 I no/ ()ve RenterEs )n, E)rt(5u)4e Insur)nce0
9L
I -e)rne, /(i-e servin* on ) jury t(is summer t()t ) robbery occurs /it( .orce /(i-e )
bur*-)ry is t(e un-)/.u- entry o. premises0 It /)s )-)rmin* to -e)rn t(e number o.
members on t(e jury p)ne- t()t )ns/ere, yes to bein* ) victim o. ) crime0 Not one o.
t(ese crimes en,e, /it( t(e c)pture o. t(e cu-prit0 T(is is )not(er re)son /(y
insurin* oneEs property is ) must in t(is ,)y )n, )*e0
7(en ) .)mi-y member turns 1D or 1I in most st)tes t(ey )re e)*er to obt)in )
,riverEs -icense or stu,ent permit0 A .e/ mont(s be.ore t(is event t)4es p-)ce t(e
.)mi-y nee,s to -oo4 over t(eir )utomobi-e po-icy )n, m)4e c()n*es to t(e cover)*e
to cover t(e ),,ition)- ,river in t(eir (ouse(o-,0
On some po-icies /(en ) c(i-, turns t(e -e*)- )*e o. ei*(teen t(ey m)y no -on*er
5u)-i.y to be on t(eir p)rentEs insur)nce po-icy0 I. t(e *r),u)te is *oin* onto co--e*e
t(e (e)-t( )n, )uto po-icies nee, to be consu-te, to ,etermine cover)*e options0
7it( m)ny I(u$#(;e comp)nies you ()ve t(e option o. p)yin* t(e entire premium
in one p)yment+ or m)4e mont(-y p)yments0 :ou c)n ()ve t(e p)yments ,e,ucte,
.rom your c(ec4in* )ccount or p)y )t your )*entEs o..ice+ m)i- in ) c(ec4 to t(e
comp)ny or use t(eir )utom)te, te-ep(one system )n, per()ps even p)y on-ine0
T(ere )re c(oices *)-ore in ,eterminin* your I(u$#(;e options0 Be--)on-ineEs
Insur)nce Site /i-- (e-p *ui,e you in t(e ri*(t ,irection to t)4e c)re o. )-- your
Insur)nce nee,s0 Topics covere, /i-- inc-u,eA
None o. us 4no/ /()t is *oin* to ()ppen to us in t(e .uture but /()t /e ,o 4no/ is
t()t )cci,ents ()ppen0 T(is is t(e simp-e i,e) t()t t(e insur)nce in,ustry is .oun,e,
9'
on0 :ou never 4no/ /(en you mi*(t cr)s( your c)r or come (ome to .in, someone
()s bro4en into your (ome0 But /()t you c)n ,o is protect yourse-. .in)nci)--y
)*)inst somet(in* *oin* /ron* )t some point in t(e .uture0 T(is protection is /()t /e
c)-- insur)nce0
Insur)nce c)n seem comp-ic)te, but t(e b)sic princip-es )re re)--y 5uite
str)i*(t.or/)r,0
An insur)nce comp)ny /or4s out (o/ -i4e-y it is t()t )n )cci,ent or event /i--
()ppen )n, /()t it /ou-, cost to put it ri*(t0
B)se, on t(is+ t(e insur)nce comp)ny sets /()t is 4no/ )s ) premium0 T(is is
t(e )mount it )s4s you to p)y in or,er to protect yourse-. )*)inst t(e )cci,ent
or event0 T(e cost o. t(e premium is o.ten spre), so you p)y it on ) mont(-y
b)sis0
I. /()tever it is you ()ve insure, yourse-. )*)inst ()ppens+ you t(en m)4e )
c-)im to your insur)nce comp)ny )n, it p)ys out t(e )*ree, )mount0
=&
COMPANY PROFILE

INTRODUCTION OF MAX NEW YORK
MAX NEW YORK 0 T3E SOLUTION OF LIFE
M)6 Ne/ :or4 is not on-y ) -e),in* comp)ny in t(e unit>-in4e, -i.e insur)nce m)r4et0 T(e M)6
Ne/ :or4 br)n, )-so represents ) ne/ p(i-osop(y o. customer service+ responsibi-ity to t(e
environment+ emp-oyees )n, ot(er *-ob)- )spects )..ectin* )-- o. us0
M#B Ne> Yo$@ me#( 0
LIFE
&ITALITY
SUCCESS
M#B Ne> Yo$@ Li9e I(u$#(;e Com1#(' Ltd! is ) joint venture bet/een M)6 In,i)
#imite,+ one o. In,i)Qs -e),in* mu-ti>business corpor)tions )n, Ne/ :or4 #i.e Intern)tion)-+
t(e intern)tion)- )rm o. Ne/ :or4 #i.e+ ) ortune 1&& comp)ny0 T(e comp)ny ()s positione,
=1
itse-. on t(e 5u)-ity p-)t.orm0 In -ine /it( its <iio( to be t=e mot #dmi$ed )i9e i(u$#(;e
;om1#(' i( I(di#+ it ()s ,eve-ope, ) stron* corpor)te *overn)nce mo,e- b)se, on t(e core
v)-ues o. e6ce--ence+ (onesty+ 4no/-e,*e+ c)rin*+ inte*rity )n, te)m/or40
Incorpor)te, in %&&&+ M)6 Ne/ :or4 #i.e st)rte, commerci)- oper)tion in %&&10 In -ine /it(
its v)-ues o. .in)nci)- responsibi-ity+ M)6 Ne/ :or4 #i.e ()s ),opte, pru,ent .in)nci)-
pr)ctices to ensure s).ety o. po-icy(o-,erQs .un,s0 T(e 1omp)nyQs p)i, up c)pit)- )s on 9&t(
Apri-+ %&&' is Rs 1FL% crore0
M)6 Ne/ :or4 #i.e ()s mu-ti>c()nne- ,istribution spre), )cross t(e country0 A*ency
,istribution is t(e prim)ry c()nne- comp-emente, by p)rtners(ip ,istribution+ b)nc)ssur)nce+
)--i)nce m)r4etin* )n, ,e,ic)te, ,istribution .or emer*in* m)r4ets0 T(e 1omp)ny p-)ces ) -ot
o. emp()sis on its se-ection process .or )*ent ),visors+ /(ic( comprises .our st)*es >
screenin*+ psyc(ometric test+ c)reer semin)r )n, .in)- intervie/0 T(e )*ent ),visors )re
tr)ine, in>(ouse to ensure optim)- contro- on 5u)-ity o. tr)inin*0 T(e comp)ny current-y ()s
)roun, '%+IIF )*ent ),visors )t F1% o..ices )cross 9L' cities0 T(e comp)ny )-so ()s 9I
re.err)- tie>ups /it( b)n4s+ %= p)rtners(ip ,istribution )n, )--i)nce m)r4etin* re-)tions(ips
e)c(0 M)6 Ne/ :or4 #i.e ()s put in p-)ce ) uni5ue (ub )n, spo4e mo,e- o. ,istribution to
,eepen our rur)- penetr)tion0 T(is is t(e .irst time suc( ) mo,e- ()s been put in p-)ce .or rur)-
m)r4etin* o. insur)nce0 T(e comp)ny ()s 19F o..ices ,e,ic)te, to rur)- )re)s0
M)6 Ne/ :or4 #i.e o..ers ) suite o. .-e6ib-e pro,ucts0 It no/ ()s 9F pro,ucts coverin* bot(
-i.e )n, (e)-t( insur)nce )n, L ri,ers t()t c)n be customi8e, to over L&& combin)tions
=%
en)b-in* customers to c(oose t(e po-icy t()t best .its t(eir nee,0 Besi,es t(is+ t(e comp)ny
o..ers I pro,ucts )n, F ri,ers in *roup insur)nce business0
M)6 Ne/ :or4 is ) /or-, -e),er in .in)nci)- services0 7it( more t()n 9&& ye)rsE o. (istory+
M)6 Ne/ :or4 is no/ t(e /or-,Es .i.t( -)r*est insurer )n, t(e -)r*est in t(e UK0 Our m)in
)ctivities )re -on*>term s)vin*s+ .un, m)n)*ement )n, *ener)- insur)nce0 It ()s premium
income )n, investment s)-es .rom continuin* oper)tions o. )bout P9& bi--ion )n, over P%=&
bi--ion o. )ssets un,er m)n)*ement0
M)6 Ne/ :or4 bec)me t(e ne/ n)me .or t(e .ormer 1!NU in 3u-y %&&%0 T(e c()n*e
represente, p)rt o. t(e *roupEs p-)nne, journey to/)r,s bein* reco*ni8e, )s ) /or-,>c-)ss
.in)nci)- services provi,er0
To,)y t(e M)6 Ne/ :or4 br)n, is )-ive )n, tr),in* in more t()n %& countries /it( M)6 Ne/
:or4 no/ t(e /or-,Es .i.t(>-)r*est insur)nce *roup Gb)se, on *ross /or-,/i,e premiums .or
t(e ye)r en,e, 91 December %&&DH0
M)6 Ne/ :or4 is 1=t( in t(e M!re)t P-)ces to 7or4N survey in %&&= )n, r)n4e, (i*(est
)mon* insur)nce comp)nies+ m)4in* it t(e best insurer to /or4 .or in In,i)0 T(is is t(e t(ir,
ye)r t()t M)6 Ne/ :or4 #i.e Insur)nce rem)ins t(e top %D M*re)t p-)ce to /or4N in ) survey
o. more t()n %&& comp)nies ),ministere, by !ro/ T)-ent 1omp)ny #t,0 )-on* /it( !re)t
P-)ces to 7or4X Institute+ Inc0 )n, Business 7or-, m)*)8ine0
M)6 Ne/ :or4 In,i) ()s cre)te, t(rou*( t(e )ctive contribution o. its emp-oyees0 T(ese -ines
not on-y ,e.ine t(e /)y /e -ive )n, /or4 but )-so serve )s ) remin,er to ,e-iver t(e best to
our customers+ s()re(o-,ers+ co--e)*ues+ p)rtners ; emp-oyees )t )-- times0
Embe,,e, in t(is vision )re t(e core v)-ues o. Inte*rity+ 1ustomer centricity+ P)ssion .or
/innin*+ Innov)tion )n, Empo/ere, te)m t()t /e ()ve co--ective-y ,e.ine, )n, committe, to
=9
/or4in* to/)r,s M)6 Ne/ :or4 ()s been oper)tin* in Asi) since 1LL& )n, /e )re ,e,ic)te,
to t(e provision o. -on*>term s)vin*s pro,ucts )n, investments+ /it( t(e commitment to serve
our customer in trust0
M)6 Ne/ :or4 oper)tin* in t(e 4ey m)r4ets o. Sin*)pore+ In,i)+ "on* Kon* )n, 1(in)+ our
vision is to become t(e -e),in* provi,er o. .in)nci)- services ,i..erenti)te, by our mu-ti>
,istribution str)te*y )cross t(ese c(osen m)r4ets0
Most priv)te -i.e insur)nce comp)nies -)unc(e, tr),ition)- pro,ucts in In,i)+ very simi-)r to
t(ose o..er by MA< NE7 :ORK #IE INSURAN1E0 M)6 Ne/ :or4+ (o/ever+ too4 )
,i..erent )ppro)c( )n, /)s )mon* t(e .irst priv)te insurers in t(e country to intro,uce Unit
#in4e, pro,ucts in t(e m)r4et+ o..erin* its customers v)-ue .or money pro,ucts t()t )re
mo,ern+ .-e6ib-e )n, tr)nsp)rent0 M)6 Ne/ :or4 -)unc(e, ) -i.e insur)nce )n, -on*>term
