Kate Margolis / Graphic Designer / PDF Portfolio

Throughout my career, I have always tried to ensure that the passion and enthusiasm for my
work has shone through. Despite my success as an independent designer, I have found that it is
through a team that I have achieved my greatest potential.
I have learnt that having a platform to question and further ideas harnesses greater creativity
- although realizing creative inspiration doesnt come without its obstacles! Obstacles such
as time management and working to tight deadlines are important in any industry, but the
foundations and biggest challenges of Design lie in communication.
In all my work, I have relished these challenges and used them to fuel my ambition and
maintain my own high standards.
Awards
CIMTIG 2009 Silver Award Best Consumer Press Ad
CIMTIG 2009 Silver Award Best Outdoor Campaign
CIMTIG 2009 Finalist Best Poster Campaign - Winner
Competitions
D&AD Global Student Awards 07 / Zenithsexistence.co.uk
RSA / Sustainable Packaging
Exhibitions
D&AD New Blood presents the work of the best emerging talent 2008
Education and Qualifcations
2005-2008 - BA (hons) Graphic Design, London Middlesex University
2004-2005 - Foundation The University of the Arts, Chelsea Art and Design
1997-2004 - A levels St Albans High School for Girls
Skills
Creative programs include:
Indesign
Illustrator
Photoshop
Dreamweaver
Adobe Edge
Flash and Flash Catalyst
Extensive knowledge of both PC and Mac platform
Word, Excel and e-mail applications
Knowledge and interest in contemporary art history and design
Reference
If you would like a reference, please dont hesitate to ask.
Kate Margolis
Graphic Designer
W www.rdd-design.com
CV
The Virtual Forge/ Creative Director 12/10 - Present
Currently lead the design side of the Virtual Forge, including exploring the realms of design
through a multitude of innovative and exciting platforms. Gained valuable experience in
UI design for Mobile tools and platforms, rich internet application devices and desktop
applications. Website design and branding have been key elements within the work,
as well as daily management of client expectations.
www.thevirtualforge.com
Ichi / Freelance Graphic Designer 05/10 - 06/10
Ichi is a full service creative agency delivering integrated and immersive campaigns for clients
in the entertainment and youth industries. Responsibilities included creating album artwork
and storyboards for game and music advertising.
www.ichi-london.com
Law Creative/ Senior Graphic Designer 05/10 - 10/10
Law Creative provide creative marketing solutions for the hotel, retail and leisure markets.
Worked on all aspects of design from advertising, FMCG and POS. Clients included David Lloyd
Leisure, IHG Group (consisting of Holiday Inn, Crowne Plaza and InterContinental Hotels,
Mecca Bingo and G Casino). These networks have all lead me to work on print through
to digital projects.
www.lawcreative.co.uk
Truly London Advertising Agency/ Graphic Designer 06/08 - 11/09
A London advertising agency specialising in advertising for leisure and travel. Clients included
188Bet, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of Dover and more.
Worked with a creative team on print, brand identity and as well as daily dealings with the
account team to ensure multi-stakeholder management.
www.trulylondon.co.uk
Other creative positions 08/02 - present
Channel 4 / Freelance Designer
Working on new identity for spin of show called Generation Next.
Crown Music Ltd / Freelance Designer
Cd Art work and new brand identity for new pop boy-band Avenue.
Camden Crawl / Freelance Designer
Worked with Trafc Marketing on the artwork and design for the popular music festival in
Camden for the last 4 years. The festival has now grown and now covers Ireland.
Luke Johnson / Freelance Designer
I worked with Luke to develop a new website and brand identity for the multitude of
brands needed to showcase.
Fish / Senior Freelance Designer
Full service creative agency, specialising in tourism and leisure.
BMW / Freelance Designer
Responsible for monthly BMW collateral and brand guardian.
Mini BMW / Freelance Designer
Responsible for monthly Mini BMW collateral and brand guardian.
Tania Clarke Hall / Freelance Designer
Worked with client to develop a website and new brand identity for her business. Client
was recently awared Goldsmiths Craft & Design Council Award.
The New Theatre / Freelance Designer
Worked on a number of show posters that were used at the 2009 and 2010
Edinburgh Fringe Festival.
