Top 10 Trends

in Business Intelligence
for 2014
For more, see this Special Report from The Economist: Fostering a Data-Driven Culture.
Data science moves from the specialist
to the everyman. Familiarity with ata analysis !ecomes part of the s"ill set of orinary
!usiness users, not e#perts with $analyst% in their titles. &rgani'ations that use ata to ma"e
ecisions are more successful, an those that on(t use ata !egin to fall !ehin.
The end of data scientists.
For more, rea the whitepaper : )usiness *nalytics in the Clou.
&rgani'ations that want to get up + running fast with analytics rive aoption of clou-
!ase !usiness intelligence. ,ew scenarios such as colla!oration with customers an outsie-
the--rewall mo!ile access also accelerate aoption. The maturation of clou services helps .T
epartments get comforta!le with !usiness intelligence in the clou.
Cloud business intelligence goes mainstream.
For more, watch this we!inar: E#ploring )ig Data with *ma'on Reshift.

Clou ata warehouses li"e *ma'on Reshift an /oogle )ig0uery transform the process of
!uiling out a ata warehouse from a months-long process to a matter of ays. This ena!les
rapi prototyping an a level of 1e#i!ility that previously was not possi!le. Clou offerings
li"e Teraata Clou an S*2 3*,* from traitional venors valiate the space.
Big data fnally goes to the sky.
For more, rea this whitepaper !y /iga&m:
*gile )usiness .ntelligence: Reshaping the 4anscape.
Self-service analytics !ecomes the norm at fast-moving companies. )usiness people !egin to
e#pect 1e#i!ility an usa!ility from their ash!oars. *n the monolithic infrastructure stac"
-nally crum!les in favor of solutions that can wor" with new ata sources.
gile business intelligence e!tends its lead.
For more, watch TD5.(s Davi Stoer on this we!inar :
6sing *nalytics to !e 2reictive an 2roactive.
once the realm of avance an speciali'e systems,
will move into the mainstream as !usinesses see" forwar-loo"ing rather than !ac"war-
loo"ing insight from ata.
"redicti#e analytics$
See the value of em!ee ). with this vieo.
%mbedded BI begins to emerge$
in an attempt to put insight
irectly in the path of !usiness activities. *nalytics start to live insie of transactional
systems. Scenarios li"e customer relationship management will lea the way with analytics
proviing support for the many small ecisions salespeople ma"e in a ay. 6ltimately,
em!ee ). will !ring ata to epartments that have typically lagge: for e#ample, on the
shop 1oor an in retail environments.
Rea more in this whitepaper : 7 )est 2ractices for Telling /reat Stories.
&torytelling becomes a priority$
as people reali'e that a ash!oar eluge without conte#t is not helpful. Stories !ecome a
way to communicate ieas an insights using ata. They also help people gain meaning from
an overwhelming mass of !ig an isparate ata.
mobile business intelligence
becomes the primary e!perience$
For an e#ample, rea this whitepaper:
3ow 8o!ile )usiness .ntelligence Drives Ef-ciency an Transformation for Supervalu.
For leaing-ege organi'ations,
not an occasional e#perience. )usiness users !eing to eman access to information within
the natural 1ow of their ay, not !ac" at their es"s.
For an e#ample of how to gain insight from social meia ata, watch this vieo:
6sing Social 8eia *nalytics for .nsight.
'rgani(ations begin to analy(e social data in
earnest$
gaining insight !eyon num!er of their li"es an followers. Social ata !ecomes
a pro#y for !ran awareness an attitue, as well as fertile groun for competitive analysis.
Companies !egin to use social ata to unerstan how relevant they are to their customers.
For more on noS04, rea this TechRepu!lic article:
9: Things ;ou Shoul <now *!out noS04 ata!ases.
)o&*+ is the ne, -adoop.
&rgani'ations e#plore how to use unstructure ata. ,oS04 technologies !ecome
more popular as companies see" ways to assimilate this "in of ata. )ut in =:9>,
the intelligent use of unstructure ata will still !e the e#ception an not the norm.
bout Tableau &oft,are
Ta!leau Software ?,;SE:D*T*A helps
people see an unerstan ata.
Ta!leau helps anyone Buic"ly analy'e,
visuali'e an share information. 8ore
than 97,::: customer accounts get
rapi results with Ta!leau in the of-ce
an on-the-go. *n tens of thousans
of people use Ta!leau 2u!lic to share
ata in their !logs an we!sites.

http:CCwww.ta!leausoftware.comC!usiness-intelligence