s)vin*s joint venture in 3une %&&% /it( D)bur !roup+ 1 o. In,i)Es o-,est )n, most respecte,
business (ouses0 7e )re no/ )mon* t(e top 1% -i.e insurers in t(e In,i)n m)r4et0
A unit -in4e, pro,uct .un, is ) .orm o. poo-e, investment /(ere you purc()se units0
Premiums usu)--y investe, )s units in stoc4 m)r4et .un,s0 T(e v)-ue o. t(e Po-icy *oes up ;
,o/n in -ine /it( t(e per.orm)nce o. t(e p)rticu-)r .un,
M)6 Ne/ :or4 is UKEs -)r*est )n, t(e /or-,Es .i.t( -)r*est insur)nce !roup0 It is one o. t(e
-e),in* provi,ers o. -i.e )n, pensions pro,ucts to Europe )n, ()s subst)nti)- businesses
e-se/(ere )roun, t(e /or-,0 7it( ) (istory ,)tin* b)c4 to 1I'I+ M)6 Ne/ :or4 ()s ) =&
mi--ion>customer b)se /or-,/i,e0 It ()s more t()n P9I= bi--ion o. )ssets un,er m)n)*ement0
In In,i)+ M)6 Ne/ :or4 ()s ) -on* (istory ,)tin* b)c4 to 1L9=0 At t(e time o. n)tion)-is)tion
it /)s t(e -)r*est .orei*n insurer in In,i) in terms o. t(e compens)tion p)i, by t(e
==
!overnment o. In,i)0 M)6 Ne/ :or4 /)s )-so t(e .irst .orei*n insur)nce comp)ny in In,i) to
set up its represent)tive o..ice in 1''D0
In In,i)+ M)6 Ne/ :or4 ()s ) joint venture /it( D)bur+ one o. In,i)Qs o-,est+ )n, -)r*est
!roup o. comp)nies0 A pro.ession)--y m)n)*e, comp)ny+ D)bur is t(e countryQs -e),in*
pro,ucer o. tr),ition)- (e)-t(c)re pro,ucts0
In )ccor,)nce /it( t(e *overnment re*u-)tions M)6 Ne/ :or4 (o-,s ) %I per cent st)4e in
t(e joint venture )n, t(e D)bur *roup (o-,s t(e b)-)nce F= per cent s()re0
7it( ) stron* s)-es .orce o. over 9&+&&& in)nci)- P-)nnin* A,visers GPAsH+ M)6 Ne/ :or4
()s initi)te, )n innov)tive )n, ,i..erenti)te, s)-es )ppro)c( to t(e business0 T(rou*( t(e
Min)nci)- "e)-t( 1(ec4N G"1H M)6 Ne/ :or4Es s)-es .orce ()s been )b-e to est)b-is( its
cre,ibi-ity in t(e m)r4et0 T(e "1 is ) .ree service ),ministere, by t(e PAs .or ) nee,>b)se,
)n)-ysis o. t(e customerEs -on*>term s)vin*s )n, insur)nce nee,s0 Depen,in* on t(e -i.e st)*e
)n, e)rnin*s o. t(e customer+ t(e "1 )ssesses )n, recommen,s t(e ri*(t insur)nce pro,uct
.or t(em0
M)6 Ne/ :or4 pioneere, t(e concept o. B)nc )ssur)nce in In,i)+ )n, ()s -ever)*e, its *-ob)-
e6pertise in B)nc )ssur)nce success.u--y in In,i)0 1urrent-y+ M)6 Ne/ :or4 ()s B)nc
)ssur)nce tie>ups /it( ABN Amro B)n4+ Americ)n E6press B)n4+ In,usIn, B)n4+ 1enturion
B)n4 o. Punj)b+ T(e #)4s(mi 2i-)s B)n4 #t,0 )n, Punj)b ; Sin, B)n4+ 1o>oper)tive B)n4s
in !uj)r)t+ R)j)st()n+ 3)mmu ; K)s(mir+ Bi()r+ 7est Ben*)-+ An,(r) Pr),es( )n,
M)()r)s(tr) )n, re*ion)- B)n4s 7(en M)6 Ne/ :or4 entere, t(e m)r4et+ most comp)nies
/ere o..erin* tr),ition)- -i.e pro,ucts0 M)6 Ne/ :or4 st)rte, by o..erin* t(e more mo,ern
Unit #in4e, )n, Unitise, 7it( Pro.it pro,ucts to t(e customers+ cre)tin* ) uni5ue
=D
,i..erenti)tion0 M)6 Ne/ :or4Es pro,ucts ()ve been ,esi*ne, in ) m)nner to provi,e
customers .-e6ibi-ity+ tr)nsp)rency )n, v)-ue .or money0 It ()s been )mon* t(e .irst
comp)nies to intro,uce t(e more mo,ern Unit #in4e, pro,ucts in t(e m)r4et0 Its pro,ucts
inc-u,eA /(o-e -i.e G#i.e#on*H+ en,o/ment G#i.es)ver+ E)sy #i.e P-us+ #i.es)ver P-usH+ c(i-,
po-icy G:oun* Ac(iever+ S).e*u)r, 3unior+ M)6 Ne/ :or4 #itt-e M)sterH sin*-e premium
G#i.e Bon, )n, #i.e Bon, P-usH+ Pension GPension P-usH+ Term G#i.e S(ie-,H+ .i6e, term
protection p-)n Gree,om #i.e P-)nH )n, ) t)6 e..icient investment p-)n /it( -imite, premium
p)yment term G#i.eBon,DH0 M)6 Ne/ :or4 pro,ucts )re mo,ern )n, contempor)ry unitise,
pro,ucts t()t o..er uni5ue customer bene.its -i4e .-e6ibi-ity to c(oose cover -eve-s+ in,e6)tion
)n, p)rti)- /it(,r)/)-s0
M)6 Ne/ :or4Es un, m)n)*ement oper)tion is one o. its 4ey ,i..erenti)tors0 Oper)tin* .rom
Mumb)i+ M)6 Ne/ :or4 ()s )n e6perience, te)m o. .un, m)n)*ers )n, t(e r)n*e o. .un,
options inc-u,es Unitise, 7it(>Pro.its un, )n, seven Unit #in4e, .un,sA > Protector un,+
Secure un,+ B)-)nce, un,+ !ro/t( un,+ En()ncer un,+ In,e6 un, )n, Bon, un,0
M)6 Ne/ :or4 ()s 1'9 Br)nc(es in In,i) Ginc-u,in* rur)- br)nc(esH supportin* its
,istribution net/or40 T(rou*( its B)nc )ssur)nce p)rtner -oc)tions+ M)6 Ne/ :or4 pro,ucts
)re )v)i-)b-e in more t()n %+F'D -oc)tions )cross In,i)0
rior to t(e )ppointment+ Su, /)s servin* )s M)6 Ne/ :or4 #i.e Insur)nceQs Deputy
M)n)*in* Director0 !)ry Bennett+ /(o serve, )s 1(ie. E6ecutive O..icer )n, M)n)*in*
Director o. t(e comp)ny since 3u-y %&&D+ ()s been n)me, E6ecutive 2ice Presi,ent )n,
!re)ter 1(in) 1(ie. E6ecutive O..icer o. Ne/ :or4 #i.e Intern)tion)-+ ##1+ e..ective
imme,i)te-y0
In ) re-)te, )nnouncement+ R)jit Me(t)+ M)6 Ne/ :or4 #i.eQs Deputy 1(ie. Oper)tin*
=I
O..icer ()s been )ppointe, )s t(e 1(ie. Oper)tin* O..icer o. t(e joint venture+ )-so pen,in*
re*u-)tory )pprov)-0
An)-jit Sin*(+ 1()irm)n M)6 Ne/ :or4 #i.e Insur)nce+ commente,A RR)jes( )n, R)jitQs
)ppointments )re p)rt o. )n or,er-y m)n)*ement tr)nsition t()t ()s been p-)nne, .or some
time0 7e )re con.i,ent t()t t(is ne/ -e),ers(ip te)m /i-- bui-, on t(e so-i, .oun,)tion t()t is
in p-)ce )s /e continue our journey o. becomin* t(e most ),mire, -i.e insur)nce comp)ny in
In,i) /it( t(e most pro.ession)-+ most (i*(-y tr)ine, )*ency s)-es .orce in t(e country0 7e
t()n4 !)ry Bennett .or )-- t()t (e ()s ,one on be()-. o. M)6 Ne/ :or4 #i.e )n, /is( (im t(e
very best in (is ne/ ro-e0R
R7e )re .ortun)te to ()ve e6ecutives o. R)jes(Qs c)-iber t)4in* t(e (e-m )t M)6 Ne/ :or4
#i.e Insur)nce+R ),,e, Sin*(0 RR)jes( ()s m),e ) si*ni.ic)nt imp)ct imp-ementin* business
str)te*ies t()t ()ve contribute, to t(e r)pi, *ro/t( o. our -i.e insur)nce business+ steerin* t(e
over)-- ,istribution net/or4+ )n, contributin* *re)t-y to t(e comp)nyQs pro,uct m)n)*ement
)n, m)r4etin* e..orts0R Sin*( continue,+ RR)jit ()s p-)ye, )n e5u)--y import)nt ro-e .or M)6
Ne/ :or4 #i.e+ (e-pin* m)4e M)6 Ne/ :or4 #i.eQs (um)n resources )n, t)-ent ,eve-opment
t(e str)te*ic ,i..erenti)tor t()t it is to,)y+ )s /e-- )s ),,in* si*ni.ic)nt v)-ue to t(e comp)nyQs
s)-es+ oper)tions )n, customer service .unctions0R
R7eQre very p-e)se, to ()ve in,ivi,u)-s /it( t(e -eve- o. s4i-- )n, )ccomp-is(ment o. R)jes(
)n, R)jit )t M)6 Ne/ :or4 #i.e Insur)nce+R s)i, Dic4 Mucci+ 1()irm)n )n, 1(ie. E6ecutive
O..icer o. Ne/ :or4 #i.e Intern)tion)-+ ##10 RItQs ) test)ment to or*)ni8)tion)- ,ept( o. t(e
comp)ny t()t /e )re t)ppin* t/o .oun,in* te)m members /(o ()ve (), m)jor ro-es in
bui-,in* t(e comp)ny into /()t it is to,)y+ one o. In,i)Qs premier -i.e insurers+ /i,e-y
reco*ni8e, .or its 5u)-ity )n, innov)tion )n, .or its ro-e in m)4in* -i.e insur)nce )n,
=F
retirement s)vin*s ) re)-ity .or tens o. mi--ions o. -o/>income )n, un,erserve, In,i)n
(ouse(o-,s0R
Mucci ),,e,+ R!)ry p-)ye, )n import)nt ro-e in t(e tremen,ous *ro/t( )n, success o. M)6
Ne/ :or4 #i.e Insur)nce )n, /e )re *r)te.u- to (im .or (is m)ny contributions0 "e ,i, )n
outst)n,in* job -e),in* M)6 Ne/ :or4 #i.e+ )n, in (is prior post runnin* Ne/ :or4 #i.eQs
"on* Kon* oper)tion+ )n, IQm p-e)se, (eQs )ccepte, ) ne/ position /it(in Ne/ :or4 #i.e
Intern)tion)- overseein* our -)r*e )n, )ttr)ctive !re)ter 1(in) re*ion0R
Previous-y+ )s ) member o. t(e comp)nyQs core m)n)*ement te)m+ Su, /)s responsib-e .or
steerin* t(e over)-- ,istribution net/or4 o. t(e comp)ny )n, overseein* t(e pro,uct
m)n)*ement+ m)r4etin*+ corpor)te )..)irs )n, customer re-)tions(ip m)n)*ement .unctions0
Prior to t()t (e serve, )s E6ecutive Director > Distribution+ )n, /)s t(e prim)ry ,river .or
M)6 Ne/ :or4 #i.e Insur)nceQs ,istribution .ootprint )cross In,i)+ settin* up )--i)nces )n, )n
)*ent>),visor net/or4 )n, mo,e- t()t /)s reco*ni8e, )s t(e Rbest in c-)ss0R Mr0 Su, e)rne,
(is B)c(e-or o. 1ommerce )n, )n MBA )n, in m)r4etin* )n, .in)nce .rom )cu-ty o.
