Facebook fanpage of BCA credit card

Objectives:
1. Memudahkan interaksi dengan customer (in a less formal situat
ion) --> can be attract, converse, close, even delight
2.
Target audiences:
1. Bussiness man/woman
2.
Funnelling (content marketing sales funnel/ kunocreative, build your bra
nd capture leads)
First post (in facebook fanpage)
--> Introduction to BCA credit card fanpage (dual language)
Basically inform audiences (customer, non-customer) abou
t new facility in BCA credit card that is FB fanpage that can accomodate audienc
es interests
--> Attract
Personification
--> More like a buttler (helper, dependable --> alfred)
Working Framework
--> Editorial calendar --> Topics --> Media --> Information sour
ces
Topics (for working people, traveller, urban lifestyle --> superhero po
int of view)
1. Diskon tiket kendaraan (pesawat)
2. Diskon hotel
3. Automatic payment (bill)
4. Diskon belanja
SocMed monitoring tools
- Brandwatch social media monitoring
- gregorymcguire.com mlm-tools-for-your-social-media-networking
- brandtology
- jbsem.com 7-keys-to choosing the right social media monitoring tool
- katapedia