Institute of Management Technology, Nagpur

PGDM Programme: 2013-15

Summer Internship Program (SIP) 2014
(1
st
April to 15
th
June 14)


Student Handout





















Institute of Management Technology
Campus: Mouza Dorli, Katol Road, Nagpur 441 502
Phone : 0712- 2805000, City office: 0712-2590587
Website : www.imtnagpur.ac.in





1
Institute of Management Technology, Nagpur

PGDM Program: 2013-15
Summer Internship Programme (SIP) 2014

Units: 3 Credits
Student Handout
I . SI P I ntroduction

1) Theme:

The Summer Internship Programme (SIP) forms an important component of education at
IMT. It is an attempt to bridge the gap between the professional world and academic
institutions. At IMT, students undertake an 8 to 10 week SIP at an organization during the
intervening period between close of Term III and commencement of Term IV. The SIP,
which would be simulation of real work environment, requires that the students undergo the
rigor of professional environment both in form and substance. In the process it provides an
opportunity for students, to satisfy their inquisitiveness to know more details, exposes them
to technical skills, and helps them acquire social skills by drawing them into communication
with outside professionals for seeking information.

For proper co-ordination and ensuring organized and smooth conduct, every student would be
under the guidance of an IMT faculty. Besides, a representative of the industry / organization
where the student undergoes the SIP would also guide the students and assist the faculty in
monitoring the students progress.


2) Types of Assignments:

SIP is a vehicle for introducing students to real-life work culture, which cannot be simulated
in the classroom. Therefore SIP assignments are necessarily organizations need based and
depend on interest of the student & the organization. Students are encouraged to take up
assignments which are multi-disciplinary, involve team effort, are mission and goal oriented,
and are time bound. Solutions to various problems confronted in the assignment might be
open ended, involving an element of decision making in the face of insufficient data and
uncertain parameters.


3) SI P Guidelines
SIP is equivalent to a 3-credit Course, and integral part of PGDM Programme: SIP will
be evaluated using the following five components of evaluation -

1. Interim Report - 10% weightage
2. Project Report - 30% weightage
3. Project Presentation - 30% weightage
4. Assessment of Company Guide - 20% weightage
5. Compliance with Faculty Mentor - 10% weightage


2
4) Student- Faculty Mentor interaction

i) Before Commencement of SI P

1. The student interns are expected to meet the faculty mentor at least once before they
leave for internship.
2. The meeting will take place as per the schedule prepared by the faculty for their
allotted students.


ii) After completion of SI P

1. Upon returning from the SIP, students are expected to meet the faculty mentor within
7 days with the final report.



I I . SI P Components:

1. I nterim Report: (One copy to be submitted to APO)

This report is to be submitted within 2 weeks of the commencement of the SIP, to the
Academic Programs Office-IMT, as per pro-forma attached. Care must be taken to ensure
that all information provided in this report is accurate. Students must also ensure to attach the
visiting card of the company guide in the report, failing which the report will not be accepted.

This forms the basis for further communication to students and SIP host organization on their
work progress and monitoring.

Important Note: The Interim report needs to reach the APO at the following address:
Academic Programs Office,
Institute of Management Technology,
603, Khullar Apartments,
Byramji town, Nagpur-440013

2. Project Report:
It should satisfy the needs of the Organization in context and form. In general,
a. One copy of Project Report is to be submitted to the company project guide and one
copy to APO by July 11
th
, 2014. Any delay will result in deduction of 2 marks per day,
upto 5 days, failing which the report will not be accepted.

b. A completion certificate (on Company Letterhead) from either the project supervisor in
the Company or the HR department of the Company stating that the intern has completed
the project assigned; needs to be attached in the final report . The report is not acceptable
without the completion certificate.

c. The format of the report should be as follows:

