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2 วิธีคิดการสร้างแบรนด์
2 วิธีคิดการสร้างแบรนด์
2 วิธีคิดการสร้างแบรนด์
2
: http://www.gotomanager.com/news/details.aspx?id=48087
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Temporal Brand Consulting (Thailand)
2 " "
Temporal 2 1. (
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brand strategy
brand audit
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brand audit
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consumer experience
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3
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2
creative strategy
brand strategy creative
strategy brand strategy brand strategy
creative strategy
brand implementation
3 1.
? ? internal
branding
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?
live
the brand "
action plan
?
"
3 ?
"
2 " touch point
? internal
train branding
?
BSC : Balanced Scorecard
PM : Performance Management
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Brand communications strategy
2
external communication
?
? ?
?
mass media key
message "communications strategy
?
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brand management
? ?
? ?
1 5
? ?
?
"
"
?
"
?
?
? ?
? brand awareness brand loyalty
? ?
"
"
?
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engagement
...