Communication Chart

Talks To Sarah Caitlin Bob Allee Molly Davis Caroline

Sarah N/A Y Y Y Y Y Y
Caitlin Y N/A Y N N Y Y
Bob Y Y N/A Y Y Y Y
Allee Y N Y N/A Y N N
Molly Y N Y Y N/A Y N
Davis Y Y Y N Y N/A Y
Caroline Y Y Y N N Y N/A

Diffusion Network Diagram










a) Who is (are) the opinion leader(s)?
Sarah and Bob are the opinion leaders! They have contact with all members in the group.
b) Who is isolated in the organization?
Allee would be the only one considered isolated in the organization.

Bob
Caitlin
Davis
Caroline
Molly
Allee
Sarah
c) Where do sub-groups exist?
Sub-groups exist between Davis, Caitlin, and Caroline. The other sub-group is Molly and Allee.
d) Who connects the sub-groups?
Sarah and Bob connect the sub-groups!

e) Overall, how easy will it be for a change agent to use the communication channels in the
organization? Explain your answer.
I think it would be rather easy for change to be adapted in this organization. All of the members
are homophily compatible. They all have college, swimming, and coaching in common.