http://thecastleschoolocrmediablogs.blogspot.co.

uk/

Mrs Fudge A2 Media Studies
TASK FOUR: Music Video Research
Analysis of Digipaks Adverts
http://oliviafoxa2mediastudies.blogspot.co.uk/2013/06/analysis-of-digipak-adverts.html
http://williamshellarda2media.blogspot.co.uk/2013/06/digipak-adverts.html
http://adahward2.blogspot.co.uk/2013/06/digipak-analysis_26.html
SYNOPSIS:
As part of the ancillary task, you have to make two of the following three things; a digipak, an advert
for a digipak or a website. It is important that you research what is out there for all three pieces so
that you can make a decision of what you want to make. Remember you will make this on your own
and not in your groups so you must do a lot of research to enable you to have lots of ideas.
TASK:
You need to look online for DIGIPAK adverts (not album adverts they will be quite similar). Print 5-
6 adverts each. Then hold a focus group in class and record it.
Things to think about: you will need to make up your own questions too otherwise this will be a
short discussion.
What is a digipak advert? Where would they be shown?
What are the codes and conventions? How do they differ from normal adverts? USE
TERMINOLOGY. Think about the mise en scene, camera angles, and anything else you could
discuss in detail.
Find a variety of adverts and analyse them what have you learnt in terms of making your
own?
PRESENTATION IDEAS:
Video of the focus group spilt into two groups all can upload the video if you all speak.
NO POWERPOINTS
GRADING:
A/A* - the research and presentation will be excellent. Terminology will be used extensively.
B/C the research and presentation will be good. Terminology will be used. Audiences will be
discussed
D The research and video will be proficient. It will be complete but the detail may be limited.
E Work will be complete.