(i) Title Page 1 Page
(ii) Acknowledgements 1 Page
3
(iii) Successful Completion Certificate- from the host organization 1 Page
(iv) Table of contents 1 Page
(v) Introduction & Objectives of the study 2- 4 Pages
(vi) Brief description of the concepts / models introduced in the study
(if applicable) 3-6 Pages
(vii) Company Analysis ** 3-6 Pages
(viii) Tabulation and findings / result 3-7 Pages
(ix) Interpretations and conclusions / summary 2 Pages
(x) Recommendations 1 Page
(xi) Limitations of the study 1 Page
(xii) Scope for future improvements 1 Page
(xiii) Appendices
(xiv) Bibliography

**To facilitate the evaluation of the report, students are required to add following
descriptions to the report:

i) Functional working of the department and its integration with other
departments.

ii) Relevance of the project in the context of overall company objectives and
strategies with a holistic approach cutting across various functional areas.


The final report should consist between 20 and 40 A4 sized pages and should be spiral
bound. The prescribed font for the normal text in the report is 12, Times Roman, with a
spacing of 1.5. Chapter headings and the section headings should have a font of 14, Times
Roman. The font size of text inside the tables should be 10. Tables and Figures in the report
should be titled and serially numbered.

The cover page of your report should be structured as follows:

< Title >
(centered, Font:16,Times Roman, bold)


SIP project report submitted in partial fulfillment of the requirements for the
PGDM Programme
(centered, Font:12,Times New Roman, bold)


By < Student >
(centered, Font:12,Times New Roman, bold)
Roll
Supervisors: 1. Company Guide
2. Faculty Guide
(centered, Font:12,Times New Roman, bold)


Institute of Management Technology, Nagpur.
4
< academic year >
(centered, Font:14,Times New Roman, bold)

For further clarification, you can discuss the format with your Faculty Guide or Chairperson,
PGDM programme.

Important Note: One soft copy in a CD to be submitted along with a hard copy. Under no
circumstances the hard copy submitted to the Institute will be returned back. The project will
be broadly evaluated on the originality & ingenuity of the ideas & analysis provided.

The project reports have to be different even if the students have pursued internships in the
same organization/ function / project. Plagiarism of any sort will lead to severe punishment.

Interns success in value addition to the SIP host organization would enable them to nurture a
longer-term relationship, which could be of immense use to intern from the point of view of
professional association and other course-related assignments/ projects in Term IV, V and VI.

On returning from the SIP, Students should compare their assignment with those carried out
by their batch-mates. Wherever feasible, comparative study of different industries of different
units in the same industry could be attempted by pooling together the database created by the
entire class and publishing the results. Apart from giving the student-authors academic
distinction, such study or collective research would be of immense use to a large number of
people student managers, faculty members, researchers, industries, consultants etc. Such
documents could be updated every year and over a period of time would enable us to create a
unique industrial database at our Learning Resource Centre (LRC).

Upon completion of final draft of Project report, candidates need to get the approval from the
faculty guides before submitting the same to APO.

3. Project Presentation:

The presentations will be scheduled within 2 weeks from the date of submission of the final
report. Each student will be given 15-20 minutes for the presentation. Two Faculty members
will evaluate each project presentation.


4. Assessment of Company Guide:

The assessment of the Company guide (Company Appraisal Form), that carries 20 %
weightage, has to reach the Institute before the student leaves the host organization after
successful completion of the Summer Internship Program. And it is the responsibility of the
student to ensure that the Company Appraisal reaches the APO in time. The I nstitute will
not entertain any further correspondence on this. If the Company appraisal is not submitted
as per the schedule notified by APO, student will be awarded zero in this component.


5. Compliance with Faculty Mentor:

Interning students will have to comply with the requirements of SIP as a course by receiving
initial debriefing, reporting & communicating with the faculty mentor on their project. An
5
assessment report (weight 10%) by faculty mentor will be internally filed on the compliance
of students to these requirements at the institute.

I I I . Importance of Discipline and Conduct

IMT expects that the student shall at all times during SIP conform to the rules and regulations
of his/her place of work. I t is particularly important to be regular, punctual and obedient at
work. During the period of SIP the student shall be subject to the leave rules of the
organization he / she is working for. Ensure strict adherence to the timings of the
organization.
Unprofessional behavior, misconduct, indiscipline, irregularity at work or unsatisfactory
progress at work will lead to cancellation of SI P registration. Besides any other form of
disciplinary action I MT might deem fit to impose.

