PEST Analysis Template

Situation being analysed:

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PEST analysis (political, economical, social, technological) assesses a market, including competitors, from
the standpoint of a particular proposition or a business.
criteria examples
ecologicalen!ironmental
current legislation
future legislation
international legislation
regulatory bodies and
processes
go!ernment policies
go!ernment term and
change
trading policies
funding, grants and
initiati!es
home market pressure"
groups
international pressure"
groups
#ars and conflicts
political economical criteria examples
home economy
economy trends
o!erseas economies
general ta$ation
ta$ation specific to
productser!ices
seasonality issues
markettrade cycles
specific industry factors
market routes trends
distribution trends
customerend"user dri!ers
interest e$change rates
international trade and
monetary issues
criteria examples
lifestyle trends
demographics
consumer attitudes and
opinions
media !ie#s
la# changes affecting
social factors
brand, company,
technology image
consumer buying patterns
fashion and role models
ma%or e!ents and
influences
buying access and trends
ethnicreligious factors
ad!ertising and publicity
ethical issues
social technological criteria examples
competing technology
de!elopment
research funding
associateddependent
technologies
replacement
technologysolutions
maturity of technology
manufacturing maturity
and capacity
information and
communications
consumer buying
mechanismstechnology
technology legislation
inno!ation potential
technology access,
licencing, patents
intellectual property issues
global communications
&ote: PEST analysis can be useful before S'(T analysis because PEST helps to identify S'(T factors.
PEST and S'(T are t#o different perspecti!es but can contain common factors. S'(T stands for
strengths, #eaknesses, opportunities, threats. S'(T analysis e$planation and templates are at
###.businessballs.coms#otanalysisfreetemplate.htm
) *usinessballs +,,-. . free P/0 !ersion of this tool and information about PEST analysis methods are a!ailable at
###.businessballs.compestanalysisfreetemplate.htm . free resource from ###.businessballs.com &ot to be sold or published.