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    This document provides information on Term 1 modules for a business strategy course. It includes details of an assignment analyzing Amazon's strategy from 2007 to early 2009 using a case study from a business textbook. Students are asked to identify Amazon's strategic business units, strategic capabilities and resources, evaluate its diversification strategy, and develop a future strategy for Amazon weighing different stakeholders with recommendations based on developments since 2009.

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    This document provides information on Term 1 modules for a business strategy course. It includes details of an assignment analyzing Amazon's strategy from 2007 to early 2009 using a case study from a business textbook. Students are asked to identify Amazon's strategic business units, strategic capabilities and resources, evaluate its diversification strategy, and develop a future strategy for Amazon weighing different stakeholders with recommendations based on developments since 2009.

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    2 views1 page

    CASE Analysis PDF - (2MB)

    Uploaded by

    JunJieZhao
    This document provides information on Term 1 modules for a business strategy course. It includes details of an assignment analyzing Amazon's strategy from 2007 to early 2009 using a case study from a business textbook. Students are asked to identify Amazon's strategic business units, strategic capabilities and resources, evaluate its diversification strategy, and develop a future strategy for Amazon weighing different stakeholders with recommendations based on developments since 2009.

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    TERM 1 MODULES

    N1079 - BUSINESS STRATEGY REPORT ( 2000 Words)


    Amazon.com 2007 Early 2009 - Download the CASE Analysis PDF - [2MB] for more
    information.
    The case is to be found on page 573ff, Johnson, Whittington & Scholes, Exploring Strategy, 9th
    edition, FT Prentice Hall, 2011. It is also on Study Direct.
    Questions:
    1. Evaluate Amazons strategy during the period 2007-early 2009. Identify the Strategic Business
    Units that have been developed and base your strategy analysis around these. (20% marks)
    2. What are Amazons strategic capabilities & resources? In what areas are they distinctly good?
    (30% marks)
    3. Evaluate Amazons diversification strategy (30% marks)
    4. Develop a future strategy for Amazon with recommendations on the balance between
    customers/consumers, sellers and developers. Research the company on-line to determine
    developments since early 2009 and evaluate such developments against your chosen strategy. Do
    you agree with their direction? (20% marks)

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