Mar ket

Se gmentation
Age, Life Cycle, Social Group,
Lifestyle.
Market Segmentation

 Allows organisations to slice up the

market into groups and therefore target
products at customers more effectively.
Age

 Products for older people

 Products for younger people
 Products for Kids

 E.g. Holidays
Lifecycle
 Young singles
 Newlyweds/people living together
 Full Nest1
 Full Nest2
 Full Nest3
 Empty Nest1
 Empty Nest2
 Solitary Survivor
 Task*** in pairs work out what these mean…
Social Group

 A
 B
 C1
 C2
 D
 E
Lifestyle

 Mainstreamers
 Aspirers
 Succeeders
 Reformers