M)n)*ement Stu,ies+ De-(i University be.ore comp-etin* (is A,v)nce, M)n)*ement
Pro*r)m .rom 7()rton Business Sc(oo-+ University o. Pennsy-v)ni)+ P(i-),e-p(i)+ USA0
Me(t) is )-so ) .oun,in* te)m member o. t(e M)6 Ne/ :or4 #i.e te)m0 Prior to (is ro-e )s
Deputy 1(ie. Oper)tin* O..icer+ R)jit serve, )s M)6 Ne/ :or4 #i.eQs E6ecutive Director .or
"um)n Resources+ Tr)inin* )n, Intern)- 1ommunic)tions /(ere (e /)s responsib-e .or
str)te*ic initi)tives -e),in* to t(e stren*t(enin* o. t(e M)6 Ne/ :or4 #i.eQs (um)n resource
m)n)*ement0
"e ()s )-so m),e import)nt contribution in ,eve-opment )n, imp-ement)tion o. M)6 2ij)y+
t(e innov)tive business mo,e- t()t .u-.i--s protection )n, s)vin*s nee,s o. un,erserve,
m)r4et0 Prior to joinin* M)6 Ne/ :or4 #i.e+ (e /)s Director > Personne- )t B)n4 o. Americ)
=L
)n, /or4e, /it( "1# > "e/-ett P)c4)r,0 Mr0 Me(t) is m)n)*ement *r),u)te )n, ()s
)tten,e, )n A,v)nce, M)n)*ement 1ourse )t INSEAD+ r)nce0
T(e -e),in* priv)te -i.e insur)nce comp)ny > M)6 Ne/ :or4 #i.e Insur)nce 1omp)ny #t,0
()s -)unc(e, Q-i.e-ineQ > ) (e)-t( insur)nce pro,uct on 7e,nes,)y+ Dt( M)rc( %&&L+ )cross
In,i)0 No/+ t(e comp)ny c)n bo)st o. o..erin* comp-ete (e)-t( )n, -i.e insur)nce pro,ucts
)cross -- re*ions in In,i)0 T(is ne/-y -)unc(e, (e)-t( insur)nce pro,uct o. M)6 Ne/ :or4
#i.e Insur)nce 1omp)ny o..ers t(ree *roups o. (e)t( insur)nce so-utions0
T(e Director M)r4etin* Pro,uct M)n)*ement )n, 1orpor)te A..)irs o. M)6 Ne/ :or4 #i.e
Insur)nce s)i, t()t t(ese t(ree ,istinct (e)t( insur)nce pro,ucts )re me)nt to cover
eventu)-ities -i4e (ospit)-i8)tion+ sur*ery )n, critic)- i--ness o. t(e insure,0 "e points out t()t
t(ese p-)ns ()ve been structure, /it( .e)tures -i4e cover)*e .or ) /i,e r)n*e o. )i-ments+ no
c-)im ,iscount on revise, premium .or ) (e)-t(y -i.e+ ) .i6e, premium .or ) .ive>ye)r term+
.ree secon, opinion .rom t(e best (e)-t( c)re institutions o. In,i) on ,etection o. i--ness0
urt(er+ it )-so ()s provision .or ) .ree te-ep(onic me,ic)- (e-p-ine )cross In,i)0
T(e (ospit)-i8)tion > is covere, by RMe,ic)s( p-)nR+ /(ic( is me)nt to provi,e ) .i6e, )mount
o. c)s( bene.it on ) ,)y>to>,)y b)sis ,urin* t(e entire perio, o. (ospit)-i8)tion o. t(e insure,0
T(e Me,ic)s( p-)n /ou-, )-so cover e6penses .or ),mission in I1U+ -ump sum bene.its
)*)inst )n un-imite, number o. sur*eries )n, recuper)tion bene.its0
T(e secon, p-)n o. t(e ne/-y -)unc(e, (e)-t( insur)nce o. M)6 Ne/ :or4 #i.e Insur)nce+ is
t(e R7e--ness P-)nR+ /(ic( is ) more )ttr)ctive one )n, covers Qcritic)- i--nessQ -i4e c)ncer+
)-8(eimers+ (e)rt )i-ments+ -iver ,ise)se+ ,e).ness+ perm)nent ,is)bi-ity+ etc0 T(e 7e--ness
p-)n covers t(irty ei*(t critic)- i--nesses+ /(ic( is t(e (i*(est number o. i--ness covere, un,er
one insur)nce p-)n in In,i) by )ny insur)nce comp)ny0
='
T(e t(ir, (e)-t( insur)nce po-icy o. M)6 Ne/ :or4 #i.e Insur)nce is ) term p-us (e)-t(
protection p-)n 4no/n )s RS).ety NetR0 T(is provi,es cover)*e to t(e insure, person .or )ny
-osses incurre, by (imJ(er in eventu)-ities -i4e critic)- i--ness+ )cci,ent+ ,is)bi-ity )n, ,e)t(0
7it( %1 -)4( -i.e insur)nce po-icies )n, /it( )n )ssure, sum o. Rs I%+&&& crores in its 4itty
M)6 #i.e Insur)nce /is(es to )c(ieve business )t -e)st .ive percent (i*(er t()n it ,i, in t(e
-)st .in)nci)- ye)r0 T(e comp)ny )-so )nnounce, t()t it /ou-, *o .or )n e6p)nsion ,rive )n,
/ou-, )-so incre)se t(e number o. br)nc( o..ices in T)mi- N),u /it(in t(e .isc)- ye)r %&&L>
%&&'0 M)6 Ne/ :or4 #i.e Insur)nce 1omp)ny is one o. t(e .)stest *ro/in* -i.e insur)nce
comp)nies in In,i) )n, is t(e .irst -i.e insur)nce comp)ny o. In,i) to be )/)r,e, /it( ISO
'&&1A%&&& certi.ic)tion0 T(is Rs '&F0= crores insur)nce comp)ny is one o. t(e most respecte,
comp)nies in In,i)0 A.ter m)4in* stron* inro),s into t(e In,i)n -i.e insur)nce m)r4et /it( )
stron* pro,uct port.o-io t(e comp)ny is e6pecte, to ,o /e-- /it( its ne/ pro,uct -ine in t(e
In,i)n (e)-t( insur)nce sector )s /e--0
M#B Ne> Yo$@ #i.e Insur)nce 1omp)ny is ) joint venture bet/een Ne/ :or4 #i.e
Intern)tion)- Inc0+ ) ortune 1&& comp)ny )n, Americ)Qs -)r*est -i.e insur)nce provi,er )n,
M)6 In,i) #imite, one o. t(e -e),in* mu-ti>business corpor)tions in In,i)0 M)6 Ne/ :or4
#i.e Insur)nce 1o #t, is ) Rs0 %D& crore joint venture /it( ) p)i, up c)pit)- o. Rs0 L&F
crore0T(e insur)nce )*ents emp-oye, )t M)6 Ne/ :or4 #i.e Insur)nce 1o #t, )re tr)ine, in>
(ouse /it( ) ri*orous tr)inin* pro*r)m o. over 1D% (rs+ muc( (i*(er t()n t(e st)n,)r, 1&& (rs
o. m)n,)tory tr)inin* -)i, ,o/n by t(e IRDA0 Aroun, 9=D M)6 Ne/ :or4 A*ent A,visors
5u)-i.ie, .or Mi--ion Do--)r Roun, t)b-e GMDRTH members(ip in %&&I0
It is )n intern)tion)--y reno/ne, con*re*)tion o. /or-,Qs top insur)nce )*ents0 M)6 Ne/ :or4
#i.e brin*s to you speci)--y customi8e, pro,ucts )n, services t()t )re .-e6ib-e )n, c)n e
customi8e, to suit your nee,s0 It no/ ()s 9& -i.e insur)nce pro,ucts )n, L ri,ers t()t c)n be
D&
customi8e, to over L&& combin)tions en)b-in* customers to c(oose t(e po-icy or p-)n t()t
best .its t(eir nee,0 T(ese inc-u,eA
M)6 Ne/ :or4 is )-so 4een to re)c( out to t(e un,erprivi-e*e, t()t ()ve not (), )ccess to
insur)nce so .)r0 T(rou*( its )ssoci)tion /it( B)si6 G) micro .in)nci)- institutionH )n, ot(er
N!Os+ it ()s been )b-e to re)c( t(e /e)4er sections o. t(e society )n, provi,e -i.e insur)nce
to t(em0
M)6 Ne/ :or4 ()s been .e-icit)te, /it( t(e RBron8e A/)r, .or E6ce--ence in Peop-e
M)n)*ementR by !ro/ T)-ent 1omp)ny #imite, )n, Business /or-,0 T(is (onour is *iven to
M)6 Ne/ :or4 b)se, on t(e r)n4s receive, in top %D -ists o. t(e !re)t P-)ce to 7or4 In,i)
stu,ies con,ucte, in t(e -)st .our ye)rs0 M)6 Ne/ :or4 /)s r)n4e, 1%t( in %&&9+ 1=t( in
%&&= )n, 19t( in t(e ye)r %&&D0
M#B Ne> Yo$@
M)6 Ne/ :or4 is UKEs -)r*est )n, t(e /or-,Es .i.t( -)r*est insur)nce !roup0 It is one o. t(e
-e),in* provi,ers o. -i.e )n, pensions pro,ucts to Europe )n, ()s subst)nti)- businesses
e-se/(ere )roun, t(e /or-,0 7it( ) (istory ,)tin* b)c4 to 1I'I+ M)6 Ne/ :or4 ()s ) =&
mi--ion customer b)se /or-,/i,e0 It ()s more t()n P9FF bi--ion o. )ssets un,er m)n)*ement0
D1
M#B Ne> Yo$@ I(di# M#(#%eme(t Te#m
Bo)r, O. Directors
Mr0 An)-jit Sin*(
C=#i$m#(5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Anuroop GTonyH Sin*(
&i;e C=#i$m#(5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 R)jes( Su,
CEO 4 M#(#%i(% Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 R)jit Me(t)
EBe;uti<e Di$e;to$ 4 C=ie9 O1e$#ti(% O99i;e$5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 7i--i)m Be)ty
Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Ric()r, #0 Mucci
Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Dr0 Om4)r !os/)mi
D%
Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 R)jes( K()nn)
Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Ms0 M)rie--e T(eron
Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
M#(#%eme(t Te#m
Mr0 R)jes( Su,
CEO 4 M#(#%i(% Di$e;to$5
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 R)jit Me(t)
EBe;uti<e Di$e;to$ 4 C=ie9 O1e$#ti(% O99i;e$
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Ani- Me(t)
S$! Di$e;to$5 Ne> /ui(e
S/U
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Suni- K)4)r
S$! Di$e;to$ #(d C=ie9 Fi(#(;i#) O99i;e$
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Aj)y Set(
D9
Se(io$ Di$e;to$0 Le%#) 4 Com1)i#(;e
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Deb)s(is S)r4)r
Se(io$ Di$e;to$ 4 C=ie9 M#$@eti(% O99i;e$
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 3o(n Poo-e
C=ie9 A;tu#$'
M)6 Ne/ :or4 #i.e Insur)nce
Mr0 Pr)s()nt Trip)t(y
EBe;uti<e &i;e P$eide(t0 St$#te%i; P)#((i(% #(d /ui(e De<e)o1me(t
M)6 Ne/ :or4 #i.e Insur)nce
Ou$ &iio(
M#B Ne> Yo$@ 0 >=e$e eB;eedi(% eB1e;t#tio( t=$ou%= i((o<#ti<e o)utio( i Cou$C
>#' o9 )i9e
T(is is t(e compe--in* vision t()t M)6 Ne/ :or4 In,i) ()s cre)te, t(rou*( t(e )ctive
contribution o. its emp-oyees0 T(ese -ines not on-y ,e.ine t(e /)y /e -ive )n, /or4 but )-so
serve )s ) remin,er to ,e-iver t(e best to our customers+ s()re(o-,ers+ co--e)*ues+ p)rtners ;
emp-oyees )t )-- times0
Embe,,e, in t(is vision )re t(e core v)-ues o. Inte*rity+ 1ustomer centricity+ P)ssion .or
/innin*+ Innov)tion )n, Empo/ere, te)m t()t /e ()ve co--ective-y ,e.ine, )n, committe, to
/or4in* to/)r,s0
D=
A;=ie<eme(t #(d A>#$d
Some o9 t=e I(dut$' Fi$t
irst comp)ny to provi,e ree-oo4 perio, o. 1D ,)ys to t(e customer0 T(is /)s -)ter
m),e m)n,)tory by t(e re*u-)tor
irst comp)ny to st)rt to-- .ree -ine .or )*ent services
irst )n, t(e on-y -i.e insur)nce comp)ny in In,i) to imp-ement #e)n met(o,o-o*y o.
