Daniel Pink

T bn nng n
ngh thut bn hng
V tc gi




Daniel Pink



Tng l ngi vit din
vn cho Al Gore



Tc gi nhiu sch v
bn hng v qun l
Bi hc
1








Tt c u do
thi
Khng g ngn cn mt ngi c
thi ng n t c mc
ch ca mnh.





Khng g cu c mt ngi c
thi sai lm.





- Thomas Jefferson
Dn bn hng vn
mang ting xu.

Thng thng,
nhn vin bn
hng la di ngi
mua v h thiu
thng tin.
Ngy nay, tt c thng tin u
c th c tm thy trn mng.
iu ny dn n mt s
thay i: quyn nng
c chuyn t ngi
mua sang ngi bn.

Bi hc
2








Chng ta u l
dn bn hng
Cng ngh
ph b
cc ro cn
v bin
nhiu ngi
tr thnh
dn bn
hng hn.
Trong mi trng lm vic ngy nay,
cc nhn vin i nhiu chic m.
Mi ngi hin nay
dnh khong 40%
thi gian bn
hng.
Bi hc
3








Nm r ABC
ca bn
l
Am hiu
Bn cn
thu hiu
khch hng
My bt chc
phong cch ca
khch hng xy
dng mi quan h
S cn bng to ra ngi
bn hng gii nht
HNG NI HNG NGOI

l
Bng n
S mnh dn
+
iu kin thun li
=
Thnh cng
Hy lc quan







Tin vo
nhng g
mnh ang
bn
l
Chn tht
Xy dng nim
tin bng
Hy cho mi ngi mt cch
nhn ti mi.














Xc nh cc vn ca ngi khc
m h cn khng t nhn ra.
Hy chn tht v s
tn ti ca mt
thiu st d nh