For any further clarifications you are welcome to contact Faculty Guide or Programme
Chairperson.

With Best Wishes,




Programme Chairperson, PGDM
IMT, Nagpur




******
6
Appendix

Many interns are required to do surveys for summer projects. Here are a few broad
guidelines for the survey methodology, which may be useful:

1. When developing and designing questionnaires, care is taken to ensure that ;
- questions are effective, clear and unambiguous
- appropriate use is made of a structured or semi-structured approach
question sequence is logical
- bias is eliminated
- structure and length of a questionnaire suits the intended audience
- questions are focused and relevant
- the final document is user-friendly

2. Data Collection Methodologies
The most appropriate and cost-effective method of data collection may be chosen
in accordance with the specific requirements of a particular survey. However, the
primary data collection methodologies we employ are face-to-face, telephone
and self-completion (paper and Internet based) research.

i) Face-to-face Research
Here choices are: Face-to-face interviewing, conduct hall tests, street surveys,
specific location and in-home interviews.

Particular uses of face-to-face research include;
- Product testing
- New Product Development research
- Pricing studies
- Design/ packaging research
- Concept testing
- Exit surveys
- Pre/ post advertising awareness/ effectiveness
- Usage & attitude surveys
- Customer satisfaction studies
- Pre-press campaigns
- Pre & post PR effectiveness

ii) Telephone Research
Telephone research can be stand-alone or the co-instrument to the Face-to-face
research. It is highly useful where respondent is busy and unreachable/
unapproachable otherwise.

Interviewers have to be trained at communicating through telephone.

Particular uses of telephone research include:

-New Product Development research
-Pre & post advertising awareness/ effectiveness
-Usage & attitude surveys
-Concept testing
7
-Customer satisfaction studies
-Pre-press campaigns
-Pre & post PR effectiveness
-Editorial research
-Post exhibition research
-Panel research

iii) Internet based Self-completion Research

With improvements in technology and Internet software, the rising penetration of
computers and the increased ability of users this method of research has become
increasingly popular. In addition, given the technically driven environment in
which we live, there is an expectation from respondents that they should be able
to complete a survey electronically. Particular advantages of Internet based
research include:

-Response is immediate and closed data can be analyzed promptly following
collection.
-Studies have shown high response rates and quality open-ended responses.

This methodology is not only used for assessing web site and Internet related issues
but can be used to research many areas, potentially restricted only by target sample.

iv) Paper based Self-completion Research

There are a variety of ways in which self-completion questionnaires may reach
their target audience;

-By post, fax, or e-mail.
-By hand for self-completion
-By a vehicle (e.g. a magazine) to distribute questionnaire for self-completion.

Particular uses of self completion include Reader profile surveys, Editorial research
etc.




******











8
Institute of Management Technology, Nagpur

Summer Internship Program (SIP) - 2014

A. Interim Report
(to be submitted within 2 weeks of joining SIP)


Name of the student : .

Roll. No. : .

Name of the Faculty Guide : ..

Name of the Organization : .

Address of the Organization : .

.

.

City .. Pincode ..

Students Reporting Department : .


Name & Designation of the
Project Guide : .

.

Telephone No.s : (O) . (R)

Email I.D : .

Reporting Date : .

Facilities Available to Student : .

Work Timings at the organization : .

Amount of stipend expected to
be provided : .



Internship Details : .....











9
Internship Schedule at the organization:

Week 1 & 2: ..
Week 3 & 4: ...
Week 5 & 6: ...
Week 7 & 8: ...
Week 9 & 10:.



..
Signature of Project Guide Signature of the Student



Date:
















______________________________________________________________________________________


(For office use only)



Received on: Checked by: Entered by:


Name of faculty assigned to guide the student & signature:
Visiting card of the Company Project guide