service e6ce--ence in service in,ustry
irst -i.e insur)nce comp)ny in In,i) to provi,e v)rious services to t(e )*ents )n,
customers over p(one
irst In,i)n -i.e insur)nce comp)ny to st)rt service center )t t(e re*ion)- -eve-
irst -i.e insur)nce comp)ny in In,i) to be )/)r,e, ISO '&&1A%&&& certi.ic)tion
A>#$d
Out-oo4 Money survey r)n4e, MN:# No01 in S-o/+ Me,ium )n, $uic4 .un,
c)te*ories
BT Mercer K R)n4e, NoF in t(e MBest comp)nies to 7or4 orN
A/)r,e, t(e !)--up !re)t 7or4 P-)ce A/)r, %&&'
1II K E6im B)n4 1ommen,)tion 1erti.ic)te .or Business E6ce--ence K %&&L
Reco*ni8e, )s ) Superbr)n,
Recipient o. %&&L 1IO 1&& A/)r, .or tec(no-o*y imp-ement)tion
DD
!o-,en Pe)coc4 A/)r, .or Innov)tion K %&&L
Amon* t(e top %D comp)nies to /or4 .or in In,i)+ )ccor,in* to Business/or-, %&&9
U!re)t 7or4p-)ces o. In,i)E
Amon* t(e top .ive most respecte, insur)nce comp)nies in In,i) )s per Business/or-,
%&&= ; %&&I survey
7on In,o>Americ)n 1orpor)te E6ce--ence A/)r, .or Best In,o>US comp)ny in
in)nci)- Services 1)te*ory in %&&I
Receive, UBest Si6 Si*m) ProjectE )/)r, )t S)4)- Si6 Si*m) E6ce--ence A/)r,s K
%&&I
Amon* top 9 in Asi) #i.e Insur)nce 1omp)ny o. t(e :e)r A/)r, %&&F institute, by
Asi) Insur)nce Revie/
Receive, t(e Amity 1orpor)te E6ce--ence A/)r, K %&&F
Receive, t(e UOut-oo4 Money A/)r,E .or bein* M)mon* t(e best ne/ insurers in t(e
countryN0
irst -i.e insur)nce comp)ny to be )/)r,e, 1II>E6im B)n4 1ommen,)tion 1erti.ic)te .or
Stron* 1ommitment to E6ce- > %&&L0
DI
OR"ANIDATION
SALES FORCE
T(e comp)ny current-y ()s )roun, '9+&&& )*ent ),visors )n, more t()n L&& o/n emp-oye,
s)-es .orce )t F1%o..ices )cross 9L' cities0 T(e comp)ny )-so ()s 9I re.err)- tie>ups /it( b)n4s+
%= p)rtners(ip ,istribution )n, )--i)nce m)r4etin* re-)tions(ips e)c(0 M)6 Ne/ :or4 #i.e ()s
put in p-)ce ) uni5ue (ub )n, spo4e mo,e- o. ,istribution to ,eepen our rur)- penetr)tion0 T(is
is t(e .irst time suc( ) mo,e- ()s been put in p-)ce .or rur)- m)r4etin* o. insur)nce0 T(e
comp)ny ()s 199 o..ices ,e,ic)te, to rur)- )re)s0 M)6 Ne/ :or4 #i.e invests si*ni.ic)nt-y in
its tr)inin* pro*r)mme )n, e)c( )*ent is tr)ine, .or )roun, 1&& (ours )s oppose, to t(e
m)n,)tory D& (ours stipu-)te, by t(e IRDA be.ore be*innin* to se-- in t(e m)r4etp-)ce0
Tr)inin* is ) continuous process .or )*ents )t M)6 Ne/ :or4 #i.e )n, ensures ,eve-opment o.
s4i--s )n, 4no/-e,*e t(rou*( ) structure, pro*r)mme spre), over =&& (ours in t/o ye)rs0 T(is
.ocus on continuous 5u)-ity tr)inin* ()s resu-te, in t(e comp)ny ()vin* )mon*st t(e (i*(est
)*ent p)ss r)te in IRDA e6)min)tions )n, t(e )*ents ()ve t(e (i*(est pro,uctivity )mon*
priv)te -i.e insurers0 %1L )*ent ),visors ()ve 5u)-i.ie, .or t(e Mi--ion Do--)r Roun, T)b-e
GMDRTH members(ip in %&&L0 MDRT is )n e6c-usive con*re*)tion o. t(e /or-,Es top se--in*
insur)nce )*ents )n, is intern)tion)--y reco*ni8e, )s t(e st)n,)r, o. e6ce--ence in t(e -i.e
insur)nce business0 M)6 Ne/ :or4 #i.e o..ers ) suite o. .-e6ib-e pro,ucts0 It no/ ()s 9F
in,ivi,u)- -i.e )n, (e)-t( insur)nce pro,ucts )n, L ri,ers t()t c)n be customise, to over L&&
combin)tions en)b-in* customers to c(oose t(e po-icy t()t best .its t(eir nee,0 Besi,es t(is+ t(e
DF
comp)ny o..ers I pro,ucts )n, F ri,ers in *roup insur)nce business0 T(e comp)ny current-y
()s more t()n 1%&&& emp-oyees0 2ision> To become t(e most ),mire, -i.e insur)nce 1omp)ny
in In,i)0
PROMOTION STRATE"IES
A,vertisement on te-evision
D)i-y $uery co-umn in in)nci)- E6press Ne/s P)per
T(rou*( comp)nies emp-oyeesJ),visors
Sponsor t(e .i-m M2IRUDD"N Gc)st by Amit)b( B)c(()n etc0H
COME DEAR I WILL TAKE U TO T3E SKY0MAX NEW YORK INDIA
FACT S3EET OF T3E MAX NEW YORK
M#B Ne> Yo$@ Li9e I(u$#(;e
FACT S3EET E A o9 6u)' F-
t
5 .**2
Fou(ded %&&&
St#$ted O1e$#tio( Apri- %&&1
3e#dGu#$te$ Ne/ De-(i+ In,i)
Wo$)d Wide Web Add$e (ttpAJJ///0m)6ne/yor4-i.e0com
C=#i$m#( An)-jit Sin*(
M#(#%i(% Di$e;to$ 4 CEO
R)jes( Su,
P#id0U1 C#1it#)
Rs0 1+FL% crore
Sum Au$ed
Rs 1+&9+D&& crore
Numbe$ o9 Po)i;ie So)d
90' mi--ion
Em1)o'ee
1%+D91
A%e(t Ad<io$
'%+IIF
Numbe$ o9 P$odu;t 8INDI&IDUAL: 9F
DL
Numbe$ o9 Ride$HO1tio( 8I(di<idu#): L
P$odu;t Combi(#tio( Poib)e 8I(di<idu#):
Over L&&
Numbe$ o9 P$odu;t 8"$ou1:
I
Numbe$ o9 Ride$HO1tio( 8"$ou1: F
Numbe$ o9 O99i;e
F1%
Numbe$ o9 O99i;e Dedi;#ted To Ru$#)
/ui(e
19F G%1 (ub o..ices+ 11I spo4e o..icesH
MDRT %1L G.or c)-en,)r ye)r %&&LH
T$#i(e$
L%=
/ui(e miB b' >o$)d>ide #)e
Y

10 #on*>term s)vin*s )n, .un, m)n)*ement F1C0
%0 !ener)- insur)nce )n, (e)-t( %'C
MAX NEW YORK LIFE INSURANCE /RND AAM/ASSADOR
D'
Amit#b= /#;=;=#( to e(do$e M#B Ne> Yo$@ Li9eI M#B &i7#'
#i.e insur)nce comp)ny M)6 Ne/ :or4 #i.e ()s )ppointe, veter)n )ctor Amit)b( B)c(c()n
)s t(e )mb)ss),or .or its pro,uct+ M)6 2ij)y+ t()t /)s -)unc(e, to/)r,s t(e en, o. %&&L0
M)6 2ij)y is ) pro,uct ,esi*ne, to meet t(e investment )n, insur)nce nee,s o. t(e investor+
p)rticu-)r-y t(e un,erprivi-e*e, str)t) o. society0
T(e po-icy o..ers st)b-e investment returns+ /it( insur)nce )n,
s)vin*s )t -o/ entry -eve- premiums o. Rs 1+&&&+ Rs 1+D&& )n, Rs
%+D&&0 Investors ()ve t(e convenience to p)y )mounts bet/een Rs
1&>%+D&& per ,)y0
T(e po-icy ,oes not -)pse )s -on* )s t(ere is su..icient v)-ue in t(e
po-icy )ccount to cover c()r*es+ even i. no subse5uent premiums )re p)i,0
On c(oosin* B)c(c()n )s t(e )mb)ss),or+ Anis() Mot/)ni+ e6ecutive vice>presi,ent+
m)r4etin* )n, c(ie. m)r4etin* o..icer+ ne/ m)r4ets+ M)6 Ne/ :or4 #i.e Insur)nce+ te--s
).)5sV+ RT(is is ) -o/ tic4et pro,uct )n, /e -)unc(e, t(e pro,uct /it( t(e -)r*e objective o.
provi,in* .in)nci)- in,epen,ence to t(e m)sses0 7(en t(e objective is )s -)r*e+ one nee,s )
ce-ebrity )mb)ss),or /(o ()s ) st)ture t()t cou-, re)c( out to ) -)r*e m)ss o. t(e popu-)tion0R
I&
Mot/)ni s)ys t()t t(e pro,uct /)s -)unc(e, in t(e ret)i- c()nne- e)r-ier
/it( be-o/>t(e>-ine )ctivities )n, ) more )**ressive c)mp)i*n /i-- be
-)unc(e, in mi,>September0
T(e -)unc( /i-- be in ) p()se, m)nner+ be*innin* .rom Utt)r Pr),es(+ /(ere t(e business
mo,e- o. t(e pro,uct /i-- be teste,0
R7e )re t)r*etin* peop-e in t(e )nnu)- income br)c4et o. Rs I&+&&&>1+&&+&&&0
I1
Com1#$io( bH> MAX NEW YORK LIFE INSURANCE
4 OT3ER INSURANCE COMPANY o( Ce$t#i( b#e:0
10 1om.ort)b-e -i.e sty-e .or your ,epen,ent on your ,e)t(0
%0 1onsistent income )t )n e-,er-y )*e
90 Pro.itsJ(i*(er return .rom .-o/ Po-icy )t t(e en, o. t(e tenure0
=0 orce, s)vin*s (e-p com.ort)b-e bui-, up o. )n est)te0
D0 #ive-i(oo, provision in c)se o. ,is)bi-ity Gt(ou*( in meet In,i)n -i.e+
insur)nce+ p-)ns it is M)n,)tory ),,e,H0
I0 T)6 Bene.its
I( det#i)
1H MA< NE7 :ORK #IE INSURAN1E ()s been in t(e m)r4et .or -)st
F yrs0 So peop-e .in, it more promisin* t()n ot(ers0 T(e bene.its
provi,e, by it )re incomp)r)b-e to )ny ot(er0 On ,e)t( MA< NE7
:ORK #IE INSURAN1E provi,e muc( more c-)ims t(en MA<
NE7 :ORK to t(e ,epen,ents0 So it (e-ps in runnin* t(e -i.e e)si-y .or
t(e ,epen,ents ).ter t(e ,e)t( o. MA< NE7 :ORK #IE
INSURAN1E (o-,er too0
I%
%H I. )ny one ()s t)4en -i.e -on* MA< NE7 :ORK #IE INSURAN1E
t(en ) continues .-o/ o. income is m)int)ine, )t )n e-,er-y )*e too0
Since+ MA< NE7 :ORK #IE INSURAN1E is ) popu-)r-y Insur)nce
1orpor)tion /(i-e MA< NE7 :ORK #IE INSURAN1E is -i4e )
ne/ .)ce in t(e M)r4et0 So+ peop-e run .or MA< NE7 :ORK #IE
INSURAN1E /(i-e is -e.t be(in,0
9H Return on investment i0e0 pro.it .rom .-o/ MA< NE7 :ORK #IE
INSURAN1E )t t(e en, o. /(enever is s)me in bot(0 MA< NE7
:ORK #IE INSURAN1E ; OT"ER 1OMPAN:0 T(ou*( MA<
NE7 :ORK #IE INSURAN1E is ) ne/ .)ce but i. try to c)pture t(e
)ttention o. peop-e or m)r4et by provi,in* more )ttr)ctive MA< NE7
:ORK #IE INSURAN1E0 T(e percent)*e o. return is s)me0
=H In o-, ,)ys+ peop-e /ere re-uct)nt to ,o s)vin*s0 T(ey ,o not 4no/ t(e
bene.its o. s)vin* but /it( t(e commencements o. MA< NE7 :ORK
#IE INSURAN1E v)rious s)vin* sc(emes its percent)*e r)tio o.