Kate Margolis
Graphic Designer
W www.rdd-design.com
CV
CLIENTS WORKED FOR
Logos from left to right
Afterparty: Logo event night based in Ibiza
Virtual Forge: Digital communications company
Child of Eden: Logo concept for computer game
Printed editions: Art buying company brand identity
Candy: New artist logo for Ross Candy and his band
BRAND IDENTITY
Logos from left to right
Atamaya: Restaurant logo
Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire
Quils: T-shirt company
RDD: New brand identity
Wrecks: 50th birthday logo
Logos from left to right
Princes and Rogues: Logo for a geek-chic boyband
Glass Pear: Pitch for Crown Music Managements new project
Inky: Logo for a three piece girl group
Charlie Finn Music: Solo artist identity
Avenue: X-Factor boyband logo
MUSIC BRANDING
Channel 4 i-dent for Summer spin of show called
Generation Next. The program sought to fnd the best new
writers,directors and on screen talent across comedy, drama,
documentaries and news.
MOBILE APPS
This app is the frst iOS 7 UI based app that I designed.
The use of imagery and video plays a huge part in the
look and feel. With Apples minimal style, the pictures
do most of the talking.
iOS APPS
This was The Virtual Forges frst digital magazine. The concept
was drawn up in Mag+, a programme and plug-in for indesign to
create interactive and fuid digital magazines. This issue featured
interactive games connected to social media, as well as and the
ability to upload and play videos.
MOBILE APPS
This iOS app called Storybox was an interactive social-
networking game where stories could be created by
friends, 150 characters at a time. The UI was designed
with bold colours, refecting a broad target demographic.
Connecting to existing networks was a very important
way of advertising for the client.
Eco Boutique is a London-based creative clothing brand
combining urban style with ethics. I designed t a one-of
iPad magazine that featured video content and example
t-shirts from their featured artisit Calum Macdiarmid.
MOBILE APPS
Mission is a rewards based app for iOS. This was initally
presented to Addidas. The aim of the app is to complete
missions by uploading pictures, audio, video and text,
thus resulting in a fnancial reward for the user to spend in
store. Unique features, such as analytics and live data feeds,
provide the user with a detailed description of their progress,
Afterparty was a club night based in London and
Ibiza. The brief was to design a logo and posters/fyers
to advertise the night. The brand had to represent
the genre of the music and appeal to its target
demographic
House Afairs was a pretigious night club event, in the
heart of Mayfair, London. With a huge emphasis on
international DJs making apperances, the branding
had to be sexy, yet sophisticated for the clubs
up-market clientel.
Personal pitch idea for 2007s Diesels Annual
Report and Performance report. These were
examples of the front and contents page.
Here is an example of the October Corporate
Campaign poster for David Lloyd Leisure and the
direct mail 4-page fyer that accompanied it.
188BET program and magazine press ads.
Moments that changed a game campaign
in conjunction with The Mirrors image
bank Mirrorpix. All classic images were
derived from those clubs sponsored
by 188BET.
The Camden Crawl is a broad programme of live music,
arts & activities. The Crawl festival has set up camp for the
9th time across Camden Towns two mile stretch of high
street for the May Bank holiday 2010.
Here are examples of the creative from the last 4 years.
Luke Johnson is a successful entrepreneur responsible for Pizza Express, Strada, Girafe
and many more businesses. He is also the chairman of Channel 4 and a Dean for the
University of Arts. I pitched to re-design his website. Above is the chosen design.
www.lukejohnson.org
ONLINE
This is the design for The Virtual Forge website. Originality derived from still life
photography as a content foundation. All projects were displayed on their relevant
devices and are interactive, mirroring the devices characteristics. A textural approach
to this site was taken so that all elements have a unique look and feel to them.
www.thevirtualforge.com (under construction)
Dreamtek are a video production company delivering corporate video solutions to
major clients such as Adobe and Citibank. The website brief was to allow for full width
imagery and video integration.
www.dreamtek.tv
Famous is a company that specialises in enhancing creative ideas through
performance. This website had to be vibrant and convey a sense of movement
and fuidity. The contrast of colours on black brought the site and the brand to life.
www.wearefamous.co.uk
PEAK Mileage Capture uses GPS technology to accurately track business journeys.
The website follows the latest in-website design with muted fat colours and
iconography. The complicated technology of the Peak device has been simplifed
by these elements, and the use of video allows for an integrated experience.
www.peakmiles.com
Maryah Island is a unique hospital currently being built in Abu Dhabi City.
It is to provide the regions best complex cardiovascular and neurological care.
This touch screen and web based interactive platform, allows visitors to explore what
facilities the hospital will have on ofer. 360 degree imagery, video galleries and 3D
mapping tools are some of the unique features it showcases.
Kate Margolis
Graphic Designer