1.

Checking Doctype:
Compare the Public ID and System ID found in the email against the values configured
in the profile
2. Checking Charset:
Compare the charset found in the email against the value configured in the profile
3. Checking Images Attributes:
Check if each image has attribute alt set
Check if each image link has attribute border=0 set
4. Checking Images Quality:
Check if the all images defined in HTML exists
Check if each image is jpeg or gif. No other formats are accepted.
Check if each image has attributes width and height defined
Check if each image is resized or is at the original dimensions

5. Checking Links:
Check if all links tags have the attribute href defined
Check if all links are defined to open in a new window
Check if all linked text are defined in styled span tags > in order to stop the yahoo and
gmail auto decoration
6. Checking Title:
Compare the title found in the email with the expected title defined at the beginning of
test
7. Checking Characters Encoding:
Check if all special characters are defined as entity number ( or (should be £
and ©))
8. Checking Mail Size:
Compare the total size of email (unique images + html size) with the maximum
accepted size defined in the profile
9. Checking Mail Structure:
Check if the email is wrapped in a single centered table with width defined
Compare the email width with the maximum accepted width defined in the profile
Check if all opened tags are closed
Check if all elements have a smaller width than their parents
EG. <td width=150> NEVER <td width=100>
<img width=150> <img width=150>

10. Checking General:
Check if the html contains forbidden attributes defined in the profile (also the css
attributes)
Check if the html contains forbidden tags defined in the profile
Check if all tags are written correctly
Check if the html contains widowed td - <>
Check if all tds have content