return0 Peop-e /ere .orce, to ,o s)vin* ; t(is s)vin* resu-t in
com.ort)b-e -ivin* ; bui-, up ) soci)- st)te0 T(ou*( MA< NE7
:ORK #IE INSURAN1E is )-so provi,in* *oo, return on s)vin* but
peop-e be-ieve MA< NE7 :ORK #IE INSURAN1E t(e best0
DH T(ere -i.e corpor)tions provi,e v)rious bene.its in c)se o. ,is)bi-ity+
)cci,ent or in )ny un.oreseen circumst)nces0 By consi,erin* t(is point
/e c)n s)y t()t bot( t(e corpor)tions )re e5u)--y *oo,
IH !ener)--y peop-e t)4e insur)nce MA< NE7 :ORK #IE
INSURAN1E .or some re)son it m)y be t)6 reb)te+ securin* or )ny
I9
ot(er re)son0 To,)y peop-e )re pro..erin* MA< NE7 :ORK #IE
INSURAN1E )s t(e best t)6 bene.it provi,er )s it is ) priv)te sector0
1orpor)tion /(ic( is muc( more .-e6ib-e t()n MA< NE7 :ORK
#IE INSURAN1E /(o is ) MA< NE7 :ORK #IE INSURAN1E
Sector0
Com1#$io( bet>ee( M#$@eti(% St$#te%ie o9
MAX NEW YORK 4 OT3ERJ
MA< NE7 :ORK #IE INSURAN1E is re-)te, to MA< NE7 :ORK #IE
INSURAN1E sector /(ic( est)b-is(e, since -)st F ye)rs ; t(ere turnover o. ye)r
%&&F is 1%&&&0 )s re*)r,in* t(eir MA< NE7 :ORK #IE INSURAN1E o. /e-.)re
is concerne, /it( MA< NE7 :ORK #IE INSURAN1E ; OT"ER but 4no/in*
t(e )spect o. bot(+ I t(in4 t(e more promisin* is MA< NE7 :ORK #IE
INSURAN1E )s comp)re, ot(er bec)use it sti-- provi,e, better ),v)nt)*es .or
*ener)- MA< NE7 :ORK #IE INSURAN1E /(i-e ot(er is )-so *ener)tin* t(eir
im)*e is t(e current but sti-- to be est)b-is(e, more0 R)t(er .in)nce MA< NE7
:ORK #IE INSURAN1E is concerne, t(en MA< NE7 :ORK #IE
INSURAN1E ; OT"ER is come to t(e s)me -eve- bec)use MA< NE7 :ORK
#IE INSURAN1E is ) joint venture bet/een MA< NE7 :ORK #IE
INSURAN1E is UKEs -)r*est ; t(e /or-,Es si6t( -)r*est insur)nce *roup0 MA<
NE7 :ORK #IE INSURAN1E insur)nce to Non>Resi,ent ; orei*n n)tion)- to
In,i)n Ori*in -i4es MA< NE7 :ORK #IE INSURAN1E "ousin*+ in)nce+ MA<
NE7 :ORK #IE INSURAN1E+ Mutu)- un, sc(emes ; insur)nce in .orei*n
I=
currency .rom .orei*n o..ices ; subsi,i)ry comp)nies0 An, -)st but not t(e -e)st
pro,uction MA< NE7 :ORK #IE INSURAN1E0 Un,er t(is+ MA< NE7 :ORK
#IE INSURAN1E concerne, /it Mutu)- bene.its+ !u)r)ntee, surren,er v)-ues+
option)- si,es bene.it ; m)ny more ; MA< NE7 :ORK #IE INSURAN1E
concerne, /it( MA< NE7 :ORK #IE INSURAN1E processin*+ sourin*
person)- in.orm)tion p-)nt o..ice )utom)tion0 1ustomer re-)tions(ip m)n)*ement0 So+
by consi,erin* bot( corpor)tionEs t(e conc-u,e is m),e t()t t(rou*( some )spects
MA< NE7 :ORK #IE INSURAN1E is best ; t(rou*( ot(er )spects MA< NE7
:ORK #IE INSURAN1E is better0
ID
PRODUCT PROFILE
FINANCE POLICY OF MAX NEW YORK
M)6 Ne/ :or4 #i.e Insur)nce 1omp)ny In,i) Pvt0 #t,0 is ) joint venture bet/een M)6
Ne/ :or4 o. UK )n, D)bur+ one o. In,i)Qs -e),in* pro,ucer o. tr),ition)- (e)-t(c)re
pro,ucts0 M)6 Ne/ :or4 (o-,s ) %I percent st)4e in t(e joint venture )n, t(e D)bur
*roup (o-,s t(e b)-)nce F= per cent s()re0
M)6 Ne/ :or4 is UKQs -)r*est )n, t(e /or-,Qs si6t( -)r*est insur)nce !roup0 It is one o.
t(e -e),in* provi,ers o. -i.e )n, pensions pro,ucts to Europe )n, ()s subst)nti)-
businesses e-se/(ere )roun, t(e /or-,0
M)6 Ne/ :or4 pioneere, t(e concept o. B)nc)ssur)nce in In,i)0 1urrent-y+ M)6 Ne/
:or4 ()s B)nc)ssur)nce tie>ups /it( ABN Amro B)n4+ Americ)n E6press B)n4+ 1)n)r)
B)n4+ 1enturion B)n4 o. Punj)b+ T(e #)4s(mi 2i-)s B)n4 #t,0 )n, Punj)b ; Sin, B)n4+
11 1o>oper)tive B)n4s in !uj)r)t+ R)j)st()n+ 3)mmu ; K)s(mir )n, M)()r)s(tr) )n,
one re*ion)- B)n4 in Si44im0
M)6 Ne/ :or4 ()s =& Br)nc(es in In,i) Ginc-u,in* rur)- br)nc(esH supportin* its
,istribution net/or40 T(rou*( its B)nc)ssur)nce p)rtner -oc)tions+ M)6 Ne/ :or4
pro,ucts )re )v)i-)b-e in 9FL to/ns )n, cities )cross In,i)0
II
Investments in -i.e insur)nce provi,e t(e ,u)- bene.it o. s)vin* .or your .uture .in)nci)-
re5uirements )s /e-- )s .in)nci)- security .or your ,epen,)nts in c)se o. your ,e)t(0
Un-i4e ot(er investment instruments Gterm ,eposits+ mutu)- .un,s )n, stoc4 m)r4et
securities etc0H+ t(e n)ture o. -i.e insur)nce pro,ucts is suc( t()t t(ey )re ,esi*ne, .or t(e
-on* term G1& ye)rs or moreH )n, provi,e t(e best resu-ts /(en t(ey )re continue, .or t(eir
.u-- term0
T(e ri*(t investment str)te*ies /onQt just (e-p you p-)n .or ) more com.ort)b-e tomorro/
>> t(ey /i-- (e-p you *et Kal Par Control0
At M)6 Ne/ :or4+ -i.e insur)nce p-)ns )re cre)te, 4eepin* in min, your c()n*in*
nee,s )n, your .)mi-yQs0 Our -i.e insur)nce p-)ns )re ,esi*ne, to provi,e you /it( .-e6ib-e
options t()t meet bot( protection )n, s)vin*s nee,s0
7e o..er our customers ) .u-- r)n*e o. tr)nsp)rent+ .-e6ib-e )n, v)-ue .or money pro,ucts
t()t inc-u,e /(o-e -i.e G#i.e#on*H+ en,o/ment G#i.eS)ver+ S)ve!u)r,+ E)sy#i.e P-us+
#i.eS)ver P-us+ #i.eS)ver Super )n, ) tr),ition)- en,o/ment K D()n 2ri,,(iH+ c(i-, p-)n
GM)6 Ne/ :or4 #itt-e M)sterH sin*-e premium G#i.eBon, P-usH+ pension GPension P-usH+
term G#i.e S(ie-,H+ .i6e, term protection cum s)vin*s p-)n Gree,om #i.e P-)nH )n, )
s(ort>p)y recurrin* premium investment cum protection p-)n G#i.eBon,DH0 M)6 Ne/
:or4 pro,ucts )re mo,ern )n, contempor)ry uniti8e, pro,ucts t()t o..er uni5ue customer
bene.its -i4e .-e6ibi-ity to c(oose cover -eve-s+ in,e6)tion+ p)rti)- /it(,r)/)-s )n, uni5ue
investment options -i4e ) System)tic Tr)ns.er P-)n to *et t(e bene.it o. system)tic
investments )n, )n Autom)tic Asset A--oc)tion P-)n /(ic( c()n*es t(e ris4 structure on
IF
your investments )s your )*e incre)ses0 7e )-so ()ve 9 rur)- p-)ns /(ic( )re ) -o/ cost
term p-)n K Am)r Sur)4s() )n, % en,o/ments K Anmo- Sur)4s() )n, 3)n) Sur)4s()0
7e )-so o..er you ) c(oice o. investment options0 :ou c)n c(oose bet/een our Unit
#in4e, un, )n, our 7it( Pro.its un, Gon-y on Pension P-usH0
T(e 7it( Pro.its un, *u)r)ntees t()t t(e se--in* price o. t(e units /i-- never .)--0 T(e
unit v)-ue o. t(is .un, is incre)se, by cre,itin* bonuses on ) ,)i-y compoun,in* b)sis0
T(e .un, provi,es investment security to your c)pit)-0
T(e Unit #in4e, un,s )re ,esi*ne, to provi,e re-)tive-y more pro*ressive c)pit)- *ro/t(
/(erein you )utom)tic)--y receive t(e bene.it re-)te, to t(e investment per.orm)nce o. t(e
.un,0
Un,er our Unit>#in4e, Insur)nce P-)ns /e o..er ) c(oice o. Unit>#in4e, un, optionsA
/o(d Fu(d: To *ener)te ) ste),y income t(rou*( investment in (i*( 5u)-ity .i6e,
income securities0 T(e .un, comprises o. 1&&C ,ebt )n, money m)r4et )n, no e5uities0
P$ote;to$ Fu(d: Pro*ressive returns on your investment by investin* (i*(er e-ement o.
)ssets in ,ebt securities+ /it( minimum e6posure to e5uities0 T(e .un, comprises o. ,ebt
securities in t(e r)n*e o. I&>1&&C+ e5uities in t(e r)n*e o. &>%&C )n, money m)r4et )n,
c)s( in t(e r)n*e o. &>=&C0
Se;u$e Fu(d: T(e investment objective o. t(is .un, is to provi,e pro*ressive return on
IL
your investment /it( ) minimum *u)r)ntee on m)turity0 T(e .un, comprises o. ,ebt
securities in t(e r)n*e o. D&>1&&C+ e5uities in t(e r)n*e o. &>%&C )n, money m)r4et )n,
c)s( in t(e r)n*e o. &>=&C0 Initi)--y t(e e5uity e6posure /i-- be 1& C0
/#)#(;ed Fu(d: T(e investment objective o. t(is .un, is to provi,e c)pit)- *ro/t( by
)v)i-in* opportunities in ,ebt )n, e5uity m)r4ets )n, provi,in* ) *oo, b)-)nce bet/een
ris4 )n, return0 T(e .un, comprises o. ,ebt securities in t(e r)n*e o. D&>'&C+ e5uities in
t(e r)n*e o. &>=DC )n, money m)r4et )n, c)s( in t(e r)n*e o. &>=&C0
"$o>t= Fu(d: T(e investment objective o. t(is .un, is to provi,e (i*( c)pit)- *ro/t( by
investin* (i*(er e-ement o. )ssets in t(e e5uity m)r4et0 T(e .un, /i-- comprise o. ,ebt
securities in t(e r)n*e o. &>D&C+ e5uities in t(e r)n*e o. 9&>LDC )n, money m)r4et )n,
c)s( in t(e r)n*e o. &>=&C0
I(deB Fu(d: To *ener)te returns in -ine /it( t(e stoc4 m)r4et in,e6 K NIT:0 T(e .un,
comprises o. ,ebt )n, money m)r4et securities in t(e r)n*e o. &>%&C )n, e5uities in t(e
r)n*e o. L&>1&&C0
E(=#(;e$ Fu(d: To provi,e )**ressive+ -on* term c)pit)- *ro/t( /it( (i*( e5uity
e6posure0 T(e .un, /i-- comprise o. ,ebt )n, money m)r4et in t(e r)n*e o. &>=&C )n,
e5uities in t(e r)n*e o. I&>1&&C0
I'
M)6 Ne/ :or4 )-so o..ers ) /(o-e r)n*e o. *roup insur)nce )n, s)vin*s pro,ucts
c)terin* to pensions+ *r)tuities+ cre,it protection )n, pure protection0 7e ()ve ) ,e,ic)te,
te)m t()t /or4s /it( corpor)tes )cross t(e country0
I(di<idu#)
At M)6 Ne/ :or4 /e )re ,e,ic)te, to (e-pin* you m)4e t(e most out o. your -i.e+ )n,
t()t inc-u,es )-- your s)vin*s )n, protection re5uirements0 7e )re (ere /(en you nee, to
m)4e in.orme, .in)nci)- ,ecisions > .or you+ )n, .or your -ove, ones0
7e o..er pro,ucts un,er t(e .o--o/in* si6 c)te*ories .or in,ivi,u)-s
-! W=o)e Li9e K As t(e n)me su**ests+ t(ese pro,ucts continue t(rou*(out your -i.e )n, p)y
out to your ,epen,)nts on-y upon your ,e)t(0 T(ese )re use.u- i. you /)nt to cre)te ) .in)nci)-
corpus .or your .)mi-y0
#i.e#on*
.! Pu$e Te$m K Pure term pro,ucts )re ,esi*ne, to provi,e your ,epen,)nts .in)nci)-
protection )t ) -o/ cost in c)se o. your ,e)t(0
#i.e S(ie-,
F! E(do>me(t K En,o/ment pro,ucts )re me)nt to (e-p you cre)te ) corpus to meet
.in)nci)- nee,s ,urin* your -i.etime0 T(ese pro,ucts )-so provi,e ) .in)nci)- cover in c)se o.
