Promotion of Breastfeeding

program / Mother and Baby

Friendly Hospital Initiative
(MBFHI)
and
The Food Fortification Program

Presentation by:
Phoebe Reine C. Malimbag
Rina B. Rufil
Promotion of Breastfeeding
program / Mother and Baby
Friendly Hospital Initiative
(MBFHI)

Concern of the Program
Realizing optimal maternal and child health
nutrition.
What is the Mother and Baby
Friendly Hospital Initiative (MBFHI)
program?
The Mother and Baby Friendly Hospital
Initiative (MBFHI) is the main strategy to
transform all hospitals with maternity and
newborn services into facilities which fully
protect, promote and support breastfeeding
and rooming-in practices.

The legal mandate to this initiative
are:

Republic Act No. 7600: The Rooming-In
and Breastfeeding Act of 1992

Executive Order 51 of 1986 (The Milk Code)
Republic Act No. 7600:
The Rooming-In and Breastfeeding
Act of 1992

An act providing incentives to all
government and private health institutions
with rooming in and breastfeeding
practices and for other purposes
Executive Order 51 of 1986
(The Milk Code)

Adopting a national code for marketing
breastmilk substitutes, breastmilk
supplements, and related products,
penalizing violations thereof, and for other
purposes.
The Food Fortification
Program
Nutritional Problems of the Country
Vitamin A deficiency disorders (VADD)

Iron deficiency anemia (IDA)

Iodine deficiency disorders (IDD)
Food Fortification
Addition of a nutrient to a food vehicle commonly
consumed by the population to prevent or correct
micronutrient deficiencies.

Private sector/food industry-led with government
providing an enabling policy environment.

Voluntary fortification of processed foods through
the Sangkap Pinoy Seal Program.

Sangkap Pinoy Seal


Mandatory fortification of salt with iodine,
rice with iron, flour with iron and vitamin A,
and sugar and cooking oil with vitamin A.