Scribd Logo
Upload

Welcome to Scribd!

  • Ch. 18 Pricing Concepts

    Uploaded by

    EmeraldChromium
    3 views1 page
    This document discusses various pricing concepts and objectives for businesses and not-for-profit organizations including prestige, volume, meeting competition, value, market-share, profitability, cost recovery, and market incentives. It also covers methods for determining prices such as supply and demand analysis, cost-oriented analysis, and economic theory involving cost and revenue curves. Additionally, it discusses the elasticity concept in pricing, including determinants of elasticity and how elasticity relates to revenue. Finally, it addresses problems with price theory, alternative pricing procedures like full-cost pricing, and tools for price determination.

    Original Description:

    Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses various pricing concepts and objectives for businesses and not-for-profit organizations including prestige, volume, meeting competition, value, market-share, profitability, cost recovery, and market incentives. It also covers methods for determining prices such as supply and demand analysis, cost-oriented analysis, and economic theory involving cost and revenue curves. Additionally, it discusses the elasticity concept in pricing, including determinants of elasticity and how elasticity relates to revenue. Finally, it addresses problems with price theory, alternative pricing procedures like full-cost pricing, and tools for price determination.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    Ch. 18 Pricing Concepts

    Uploaded by

    EmeraldChromium
    This document discusses various pricing concepts and objectives for businesses and not-for-profit organizations including prestige, volume, meeting competition, value, market-share, profitability, cost recovery, and market incentives. It also covers methods for determining prices such as supply and demand analysis, cost-oriented analysis, and economic theory involving cost and revenue curves. Additionally, it discusses the elasticity concept in pricing, including determinants of elasticity and how elasticity relates to revenue. Finally, it addresses problems with price theory, alternative pricing procedures like full-cost pricing, and tools for price determination.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CH.

    18
    PRICING
    CONCEPTS
    Pricing Objectives
    Prestige Objectives
    Volume Objectives
    meeting competition objectives
    value pricing
    market-share objectives
    Profitability Objectives
    target-return objectives
    profit maximization
    marginal analysis
    Pricing Objectives
    of Not-for-Profit
    Organizations
    Cost recovery
    Market incentives
    Profit maximization
    Market suppression
    Methods for
    Determining
    Prices
    Supply & Demand
    Cost Oriented Analysis
    Price
    Determination in
    Economic Theory
    Cost &
    Revenue
    Curves
    Fixed Costs
    Average Total Costs
    Variable Costs
    Marginal Cost
    Elasticity Concept
    in Pricing
    Determinants of Elasticity
    online business transactions
    necessity/luxury products
    Substitutes/Complements availability
    short/long run
    portion of budget spent
    Elasticity & Revenue
    Concepts
    Oligopoly
    Monopolistic
    Pure Competition
    Monopoly
    Supply
    Demand
    Problems of Price Theory
    Price Determination
    Alternative Pricing
    Procedures
    Full-cost pricing
    Incremental-cost pricing
    Breakeven Analysis
    Cost-plus pricing

    You might also like