,e)t(
E)sy#i.e P-us
F&
#i.eBon, D
#i.eS)ver
S)ve!u)r,
#i.eS)ver P-us
#i.eS)ver Super
ree,om #i.e P-)n
M)6 Ne/ :or4 D()n2ri,,(i
Anmo- Sur)4s()
K! Si(%)e P$emium K sin*-e premium pro,ucts )re me)nt .or -ump sum investments0 T(ese
pro,ucts )re me)nt .or m)6imi8in* your investment returns /(i-e provi,in* t)6 bene.its on
your investment0
#i.eBon, P-us
L! Pe(io( P)#( K pension pro,ucts )s t(e n)me su*
Pension P-us
M! C=i)d P)#( K c(i-, p-)ns )re me)nt .or investments bene.itin* your c(i-, /(en (eJ s(e
nee,s t(em0 Investments in t(ese p-)ns c)n be use, .or nee,s -i4e .un,in* (i*(er e,uc)tion+
settin* up ) business+ m)rri)*e e6penses etc0
M)6 Ne/ :or4 #itt-e M)ster
10 En,orsement re5uest .orm
%0Reinst)tement re5uest .orms
F1
#i.e#on*+ #i.e S)ver or :oun* Ac(iever
E)sy#i.e P-us+ Tre)sure P-us+ S)ve!u)r, or #i.e Bon,D
#i.e S(ie-,+ Secure #i.e+ Am)r Sur)4s() or Anmo- Sur)4s()*ests )re me)nt .or retirement
p-)nnin* )n, )im to m)6imi8e your post retirement income
"$ou1
Our !roup pro,ucts )re ,esi*ne, 4eepin* in min, t(e speci)- re5uirements o. or*)ni8)tions
)n, -)r*e *roups
E#'Li9e P)u
Co$1o$#te Li9e
C$edit Net
Su1e$#((u#tio(
"$ou1 "$#tuit'
C$edit P)u
Lo#(Su$#@=#
"$ou1 S=ie)d
Ru$#)
At M)6 Ne/ :or4 /e ()ve speci)--y ,esi*ne, pro,ucts .or t(e rur)- sector
Am#$ Su$#@=#
6#(# Su$#@=#
F%
WELFARE POLICYOF MAX NEW YORK
-! Po)i;' t#teme(t
7e reco*ni8e t()t our business )ctivities ()ve ,irect )n, in,irect imp)cts on t(e societies in
/(ic( /e oper)te0 7e en,e)vour to m)n)*e t(ese in ) responsib-e m)nner+ be-ievin* t()t
soun, )n, ,emonstr)b-e per.orm)nce in re-)tion to 1orpor)te Soci)- Responsibi-ity MA<
NE7 :ORK #IE INSURAN1E )n, pr)ctices is ) .un,)ment)- p)rt o. business success0
As ) p)rt o. its *-ob)- p(i-osop(y+ M)6 Ne/ :or4 In,i) /i-- )-so ,eve-op )n, .o--o/ )
1orpor)te Soci)- Responsibi-ity G1SRH pro*r)mme t()t /i-- ,emonstr)te it )s ) %ood
;o$1o$#te ;itiAe(0 T(e 1SR pro*r)mme /i-- be evo-ve, )n, ,eve-ope, /it( t(e )ctive
p)rticip)tion o. t(e emp-oyees /(o /i-- be-ieve in suc( ) p(i-osop(y0
T(e pro*r)mme /i-- be evo-ve, )n, ,eve-ope, by t(e respective te)m o. M)6 Ne/ :or4
emp-oyees )t e)c( -oc)tion )cross t(e country+ un,er t(e *ui,)nce o. t(e 1SR 1orpor)te Te)m
)t t(e "e), O..ice0
To provi,e ) .ocuse, )n, structure, )ppro)c( to t(e pro*r)mme+ M)6 Ne/ :or4 in t(e
be*innin*+ /i-- -imit its support to c)uses re-)te, to t(e e-,er-y )n, c(i-,ren+ inc-u,in*
,estitutes+ ment)--y )n, p(ysic)--y c()--en*e, c(i-,ren0 It /i-- en-ist speci.ic Non !overnment
Or*)nis)tions GN!OsH )n, )ssoci)tions /(o /or4 .or t(ese c)uses0
M)6 Ne/ :or4 ()s )-so .ormu-)te, MA< NE7 :ORK #IE INSURAN1E re-)te, to
Environment )n, "um)n Ri*(ts+ /(ic( ()ve )n in,irect imp)ct on 1SR too0 P-e)se re.er to
t(ese MA< NE7 :ORK #IE INSURAN1E in,ivi,u)--y .or more ,et)i-s0
.! Pu$1oe
F9
T(e purpose o. M)6 Ne/ :or4Es 1SR Po-icy is to convey t(e true me)nin* o. 1SR to t(e
st)4e(o-,ers o. t(e or*)nis)tion )s /e-- )s to ensure t(eir commitment to t(e pro*r)mme0
F! S;o1e
T(is Po-icy )pp-ies to )-- p)rts )n, )ctivities o. M)6 Ne/ :or4 in In,i)+ inc-u,in* t(e
br)nc(es0
K! U(de$)'i(% 1=i)oo1='
M)6 Ne/ :or4 be-ieves in %i<i(% b#;@ /()t it *ets .rom t(e society0 T(e 1SR pro*r)mme
.o--o/e, by t(e or*)nis)tion /it( t(e )ctive p)rticip)tion o. t(e emp-oyees /i-- essenti)--y
/or4 to/)r,s t()t be-ie.0 T(e m)nner in /(ic( /e inter)ct /it( t(e /or-, in /(ic( /e oper)te
,etermines our p-)ce /it(in it0 T(is *-ob)- st)tement o. M)6 Ne/ :or4 p-cEs 1SR pro*r)mme
represents ) .irst step into ,e.inin* M)6 Ne/ :or4Es vie/ )n, /i-- be ,eve-ope, over time0
PRODUCTION POLICYOF MAX NEW YORK
POLICYPROCESSIN"
T(e 1umber-)n, Insur)nce !roup+ ) Bri,*eton+ N030+ mu-ti>-ine c)rrier+ ()s p-)ce, Mount
Ar-in*ton+ N030>b)se, A!O Insur)nce So.t/)re Inc0Qs 1ommerci)- Mu-ti>Peri- Po-icy System
F=
in its pro,uction environment0 T(e 7in,o/s pro*r)m /i-- be use, to stre)m-ine t(e Po-icy
cyc-e process .or 1MI0
SECURIN" PERSONAL INFORMATION
In )n e..ort to comp-y /it( re*u-)tory m)n,)tes+ Americ)n N)tion)- Insur)nce 1o0+
!)-veston+ Te6)s+ se-ecte, P!P Univers)- .rom P)-o A-to+ 1)-i.0>b)se, P!P 1orp0+ to secure
e-ectronic communic)tions cont)inin* person)- )n, con.i,enti)- in.orm)tion0
POLICYADMIN5 LIFECYCLE SUPPORT
$uic4 So-ver+ ) Po-icy ),ministr)tion so-ution .rom INSTE1 1orp0+ N)pervi--e+ I--0+ is in .u--
pro,uction )t 1(es(ire+ 1onn0>b)se, "ousin* Aut(ority Insur)nce !roup G"AI !roupH0
E6istin* ,)t) /)s importe, in re)- time ,urin* t(e r)tin* process+ )n, $uic4 So-ver Po-icy
,)t) /)s e6porte, to "AI !roupQs ,)t) /)re(ouse .or ,)t) minin*0 $uic4 So-ver is ,esi*ne,
to provi,e ) Po-icy ),ministr)tion so-ution inc-u,in* bure)u>comp-i)nt r)tin* .or )-- D& st)tes+
.u-- Po-icy issu)nce c)p)bi-ities )n, .u-- Po-icy -i.ecyc-e tr)ns)ction support0
WORKERSI COMP POLICYAND CLAIMS SYSTEM
A.ter ) t/o>mont( set up )n, con.i*ur)tion+ Umi)-i4 Insur)nce 1o0+ ) mu-tip-e -ine+
propertyJc)su)-ty insur)nce comp)ny (e),5u)rtere, in Anc(or)*e+ A-)s4)+ /ent -ive /it( )
/or4ersQ compens)tion Po-icy )n, c-)ims systems .rom Tropics So.t/)re Tec(no-o*ies+
S)r)sot)+ -)0
CUSTOMER RELATIONS3IP MANA"EMENT
AI! E,ison #i.e Insur)nce+ ) To4yo>b)se, ,ivision o. Americ)n Intern)tion)- !roup Inc0+
provi,ers o. insur)nce )n, .in)nci)- services+ se-ecte, Be--evue+ 7)s(0>b)se, Ony6 So.t/)re
1orp0 to support AI!Qs on*oin* customer re-)tions(ip m)n)*ement str)te*y
FD
Fi(#(;i#) P)#((i(%
T(e uni5ueness o. -i.e insur)nce pro,ucts is t()t you c)n combine protection )n, -on*>term
s)vin*s+ en)b-in* you to s).e*u)r, )n, provi,e .or your .)mi-y0
M)6 Ne/ :or4 #i.e Insur)nce provi,es you t(ree e)sy>to>use too-sA
I& sec in)nci)- "e)-t( 1(ec4 /i-- *ive you )n in,ic)tion o. (o/ (e)-t(y your .in)nces )re0
#i.ecyc-e !ui,e /i-- t)4e you t(rou*( ,i..erent st)*es o. -i.e )n, possib-e .in)nci)- nee,s0
Recor, S(eet is use.u- to recor, ,et)i-s o. )-- your investments0 0
T(ese too-s )re ,esi*ne, to *ive you )n overvie/ o. your .in)nci)- nee,s0 To .u--y p-)n .or
your .uture+ p-e)se cont)ct our in)nci)- P-)nnin* A,viser0
RESEARC3 MET3ODOLO"Y
T=e Ad<#(;ed Le#$(e$J Di;tio(#$' o9 ;u$$e(t E(%)i= L#' ,o/n t(e me)nin* o.
Rese)rc( )s+ MA c)re.u- investi*)tion or in5uiry especi)--y t(rou*( se)rc( .or ne/ .)ct in )ny
br)nc( o. 4no/-e,*e0N
FI
Redm#( 4 Mo$' ,e.ine rese)rc( )s+ MSystem)ti8e, e..ect to *)in ne/ 4no/-e,*e0N
RESEARC3 DESI"N
MT(e rese)rc( ,esi*n is t(e conceptu)- structure /it( in /(ic( rese)rc( is con,ucte, it
consist t(e b-ue print o. t(e co--ection me)surement )n, )n)-ysis o. ,)t)0N
In t()t project t(e rese)rc( ,esi*n /)s ),opte, .or t(e MDescriptive rese)rc( stu,yN t(e
e6p-or)tory rese)rc( stu,ies )re )-so terme, )s .ormu-)tive rese)rc( stu,ies0 T(e m)in purpose
o. suc( stu,ies is t()t o. .ormu-)tin* ) prob-em .or more precise investi*)tion or o.
