2 วิธีคิดการสร้างแบรนด์

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: http://www.gotomanager.com/news/details.aspx?id=48087
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Temporal Brand Consulting (Thailand)
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Temporal 2 1. (
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brand strategy
brand audit


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brand audit

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consumer experience
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creative strategy
brand strategy creative
strategy brand strategy brand strategy
creative strategy
brand implementation
3 1.
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branding


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live
the brand "

action plan
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2 " touch point
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train branding
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BSC : Balanced Scorecard
PM : Performance Management
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Brand communications strategy
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external communication

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mass media key
message "communications strategy

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brand management



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? brand awareness brand loyalty
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engagement
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