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Introduction
Introduction
0 Introduction
Asian Paints (AP) was founded in 1942. It is Indias largest and Asias third largest paint
company. AP operates in regions across the world including South Asia, South East Asia, South
Pacific, Middle East and Caribbean. AP aims to become one of the world's top five decorative
coating companies (Asian Paints, 2013). AP offers a variety of paints for decorative and
industrial use.