,eve-opin* t(e /or4in* (ypot(esis .rom )n oper)tion)- point o. vie/
T(e m)in purpose o. t(e stu,y /)s to te-- t(e consumer perception in UA0 T(e m)jor
emp()sis /)s on t(e ,iscovery o. t(e i,e)s )n, opinions o. t(e consumers )t ,i..erent -eve-s
in t(e e6istin* environment0
T/o met(o,s t()t )re use, .or t(e stu,y )reA
10 T(e survey o. concernin* -iter)ture0
%0 T(e e6perience stu,y0
SAMPLE DESI"N
A s)mp-e ,esi*n is ) ,e.inite p-)n .or obt)inin* ) s)mp-e .rom ) *iven popu-)tion0 It
re.ers to t(e tec(ni5ue or t(e proce,ure t(e rese)rc(er /ou-, ),opt in se-ectin* items .or t(e
s)mp-e0 T(e s)mp-e ,esi*n is ,etermine, be.ore ,)t) )re co--ecte,0
FF
T(e s)mp-in* use, .or t(e stu,y is M1onvenience S)mp-in*N0 Un,er t(is s)mp-in*
,esi*n every item or t(e universe ()s e5u)- c()nce or inc-usion in t(e s)mp-e bec)use t(is is
1onsumersE Perception survey+ so /e *ive e)c( person )t )ny p-)ce )n e5u)- prob)bi-ity o.
*ettin* into t(e s)mp-e0
T(e MA< NE7 :ORK #IE INSURAN1E o. r)n,om s)mp-in* )reA
10 It *ives e)c( e-ement in t(e popu-)tion )n e5u)- prob)bi-ity o. *ettin* into t(e s)mp-eO
)n, )-- c(oices )re in,epen,ent o. one )not(er0
%0 It *ives e)c( possib-e s)mp-e combin)tion )n e5u)- prob)bi-ity o. bein* c(osen0
DATA COLLECTION
TYPES OF DATA
In t(e survey t/o types o. ,)t) )re co--ecte,A
10 Prim)ry ,)t)A T(ese ,)t)Es )re t(ose /(ic( )re co--ecte, .or t(e .irst time )n, t(ere.ore
ori*in)- in n)ture0
%0 Secon,)ry ,)t)A D)t)+ /(ic( ()ve )-re),y been co--ecte, by someone e-se )n, (ence
p)sse, t(rou*( t(e st)tistic)- process0
DATA SOURCE
PRIMARY DATA COLLECTION
or t(e co--ection o. t(e prim)ry ,)t) .o--o/in* met(o,s /ere use,A
FL
10 Intervie/ met(o,A Person)- intervie/s o. t(e customers )re t)4en )t ,i..erent -eve-s to
*et t(eir opinions )n, su**estions0 An, t(e intervie/ /)s structure, in n)ture0
%0 $uestionn)ire met(o,A Structure, 5uestionn)ire on t(e b)sis o. in.orm)tion co--ecte,
.rom ,i..erent sources0 T(e 5uestionn)ire cont)ins bot( open )n, en,e, 5uestions0
SECONDARY DATA COLLECTION
Secon,)ry ,)t) /ere co--ecte, .rom t(e .o--o/in* sourcesA
)0 Boo4s re-)te, to topic
b0 Or*)ni8)tion ,ocuments
c0 M)*)8ines
,0 7ebsites
DATA APPROAC3ES
Str)ti.ie, R)n,om Prob)bi-ity S)mp-e Se-ection Met(o,0
Rese)rc( Instrument
$uestionn)ire Gno o. 5uestions H
ocus !roup
Observ)tion
Direct Met(o,
MEC3ANICAL INSTRUMENT:
Te-ep(onic Met(o,
POPULATION:
S)mp-in* Unit
F'
T(e units c(osen .or survey /ere re-)te, ),visor consu-t)nt ; customers0
S)mp-e si8e 1&&
S)mp-e Se-ection Proce,ure
Prob)bi-ity
1ont)ct Met(o,
Direct met(o,
Te-ep(one
STATISTICAL TOOLS USED
St)tistic)- too-s use, in t(e project stu,y )reA
!r)p(0
FINDIN" AND ANALYSIS
$010 7()t m),e you to s/itc( to )not(er Po-icy o. #i.e Insur)nce?
Ne/ Po-icy 1on,ition o. Premium M)turity D)te
L&
T)b-eA %
O1tio( Numbe$ o9 Peo1)e
Ne/ Po-icy 1&
1on,ition o. Premium %&
M)turity D)te F&
i*0 9
I(te$1$et#tio(: +*C o. t(e Peop-e pre.er M)turity ,)te )n, %& Peop-e pre.er 1on,ition
premium )n, 1&C peop-e pre.er ne/ po-icy0
$0%0 7()t .)ctor )mon* t(e .o--o/in* you consi,er be.ore purc()sin* MA< NE7 :ORK
#IE INSURAN1E?
T)6 Reb)te Security Investment Purpose Any ot(er
T)b-eA 9
Option Number o. Peop-e
T)6 Reb)te %D
Security ID
Investment Purpose D
Any Ot(er D
L1
10
20
70
0
10
20
30
40
50
60
70
80
NEW POLICY CONDITION OF
PREMIUM
MATURITY DATE
MATURITY DATE
CONDITION PREMIUM
NEW POLICY
5 5
25
65
0
10
20
30
40
50
60
70
TAX REBATE SECURITY INVESTMENT
PURPOSE
ANY OTHER
ANY OTHER
INVESTMENT PURPOSE
SECURITY
TAX REBATE
i*0 =
I(te$1$et#tio(: MLC o. t(e Peop-e pre.er SecurityZ %DC peop-e pre.er t)6 reb)te+ DC peop-e
Investment purpose pre.er )n, DC Peop-e pre.er Any ot(er0
$09 7(ic( Po-icy ,o you use )t presentA
1U! !U Pension p-us P-)n0
T)b-eA =
Option Number o. Peop-e
1U! I&
!U %D
Pension P-us P-)n 1D
L%
0
10
20
30
40
50
60
CU FU P!"#$%" P&'# P&("
CU
FU
P!"#$%" P&'# P&("
60
25
15
i*0 D
I(te$1$et#tio(: M*C o. t(e Peop-e pre.er 1)pit)- Unit !)in P-)n )n, %DC Peop-e pre.er
!U+ 1DC peop-e pre.er Pension p-us p-)n0
L9
$0=0 "o/ m)ny Po-icyJPo-icies ,o you ()ve?
1 % 9
T)b-eA D
Option Number o. Peop-e
1 %D
% I&
9 1D
25
60
15
0
10
20
30
40
50
60
70
1 2 3
3
2
1
i*0 I
I(te$1$et#tio(: M*C o. t(e Peop-e pre.er t/o Po-icy o. MA< NE7 :ORK #IE
INSURAN1E )n, %DC peop-e pre.er B)j)j A--i)n8 Insur)nce )n, 1DC Peop-e pre.er po-icy
M)(in,)r) Kot)4 Insur)nce0
$0D ")ve you .)ce )ny comp-i)nt re*)r,in* insur)nce Po-icy ti-- no/?
:es No
L=
T)b-eA I
Option Number o. Peop-e
:es 9&
No F&
30
70
0
10
20
30
40
50
60
70
YES NO
YES
NO
i*0 F
I(te$1$et#tio(: +*C o. t(e Peop-e pre.er No ; 9&C Peop-e Pre.er 0
$0I0 "o/ /i-- you r)te bene.its o. your e6istin* MA< NE7 :ORK #IE INSURAN1E ?
E6ce--ent !oo, Aver)*e Poor
T)b-eA F
Option Number o. Peop-e
LD
E6ce--ent 1&
!oo, %&
Aver)*e ID
Poor D
10
20
65
5
0
10
20
30
40
50
60
70
EXCELLENT OOD AVERAE POOR
EXCELLENT
OOD
AVERAE
POOR
i*0L
I(te$1$et#tio(: MLC o. t(e Peop-e pre.er Aver)*e bene.it o. MA< NE7 :ORK #IE
INSURAN1E ; %&C peop-e pre.er !oo, m)6 ne/ yor4 -i.e insur)nce ; 1&C Peop-e pre.er
E6ce--ent m)6 ne/ yor4 -i.e insur)nce ; DC peop-e pre.er Poor m)6 ne/ yor4 -i.e insur)nce0
$0F0 ")ve you su**este, t(e s)me Po-icy to )nyone ti-- no/?
:es No
T)b-eA L
Option Number o. peop-e
:es '&
No 1&
LI
)0
10
0
20
40
60
80
100
YES NO
YES
NO
i*0 '
Interpret)tionA '&C peop-e s)ys :es .or su**este, t(e s)me po-icy )n, 1& Peop-e no .or
su**estion0
$0L0 7()t is your m)in source o. in.orm)tion .or MA< NE7 :ORK #IE INSURAN1E?
Ne/sp)per M)*)8ine Internet A*ents
T)b-eA '
Option Number o. Peop-e
Ne/sp)per D
M)*)8ine 1D
Internet %D
A*ents DD
LF
5
15
25
55
0
10
20
30
40
50
60
N
E
W
S
P
A
P
E
R
M
A

A
*
I
N
E
I
N
T
E
R
N
E
T
A

E
N
T
S
NEWSPAPER
MAA*INE
INTERNET
AENTS
i*0 1&
I(te$1$et#tio(: LLC o. t(e Peop-e pre.er m)in source o. in.orm)tion .or MA< NE7
:ORK #IE INSURAN1E by A*ents ; %DC Peop-e Pre.er M)in source o.
in.orm)tion .or m)6 ne/ :or4 -i.e insur)nce by Internet ; 1DC Peop-e Pre.er M)in
source o. in.orm)tion .or m)6 ne/ :or4 -i.e insur)nce by M)*)8inet0 DC Peop-e
Pre.er M)in source o. in.orm)tion .or m)6 ne/ :or4 -i.e insur)nce by Ne/sp)per0
$0'0 I. you /i-- ()ve ) c()nce to purc()se t(e Po-icy o. )ny ot(er comp)ny+ /(ic( /i-- you
pre.er?
MA< NE7 :ORK #IE INSURAN1E RE#IAN1E Any Ot(er
T)b-eA 1&
Option Number o. Peop-e
MA< NE7 :ORK #IE INSURAN1E 9&
RE#IAN1E 1&
Any Ot(er I&
LL
30
10
60
0
10
20
30
40
50
60
70
AVIVA LIFE
INSUANCE
RELIANCE ANY OTHER
AVIVA LIFE INSURANCE
RELIANCE
ANY OTHER
i*0 11
I(te$1$et#tio(: M*C o. t(e Peop-e pre.er )ny ot(er comp)ny )n, 9&C Peop-e pre.er Aviv)
#i.e Insur)nce 1omp)ny ; 1&C Peop-e pre.er Re-i)nce comp)ny0
$01&0 7(en ,i, you purc()se Po-icy irst time?
D yrs b)c4 1& yrs b)c4 1D yrs b)c4
T)b-eA 11
Option Number o. Peop-e
D yrs b)c4 I&
1& yrs b)c4 9&
1D yrs b)c4 1&
L'
60
30
10
0
10
20
30
40
50
60
70
5 YRS BAC+ 10 YRS BAC+ 15 YRS BAC+
5 YRS BAC+
10 YRS BAC+
15 YRS BAC+
i*0 1%
I(te$1$et#tio(: M*C o. t(e Peop-e pre.er more t()n D :rs B)c4 )n, Peop-e pre.er more t()n
1& :RS ; 1& peop-e pre.er t()n more t()n 1D :RS B)c40
$0110 Amount o. Po-icy t)4en?
D+&&& 1&+&&& 1D+&&&
T)b-eA 1%
Option Number o. Peop-e
D&&& 1&
1&&&& %&
1D&&& F&
'&
10
20
70
0
10
20
30
40
50
60
70
80
5000 10000 15000
5000
10000
15000
i*0 19
I(te$1$et#tio(: +*C o. t(e Peop-e pre.er )mount o. MA< NE7 :ORK #IE INSURAN1E
1D&&& ; %&C Peop-e pre.er )mount o. Aviv) #i.e Insur)nce 1&&&& ; 1&C Peop-e pre.er
)mount o. M)(in,r) Kot)4 #i.e Insur)nce D&&& ;
$01%0 1omp-)ints re*)r,in* Po-icy /(et(er?
S)tis.ie, Diss)tis.ie,0
T)b-eA 19
S)tis.ie, L&
Diss)tis.ie, %&
'1
80
20
0
10
20
30
40
50
60
70
80
)0
SATISFIED DISSATISFIED
SATISFIED
DISSTATISFIED
i*0 1=
I(te$1$et#tio(: ,*C o. t(e Peop-e S)tis.ie, MA< NE7 :ORK #IE INSURAN1E ; .*C
o. t(e Peop-e ,iss)tis.ie, MA< NE7 :ORK #IE INSURAN1E0

$0190 7(ic( )*e o. *roup ,o peop-e pre.er to *et insur)nce?
