Changing patterns of

business Orientation ( 1700

Present)
Production, finance, and
transportation
Selling and
Promotion
Customers
Production, finance, and
transportation
Selling and
Promotion
Customers
1700-
1850
1850-
1945
Production,
finance, and
transportation
Marketing :
Selling and promotion / Market
Research
Customers
1945-
Present
Feedback
Period Orientation
Changing patterns of business
Orientation ( 1700 Present)
1. In which direction do the arrows point
in the periods 1700-1850 and 1850-
1945?
2. In which direction do the arrows point
for the period 1945-present?
3. How does the position of selling and
promotion change from the 1850-
1945 period to the present?
4. Why has market research been
included in the third time period?
Changing patterns of business
Orientation ( 1700 Present)
Some reasons for these changes in
Orientation (patterns)
Economics: Interest rates, money supply,
GDP trends, inflation rate, unemployment,
oversea investment, stock exchange market,
import-export
Technology: new development in
technology, productivity improvement,
industrial spending for Research and
Development ..
Politics: taxation laws, business laws,
business ethics, stability of the government,
environment protection law, Labor laws,
foreign trade regulations
Market Research and
Product Design
Name of
Manufacturer
Slogan
Name of Product
Container
Label
Cap (or lid)
Size/Oz
Price
Date of Manufacture
Date of Expiration
Instruction
Warning
Term and Condition
Ingredients
containing
Usages
Place of origin
Market Research Survey
Name of store _________________
Address: ______________________
Brand of product: ________________
Price/oz (size): __________________
Color: ________________________
Slogan: ________________________
Description of containers or packages:
____
Target market:_______________
Description of the product that appeal to
you the most: ___________
Reason you like it: ______________