1&>%& %&>9& 9&>=& =&>D&
T)b-eA 1=
Option Number o. Peop-e
1&>%& 1D
%&>9& %&
9&>=& %D
=&>D& =&
'%
15
30
25
30
0
5
10
15
20
25
30
10,,20 20,30 30,40 40,50
10,,20
20,30
30,40
40,50
i*0 1D
I(te$1$et#tio(: F*C o. t(e Peop-e pre.er )*e *roup =&>D& )n, 9&C Peop-e pre.er )*e *roup
%&>9& )n, %DC peop-e pre.er )*e *roup 9&>=& )n, 1DC Peop-e pre.er )*e *roup 1&>%&0
$01=0 7(ic( c-)ss o. .)mi-y pre.er insur)nce?
"i*(er Mi,,-e #o/
T)b-eA 1D
Option Number o. Peop-e
"i*(er %&
Mi,,-e F&
#o/ 1&
'9
20
70
10
0
10
20
30
40
50
60
70
80
HIHER MIDDLE LOW
HIHER
MIDDLE
LOW
i*0 1I
I(te$1$et#tio(: +*C o. t(e Peop-e pre.er Me,,-e .)mi-y )n, %*C o. t(e Peop-e pre.er #o/
.)mi-y )n, .*C o. t(e Peop-e pre.er "i*(er .)mi-y0
CONCLUSION
Insur)nce is ) best *ro/in* sector in -)st .e/ ye)rs t(ere ()s been some m)jor
c()n*es in t(e .)ce o. t(e m)r4et0
7(i-e con,uctin* survey in Mor),)b), city to .ine t(e )ctu)- position0 It /)s
.oun, t()t peop-e )re very muc( )/)re )bout ne/ -i.e insur)nce comp)nies
)n, t(eir MA< NE7 :ORK #IE INSURAN1E in Mor),)b),0 MA< NE7
'=
:ORK #IE INSURAN1E is t(e -e),in* comp)ny /it( tot)- m)r4et s()re0
Most peop-e ()ve re*u-)r premium but ot(ers ()ve sin*-e premium p-)n0
It is observe, t()t most o. t(e peop-e t(in4 t()t insur)nce MA< NE7 :ORK
#IE INSURAN1E )re very import)nt .or t(eir -i.e0
It is )-so .in, t()t ot(er insur)nce comp)nies )..ect m)6imum peop-e0
Most o. t(e peop-e t(in4 t()t to,)y -i.e insur)nce Po-icy is very import)nt ;
t(in4 t()t /it(out it -i.e is )t ris40 Most o. t(e peop-e t(in4 t()t .or every
person -i.e insur)nce is not import)nt0
It is )-so .in, out t()t peop-e )re not very muc( s)tis.ie, /it( B)j)j A--i)n80
As4in* )bout t(e import)nce o. -i.e insur)nce in mo,ern time most o. t(e
peop-e s)y t()t it is very import)nt /(i-e .e/ o. t(em s)y t()t it is not
import)nt0
On 5uestionin* /it( peop-e t()t /(et(er t(ey /ou-, -i4e to *ive some n)me
.or insur)nce comp)ny0 Most o. t(e peop-e st)te t()t t(ey /i-- su**est n)me0
T(ey to-, /(en t(ey )re s)tis.ie, /it( MA< NE7 :ORK #IE
INSURAN1E services t(en t(ey c)n *ive t(e n)me .or use o. ot(ers0 7(en I
)s4e, /it( peop-e to *ive some su**estions to improve t(e services o. MA<
NE7 :ORK #IE INSURAN1E m)6imum peop-e st)te t()t t(e return
s(ou-, be (i*(0 Some peop-e s)i, t()t comp)ny s(ou-, ,ecre)se t(e premium0
No/ on )n)-y8in* /(y )ny person *oes .or some p)rticu-)r insur)nce
comp)ny /()t is )..ectin* t(eir c(oice+ t(ere I .oun, to be number o.
responses0 T(e most o. t(e peop-e s)i, t(e premium s(ou-, be -o/0
In our rese)rc( I .oun, t()t most o. peop-e pre.er -i.e insur)nce MA< NE7
:ORK #IE INSURAN1E0 In -i.e insur)nce most o. t(e peop-e pre.er money
'D
b)c4 p-)n )n, most o. t(e peop-e Ire s)tis.ie, /it( t(eir current p-)n0 In t(e
current Po-icy t(ey -i4e t(e .e)ture most is s).ety0 Ne)r )bout D&C o. t(e
peop-e ()ve more t()n one MA< NE7 :ORK #IE INSURAN1E Most o.
t(e peop-e ()ve t)4en t(e -i.e insur)nce Po-icy .or t(eir se-.0 =%0DC Ire )..ecte,
/it( t(e br)n, im)*e0
SU""ESTIONS
PROSPECTS OF MAX NEW YORK LIFE INSURANCE
C#1it#) U(it "#i(
'I
In my opinion t(e .o--o/in* steps o. Su**estions+ 1omp)ny s(ou-, ),opt to
incre)se (is s)-eA >
10 T(e .irst )n, t(e .oremost step t()t comp)ny s(ou-, be se-.>,epen,ent
bec)use t(e comp)ny ()s co--)bor)tion /it( .orei*n comp)ny0
%0 T(e comp)ny s(ou-, try to ),opt ne/ MA< NE7 :ORK #IE
INSURAN1E so ()s to t)4e ) -e), over t(e ot(er insur)nce comp)nies0
90 T(e comp)ny s(ou-, improve t(eir in.r)structure0
=0 M)r4etin* is )-so very muc( nee,e, .or t(e comp)ny0
D0 M)6 Ne/ :or4 #i.e Insur)nce )nnounce, )n incre)se in its c)pit)- b)se by
Rs 1&& crores+ t)4in* t(e tot)- p)i,>up c)pit)- to Rs DD' crores0
I0 T(e .res( in.usion /i-- (e-p .ue- t(e )**ressive *ro/t( p-)ns o. t(e
comp)ny0 M)6 Ne/ :or4 ()s .)re, /e--+ incre)sin* its m)r4et s()re to
D01C ,urin* Apri- %&&D>M)rc( %&&I+ up .rom =0%C ,urin* t(e s)me perio,
-)st ye)r0 A*)inst t(e -i.e insur)nce in,ustry *ro/t( r)te o. 9%C+ M)6 Ne/
:or4 #i.e Insur)nce ()s recor,e, ) *ro/t( o. 11LC comp)re, to t(e -)st
ye)r00
F0 In t(e -)st si6 mont(s+ M)6 Ne/ :or4 ()s stren*t(ene, t(eir
B)nc)ssur)nce c()nne-s+ )--o/in* )ccess to ) /i,er customer b)se0
LIMITATIONS
Peop-e ,i, not cooper)te /(i-e .i--in* t(e 5uestioner0
e/ o. t(e peop-e ,i, not .i--e, t(e .u-- 5uestionn)ire0
M)6imum peop-e comp-)int re*)r,in* t(e -en*t( o. t(e 5uestionn)ire+ t(ey
t(ou*(t it is -en*t(y0
'F
Peop-e Ire not (onest in .i--in* t(e 5uestionn)ire t()tEs /(y t(e ,)t) is not
e6)ct0
Time consumin*0
Too muc( e6pensive0
#)c4 o. )/)reness )mon* t(e respon,ent0
Most c)--s )re obt)ine, )t t(e su..er)nce o. t(e respon,ent 0T(e intervie/er
is un4no/n to t(e respon,ent 0
Survey /)s restricte, to t(e peop-e /(o ()ve te-ep(one .)ci-ity0
Despite /i--in*ness to co>oper)te + m)ny persons )re un)b-e to *ive
)ccur)te in.orm)tion on 5uestions + /(ic( t(e m)r4etin* observer /ou-,
-i4e to )s40
#)n*u)*e prob-ems+ )s some /ere ,onEt )b-e to un,erst)n, "in,i or En*-is( )s
t(ey /ere !uj)r)tis or M)r)t(is etc0
#)c4 o. su..icient time o. t(e respon,ent0
#itt-e time /)s *iven to respon,ents bec)use o. te-ec)--in*0
Not muc( in.orm)tion c)n be *)ine, .rom respon,ents0
M)6 Ne/ :or4 s(ou-, try to m)int)in it r)te o. return bet/een %&C>=&C .or
every type o. investment p-)n0
It s(ou-, ,eve-op MA< NE7 :ORK #IE INSURAN1E .or ot(er purposes
-i4e tr)ve-+ m)rine etc0)-so0
Insur)nce comp)nies s(ou-, not mis-e), to customers to provi,e /ron*
in.orm)tion )bout t(eir o/n MA< NE7 :ORK #IE INSURAN1E
'L
Rur)- )re)s in In,i) -)c4s t(is .)ci-ity so t(e insur)nce BA3A3 A##IANT
s(ou-, spre), t(eir business in rur)- )re)s )-so0
Insur)nce comp)nies s(ou-, m)4e person)- cont)ct /it( customer or o/n
c-ient .or improvin* b), promotion0
/I/LIO"RAP3Y
/OOKS0
''
Kot-er P(i-ip G%&&LH+ UM)r4etin* M)n)*ementE+ Prentice ")-- In,i)+ 19
t(
E,ition0
Kot()ri 10R0 G%&&&H+ URese)rc( Met(o,o-o*yE+ 7is(/) Pr)4)s()n+ L
t(
E,ition0
3() Mit(i-es(/)r G1''FH+ URet)i- M)r4etin*E+ Dor-in* Kin,ers-ey GIn,i)H D
t(
E,ition
I(te$(et ite:
www.maxnewyorklife.com
http://www.maxnewyorklife.com/about_us/about_us.aspx
http://www.maxnewyorklife.com/about_us/management.aspx
(ttpJJ///0*oo*-e0com
ANNEXURE
NUESTIONNAIRE
De)r Respon,entEs
1&&
I )m stu,ent o. MBA III Sem .rom I T M+ Mor),)b), con,uctin* ) survey on
STUDY OF MAX NEW YORK LIFE INSURANCE PRODUCT AND PRESENT
MARKET SCENERIO I see4 your 1o>oper)tion so+ p-e)se ,o us ) .)vor by .i--in* t(is
5uestionn)ire0
$010 7()t m),e ) to s/itc( to )not(er Po-icy o. MA< NE7 :ORK #IE INSURAN1E o.
#i.e Insur)nce?
Ne/ Po-icy 1on,ition o. Premium M)turity D)te
$0%0 7()t .)ctor )mon* t(e .o--o/in* you consi,er be.ore purc()sin* po-icy o. MA< NE7
:ORK #IE INSURAN1E
T)6 Reb)te Security Investment Purpose Any ot(er
$090 7(ic( Po-icy ,o you use )t present
1U! P#AN U! P#AN Pension p-us P-)n
$0=0 "o/ m)ny Po-icyJPo-icies ,o you ()ve?
1 % 9
$0D ")ve you .)ce )ny comp-i)nt re*)r,in* insur)nce Po-icy ti-- no/
:es No
$0I0 "o/ /i-- you r)te bene.its o. your e6istin* po-icy
E6ce--ent !oo, Aver)*e Poor
$0F0 ")ve you su**este, t(e s)me po-icy to )nyone ti-- no/?
:es No
$0L0 7()t is your m)in source o. in.orm)tion .or po-icy?
Ne/sp)per M)*)8ine Internet A*ents
1&1
$0'0 I. you /i-- ()ve ) c()nce to purc()se t(e po-icy o. )ny ot(er br)n,+ /()t /i-- you pre.er0
MA< NE7 :ORK #IE INSURAN1E Re-i)nce Ot(er
$01&0 7(en ,i, you purc()se po-icy irst time0
D yrs b)c4 1& yrs b)c4 1D yrs b)c4 More t()n 1D yrs
$0110 Amount o. po-icy t)4en
D+&&& 1&+&&& 1D+&&&
$01%0 1omp-)ints re*)r,in* po-icy /(et(er
S)tis.ie, Diss)tis.ie,0
$0190 7(ic( )*e o. *roup ,o peop-e pre.er to *)t insur)nce0
1&>%& %&>9& 9&>=& =&>D&
$01=0 7(ic( c-)sses o. .)mi-y pre.er insur)nce
"i*(er Mi,,-e #o/
Person)- Det)i-s
N)me A WWWWWWWWWWWWWWWWWWWWWW
A*e A WWWWWWWWWWWWWWWWWWWWWW
P(one No0 A WWWWWWWWWWWWWWWWWWWWWW
A,,ress A WWWWWWWWWWWWWWWWWWWWWW
Occup)tion A WWWWWWWWWWWWWWWWWWWWWW
E>m)i- A WWWWWWWWWWWWWWWWWWWWWW
1&%

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